Articles Archive - Page 82 of 100 -

The World as It Is: A Memoir of the Obama Whitehouse

We’re looking forward to our Transformational CISO Assembly with Keynote Speaker Ben Rhodes this November, and leading up to the event, we recommend that you make Rhodes’ The World as It Is: A Memoir of the Obama White House the top of your summer reading list.

Rhodes’ inside-the-bubble account gives a glimpse into the Obama Administration like never before, with George Packer of The New Yorker claiming it to be “The closest view of Obama we’re likely to get until he publishes his own memoir.” His memoir details behind-the-scenes insight on some of the most gripping moments during the Obama Administration- waiting out the bin Laden raid in the Situation Room, responding to the Arab Spring, reaching a nuclear agreement with Iran, leading secret negotiations with the Cuban government to normalize relations, and confronting the resurgence of nationalism and nativism that culminated in the election of Donald Trump. Rhodes’ novelistic style gives clarity and depth to the events we lived through, and much like the speeches he’s written, captivates the audience from the start.

Find out why the Guardian named The World as It Is one of the books of the year! Click here to purchase your copy.

We are excited to hear Ben Rhodes’ wealth of knowledge in his keynote presentation this November!

About Ben Rhodes:

Ben Rhodes is the author of the New York Times bestseller The World As It Is; a contributor for NBC News, MSNBC and Crooked Media; the co-chair of National Security Action; and an advisor to former President Barack Obama. From 2009-2017, Rhodes served as a Deputy National Security Advisor to President Obama. In that capacity, he participated in nearly all of President Obama’s key decisions, and oversaw the President’s national security communications, speechwriting, public diplomacy and global engagement programming. He also led the secret negotiations with the Cuban government which resulted in the effort to normalize relations between the United States and Cuba, and supported the negotiations to conclude the Joint Comprehensive Plan of Action (JCPOA) with Iran. Prior to joining the Administration, he was a Senior Speechwriter and foreign policy advisor to the Obama campaign. From 2002-2007, he worked for former Congressman Lee Hamilton, supporting his work on the 9/11 Commission and Iraq Study Group. A native New Yorker, Mr. Rhodes has a B.A. from Rice University and an M.F.A from New York University.

Transformational CISO Assembly

The Millennium Alliance is thrilled to present our bi-annual Transformational CISO Assembly, taking place in Nashville, TN.

With the instances of cyber attacks increasing, businesses of all sizes are working tirelessly to secure their networks, devices, and data. Fortune 500 organizations are especially vulnerable as they have big data pools and thousands of people who need access. CISOs need to plan for worst-case scenarios, stay ahead of the latest IT Security transformation technology, and maintain their company’s information assets, all without losing sight of the corporate culture.

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How to Approach your Virtual Front Door for the Digital Patient Experience

Did you know that patients have to wait, on average, 24 days to schedule an appointment with a doctor in 15 major US cities? Consequently, 61% of patients agree that they would switch providers just to get a faster appointment. The digital customer experience faces consumer expectations like never before thanks to standards set by the Amazons on the world, and the patient experience is no exception to this. SCI Solutions found that according to research, 77% of patients conduct an online search and read reviews before making an appointment with a physician, which means that most consumers’ first impressions are occurring online. As a result, the healthcare industry as a whole demands a better digital patient experience, especially with increasing out-of-pocket costs running the risk of patients switching service providers. For this reason, it’s imperative that your virtual front door offers a welcoming, convenient experience that can both acquire and retain a customer base.

SCI Solutions’ latest whitepaper outlines how to achieve success with your digital customer experience, emphasizing a comprehensive view of the patient experience that encompasses every touchpoint across the system as a whole. In 5 objectives, SCI Solutions answers how to build an effective digital patient engagement strategy that addresses patient acquisition, intake and conversion, care coordination, and retention.

Click here for exclusive access to the full whitepaper!

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

Industry leader, Jon Iwata, recently released his report on the progression path to the CCO position, and how essential their role is in pacesetting transformation at the company level.

CEOs across industries and regions are driving the greatest wave of transformation in generations. It is striking that not only are so many companies changing simultaneously, but many are changing into the same kind of company. We are seeing the emergence of a new business design.

