Welcome our Newest Keynote Speaker, Claus Torp Jensen!

We’re gearing up for our Healthcare Payers Transformation Assembly in Las Vegas, NV on December 4-5th. We’re proud to announce that Claus Torp Jensen, Chief Digital Officer and Head of Technology for Memorial Sloan Kettering Cancer Center, is our Keynote Speaker for this assembly!

About Claus Torp Jensen: 

Claus is the Chief Digital Officer and Head of Technology for Memorial Sloan Kettering Cancer Center. He oversees the integration of data and technology resources and develops the data and digital platforms that will enable MSK to meet critical patient care and research objectives. Claus also directs the operations of Information Systems, Health Informatics, and Data Products, as well as other core components of MSK’s information technology ecosystem. He works closely with leaders across MSK to design, create, and optimize solutions that benefit patients, researchers, clinicians, and administrators. Claus is a transformational change agent with a track record of driving multi-year transitional agendas in large organization, bringing together ideas, people and technology. His background prior to MSK spans 20 years of transformational leadership roles at Danske Bank, IBM and as Chief Technology Officer of CVS Health/Aetna. During his time at IBM he was a trusted advisor on business and IT transformation journeys for many of the Fortune 100 companies. 

Healthcare Payers Transformation Assembly

The Millennium Alliance is pleased to announce that the application for the Healthcare Payers Transformation Assembly is now open. North America’s most prominent IT and business leaders from the Healthcare Insurance industry will be gathering to discuss how to adapt to the industry’s customer-centric makeover. 

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

 

Q&A with Our Keynote Speaker Ben Rhodes

We are just a few weeks away from our latest Transformational CISO Assembly in Nashville! We are excited for the leading cybersecurity experts to join us and of course, the Gala Dinner where our Keynote Speaker Ben Rhodes will take the stage. Ben is the Chair of National Security Action, Author of The World As It Is and Former Deputy National Security Advisor to President Obama.

I had the privilege to sit down with Ben for #MillenniumLive to discuss global cybersecurity, his passion for public service and of course his upcoming Keynote.

About Ben Rhodes:

Ben Rhodes is the author of the New York Times bestseller The World As It Is; a contributor for NBC News, MSNBC and Crooked Media; the co-chair of National Security Action; and an advisor to former President Barack Obama. From 2009-2017, Rhodes served as a Deputy National Security Advisor to President Obama. In that capacity, he participated in nearly all of President Obama’s key decisions, and oversaw the President’s national security communications, speechwriting, public diplomacy and global engagement programming. He also led the secret negotiations with the Cuban government which resulted in the effort to normalize relations between the United States and Cuba, and supported the negotiations to conclude the Joint Comprehensive Plan of Action (JCPOA) with Iran. Prior to joining the Administration, he was a Senior Speechwriter and foreign policy advisor to the Obama campaign. From 2002-2007, he worked for former Congressman Lee Hamilton, supporting his work on the 9/11 Commission and Iraq Study Group. A native New Yorker, Mr. Rhodes has a B.A. from Rice University and an M.F.A from New York University.

What is your greatest strength, and how has that impacted your career trajectory? 

I hesitate to select a greatest strength, because I think we always have to be mindful of the need to get better at whatever we are doing. One lesson that I have learned, though, is that it is always important to work for people and organizations I believe in, or on issues that I care about. When you believe in what you are doing, and respect who you are working with, you will be better at everything that you do, and you will be willing to work harder and smarter. As someone whose core skill is writing, I’ve also been able to distill complicated issues or situations into a story that is understandable and accessible, and connected to a larger whole – whether it’s a broader political or policy agenda. That particular skill has helped me throughout my career – whether I was writing a speech, building a communications strategy, or making the case for a particular policy. We tend to experience the world through stories, and there will always be a need to fit the information around us into a story that is understandable.

Where does your passion for public service come from? Has it been in your DNA all of your life or did you have a certain experience that triggered your passion?

My entry into public service was triggered by the 9/11 attacks. I was living in New York City and working on a political campaign, and witnessed the attacks as they unfolded. I decided that I wanted my life to be about the next chapter for our country – how America would respond in the world – and I set out to build a career at the intersection of foreign policy, writing and public service. The key decision for me was wanting my life to be connected to the events shaping things around me, and seeing public service as a vehicle to pursue positive change in the world. Public service allows you to be a part of something bigger than yourself – to work as part of a team with so many other people, to test yourself by having to respond to events beyond your control, and to do things that can make a tangible difference in the lives of others. It can be frustrating and subject to the vagaries of politics. But you always have to remember that in a democracy, you have a certain amount of agency, and the politics and public service is ultimately what all of us choose to make of it.

