Archives: Articles

Site articles.

AI Agents in the Enterprise: From Pilots to Proof with Treasure Data

Contributed by Treasure Data

AI spend has doubled in three years, with AI agents emerging as the latest vector for significant investment. But is it a pathway to ROI for marketing, data, and CX leaders?

Download your copy to get the scoop on:

– Real-life AI agent use cases, challenges, and learnings from 13 martech leaders

– Insights gleaned from eight deployed agents for internal-facing and customer-facing applications

– ROI and value realization from AI agents

The report is authored by Keanu Taylor, Global Head of Research at The Martech Weekly. Treasure Data is a proud sponsor of this report.

Download the AI Agents Whitepaper here.

About Treasure Data

Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning.

To learn more, visit www.treasuredata.com.

AI, Discernment, and the Discipline of Access to Healthcare With Alluvium Health

Contributed by Alluvium Health

The systems getting real value from AI aren’t doing more — they’re choosing better. This article breaks down how leading health systems are using AI to manage dynamic networks, meet rising patient expectations, and reduce administrative burden, all while maintaining focus on the few levers that actually move enterprise performance. Written by Alluvium CEO Jake McCarley.

Read the full article here.

About Alluvium Health

Alluvium is the enterprise access and capacity performance platform for complex health systems. Alluvium’s solutions address access fragmentation created by M&A, disparate data environments, and point-solution sprawl by turning disconnected access workflows into a single system that can be actively managed.

For more information, visit alluviumhealth.com.

Is Your Brand Ready for the Algorithmic Imperative? with AMP Agency

Contributed by AMP Agency

In an algorithm-first world, Predictive Brands win again and again.

AMP Agency knows the linear customer journey is long dead. RIP. Instead, consumers are steered by platforms that act as powerful filters, predicting outcomes and determining which brands even surface. Whether it’s in-app grocery shopping or discovering the next great beauty find, brands have to compete to be seen at all.

Traditional marketing operating models are too slow, fragmented, and reactive, leading to consumer decisions being made elsewhere before brands can influence them.

Sustained growth depends on becoming a “Predictive Brand”—one designed to anticipate demand, respond in real-time, and curry favor by appeasing the Almighty Algorithm.

Demystify the Algorithmic Imperative to amplify your brand.

About AMP Agency

AMP Agency operates with a clear mission—to deliver full-volume impact. Because the best brands don’t whisper, they resonate. By connecting brand love with buying behavior, AMP unifies where others divide. With deep roots in North America’s leading sales and marketing powerhouse, Advantage Solutions, the team opens doors others can’t—offering direct access to retail, sales, and shopper data at scale. Their ideas win hearts and move carts, creating sharp signals that break through and convert wherever a brand shows up.

Whatever brands need—and then some—AMP is all in. More than an agency partner, they are collaborators, co-conspirators, and co-authors of a brand’s future. AMP was built as a full-service marketing agency, without silos. Ready? Let’s do this.

To learn more, visit ampagency.com.

Rachel Hutter, Former Executive Vice President of Studio Operations at The Walt Disney Company, Keynotes Our Digital Supply Chain Transformation Assembly September 2-3 in Denver!

The Millennium Alliance is excited to announce that Rachel Hutter, Former Executive Vice President of Studio Operations at The Walt Disney Company, will keynote our Digital Supply Chain Transformation Assembly September 2-3 at The Grand Hyatt in Denver.

Interested in joining this Assembly? Click here to request an invite

About Rachel Hutter

Rachel is a senior leader with progressive +20-year career of repeated success at Disney, building and leading multifaceted, trailblazing initiatives that directly impact millions on a global scale. Inclusive relationship builder with powerful influence on seismic shifts in culture, process, and technology that generate unprecedented game-changing results. Technologically creative problem-solver and patent-holder who excels in ambiguous situations and defines vision and purpose to deliver revolutionary solutions.

#Millenniumlive: Dr. Aaron Greenstein on Cognitive Health and Dementia Care

On this episode of Millennium Live, we’re diving into one of the most urgent and misunderstood challenges in modern medicine: cognitive health and dementia care. As populations age, clinicians and health systems are grappling with how to recognize cognitive decline earlier, support families more effectively, and build care models that truly meet patients where they are. Dr. Aaron Greenstein, Medical Advisor at BrainCheck and Medical Director of Kitwood Health, joins the podcast. He has spent his career at the intersection of clinical medicine and innovation, working to improve how we detect, understand, and care for patients experiencing cognitive change. Dr. Greenstein shares why cognitive health is essential to independence in older adults, and how early signs of decline are often subtle and overlooked. We discuss the real-world consequences of late diagnosis for patients and families, and the gaps that still exist in routine care. Dr. Greenstein also highlights the origin stories of BrainCheck and Kitwood Health, examining how digital cognitive assessment tools and embedded care models aim to improve early detection and ongoing support. Finally, we look ahead to the future of comprehensive cognitive care and what healthcare leaders should be doing now to better prepare for the growing need.