We also see ample evidence that CCOs are playing a key role in helping CEOs transform their companies by defining, reinforcing or reviving corporate character – the unique, differentiating identity of the enterprise. At the same time, new digital capabilities are helping CCOs to engage stakeholders, authentically and effectively, to build a reputation, earn trust and achieve measurable results in entirely new ways.

“Pacesetting CCOs are playing a key role in helping CEOs transform their companies.”

While few CCOs who participated in our research are at the most advanced stage in any of these realms, the trends and trajectories are clear. To help CCOs and their teams continue to develop and grow, the centerpiece of this report is “Progression Paths.” There are four: one for CommTech and three — Brand, Culture and Societal Value — for the major elements of corporate character.

Click here for access to the full study!

Gearing Up for Erin Joe’s Keynote Presentation!

The Millennium Alliance is gearing up for our Transformational CISO East Coast Assembly next week with Erin Joe, Director, US Government Cyber Threat Intelligence Center. We’re looking forward to hearing from Erin Joe’s wealth of knowledge given her 22+ years in the national security and criminal operations space with the FBI.

About Erin Joe:

Erin Joe is an attorney and senior FBI cyber professional who served as the Section Chief of Cyber Operations at FBI before joining CTIIC as its second Director. Ms. Joe has more than 22 years’ experience in national security and criminal operations as a Special Agent in FBI, most recently leading the Bureau’s strategy and response to nation-state cyber threats emanating from the Middle East and Africa and to cyberterrorism threats worldwide.

In 2015, Ms. Joe became the first Section Chief of FBI’s Office of Partner Engagement, responsible for managing FBI’s Domestic Director of National Intelligence program; engaging with federal, state, and local partners; and addressing issues common to both law enforcement and the IC—including emerging cyber threats.

In addition, Ms. Joe served as Assistant Special Agent in Charge, FBI Los Angeles, where she oversaw intelligence, surveillance, and aviation programs; established collection priorities; directed operations; and integrated intelligence and operations across the office’s areas of responsibility. Ms. Joe has served in FBI Field Offices in Oklahoma City, Salt Lake City, and New Haven, where she was Acting Special Agent in Charge. Before joining FBI, Ms. Joe served as an administrative law judge in Dallas, Texas.

Ms. Joe has completed senior executive leadership courses at the Naval Post Graduate School, Kellogg School of Business, Carnegie Mellon, and Harvard. Ms. Joe earned a BA in English, with high distinction, from the University of Illinois and a JD from Ohio State University. She is a member of the Oklahoma Bar Association and the State Bar of Texas.

Ms. Joe succeeds Tonya Ugoretz, a career FBI intelligence analyst who served as CTIIC Director for almost three years.

Transformational CISO East Assembly

Due to the success of our National Transformational CISO Assembly, in 2019 The Millennium Alliance in partnership with our Advisory Board, has launched Transformation CISO East. This exclusive Assembly will bring industry experts and the best solution providers to our CISO Members based on the East Coast.

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80% of Applications are At-Risk, Time for a New Strategy?

Nearly 80% of applications are considered at-risk, do you feel confident in your ongoing security testing program? Market Research has shown that Fortify on Demand® is a great option for those seeking a comprehensive security strategy, and their most recent case study with Coca Cola FEMSA shows just how flexible the system can be when posed with the challenge of increasing security and identifying vulnerabilities at scale. The Chief Technology Security Officer at Coca Cola FEMSA, Jair García Osorio, noted, “We looked at alternatives but found it a real challenge to find a solution that identifies a wide range of vulnerabilities and makes them visible in an easy-to-action way. Once we saw what Fortify on Demand was capable of, we knew it was the solution for us.

This application security as a service integrates static, dynamic, and mobile application security testing with continuous application monitoring. Scalable for application growth, Fortify on Demand can be delivered in a flexible cloud or hybrid environment, to align with application demand. Osorio elaborates, “The clear reporting within Fortify on Demand enables us to translate technical issues into business ones. Once a vulnerability is identified, there are different ways of fixing it. We can give the vendor a report which explains exactly what code changes need to be made to improve the solution. We have also created fixes for common problems that can be implemented automatically through the use of digital signatures.”