What resources do you recommend to someone looking to gain insight on becoming a better leader? 

Whatever field you are in, it is essential to study the people who went before you. As a presidential speechwriter for 8 years, I never went to work on a major speech without reading samples of similar speeches that were written before. As a diplomat negotiating our normalization of relations with Cuba, I carefully studied similar negotiations – with Cuba and other adversaries of the United States – before settling on a strategy. As a manager of a team for 8 years in government, I looked at how other managers chose to lead – stylistically and substantively. To become a better leader, you have to look to examples of people who have succeeded – and failed – at whatever it is that you are setting out to do. You will get new ideas, new perspectives, cautionary tales, and inspiration. Above all, you will feel less alone in what you are trying to do.

 In your opinion, what is the greatest challenge that cybersecurity is currently facing? 

Technology is advancing at a pace that often exceeds our capacity to manage cyber security risks, and to mitigate unintended consequences. As Artificial Intelligence (AI) extends the horizon of what is possible, it can offer new defenses against cyber attacks, but it can also create new vulnerabilities. This is taking place against a backdrop of increased national competition, as nations like China rush to beat the United States in developing new technologies, nations like Russia are becoming more assertive in conducting cyber attacks and disinformation campaigns, and the United States itself removes itself from a system of international laws and norms. Ultimately, to deal with new risks, we need new cooperative approaches among nations to establish norms and greater transparency, and more dialogue among governments and the private sector to understand the vulnerabilities introduced by new technologies.  

What global cybersecurity risks do you foresee on the horizon? 

As the technology landscape around us continues to change, threats will continue to multiply. A lot of the risks will be familiar in the private sector – ransomware and malware, supply chain disruption, data security, outright theft – but the approaches utilized by adversaries will evolve along with innovation. This is particularly true as governments who flout cyber norms become more advanced and aggressive in their tactics. For governments, this presents the challenge of continuing to update how we think about national defense, as critical infrastructure becomes more vulnerable to disruption. For individuals, this means that daily functions that increasingly rely on technology could also be disrupted. That is why I think risk is compounded if governments don’t find more effective ways to work together, and to work cooperatively with the private sector.

 We are excited to have you join us next month as Keynote Speaker. Can you give us a preview about the message or story you want to convey to our audience? What are you hoping to instill upon the executives?

I look forward to talking about how my interaction with cyber-security evolved during my 8 years in the White House: from being the victim of cyber-attacks by the Chinese government during the 2008 Obama campaign, through the work that we did to try and develop new tools and approaches for cyber security, to considering where offensive cyber capabilities fit into the national toolkit, to responding to cyber-attacks which raised difficult questions around public attribution and response – from the North Korean attack on Sony, to the Russian intervention in the 2016 election. Since leaving government, I’ve been struck by how quickly the cyber-security landscape continues to change along with technology and innovation – and to outpace the public policy response – raising additional questions about how we can more effectively work together to secure individuals, companies and governments from cyber threats.

What are you most looking forward to at Millennium’s Transformational CISO Assembly?

I’m looking forward to being around a broad cross-section of private sector leaders who are all trying to find new ways to understand and respond to a changing world around them. Convenings like this are an essential way for people to learn from one another, to share experiences and ideas, and to hear from others who can share different perspectives. That’s the only way that we can collectively deal with cross-cutting challenges like cyber-security.

Thank you for joining us Ben! 

About Transformational CISO Assembly

The Millennium Alliance is thrilled to present our bi-annual Transformational CISO Assembly, taking place in Nashville, TN.

With the instances of cyber attacks increasing, businesses of all sizes are working tirelessly to secure their networks, devices, and data. Fortune 500 organizations are especially vulnerable as they have big data pools and thousands of people who need access. CISOs need to plan for worst-case scenarios, stay ahead of the latest IT Security transformation technology, and maintain their company’s information assets, all without losing sight of the corporate culture.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CISO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

 

Moving Forward with IoT and IoP

451 Research’s very own, Jordan Mckee, recently contributed to Forbes regarding his thoughts on IoT’s rapid expansion, and correspondingly, IoP’s climb into the mainstream. He found that although IoP will drive an estimated $7.5B in US transactions alone by 2022, there are several challenges that need to be addressed before sustainable growth can occur, namely, building customer trust, integration and enablement with companies that are generally unacquainted with transactions & the ensurement of security and authentication of financial data. 

