Interview with Michael Coates

Later this month, Cybersecurity executives from across North America will come together in Nashville, TN for our Transformational CISO Assembly. In anticipation, we had a chance to sit down with our Keynote Speaker, Michael Coates. Michael is the Co-Founder & CEO at Altitude Networks and former CISO at Twitter. we are honored to have Michael as a member of the Millennium Alliance Advisory Board.

Michael shared his insights on the changing role of cybersecurity executives, the biggest challenges in the industry and his role as an industry leader. Read on!


Despite what may be said in Hollywood’s portrayal of cybersecurity or even the marketing from some security vendors, you have to tackle the “basics” of security first. While this may seem easy from an academic perspective, achieving these core security tenants in any large organization, with numerous employees, constant deployments and a variety of technologies is actually quite complex.

This understanding of tackling core security challenges through automation is a key principle in how we’re designing our solutions at Altitude Networks. Security teams want to adopt tools that provide solutions to problems, not tools that require more work from the security analysts. As a result, we are striving to build a security solution for core data security challenges that works out of the box and does not require extensive configuration or “hand-holding” by the security team.

What expertise and knowledge did you carry over from your three years at Twitter to your new start-up, Altitude Networks? What knowledge has been key in leading both of these organizations through changes in the cybersecurity landscape?

A major piece of knowledge I took from my experience at Twitter was a great appreciation for tackling security from a first principles perspective and designing security for automation and scale. Second, it was a realization that in order to protect the most important element that a company contains, company data, you must move security as close to the asset as possible.

This “data first security approach” realization is an inversion of the “strong perimeter” defense we saw in the early 2000s. With the rise of outsourced workers, integrated business partners, and the adoption of cloud services and SaaS, the perimeter is no longer a trust boundary. Instead, security controls must be positioned wherever data lives with the assumption that an adversary could be someone in the world, or in control of a workstation inside your office. Further, security controls that require heavy amounts of human involvement don’t scale. Therefore, wherever possible security must be designed for accuracy and automation so we can build systems of automated defenses running continuously.

At Altitude Networks we’ve adopted the principles of “data first security” and “leveraging automation for scale” into the design of our security solutions. The reality is that massive amounts of sensitive enterprise data now lives in SaaS applications like GDrive, Box, Dropbox, Office365 etc. and security must be integrated into these applications to prevent security breaches like data loss, accidental sharing, or incorrect access permissions. As we tackle this problem we are aware of the necessity to leverage automation and minimize the amount of human interaction needed to provide continuous security across a massive amount of information.

Digital transformation is something businesses, organizations and institutions cannot ignore. Cutting-edge network technology like 5G is the next generation of tech, so what technology developments are you keeping your eye on and looking to implement into your cyber-strategy this year?

The continued dissolution of the enterprise perimeter is a key focus that changes security risk models and assumptions. This is driven by the transformation from pure on-prem data centers to cloud hybrid deployments via cloud platforms like AWS, GCP and Azure and also the adoption of SaaS applications. As a result, we see the efficacy of security solutions that were designed for a previous set of on-prem assumptions quickly failing. The next generation of security solutions will be cloud-first to tackle core security tenants as they manifest in the cloud stacks.

My advice for CISOs and heads of security is to reexamine your existing security controls and question whether they will still provide value if/when your company adopts IaaS, PaaS, or SaaS.

Digital technology has been driving cybersecurity practice over the past few years. As we find ourselves deeper and deeper in the era of digital transformation, what advice do you have for leaders to stay one step ahead of transformation?

The reason technology has been driving cybersecurity practices is that while the basic objectives of cybersecurity are unchanged, how these objectives are achieved does change dramatically based on the specific technology involved.

My advice for security leaders is to lean heavily on risk-based frameworks for determining where to focus your team’s attention. It’s easy to be caught up by flashy potential risk scenarios, but they might not be the best use of time from a risk reduction ROI perspective. Second, to stay ahead of the changing technology build relationships throughout your organization and share first principles of security with partner teams. By building strong relationships and focusing on core security principles, your partner teams can be advocates for effective and scalable security approaches that achieve your security goals without an overly cumbersome approach. Third, continue to evaluate security partners that are focusing on research and solutions on the new technology that, through your risk models, are high-risk areas for your business. It’s clear that for companies to succeed they must find ways to safely embrace new technologies without slowing or stifling the business.