Fortify on Demand® allows you to find vulnerabilities early and manage risk as you go. Their static application security testing is proven to save development time by 25% with 2x’s more vulnerabilities identified and a 95% reduction in false positives reported, and their dynamic assessments even have the ability to mimic real-world hacking. If you’re interested in reading more about the latest Fortify on Demand® case study with Coca Cola FEMSA, click here for exclusive access!

daVinci Payments: Gen Z and Millennial Buying Behaviors

Gen Z and Millennials are the most sought-after demographic groups for today’s marketers, and although the two have unique traits and affinities that affect their buying journey, their mobile-first inclinations draw similarities in how they make purchase decisions, learn about brands, and where name brands matter most.

Their study found that:

– Price is still a #1 factor when making a purchase decision, followed by Quality, Selection, and Availability.
– Friends and Family referrals remain the #1 way they discover new brands, followed by Google, Social Media, and Amazon.
– The two groups prefer private labels for purchases in the bed and furniture, housewares, and spirits categories.
– Brand name is prioritized for smartphone, computer, and TV purchases above all else.

daVinci expands on their Gen Z and Millennial Buying Behavior study with 7 brand hacks that attract and retain, click here for exclusive access to the full whitepaper!

Transformational CMO Assembly

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

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Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Announcing Steve Allen as our Keynote Speaker for Healthcare Providers!

We’re delighted to announce Steven Allen, Executive Emeritus of Nationwide Children’s Hospital, as our Keynote Speaker for our Healthcare Providers Transformation Assembly taking place on November 18-19 at the Four Seasons in Denver, CO.

About Steve Allen:

Steve Allen, MD, MBA, is the recently retired CEO of Nationwide Children’s Hospital, a preeminent academic medical system in Columbus, Ohio. When he joined Nationwide Children’s in 2006, the hospital was known as an important regional health care center. By the time of his retirement in July of 2019, Nationwide Children’s had become one of the country’s most respected and innovative pediatric institutions with over $2.4 billion a year in revenue. It now consistently appears on U.S. News and World
Report Honor Roll list of America’s top 10 children’s hospitals, and its Abigail Wexner Research Institute is one of the National Institutes of Health’s top funded freestanding pediatric research facilities. Dr. Allen oversaw a period of unprecedented growth and transformation in Nationwide Children’s size, scope and vision. Through his unique perspective, redefining the role of a modern healthcare organization, Dr. Allen built a team and culture that has been recognized as a role model for innovation
and collaboration.

In the process, he has become one of the most prominent voices in American pediatric health care strategy and policy. His advocacy in Washington D.C. and his opinion columns in The Hill, U.S. News and World Report and other publications provided a messaging template for other health care executives to follow.

Outside of his executive leadership, Dr. Allen is board certified in Anesthesiology and Critical Care Medicine, and is the author of nearly 150 medical journal articles, reviews and book chapters.

Healthcare Providers Transformation Assembly

We’re thrilled that you’re interested in Healthcare Providers Transformation Assembly.

Join leaders from North America’s leading Health Systems to discuss the latest technology, innovations, and strategies driving healthcare’s transformation where we’ll be discussing the latest digital technology and business strategies driving healthcare’s digital transformation.

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Welcome our Newest Keynote Speaker, David Sable!

We’re thrilled to share with you that David Sable, the Non-Executive Chairman of VMLY&R and Senior Advisor at WPP, is our Keynote Speaker for our Transformational CMO Assembly taking place on November 12 -13 at the Four Seasons in Denver, CO!

About David Sable:

David Sable is a Senior Advisor at WPP, the world’s largest company dedicated to Creative Transformation. Formerly Global CEO of Y&R, David has led and helped unify a number of their global businesses and worked on many of their major clients accounts. He is known for his creativity, content, strategic innovation and impactful partnerships.

A leading industry thought leader, author, and early digital pioneer, David is a regular contributor to LinkedIn and is a sought after keynote and inspirational speaker.

David is one of LinkedIn’s “Top 20 Must-Know Global Influencers,” and he was named a “Top 10 Most Generous Marketing Geniuses” by Fast Company. Passionate about giving back, he serves on the Board of the Special Olympics, UNICEF and UNCF and sits on the Board of Directors of American Eagle Outfitters.

World traveler. Gamer. Die-hard Doors fan. Grandfather. Hippie at heart.