 As reflected in Figure 1, the integration of payments in IoT gives opportunity for data collection and increased personalization, thus leading to heightened customer engagement and impulse buying. Of the challenges that McKee addresses, there lies a central theme: we’re facing the data privacy paradox in nearly every aspect of our lives. 

In a recent study, “72 of the 81 IoT devices tested shared data with third parties completely unrelated to the original manufacturer. And the data they shared went far beyond just basic information about the physical device being used – it also included IP addresses, device specifications and configurations, usage habits, and location data.” 

With the influx of massive data breaches in the last 6 years, particularly in banking, it’s imperative that before IoP reaches status quo, increasing security, privacy, and authentication are achieved. Otherwise, we have an entirely new beast to conquer. 

Jordan McKee, Research Director with 451 Research & Forbes Contributor, will we attending our Digital Enterprise CIO & FSI Transformation Assembly next month, for more information, go here!

Google’s Newest Healthcare All-Star: Karen DeSalvo

Former Millennium Alliance Keynote Speaker & Obama Administration Health Official, Karen DeSalvo, has recently been appointed as the first Chief Health Officer at Google. The tech giant has recruited an all-star group of healthcare leaders, including former FDA Commissioner, Dr. Robert Califf, in stride of their ambitious efforts to disrupt the US healthcare market. 

Some of the most notable projects on Google Health’s radar include research on AI-driven cancer diagnosis to catch the disease before becoming life-impairing, as well as computer eye-screenings for diabetic retinopathy prevention, the leading cause of preventable blindness.

According to CNBC, “DeSalvo will advise Google on providers, doctors and nurses across the company’s cloud unit and Alphabet’s life sciences arm Verily, where she has been on the advisory board.” 

Given DeSalvo’s extensive background in both the public and private sectors, and her mainstay mission for affordable, high-quality healthcare for all, we’re excited to see how she’ll contribute to Google’s vision for a tech-enhanced future in healthcare. 

Digital Healthcare Transformation Assembly

The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.

The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americans have gone online and searched symptoms, in an attempt to diagnose a medical condition.

The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.

The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place on November 20-21, 2019.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a Digital Healthcare Executive interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Announcing our Newest Keynote Speaker, Dr. Lynda Davis!

Next month’s Digital Healthcare & Patient Experience Transformation Assembly in Denver, CO is set to be a great event with our keynote speaker Dr. Lynda Davis from the US Department of Veteran Affairs. We’re looking forward to hearing Dr. Lynda Davis’ wealth of knowledge given her extensive background in both the public and private sectors.

About Lynda Davis:

Dr. Davis is nationally recognized for her leadership in the development and implementation of significant and sustainable programs that successfully support the full spectrum of quality of life support and services for military personnel, veterans, their families, caregivers and survivors. A former Army Signal Officer and the mother of a veteran, Dr. Davis serves as the Chief Veterans Experience Officer for VA.

Her previous government tenures included serving the Department of Defense as the Deputy Undersecretary of Defense for Military Community and Family Policy (MCFP), and at the Department of the Navy as the Deputy Assistant Secretary for Military Personnel Policy (DASN MPP). She also served as the designated lead for the joint Department of Defense (DoD) and VA response to the recommendations of Commission on Care for America’s Returning Wounded Warriors. In that role, Dr. Davis promoted the consistent delivery of highest quality, comprehensive care and support by creating the DoD and VA Recovery Care Programs, initiating the use of comprehensive, family-inclusive Recovery Care Plans and launching the National Resource Directory.

Prior to joining the VA, Dr. Davis served as the Executive Vice President at the Tragedy Assistance Program for Survivors (TAPS), where she was the Executive Director of the Military and Veteran Caregiver Network (MVCN), and as the CEO of a service-disabled veteran-owned small business specializing in education, training and health and human services. A former clinician at a VA Medical Center, Dr. Davis served on the faculty of the Departments of Psychiatry and Public Administration at the University of Southern California where she earned a Ph.D. and a Masters of Public Administration with a specialization in Human Services Administration; she also holds a Masters of Arts in Community Clinical Psychology.