In your experience, how has the role of a cybersecurity executive changed since you first began in the industry?

It’s changed dramatically in the fifteen plus years I’ve been in information security. For many years the concept of a cybersecurity “executive” did not exist. Security leadership was relegated to a team manager that was buried deep in the organization. Today, cybersecurity executives report to executive leadership, the CEO, or the board directly. The focus of the cybersecurity leader has also evolved. Previously, this role was tactical and very focused on specific technical issues. To be successful today a cybersecurity executive must drive strategy that is based on sound risk management concepts, understand changing technology to adopt and integrate the appropriate security controls, and also be an influencer across the organization to surface and escalate dangerous risks so partner teams drive them to resolution.

You have incredible knowledge of this industry. What do you think are the biggest challenges facing the industry and how can leaders overcome these challenges?

Security breaches can happen from a failure in any number of places in networks, operating systems, applications, purchased software or even people. When you think about it, the number of potential failure points is quite staggering and no one is impressed if 98% of them are secure, all the focus is on why 2% was vulnerable and led to a breach. Further, it’s not possible, or desirable to have 100% security. Instead, our goal is the appropriate levels of risk mitigation.

Therefore, the biggest challenge in security is where to focus attention and how to appropriately mitigate security risks. For the first, we must keep maturing as an industry to focus on the real problems that present a large risk based on risk modeling – not just flashy security topics we see in the headlines. Second, we must also realize that we are facing a massive scale problem. Security must rely on accurate automation whenever possible and security processes must be distributed by design. Gone are the days of security choke points or operations that can only be performed by a small number of security experts – it just doesn’t scale.

What makes a CISO successful in the modern world?

That’s a tough one. There are several traits that will greatly help a CISO be successful. First, a CISO must realize that they alone won’t be solving the organization’s security challenges. The CISO must obtain executive leadership’s support for security and establish a culture of security across the company. Second, the CISO must realize that they won’t, and shouldn’t, attempt to eliminate all risks. Risk is inherent in business and the ability for business leaders to make risk-based decisions can determine the time to market, tackling a challenging market opportunity, or even whether to enter a particular space at all.

As a result, a primary focus of the CISO should be to build tools, systems, and processes that systematically lower security risks across the company. Almost equally important is for these processes to surface high levels of unaddressed risks to business leaders, along with the appropriate context and understanding, so a risk decision can be made by the business leader.

The notion of ‘risk ownership’ by business leaders is still a new way of thinking with cybersecurity leaders, but I think it’s a key approach for a successful CISO. We must realize that business decisions involve risk tradeoffs every day and the appropriate business leaders must have the information to make those decisions – and also own the rewards or repercussions of the outcomes.

We are very excited you are attending and keynoting our Transformational CISO Assembly this April in Nashville. What are you looking forward to at the assembly?

The field of cybersecurity is very challenging due to the unique overlap of technical, business and human behavior impacts. It’s also an ever-changing field where the path to success is not always clearly defined. As such, I am excited to interact with other security leaders that are tackling similar problems across challenging and diverse organization across the country. I’m looking forward to sharing successful stories, approaches and even the challenges that we all face.

The cybersecurity industry is growing rapidly, yet still a small community, especially at the C-Suite level. Why is it so valuable for cyber executives to attend intimate assemblies like ours?

Building a strong network of security leaders is incredibly important for an executive to be successful in the field of cybersecurity. You can leverage this network to stay abreast of trends in security, to understand key security partners, or to aid in specific techniques or approaches to security problems. The best way to build this kind of network is through a small setting where you get face to face interaction with other security leaders. The Transformational CISO Assembly is a great opportunity to talk with other security leaders and build those connections that will help you throughout your career.

As a member of the Millennium Alliance Advisory Board, what excites you most about 2019?

Although the cybersecurity industry often focuses on our shortcomings, I’m excited about all of the progress we’re making as an industry. I believe 2019 will continue to show us that organizations who are bold and embrace new technology with integrated security can provide powerful products and technology to their users.