Listen on Spotify, Apple Podcasts, and Amazon Music.

About BrainCheck

BrainCheck is a digital health company powering positive progress in cognitive health. The BrainCheck Platform™ offers the most comprehensive digital cognitive toolset to promote proactive screening, detect early signs of decline, and personalize care planning – anytime, anywhere.

Founded by renowned neuroscientists and technologists, including David Eagleman, PhD, our intuitive solutions transcend the limitations of traditional methods and expand access to cognitive care with the tap of a finger, from any device, in any location.

Trusted by hundreds of leading providers and healthcare systems, our clinically-validated digital cognitive assessment and care planning tools fit seamlessly into workflows, including EHR integration, delivering actionable insights with ease.

Earlier, better, longer brain health begins with empowering action: Don’t raincheck the BrainCheck™. To learn more, visit braincheck.com.

Learn more at: www.braincheck.com

Edward Marx, Former Chief Information Officer at Cleveland Clinic, Keynotes Our Healthcare Providers Transformation Assembly June 2-3 in Miami!

The Millennium Alliance is excited to announce that Edward Marx, Former Chief Information Officer at Cleveland Clinic, will keynote our Healthcare Providers Transformation Assembly June 2-3 at The Biltmore in Miami.

Interested in joining this Assembly? Click here to request an invite

About Edward Marx

Edward Marx is a pioneering force in healthcare technology, renowned for his transformative leadership as a former global CIO and his current role as CEO of Marx Advisory. With a career dedicated to bridging the critical gap between healthcare buyers and sellers, he leverages his unparalleled executive experience to foster innovation, drive digital transformation, and improve patient outcomes.

His journey is one of profound resilience and purpose. As the youngest child of Holocaust survivors, Ed moved to the United States at age 10. He discovered his calling in healthcare not in a boardroom, but as a high school janitor for a medical clinic. This humble beginning ignited a passion that shaped his path through successive roles as combat medic, anesthesia tech, and strategic planner. It was here he first witnessed the power of converging digital, clinical, and business strategies to save lives and enhance experiences.

This passion propelled him to the highest echelons of healthcare leadership, serving as Global Chief Information Officer for renowned institutions including the Cleveland Clinic, NYC Health + Hospitals, Texas Health Resources, and University Hospitals.

Uniquely, Ed possesses deep expertise from the supplier perspective, serving as CEO of Divurgent, Chief Digital Officer for Tech Mahindra, and CIO of The Advisory Board Company. This 360-degree view of the healthcare ecosystem is the foundation of his advisory practice. He further shares his insights as an Executive in Residence for The Health Management Academy and Bain & Company. He lends his strategic guidance on the boards of Summa Health and Mary Crowley Cancer Research.

A sought-after thought leader, Ed is a globally recognized speaker, bestselling author, and influential podcaster. He addresses critical topics like AI, leadership, and digital transformation for audiences worldwide, including health system boards, governments and industry forums. He has authored over ten books, including two bestsellers for Mayo Clinic Press. His podcast, “DGTL Voices,” ranks in the global top 10 in its category and he maintains a significant presence across major social media platforms.

Beyond professional accolades, Ed is husband to his wife, Simran, a clinician in private practice. Together, they enjoy traveling, dancing, and exploring the world. They are the proud parents of five grown children and grandparents to five. A champion of personal resilience, Ed captains the Team USA Triathlon team and is an accomplished mountaineer, having summited four of the Seven Summits.

Health Plans Need Help. Now. With 4L Data Intelligence

Contributed by 4L Data Intelligence

Health Plans Need Help. Now.
Incrementalism Is the Enemy.

Skyrocketing MLRs and administrative costs, antiquated claims systems, labor-intensive processes, expanding compliance risk, and stacks of high-cost point solutions eroding operating margins with questionable ROI…health plans need help. NOW.

The interconnected 4L Health Plan Performance Suite of patented Integr8 AI™ solutions helps optimize operations, compliance, care management, and payment performance while dynamically controlling operating costs. With easy on-ramps for immediate performance improvement and operating cost reductions, the 4L Health Plan Performance Suite equips payers of any size to become a high-performance plan without capital expense and without waiting years for an ROI.

Download the white-paper from 4L Data (5 min read) here.