Transformational CMO Assembly

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Event Recap: Digital Marketing and Digital Retail Transformation Assembly

Last week, we kicked off our Digital Marketing and Digital Retail Transformation Assemblies in Dallas, TX, with our keynote speaker Fernando Machado, Global CMO of Burger King. If you weren’t able to make it to this one, here’s a recap of what you missed:

Did you know that people can grab the visual concept from an ad in .3 seconds? We kicked off the event with Agency Within breaking down how to make quality content for social marketing, AI creative concepts, CPA vs. LTV and cross channel attribution.

We had a jam-packed day in our workshop room, where Valassis discussed how consumers’ purchase journey has evolved drastically, with the journey looking much less like a linear model, and more similar to a pinball moving between touchpoints.

Gold’s Gym CMO, Dave Reiseman, spoke on the changing landscape in the fitness industry, and how his company was able to rebrand their messaging and differentiate themselves from the crowded market with both relatable and aspirational imagery and merchandise that nods to their 70’s Pumping Iron beginnings. One of his key takeaways was, “One of the most dangerous myths in marketing today is that you have a single “best customer” […] and 100% of your customers are at risk your only relationship with them is at checkout.”

RTB House expanded on the importance of personalized experienced in his workshop, and how that personalization can be applied to programmatic campaigns.

We finished off the day with Fernando Machado’s incredible keynote address inspiring marketers to diversify their messaging by truly recognizing what makes their brand different. He touched on some of Burger King’s greatest triumphs, like the Whopper Detour, The Traffic Jam Whopper, and how something as simple as a piece of paper can separate your brand’s identity from the competition (the BK Crown). Machado closed his keynote with 5 takeaways:

Understand Your Brand
Create a Great Brief
Let the Idea Grow
The Biggest Risk is Not Taking Any Risk
Remember that You’re All a Part of One Team

On Day 2 we had Lytics’ VP of Marketing lead discussion on bridging the gap from data to decisions, and how building relationships is the new competitive advantage in the path to personalization at scale.

Cathey Curtis, VP of Global Marketing at Billabong, broke down the importance of authenticity in influencer marketing, and she called to ask “Who would your customer wish to talk to for hours?”

Speaking more on brand identity, Mary Kay’s VP of Global Brand and Design, spoke on the language of branding and brought up a common question his team asks internally, “Are we speaking to her in the right tone, at the right time, on the right platform?”

This assembly was one not to forget, and we noticed that across the board, the most-discussed topics among our attendees were authentic and personalized messaging, the use of AI in social marketing, and how to better utilize and collect the mountain of data your company might be faced with. If you couldn’t make it out to this event, we strongly suggest requesting an invitation to our Transformational CMO Assembly this November, where we’ll be introducing our first-ever Marketing Innovator of the Year Award Ceremony, where you’ll be able to connect with top marketing executives from across North America.

Transformational CMO

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Micro Focus’ ArcSight SIEM Stands the Test of Time

IT security threats are becoming all the more common and complex, but can you rely on your current SIEM to keep your data safe in the long run, especially with 5G’s promises for hyperconnectivity in the near future? 5G is one giant leap forward for data connectivity, and it’s crucial that your company’s SIEM is ready to back you up when the time comes.

Micro Focus’ ArcSight has paved the way for SIEM for several years, and their most recent case study makes it self-evident as to why that’s the case. ArcSight has proven to cut costs by 50% for their customers, while also providing advanced threat detection with full visibility and reporting in near real-time. DNEX-Technology’s CEO, Rodney Lee, even reported that ArcSight enabled a projected 4-week project to be completed in just two weeks, and it’s sophisticated implementation filtered 80% of incoming events as noise, so the DNeX team could hone-in and primarily focus on high-risk areas.

Rodney Lee says “Without it, I would not be able to run our mission-critical SOC, supporting all our customers with a minimum of two staff per shift. […] Even though the attack landscape is changing all the time, and becoming more challenging by the day, I feel in great hands with ArcSight.”

ArcSight Enterprise Security Manager (ESM) is a comprehensive real-time threat detection, analysis, workflow, and compliance management platform with increased data enrichment capabilities. Hosted in a DNeX datacenter, ArcSight ESM processes, and analyses customer security logs with a typical lag time of fewer than five seconds.

Click here for exclusive access to their most recent case study!

Transformational CISO East

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