#MillenniumLive with Mike Steep on the Societal Impact of Technology

#MillenniumLive had the pleasure to chat with speaker, author, and innovation expert, Mike Steep. He is the Founder & Executive Director of the Disruptive Technology & Digital Cities Program at Stanford University, and the author of First Light of Day, a fictional story set in the year 2045 that explores the impact of disruptive technology, drawing eerie parallels to the world we’re living in today.

Steep makes the point that technology has already brought us to a “dystopian society” as a result of the absurd wealth differential and power of Silicon Valley. Yet despite this, we cannot refute the tremendous benefits and opportunities that have come along the way. He gives us a look into a book he’s currently working on, which examines the reasons why we’re having an explosion in innovation from a business perspective.

Go here to listen to the podcast episode.

About Mike Steep

Mr. Steep founded the Stanford Engineering School’s disruptive technology and digital cities program after a 30-year career as an executive in technology. He was formerly SVP for global operations for Xerox PARC. Prior to that role, he held numerous executive positions at Apple, Microsoft, and IBM Lexmark.

Is Your Organization Prepared for the Future of Work?

Is Your Organization Prepared for the Future of Work?

A Guide for Navigating the Return to Work & Beyond

 

The nature of work will never be the same.

Whether your employees return to a physical office space or they continue to work remotely, they’re going to need the right tools, the right access to information, and the right support in order to develop the skills, mindsets, and behaviors they’ll need to succeed in this new era of work. Companies will have to double down on making sure they’re designing digital experiences that work equally well for both remote and in-office employees.

So how do you create a digital workplace that can withstand the shifting needs of today, as well as the changes the future will certainly bring?

Download this guide to Workgrid’s 3-phased approach on:

  • Strategies for uncovering the critical needs of your employees
  • How to implement an employee-centric experience
  • The steps required to ensure your employee experience stays on track far into the future

 

#MillenniumLive on Humanizing the Patient Experience with Vocera Ease

This week on #MillenniumLive, we have Senior Vice President and General Manager at Vocera Ease, Patrick de la Roza as well as Co-Creator Dr. Kevin de la Roza. Growing rapidly, with the pandemic only accelerating that growth, Kevin and Patrick share the incredible story of how Vocera Ease is opening a window into the operating room, while humanizing the family & Patient Experience. We discuss how this technology allows nurses to send HIPAA compliant updates to patients and their loved ones straight from the operating room, ICU, ER and medical floor, ultimately revolutionizing communication when it matters most.

Watch the video interview below, or go here for the podcast episode.

About Vocera Ease

With hospitals restricting visitors due to COVID-19, patients’ loved ones are left waiting and wondering about health status. Digital boards and templatized care-transition messages don’t do enough to calm anxiety. The Vocera Ease app provides an important bridge between the care team and family. Clinicians can initiate a HIPAA compliant two-way video call or send one-way messages, photos, and videos. It integrates into workflow, reduces calls, and makes it easy for loved ones to provide feedback.

Go here for more information

The 5 Critical Steps In Your Endpoint Security Strategy

In 2019, 70% of successful breaches started at the endpoint. And now, with the large-scale shift to remote working due to COVID 19, the explosion of end-user devices, BYOD, and endpoints working outside of the network, many organizations are still trying to determine the best security strategies, giving attackers time to take advantage and capitalize on the uncertainty.

Threats to endpoints can come in the form of external attacks as well as insider threats, which may be either malicious or unintentional in nature. A compromised endpoint can give an attacker a foothold within an environment, enabling them to launch further attacks on systems to access data and compromise additional endpoints via lateral movement.

Our partners at BeyondTrust outline how to evolve your strategy to a preventative approach in this report on The 5 Critical Steps In Your Endpoint Security Strategy.

Go here to download the report

#MillenniumLive on Leading The Change and Preventing Inside Attacks

On this episode of the #MillenniumLive Keynote Panel Series, we tackle the subject of Building Your Framework: Leading The Change and Preventing Inside Attacks. The panelists delve into the different ways to identify and prevent potential insider attacks, utilize behavior analytics to maintain a safe workplace, create insider threat mitigation programs, and more.