PATIENT EXPERIENCE TRANSFORMATION

Working with our Members and Advisory Board, we are putting together a program to enable you to test out new technology and hear from experts about the latest strategies changing the patient experience. We understand that for C-Level executives time is precious, so we are bringing the best content and technology together.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a Patient Experience Officer interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Exclusive Interview with our Keynote Speaker, Steve Allen

The 10th anniversary of our Healthcare Providers Transformation Assembly is just a few weeks away. We are looking forward to having all of our attendees with us in Denver and of course the Gala Dinner where our Keynote Speaker, Steve Allen, Executive Emeritus and former CEO at Nationwide Children’s Hospital will take the stage.

We had the opportunity to sit down with Steve to discuss his leadership, where Healthcare is trending and why he is excited for the assembly next month.

About Steve Allen:

Steve Allen, MD, MBA, is the recently retired CEO of Nationwide Children’s Hospital, a preeminent academic medical system in Columbus, Ohio. When he joined Nationwide Children’s in 2006, the hospital was known as an important regional health care center. By the time of his retirement in July of 2019, Nationwide Children’s had become one of the country’s most respected and innovative pediatric institutions with over $2.4 billion a year in revenue. It now consistently appears on U.S. News and World Report Honor Roll list of America’s top 10 children’s hospitals, and its Abigail Wexner Research Institute is one of the National Institutes of Health’s top-funded freestanding pediatric research facilities. Dr. Allen oversaw a period of unprecedented growth and transformation in Nationwide Children’s size, scope and vision. Through his unique perspective, redefining the role of a modern healthcare organization, Dr. Allen built a team and culture that has been recognized as a role model for innovation and collaboration. In the process, he has become one of the most prominent voices in American pediatric health care strategy and policy. His advocacy in Washington D.C. and his opinion columns in The Hill, U.S. News and World Report and other publications provided a messaging template for other health care executives to follow.

What is your greatest strength, and how has that impacted your career trajectory? How did you make your way into becoming the CEO of a leading health system?  Curiosity and a lifelong obsession with medicine.  I knew I wanted to be a physician from my earliest memories.  During my education, the appeal of combining clinical care, teaching and research led me to pursue an academic career.  For over 24 years, I took care of patients as a critical care physician, taught medical students, residents and fellows, conducted and published clinical and basic science research and was active in my national societies.  Certainly working in the crisis environment of a critical care unit one learns to make quick decisions with incomplete information, something that translates well to running healthcare organizations. Along the way, I develop my vision of healthcare and I obtained an MBA degree on nights and weekends that I greatly enjoyed.  Advancing through leadership I became the CEO of our system’s children’s hospital. Subsequently, I got a call to look at the CEO position at what was then Columbus Children’s Hospital.

What is one of the greatest lessons you learned on your way to becoming a leader in Healthcare? A. Nothing we do is the same as what we did 10 years ago.  If you are not planning for what’s next, you are falling behind. B. Seek out and listen to the frontline staff.

Where does your passion for leadership come from? Has it been in your DNA all of your life or did you have a certain experience that triggered your passion? I have sought leadership positions from my middle school days and throughout my career.  I am someone who loves to get others enthused about an opportunity.

What trends do you foresee for 2020 in Healthcare? More transparency around Quality and Safety, more push towards risk, more nontraditional providers, more consolidation, greater incorporation of genomics, inadequate mental health capacity

In your opinion, what is the greatest challenge Healthcare is currently facing? Uncertainty of healthcare policy at state and federal level

What should hospitals have innovated yesterday? Improve access

We are excited to have you join us next month as the Keynote Speaker. Can you give us a preview about the message or story you want to convey to our audience? What are you hoping to instill upon the executives? I am going to cover a few of the initiatives we pursued at Nationwide Children’s Hospital all forward-thinking healthcare institutions should consider.

Why is executive education important to you, and how do you invest in your personal growth as a leader? I often tell physicians who seek my advice about executive roles that they most likely knew 98% of their specialty’s knowledge when they finished their last fellowship.  In contrast, successful leadership not only requires lifelong learning of the vast array of factors affecting our industry. The pursuit of leadership mastery also demands constant introspection and self-awareness.

What are you most looking forward to at the Healthcare Providers Transformation Assembly? The interaction with so many esteemed colleagues all working to improve our country’s healthcare.  A great learning opportunity!

Thanks for joining us Steve!

About Healthcare Providers Transformation Assembly

We’re thrilled that you’re interested in Healthcare Providers Transformation Assembly. Join leaders from North America’s leading Health Systems to discuss the latest technology, innovations, and strategies driving healthcare’s transformation where we’ll be discussing the latest digital technology and business strategies driving healthcare’s digital transformation.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Interview with Bob Evans, Our Upcoming Keynote Speaker!