My hope is that one day soon security will no longer be seen as a cost center or ‘business drag’. Instead, it will be the catalyst that enables a company to safely embrace new technologies to deliver amazing products.

What is your favorite part of partnering with The Millennium Alliance?

Dedicated time with an amazing group of cybersecurity leaders from all over the country who are ready to share and learn from each other.

Thank you for joining us Michael, we are looking forward to your Keynote later this month.

 

About the Transformational CISO Assembly:

The Millennium Alliance is thrilled to present our bi-annual Transformational CISO Assembly, taking place in Nashville, TN.With the instances of cyber attacks increasing, businesses of all sizes are working tirelessly to secure their networks, devices, and data. Fortune 500 organizations are especially vulnerable as they have big data pools and thousands of people who need access. CISOs need to plan for worst-case scenarios, stay ahead of the latest IT Security transformation technology, and maintain their company’s information assets, all without losing sight of the corporate culture.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CISO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Sit Down Interview with Conner Forrest, Analyst at 451 Research

Last month I had the pleasure to sit down with Conner Forrest, Analyst at 451 Research at our Digital Enterprise East Assembly in Charlotte, North Carolina. Many of the leading Technology & Cybersecurity C-Suite Executives came together and engaged in two days of workshops, roundtables and panel discussions.

Conner Forrest is an Analyst with the Workforce Productivity and Compliance team at 451 Research. His areas of focus are content management, HR tech, and corporate performance management. Before joining 451 Research, Conner worked as a senior editor with CBS Interactive, covering a variety of enterprise tech trends. He received a Bachelor of Science in Communication from the University of Louisville and a Master of Science in Journalism from Northwestern University.

A huge thanks to Conner and the team at 451 Research for joining us and sharing their expertise with us all. Check out the full interview here

 

About 451 Research:

451 Research is a global research and advisory firm. We generate the data-driven insight that empowers technology and service providers, IT leaders and financial professionals to capitalize on their market opportunity.

Hey, Alexa, Are You HIPAA Compliant?

Amazon recently released new software that makes its Alexa voice assistant compliant with the Health Insurance Portability and Accountability Act, more commonly known by it’s acronym, HIPAA, opening the door for the tech giant to strengthen its foothold in healthcare. This move opens the door to a broad array of uses for Alexa in homes and hospitals, allowing patients to receive updates from care teams, schedule a same-day appointment, find an urgent care center, check the status of a prescription, and hear their latest blood sugar reading to name a few.

The announcement marks a big step forward in the potential for smart speaker technology to meet the growing patient demands for consumer and convenience in the era of digital transformation. While healthcare companies have previously created Alexa skills, the lack of compliance with the landmark privacy rule was a significant roadblock to making tools patients could find useful.

“Every day developers are inventing with voice to build helpful and convenient experiences for their customers,” Amazon wrote in a blog post announcing the news. “These new skills are designed to help customers manage a variety of healthcare needs at home simply using voice.”

Now that consumers will be able to use new Alexa health skills to ask questions such as “Alexa, pull up my blood glucose readings” or “Alexa, find me a doctor,” third-party health developers who follow certain guidelines can sign business associate agreements with Amazon under HIPAA, opening the door for further collaboration between healthcare providers and the online giant.

Voice technology like Amazon’s Alexa and Apple’s Siri has been continually hailed as a major breakthrough for healthcare, particularly for seniors, kids and those with mobility problems. As a result, Amazon, have been increasingly focused on the needs of these populations, who view voice assistant devices as an important way to manage their medications, communicate with loved ones, and alert emergency services.

Demonstrating how the digital data revolution is empowering patients, the feature from Boston Children’s Hospital will allow patients and caregivers to “share recovery progress with their care team post-surgery,”said the hospital’s Chief Innovation Officer John Brownstein in a statement provided by Amazon.

“We believe it is just one example of how voice technology can extend the care and support of our patients beyond the four walls of the hospital,” he said.

With more than 100 million Alexa-powered devices sold to date, Amazon’s move could become a big splash as more and more consumer-focused tech companies rush to meet HIPAA privacy standards for transmitting protected health information.

ABOUT THE DIGITAL HEALTHCARE TRANSFORMATION ASSEMBLY

The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.