This panel is moderated by Frederick Scholl, Cybersecurity Program Director at Quinnipiac University. The panelists include Susan Schneider of the U.S. Department of Homeland Security, Benjamin Murphy of Aflac, and Tunde Oni-Daniel of One Main Financial.


Go here to listen to the podcast episode or watch the full video below.

About the Panel

Frederick Scholl

Frederick W. Scholl is accomplished global information security risk manager. He is one of the few people in the industry with business experience from start-up to board member, and security experience from practitioner to manager and teacher. He is Cybersecurity Program Manager and Associate Teaching Professor at Quinnipiac University. Dr. Scholl earned a BS and Ph.D. in Electrical Engineering from Cornell University. He completed an Internet Law Program and Harvard and holds CISM, CISSP, ITIL and CHP security certifications.

Susan Schneider

Susan Schneider is an Attorney Advisor in the Money Laundering and Asset Recovery Section’s Policy Unit at the U.S. Department of Justice (DOJ). Prior to rejoining the DOJ in July 2020, she served as the head of Compliance Transformation and Strategy at Raymond James Financial, Inc., where she oversaw the function’s strategic plan and advised on key initiatives, issues, and opportunities for enhancement.

Susan also worked at Citigroup for more than six years, including as the Chief of Staff to the global Chief Compliance Officer, and she conducted and managed Foreign Corrupt Practices Act investigations at the law firm of Willkie, Farr & Gallagher LLP. She holds a J.D., with honors, and an LLM., with highest honors, in National Security and U.S. Foreign Relations Law, from The George Washington University Law School.

Prior to law school, Susan was a journalist at Bloomberg News and Reuters News in Buenos Aires, Mexico City, and New York City. She holds an M.S. in Journalism from Columbia University and is fluent in Spanish.

Susan has also served as a court-appointed special advocate in the Florida dependency system, as a mentor for a number of organizations, and as a member of the New York City Bar International Human Rights Committee (2009-2012).

Benjamin Murphy

Executive officer over US information security technology, services, and operations. Global security practice lead and strategy consultant.

Eighteen years of experience in information security management with specialization in financial services security. Worked at various levels in the industry, including startups, small businesses, mid-sized corporations, and Fortune 500s, with focus on security program management, cybersecurity operations, governance, compliance, and threat management.

Enthusiastic about technology risk management, threat intelligence sharing, GRC, operations, and event management. Always looking for more contacts in information security and in financial services to stay on top of what’s new.

Tunde Oni-Daniel

Tunde Oni-Daniel heads Cyber for Technology at OneMain Financial where he balances the company’s business demands with the technical means to secure data in a highly-regulated industry. With 23 years of security experience across industries, he has deep expertise in building business-driven security programs.

Tunde is skilled in developing security architectures, privacy programs, process and enterprise risk management, audit and compliance programs, budgets and staff development. His background includes international business experience for Deutsche Bank, Pan African countries such as African Development Bank, Central Informatics Organization, Bahrain, Prognoz USA, for application security, cloud security, and enterprise risk compliance.

How Can IT Organizations Rise to the Occasion in the New World of Remote Work?

The coronavirus pandemic has fundamentally changed the nature of remote work as organizations throughout the United States abruptly had to close workplaces. Over a matter of days and weeks, organizations scrambled to accommodate millions of workers trying to connect and collaborate full time over remote connections.

The ability to communicate with remote sites, customers, partners, and suppliers is often taken for granted until interrupted.

Participants in a recent IDG TechTalk Twitter chat largely agreed that remote work platforms have proved crucial. But they’re adamant that leaders need to act on the lessons to be learned from this crisis, particularly in making digital collaboration less of a slogan and more of a reality.

Go here to read the full report from Comcast Business

#MillenniumLive is Joined by Healthcare Marketing Legend, David Edelman!