We’re looking forward to our Digital Enterprise CIO Transformation & FSI Assembly at The Biltmore in Miami this November! Leading up to the assembly, we had the opportunity to interview our Keynote Speaker, Bob Evans, for a first-look at what’s to come.

About Bob Evans:

Bob Evans is one of the world’s leading analysts of the technology industry and the global phenomenon of digital transformation. In 2012, he was recruited by Oracle founder Larry Ellison to be the company’s first chief communications officer, and he left there after 5 years to launch the two businesses he runs today: Evans Strategic Communications LLC and Cloud Wars Media LLC. He’s given keynote talks about business innovation, digital transformation and customer-centric business on every continent on Earth (well, not Antarctica), and his daily analyses of the enterprise-technology market can be found on his media-company website at CloudWars.co.

Q: What would you say is your greatest strength, and how has that impacted your career trajectory?   

A: Listening. Some people think the biggest part of communications is speaking or writing, but that’s not the case. If you’re not a great listener, you cannot be a great communicator because you won’t really know what’s going on in the world around you because you’re so focused on what’s going on between your two ears. The business world moves incredibly fast and I’ve focused on looking for and listening to the big vectors driving those changes. Then, after absorbing as much external information and as many perspectives as I can, I develop and share my own analyses and viewpoints on what’s happening now, where things are headed, and why that matters.

Q: What is one mistake you witness leaders making more frequently than others?

A: Having an inside-out perspective rather than outside-in. Leaders must see the world through the eyes, actions and behaviors of customers, partners, prospects and disrupters.

Q: Your platform, Cloud Wars, keeps an eye on trends and growth in the market, so you are the perfect person to ask about what we should be keeping our eye on as we head into 2020. Any tech trend we should watch out for?

A: Three key things: developing new data-driven business models; leveraging your past but not being anchored to it; and putting the customer at the center of everything.

Q: We are excited to have you join us next month as Keynote Speaker. Can you give us a preview about the message or story you want to convey to our audience? What are you hoping to instill upon the executives?

A: Again, 3 key things: first, some bracing questions in the form of a “final exam” to help those executives get a better sense of their level of preparedness for competing and winning in the digital economy; second, 10-12 examples of world-class digital transformation from leading companies; third, exploring where companies are today versus where their customers *want* them to be. Thanks very much and I’m very excited to participate in your excellent event!

Digital Enterprise CIO Transformation Assembly

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Q and A with our Next Keynote Speaker, David Sable!

We’re looking forward to our Transformational CMO Assembly at the Four Seasons in Denver this November! Leading up to the assembly, we had the opportunity to interview our Keynote Speaker, David Sable, for a taste of what to expect at the event.

About David Sable:

David Sable is the a Senior Advisor at WPP.  He previously served as CEO of Y&R, now VMLY&R. An industry thought leader and soon-to-be published author, David is a frequent contributor to Linkedin and has often published in the Huffington Post. At WPP, David specializes in content expansion, strategic innovation, and partnerships. David was selected as both a Top 20 Must-Know Global Influencer by LinkedIn, as well as a Top 10 Most Generous Marketing Geniuses by Fast Company. He serves on the Board of the Special Olympics, UNICEF and on American Eagle Outfitters’ Board of Directors.

Q: Where does your passion for leadership come from? Has it been in your DNA all of your life or did you have a certain experience that triggered your passion?

A: My passion for leadership comes from the simple truth that you always remember the best leader you ever had and the worst person who tried to come off as a leader. Too often leadership masquerades as power and they are not to be conflated. I have been blessed in my life to have had a number of incredible role models, a number of whom I have written about. As for DNA, I don’t believe you can learn about leadership from a book or course, maybe its DNA, but I believe that need triggers the Leadership gene. In my life my late Father was a Rabbi, of a rather large congregation that he founded, I witnessed up close what it takes to have people follow you.

Q: Is there a specific challenge you think the marketing/advertising industry is currently facing?

A: A specific challenge? OIY. Frankly, we are facing a number of challenges but they are linked in twisted chain, partially of our own making. We continue to talk about Digital First or Mobile First or Transformation and Disruption as if those are messages about products and services, rather than just strategies and channels. We are still drowning in “Digibabbale” rather than thoughtful, insightful, creative marketing.