The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americans have gone online and searched symptoms, in an attempt to diagnose a medical condition.

The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.

The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place on June 11-12, 2019.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a Digital Healthcare Executive interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Sit Down Interview With Rhonda Vetere

Last month I had the pleasure to sit down with Rhonda Vetere at our Digital Enterprise East Assembly in Charlotte, North Carolina. Many of the leading Technology & Cybersecurity C-Suite Executives came together and engaged in two days of workshops, roundtables and panel discussions. One of the highlights of the event was our Gala Dinner where Rhonda inspired the attendees with her Keynote Address.

Rhonda is a Global CIO, CTO and Author of her new book Grit & Grind the 10 principles for living an extraordinary life.  As a global business icon, Rhonda has worked for several of the biggest companies in the world, managed mergers and acquisitions and navigated some of the worlds biggest challenges.

Rhonda and I sat down to discuss her career as a Global Business Executive and the role of Technology in the Digital transformation workforce. Rhonda shares with us her passion for developing the next generation of leaders, marathon running, sports and insights into her fantastic new book Grit & Grind, 10 principles for living an extraordinary life.

A huge thanks to Rhonda for joining us and inspiring us all. Check out the full interview here

About Rhonda Vetere:

Rhonda Vetere is a seasoned C-Suite technology executive who has worked across industries in global technology. A change agent for digital transformation, she has led the way for growth with more than 23 mergers and acquisitions at companies.

A passionate leader in technology across industries, Rhonda has worked in global executive positions at Estée Lauder Companies, AIG, HP Enterprise Services, Barclays / Lehman, Bank One / JPMorgan Chase, CompuServe, UUNET, MCI, and Worldcom. She has lived and worked internationally – in New York, Hong Kong, Singapore, London, Mumbai, and across India – and has managed teams of more than 20,000 people.

As an industry expert and influencer, Vetere has been a keynote speaker and panelist at many conferences and events, including World Economic Forum/Davos, WIT (Women in Technology) Connect, Microsoft Global CIO Summit, Dell EMC World, and the U.S. Vice Presidential Candidate Debate. Rhonda has been recognized with for her leadership and influence, notably with a 2017 Stevie Award for Excellence in Transforming Business and as a multi-year Top 100 CIO/CTO Executive Leader in STEM by STEMconnector. Grit & Grind is Vetere’s second book – she is also the co-author of an HP special edition book, Enterprise Service Management for Dummies. An avid sports fan and real-world corporate athlete,

Rhonda stays focused and sharp by competing in marathons and triathlons on a regular basis – over 70 events thus far, including triathlons, half-marathons, marathons, and IRONMAN 70.3 mile triathlons. She recently ran 55 miles in the Serengeti as part of a girls and women’s empowerment fundraiser: the first women-only run of its kind.

What Is A Data Company?

While it’s more straightforward and obvious for those that have started out as digitally-native companies, like Netflix, to think data-first, it’s a lot harder for legacy companies that are just beginning their digital transformation journey.

This article is written by Sanjeev Sharma, Vice President, Global Practice Director – Data Modernization at Delphix.

Imagine a company with a $13 billion annual budget and 139 million customers across 120 countries. The company is also in the entertainment media industry, which is traditionally known for making gut decisions by Hollywood buffs, TV personalities, and entertainment moguls.

“Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one,” William Goldman, screenwriting star, famously quoted in his book Adventures in the Screen Trade.

And this media company uses data to collect deep insights into every customers’ preferences and usage habits in real-time, empowering them to make almost all strategic and tactical business and operational decisions based on data.

You’ve guessed it – this company is Netflix. Unlike its rivals, who are legacy media behemoths, Netflix uses data to drive every decision, from content development to its creative and marketing strategies. There’s no doubt Netflix is a modern data company in today’s digital era, and its impact is felt across industries.

How Much Data Does Netflix Use?

Netflix has emerged as a titan in the media industry. Netflix CEO Reed Hastings told CNBC he sees the business as “mostly a content company powered by tech.” But its digital business model has allowed the company to collect huge amounts of customer data, which in turn has powered their success. Netflix is built on the power of data, which has enabled them to successfully compete with major movie studios, TV networks as well as tech giants, like Apple.