This week on #MillenniumLive, we are joined by David Edelman, an Executive Advisor, who until recently was the Chief Marketing Officer of Aetna. Edelman has been repeatedly recognized by Forbes as one of the most influential CMOs in the world, and by Adweek, one of the top 20 marketing technology executives. Millennium Alliance Co-Founder, Alex Sobol, has a conversation with Edelman on his career journey, healthcare policy, CX design and the lessons healthcare leaders have learned from digital transformation. David Edelman will keynote our upcoming Digital Healthcare & Patient Experience Virtual Assembly, which takes place on December 3, 2020.

Go here to listen to the podcast episode.

Interested in joining David Edelman’s keynote address on December 3rd? RSVP Today. 

About David Edelman

The Digital Healthcare & Patient Experience Virtual Assembly kicks off with our Keynote David Edelman, the Former CMO at Aetna and present-day consulting leader in Digital Transformation and Marketing Strategy. David Edelman has built a global reputation, grounded by his development of foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the
World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.2 million followers to his LinkedIn blog. For the last four years, David served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran its “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, rebranding the 166 year-old company, implementing real-time analytics, and building agile operations.

Upcoming Keynote, Jon Iwata, Answers Your Questions!

We are undoubtedly living through a turbulent and pivotal time, and every industry is feeling the impact. That’s why we’re bringing together top marketing and retail executives and academics for two days of peer-to-peer learning, collaboration, and networking. Kicking off the Transformational CMO & Retail Virtual Assembly with a keynote address is Jon Iwata, Former IBM SVP & Chief Brand Officer and Fellow at Yale School of Management.

Jon Iwata is Executive Fellow at Yale School of Management, an appointment he received upon his retirement from IBM in 2018, capping a 35-year career with the company. As IBM Senior Vice President of Marketing and Communications, Jon led the company’s global marketing, communications and corporate citizenship organization for a decade. He was chairman of IBM’s corporate strategy committee for three years.

We’re looking forward to hearing Jon Iwata deliver his keynote on the long-term implications of COVID-19 at this week’s event. In the meantime, we asked him some questions to get a better idea of what to expect. See the full Q&A below!

Q: We are so excited to have you join us this month as our Virtual Assembly Keynote Speaker. Can you give us a preview of your message?

Jon Iwata: It’s tricky, perhaps futile, to try to predict the long-term implications of 2020, but I’m going to take a shot at it. I’ll describe three shifts that business leaders, and particularly Chief Marketing Officers and Chief Communications Officers, should think about. I’ll say in advance that none of them are revelations. They were set into motion before 2020, but the events of this unforgettable year have intensified them.

Q: Purpose-driven marketing has never been more critical to brands’ messaging than it is now. What advice do you have for today’s marketing leaders in light of this?

Jon Iwata: Make your purpose more than a “We’re the company that is making the world _______” statement. Create something more substantive than an “anthem” video that stirs emotions. Do more than storytelling. Advance more than your ‘narrative.’ A company’s purpose is its raison d’être, so get into the hard stuff. Play a role in ensuring that your offerings, operations, culture, policies, governance — all of it is in service of your stated purpose. That will require you to engage leaders across the company. Get really good at that. Be the Chief Collaboration Officer.

Q: You’ve been doing a lot of talks at universities, especially in your current position as Fellow of Yale School of Management. What have you found to be the biggest challenges for marketing executives during this time?

Jon Iwata: Re-inventing themselves fast enough. The profession of marketing and the CMO role are changing so quickly as to be almost unrecognizable. We have to embrace data and digital (which are not the same things, by the way), drive customer-centricity, train our teams to be agile, invest in the new stuff while extracting greater ROI from everything, help the company grow and be true to its purpose. Meanwhile, the CEO is stamping out new CXO roles left and right: Chief Commercial Officer, Chief Customer Officer, Chief Experience Officer, etc. But I’m optimistic. I think this is an ideal time for marketing and communications leaders who revere the fundamentals while embracing the ‘new’ with speed and determination.