About 4L Data Intelligence

4L Data Intelligence™ is the Integr8 AI™ powered company focused on helping our customers and partners deliver better healthcare, insurance and government services at a lower cost by improving data, provider, payment and decision integrity. We are committed to USING THE POWER OF Integr8 AI™ TECHNOLOGY FOR GOOD by helping healthcare payers, health systems, governments and insurers deliver better services and care and reduce trillions of dollars in out-of-control costs by making actionable data accessible in real-time, automating inefficient processes and preventing fraudulent, wasteful and abusive payments that drive up costs.

For more information, visit 4LData.com.

#Millenniumlive: Offensive Security: Enabling the Enterprise in the Age of AI with Terra Security

In this episode of Millennium Live Podcast, we sit down with Shahar Peled, Co-Founder and CEO of Terra Security, to explore how the future of cybersecurity is shifting from reactive defense to proactive resilience. As enterprises face an evolving threat landscape shaped by AI-driven attacks, ransomware, and increasing regulatory pressure, Shahar shares his journey into cybersecurity — from identifying critical gaps in traditional security programs to founding Terra Security, a company pioneering Agentic AI-powered continuous penetration testing. Shahar explains how organizations can better understand their true risk posture, validate their defenses in real time, and integrate automation into the security lifecycle. Shahar breaks down the common blind spots enterprises face when assessing cyber risk and why many security strategies still fall short in practice. Shahar also offers a forward-looking perspective on the future of security, including autonomous validation, AI vs. AI dynamics, as well as a glimpse into the personal side of leadership — from the habits that keep Shahar sharp to how he navigates high-pressure moments, along with advice for the next generation of cybersecurity founders.

Listen on Spotify, Apple Podcasts, and Amazon Music.

About Terra Security

Terra Security is the leading Agentic-AI-powered platform for continuous penetration testing. Designed for security teams operating in fast-moving, complex environments, Terra combines the scale and efficiency of fine-tuned AI agents with the precision and control of human oversight. By aligning every test with each organization’s unique business logic and risk profile, Terra delivers tailored, exploit-driven findings that expose what truly matters.

Learn more at www.terra.security.com

#Millenniumlive: Setting a New Standard in Care Delivery: The Shift from Telehealth to Virtual-First with Ovatient

Over the last decade, telehealth surged — accelerated by necessity, adopted at scale, and then challenged to prove its staying power. Many organizations discovered that access alone isn’t transformation. The promise was there — but the operational model often wasn’t. So what does it actually take to move from episodic telehealth to a truly virtual-first care model? On this episode Millennium Live podcast, we’re joined by Michael Dalton, Founder and CEO of Ovatient — a “virtual-first,” purpose-built platform for health systems and health plans, and anchored deeply in integrated clinical and technology infrastructure. In today’s episode, we’ll explore:

  • What “virtual-first” really means operationally — and how continuity, escalation, and longitudinal care are designed into the model rather than left to chance.
  • Why health plan executives should care about a virtual-first model anchored to local health systems.
  • The measurable outcomes that matter to both health systems and health plans — and how success is defined.
  • A real patient story that illustrates continuity — without the frustration of being bounced between disconnected providers.

This episode is packed with insights for healthcare executives who care about aligning incentives, strengthening local health systems, and building virtual care that actually integrates, then you’re in the right place.

Listen on Spotify, Apple Podcasts, and Amazon Music.

About Ovatient

If your organization wants to unlock new opportunities to improve health outcomes, reduce costs and more deeply engage with patients, the answer is Ovatient.

Ovatient offers a new approach to virtual care.

Our virtual-first solution is built on Epic, providing high-quality virtual care that seamlessly connects patients to trusted providers and health systems, including in-person care or follow-up when they need it. We prioritize care coordination and integration to deliver high-quality, connected care for patients and providers, no matter where they are.

Learn more at www.ovatient.com

CDP Use Cases for Marketing, Sales, Customer Service and Operations with Treasure Data

Contributed by Treasure Data

Learn how to effectively scale your CDP initiatives based on your level of data maturity.

Identifying the right customer data platform (CDP) use cases for your business ensures you understand what capabilities you’ll need, and the best path to implementation to achieve your goals.

Whether you’re just starting out, or well along on your customer data journey, our partners at Treasure Data put together a comprehensive guide to help you build your CDP roadmap and understand what’s truly possible when you unlock the power of your customer data.

Read on to discover:

  • 30+ CDP use cases that will help you securely integrate customer insights, increase marketing and operational efficiency, and create connected customer experiences
  • Practical tips on assessing your level of data maturity and readiness, so you can plan your CDP roadmap effectively
  • Real-life examples of how our customers have innovated and expanded their capabilities with Treasure Data

Get your copy of the CDP use case guide here.

About Treasure Data

Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning.

To learn more, visit www.treasuredata.com.