Data exists everywhere within an enterprise, including databases, data warehouses, data lakes, CRM tools, and ERP systems. But in order to leverage that information, it’s critical you understand how to access, refine, apply, and manage that data to make smart business decisions. For Netflix, the brand’s data philosophy encompasses 3 key tenets:

  • Data should be accessible, easy to discover, and easy to process for everyone.
  • The longer you take to find the data, the less valuable it becomes.
  • Whether your dataset is large or small, being able to visualize it makes it easier to explain.

This data philosophy has enabled them to uniquely personalize the Netflix experience for each and every one of their customers through data collected on subscriber viewing habits, recommendations, ratings, and more. While it’s more straightforward and obvious for those that have started out as technology-based companies, like Netflix, to be digital and think data-first, it’s a lot harder for legacy companies that are just beginning their digital transformation journey.

Why Your Data Strategy is Failing

If you’re not yet a market leader and slow to adopt changes, how do you fight back? Think DataOps. DataOps is an emerging approach to addressing data-related challenges. It spans change across process, technology, and people to help an organization become a data company. Research by leading analyst firm 451 Research found that enterprises around the world are planning a significant investment in the ever-growing discipline of DataOps.

Let’s take a step back and think back to the first two core tenets of Netflix’s data philosophy: one – data should be accessible, easy to discover, and easy to process for everyone; two – the longer you take to find the data, the less valuable it becomes. These are the core challenges that enterprises face when it comes to maturing into successful data companies.

In most organizations, the access and availability of data is controlled and managed through a centralized group of database administrators (DBAs) with no self-service capabilities for practitioners who need data. Data access and availability remains a set of ticket-driven manual processes with excessive workloads being put on the DBAs to do repetitive low-value tasks. But data should be accessible by those who need it, when they need, and where they needed in real time.

As organizations evolve to newer, modern technology stacks without retiring older stacks completely (still waiting on the mainframe to go away as predicted in the 90s), or through acquisitions where they bring in an entirely new set of platforms, data is sprawled across heterogeneous sets of data stores – many of which are not compatible with each other and may even have multiple versions of the same database in use in different parts of the organization.

This sprawl of data store technologies further expands with the addition of cloud-native, fit-for-purpose data stores that developers are beginning to adopt as they develop new cloud-native applications, which have a different need as opposed to traditional relational databases.

In addition, most companies lack even basic inventories of their data. The absence of good data classification makes it difficult, or in most cases, impossible to manage and govern data based on its risk-value profile and category. All the data ends up being treated in the same manner, with the same governance overhead and restrictions, which makes data less usable than it can be, and of course, makes it difficult to find the right data. You simply can’t manage what you don’t understand.

Adopting DataOps to Win the Innovation Game

A recent NewVantage Partners survey revealed that all is not good in the world of big data, artificial intelligence (AI), and machine learning (ML). Fifty-three percent of respondents reported they’re not treating data as a business asset while 52 percent admitted they aren’t competing on data and analytics.

These are staggering statistics given the focus we, as an industry, have had in big data, analytics and AI/ML initiatives. The reason behind these dismal results are front and center: organizations have not yet forged a data culture. They have not transformed their organization into a data company, like Netflix.

Organizations need to rethink their data management and governance processes as well their data-related technology stacks, and most importantly, companies need to reconstruct their organizational structures to build a data-driven culture.

DataOps is an emerging approach to addressing data-related challenges. It spans change across process, technology, and people (culture) to help an organization become a data company. Findings from the latest 451 Research report shows enterprises around the world are planning a significant investment in the ever-growing discipline of DataOps.

These challenges are not trivial to address. A foundational change in how data is accessed, managed, secured, and leveraged across the enterprise through a DataOps approach is essential in dramatically modernizing your data strategy while achieving regulatory compliance with today’s new privacy laws and growing number of data breaches. On the flip side, addressing the organizational and cultural challenges is a whole different ball game that requires an enterprise-wide transformational effort that senior leadership will have to drive from the inside out, but we’ll save that story for next time.You have more data in more places than ever before. Learn how our DataOps platform can make data fast and secure for access across your enterprise.

If you like what you read, you can meet Delphix at our Digital Enterprise Transformation Assembly in Miami, Florida on June 25-26th to learn more.