Q: What is one of the greatest lessons you learned on your way to becoming Global CEO of Y&R?

A: The greatest lesson I have ever learned is to be true to yourself. Never loose sight of who you are and where you came from.

Q: If you had to pinpoint it, what makes compelling content?

A: To understand what makes compelling content read the Bible or the Koran; read, watch, listen to any of the hundreds of versions of The Iliad and The Odyssey, Sherlock Holmes, Shakespeare: ask yourself why Harry Potter still is read in book form, the movies and play watched….and then watch or read some of the online drivel that passes for content. We throw the word content around too quickly and freely. It either connects viscerally or not.

Q: We are excited to have you join us next month as Keynote Speaker. Can you give us a preview about the message or story you want to convey to our audience? What are you hoping to instill upon the executives?

A: My story is simple, we need to shatter conventional wisdom, but not the knee jerk reaction. We all get that Digital is the foundation of the world, next! I hope to challenge everyone to have a great and lively discussion and take multiple sides of an argument. What would you fall on your sword for? It better be good. I’ll also speak about how leadership is affected by all that.

Transformational CMO Assembly

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Millennium Achievements: Congrats Jacob and Michelle!

Jacob and Michelle have broken records here at Millennium, and that isn’t stopping anytime soon. We’re happy to announce that they’ve both been promoted to Directors of Executive Alliances in under a year’s time at Millennium. 

See what they had to say about working with Millennium Alliance!

Jacob Rosenbaum, Director of Executive Alliances

What excites you most about your new role?

I am able to continue building up new employees while improving on both my managerial and sales skills that I have learned here at The Millennium Alliance.

What do you like most about working at Millennium?

The training is second to none.  I have learned so much more here in about a year and a half than I did throughout my school career.  Also, the support system is fantastic. I never feel left behind and I always have somebody whom I can depend on if I need help.

Tell us something you’ve discovered and executed that has contributed to your success.

I’ve learned that the more times that you’re put down, the stronger you are getting back up.  The key to the job is to have a short-memory while also being relentless.   

What are you doing when you’re not at Millennium? Hobbies, “fun facts”, etc.

I am currently training for the Brooklyn Half-Marathon, which is taking place October 19th in Prospect Park.  I am also going to begin training for the 2020 NYC Marathon, which is something I have wanted to do since I was a little kid.  Other than that, I like to consider myself the biggest New York Giants fan in the world. They’re struggling right now, but things are looking up with Daniel Jones at the helm!  

Michelle Zicca, Director of Executive Alliances

What excites you most about your new role?

Having the opportunity to coach, train, guide and lead my coworkers to be successful. Expanding my role and responsibilities to become a better salesperson. Lastly, being a resource for The Millennium Alliance to maximize profit & enhance our programs.

What do you like most about working at Millennium? 

Relaxed work environment, no micromanaging, sales tools are readily available and support from management.

How do you help a new employee understand the roles and responsibilities of The Millennium Alliance?

Clearly explain our business model and show them examples of how I build relationships with executives. Also, demonstrating the persistence and motivation needed.

If you’re interested in joining The Millennium Alliance team, go here for more information!

What Marketers Really Want: Transparency and Visibility

The media landscape has evolved so dramatically in recent years- agencies have shifted their focus towards AI-engineered personalization, AR/VR experiential marketing, automated ad buying, smart speakers, and all the like. Yet despite these massive leaps in tech-driven innovation, there hasn’t been much progress in improving transparency and visibility in these marketing campaign strategies. The presence of monopolized ad businesses, particularly Facebook and Google, are partly to blame for the opaque nature of ad buying today, but what the industry is in dire need of is a collective effort for transparency, a resurgence in competition, and a resolution to the excessive ad fraud that marketers are facing today. 

The New York Times recently reported that a group of 16 companies – including Oracle, News Corporation, MediaMath, IBM Watson Advertising, White Ops, Havas Media, and Business Insider are coming together in an effort for efficiency, transparency, and competition amongst media entities to keep up with market demand. 

In the piece, Joe Zawadzki, chief executive of MediaMath, claimed, “We’re trying to create new terms of trade to modernize the business […] Seeing where every dollar goes — that doesn’t exist today.”

An open marketplace is imperative for the future of marketing, and with the innovation we’ve refined over the last 10 years, it’s absurd that ad fraud runs rampant, leading companies are making 85 cents on the dollar, and we’re given only a handful of alternatives to Facebook or Google in digital advertising today. 

Check out the full article to learn more!