Not signed up yet? Go here to RSVP!

Enable & Secure Your Remote Workforce

IT departments are under incredible pressure to maintain the business productivity for an expanded remote workforce that is exponentially larger than it was just a few weeks ago.

As many IT teams work overtime to enable remote workers, maintaining security practices and compliance may not be top of mind, but threat actors are actively seeking opportunities to benefit from current circumstances.

Although enabling a remote workforce is typically a common practice, some particularly urgent and unique considerations are being thrust upon organizations and their employees during the coronavirus crisis.

Find out how to keep remote workers productive without sacrificing security with this guide from our partners at BeyondTrust.

Click here to download the guide

#MillenniumLive on Machine Learning vs. Human Intuition

#MillenniumLive welcomes you to our Keynote Panel series. In this week’s episode, we cover Machine Learning vs. Human Intuition: Finding the Optimal Balance for Successful Marketing Campaigns and Brand Recognition. From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Executives continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.

This discussion is moderated by Clarence Lee of Cornell University, and panelists include Shari Hofer of John Wiley & Sons, Kim Schuy of Essilor of America, and Matthew Smith from Sterling National Bank.

powered by Sounder

Go here to listen to the full podcast episode. 

About the Panel

Clarence Lee

clarence-leeProfessor Clarence Lee is an assistant professor of marketing at the Johnson Graduate School of Management. Clarence’s research applies deep learning and Bayesian econometric techniques to digital marketing and customer analytics applications across various industries. He has spent the past ten years studying the drivers behind consumer adoption, usage and purchase dynamics of digital goods and services found in the start-up ecosystems of NYC and Silicon Valley. His latest research interest is to help firms tackle digital transformation, and his most recent project focuses on employing novel artificial intelligence methods to enable customer analytics while preserving customer privacy. He currently teaches Digital Marketing, Data Analytics & Modeling, and the Strategic Product & Marketing Immersion (SPMI) at both the Ithaca and Cornell Tech campuses.

Shari Hofer

shari-hoferAs a senior marketing strategist, I create tactical plans that get company products noticed within target audiences. As an organizational leader, one of my biggest mantras is that excellence can happen without arrogance… by maintaining authenticity internally with staff teams and externally with customers and industry partners, leadership happens by example and genuine rapport with stakeholders becomes a core corporate value. With 20+ years of experience in pioneering corporate brand programs and communications that deliver revenue results, I drive programs through subject matter expertise in building marketing programs that deliver company and product recognition/affinity using emerging technologies. My reputation as a high-energy, resourceful marketing leader with exceptional integrity and passion for problem-solving allows me to achieve organizational goals while generating client demand.

Kim Schuy

Kim-SchuyKim Schuy is the VP of Digital Acceleration at Essilor Luxottica. She also serves as the president of AllAboutVision.com, a consumer website providing comprehensive information about eye health, vision correction, and vision correction products and services. Throughout Kim’s 20 years of experience in various roles and organizations, her focus has been as a change agent balancing both consumer and B-to-B marketing priorities. For her impact at Essilor and Alcon, Kim has been recognized multiple times by Jobson as one of the Most Influential Women in the Optical Industry.

Matthew Smith

matthew-smithMatthew Smith currently serves as the Segment Executive, Head of Direct Banking for Sterling National Bank. Sterling is the sixth largest regional bank in the New York City area in terms of deposits and holds ~$30 billion in assets. In his current role, Matthew is responsible for all direct to consumer and direct to business client acquisition channels, as well as all Banking as a Service strategic partnerships. Prior to his current role, Matthew was the Chief Product & Marketing Strategy Officer where he oversaw all areas of product strategy and marketing including consumer and corporate deposits, treasury management, and consumer lending products. Matthew also managed the launch of Sterling’s first direct-to-consumer banking channel under the name of BrioDirect and took in ~$500MM in consumer deposits within the first 5 months of being in-market.