ABOUT DIGITAL ENTERPRISE TRANSFORMATION ASSEMBLY 

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentation

ns, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

Are you a CIO or CTO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Bleed a Creed: Is There Purpose in Your Veins?

In his new book Bleed a Creed, top branding expert Matt Carcieri gives the why-to and how-to to everyone looking to overcome the “purpose challenge”: the challenge to finding a true devotion and embedding it within your organization, brand, and operations. This navigational guidebook features a foreword by Former Global Marketing Officer of Proctor & Gamble, Jim Stengel, and seven instructive chapters to guide you on a course to successful activation. Matt is currently a partner with Jim Stengel at The Jim Stengel Group, and also a proud partner of The Millennium Alliance.

Purpose offers tremendous promise for business.  

According to recent studies, 80 percent of companies that over-perform on revenue growth link everything they do to purpose, and brands with a purpose have outperformed the stock market by 120 percent.  Other studies show that Millennials are five times more likely to stay with a company when they have a strong connection to its purpose; and consumers are more likely to advocate for a brand after hearing about its stand than its product features.

But for the majority of companies and brands, the promise of purpose is not their reality.  That’s because their purpose is a platitude; it doesn’t represent a heartfelt devotion that’s authentic to the DNA of the enterprise.  And more often than not, leaders haven’t taken the actions that are required for it to penetrate the mechanics of the business.

In this navigational guidebook, Matt Carcieri helps you overcome the “purpose challenge”: the challenge of finding a true devotion and committing your organization to a more purposeful path to growth.  Seven instructive chapters explain why great purpose starts with a definitive creed – a unique point of view – and then guide you on a course to successful activation.

Order Breed a Creed: How to Create and Activate a Powerful Brand Purpose on Amazon >>

 

PRAISE FOR BLEED A CREED

Bleed a Creed is the essential playbook for building a purposeful brand and organization.  You will be inspired to build your own business with a unique point of view and armed with lessons to make it happen.”

  • Eric Ryan, co-founder, method and OLLY

“A veteran practitioner of purpose, Matt has created a practical roadmap to seizing the opportunities that purpose unleashes.  This book is a powerful resource for anyone who’s on the purpose journey – whether starting out or climbing its peaks.”

  • Roy Spence, co-founder & chairman, GSD&M / co-founder & CEO, The Purpose Institute

“Matt Carcieri knows the key insight to successful branding practice: consumers don’t just buy brands, they live lives; and into those lives, successful brands with purpose come.  Read this rich workbook and benefit from Matt’s wisdom, experience and frameworks to help your brand lead a purpose-driven life.”

  • Susan Fournier, Allen Questrom Professor and Dean, Boston University Questrom School of Business

“When the alarm rings at 5:30 and your first thought is market share or market cap, just go back to sleep.  You’re missing the point. And the rewarding path. And the rich possibilities… as Matt Carcieri reveals.”

  • Bob Garfield, co-host of On the Media and coauthor of Can’t Buy Me Like

“Matt has catalyzed a movement across our company that is step-changing engagement and innovation.  In this book, he shares the tools of his trade, providing a concrete roadmap to unleashing the full power of purpose.”

  • Jeff Boutelle, CEO, Pharmavite

“Matt completely redefined my company based on these principles, and it allowed us to shoot from last place in our category to second.  Bleed a Creed shows you the path to get there.”

  • Greg Stuart, Global CEO, Mobile Marketing Association

“Matt has helped us immensely on our Purpose journey to drive competitive advantage by inspiring our people.  I highly recommend him and this book as your guide to help you carve your own path.”

  • Jason Anderson, Senior Vice President Marketing, Cadillac Fairview
Join the hype and order your copy today >>

 

ABOUT THE AUTHOR

Matt Carcieri is one of the world’s foremost “purposologists,” having worked on purpose with more than a hundred companies and brands.

He began his career as a marketing executive at Procter & Gamble, where, for fifteen years, he pioneered purpose-driven brand building inside the world’s largest advertiser. As an in-house expert on the topic, he spearheaded purpose work on most of P&G’s billion-dollar brands.

Today, he is an independent consultant and an affiliate of The Jim Stengel Group, a think tank and consulting practice founded by the former CMO of P&G.  In those roles, Matt has helped to define and activate purpose for companies across a variety of industries – from financial services and insurance to health care and hospitality.

Matt holds an M.B.A. from Georgetown University and has co-authored works in three marketing compilations, including Kellogg on Branding (Wiley, 2019).  He is a sought-after speaker on both the business and college circuits.

He lives in Cincinnati, Ohio with his wife and three sons.

Learn the Value of Your Data Through 451 Research’s Latest Whitepaper, Commissioned by Delphix

In an enterprise of all sizes, data is important.  That is why businesses seek to manage their data using multiple platforms and locations.

This may seem like an easy task at first, but then once you dive in deeper to this operation, you may find yourself asking, where do I begin? As a business leader, that first question is important, and the answer is even more vital to success.

Start With 451 Research’s Latest Black & White Paper

Our sponsor, Delphix and 451 Research have come together to formulate a Black and White Paper, which covers the importance of data-driven applications, and how exactly to derive value and manage them in your enterprise

In this paper, DataOps methodologies are covered, including the challenges of managing data and how to overcome them in order to effectively help your business. You will receive top of the line, exclusive information, and the “451 Take” on the matter.

“DataOps Lays the Foundation for Agility, Security and Transformational Change”

So what are you waiting for? Your data is calling. Download the whitepaper here.

If you like what you read, you can meet Delphix at our Digital Enterprise Transformation Assembly in Miami, Florida on June 25-26th to learn more.

ABOUT DIGITAL ENTERPRISE TRANSFORMATION ASSEMBLY 

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

Are you a CIO or CTO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Brad Wilson, CEO Emeritus, Blue Cross Blue Shield North Carolina to Keynote Healthcare Payers Transformation Assembly

The Millennium Alliance is thrilled to announce Brad Wilson, CEO Emeritus, Blue Cross Blue Shield North Carolina as the Keynote Speaker at The Healthcare Payers Transformation Assembly taking place on May 22-23 at the Fairmont in Dallas, TX.

About Brad Wilson: 

Brad Wilson is CEO Emeritus of Blue Cross Blue Shield of North Carolina, Executive in Residence at Wake Forest University and holds an adjunct faculty position at UNC Chapel Hill. During his 22 year career at BCBSNC, he held a variety of senior executive leadership positions, beginning as General Counsel in 1995. He ended his service to the company in January 2018 after almost 8 years as CEO. Under his leadership, BCBSNC effectively implemented the ACA in all 100 NC counties and experienced material growth across all product lines.

Prior to joining BCBSNC he served as General Counsel to NC Governor James B. Hunt and practiced law for 14 years. A dedicated public servant, Brad has Chaired many Gubernatorial, Attorney General and Judicial Commissions. He also served on the UNC System Board of Governors for 16 years and Chaired that Board for 4 years during his tenure.

Among many state and national recognition, Brad is the recipient of the Order of the Long Leaf Pine, the highest civilian honor in NC. A life long North Carolinian, he earned a BA from Appalachian State University, JD from Wake Forest School of Law and an MA from Duke University.

About Healthcare Payers Transformation Assembly

The Millennium Alliance is pleased to announce that application for the Healthcare Payers Transformation Assembly is now open. North America’s most prominent IT and business leaders from the Healthcare Insurance industry will be gathering to discuss how to adapt to the industry’s customer-centric makeover. Are you interested in attending this event?

Inquire here today to find out if you qualify for Millennium Membership >>Download your copy of the sponsorship prospectus to see if you are eligible to sponsor this event >> 

Do Algorithms On Social Media Determine Engagement?

I think it is safe to say we are in a world where technology pretty much plays a function in most things we do. Whether we are interacting with our friends, completing tasks at work, or simply enjoying some free time, technology is likely to be an active participant. Which brings me to my next point: social media.

Ah, the world of social media. This world is an interesting one, to say the least, and is made up of components that continue to grow today. These components include and are not limited to all of the platforms we use on a daily basis.

A World Of One’s Own On Social Media

Whether we are gaining our news for the day, or simply keeping up with a favorite celebrity, the social media platforms we chose to interact with play a huge role in what we consume. Instagram differs from Facebook, which differs from Snapchat, which differs from Twitter, and you get the point…

The functions of these platforms are complex and made up of fancy things called algorithms. In recent news responding to net neutrality, we have heard algorithms come up in conversation among digital marketers who believe that algorithms actually hurt the exposure of a particular brand.

“For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great.” Sprout Social reports.

Algorithms: A Help Or Hinder?

When social media first appeared in society, algorithms existed very little on particular platforms. This mainly has something to do with the fact that the users on platforms like Facebook and Instagram were very little compared to today. Now, in 2018, social media has grown so much, algorithms have been put into motion in order to achieve a level of organization for users.

In the most simple terms, algorithms have been incorporated into social media platforms in order to give users the opportunity to view accounts that they actually care about. This means the accounts that they are most active with, will appear first, over those that don’t receive the same amount of engagement.

“You may follow dozens or even hundreds of accounts on Facebook. But you likely have certain accounts you enjoy more than others. Social networks are trying to figure out the best way to serve that content to you first.” Sprout Social reports.

Makes sense, right? For the average consumers, it may. But, for brands trying to create a large following, it could be seen as a hinder. If users are not commenting, liking, or simply engaging in this brand’s content, then they will appear last in the news feed, and in some cases, can be overlooked completely.

Overcoming Algorithms

Some marketers can see algorithms as a challenge, but it can also create an opportunity for brands to reach a targeted audience. It is important for marketers to engage with audiences more than ever, in order for algorithms to pick up on the popularity of your particular account.

When algorithms first disrupted social media, users were quick to persuade followers to turn on post notifications, which is a feature Instagram added to accounts in order to allow users to pick accounts they can receive a notification from whenever that account posts.

If you can successfully get followers to want to view your account, then you have overcome algorithms. Good luck!

ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Joanne Waldstreicher, M.D., Chief Medical Officer, Johnson & Johnson to Keynote Patient Experience Transformation Assembly

The Millennium Alliance is thrilled to announce Joanne Waldstreicher M.D., Chief Medical Officer, Johnson & Johnson as Keynote Speaker at The Patient Experience Transformation Assembly taking place on May 16-17, 2019 at the Hutton Hotel, Nashville TN.

About Joanne Waldstreicher:

Joanne Waldstreicher, M.D., is Chief Medical Officer, Johnson & Johnson. In this role, she has oversight across pharmaceuticals, devices and consumer products for safety, epidemiology, clinical and regulatory operations transformation, collaborations on ethical science, and technology and R&D policies, including those related to clinical trial transparency and compassionate access. She chairs the R&D Development Pipeline Review Committee for The Janssen Pharmaceutical Companies of Johnson & Johnson, and supports the Medical Devices and Consumer Development Committees. Joanne is also a faculty affiliate of the Division of Medical Ethics, Department of Population Health, New York University School of Medicine. Among her prior roles, Joanne was responsible for late-stage development in neuroscience, cardiovascular disease and metabolism at Janssen. Before joining Johnson & Johnson in 2002, she headed endocrinology and metabolism clinical research at Merck Research Laboratories, overseeing development programs in atherosclerosis, obesity, diabetes, urology, and dermatology. She was honored with the Key Innovator Award, among other distinctions. Joanne received both the Jonas Salk and Belle Zeller scholarships from the City University of New York, and graduated summa cum laude from Brooklyn College. She graduated cum laude from Harvard Medical School, completed her internship and residency at Beth Israel Hospital and her endocrinology fellowship at Massachusetts General Hospital. She has received numerous awards and scholarships and is an active scientific author. In 2016, the National Association of Female Executives named her Healthcare Champion of the Year. Joanne combines broad experience in science and medicine with a passion for advancing transparency and ethics, with a goal of improving the lives of patients and consumers worldwide.

About The Patient Experience Transformation Assembly 

The Millennium Alliance is thrilled to announce the dates for the Patient Experience Transformation Assembly.

Working with our Members and Advisory Board, we are putting together a program to enable you to test out new technology and hear from experts about the latest strategies changing the patient experience. We understand that for C-Level executives time is precious, so we are bringing the best content and technology together in May.

Are you a Patient Experience Officer interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

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