#MillenniumLive on Healthcare IT Insights You Can Trust with KLAS Research

This week, #MillenniumLive is delighted to have one of our analyst partners join the podcast, whose mission is to improve the world’s healthcare through insights, collaboration, and transparency by amplifying the voice of providers and payers. Adam Gale, Chief Executive Officer & Co-Founder at KLAS Research, offers some spectacular observations on acute & post acute care, behavioral health, as well as predictions for the future and where the industry needs to go.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Klas Research

KLAS helps healthcare providers make informed technology decisions by offering accurate, honest, and impartial vendor performance information. They monitor vendor performance through interviewing thousands of healthcare providers representing healthcare organizations throughout the US and here and there across the globe. The company uses a simple methodology to ensure all data and ratings are accurate, honest and impartial to help create market moving moments.

For more information, visit klasresearch.com.

#MillenniumLive with Fernando Machado at Activision Blizzard

There are few influential marketers who are always willing to take the leap of faith and use creativity to make great things happen.

#MillenniumLive welcomes Fernando Machado, Chief Marketing Officer at Activision Blizzard. Fernando is a global marketer with a passion for growing brands and businesses. With more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 16 D&AD Yellow Pencils and 1 Black, and 4 Grand Effies in US, Fernando is known for pushing the creative boundaries to drive business growth.

Prior to joining Activision Blizzard, Machado served as the Chief Marketing Officer for Restaurant Brands International (RBI), where he oversaw brand and marketing strategy for the group’s portfolio of restaurants that include Burger King, Popeyes, and Tim Hortons. At RBI, he led campaigns such as “McWhopper,” “Google Home of the Whopper,” “Whopper Detour,” “Stevenage Challenge,” and “Moldy Whopper.” Before joining RBI, he worked for 18 years at Unilever, managing different brands, including Dove where he led the groundbreaking “Beauty Sketches”.

Fernando joins Millennium Co-Founder Alex Sobol on the podcast to talk about his upbringing in Brazil, his parents’ strong emphasis on education, how his career path has taken him to live in many places around the world, and some impressive objectives his team at Activision Blizzard are looking to accomplish in the next few years.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Activision Blizzard

Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. They’re known for connecting and engaging the world through epic entertainment and are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Their combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Activision Blizzards has been recognized as one of FORTUNE’s “100 Best Companies To Work For®” for four consecutive years and has earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists.

Click here to learn more!

Partner Success Story: AnyRoad x Fleetwood Paints

Contributed by AnyRoad

Our partners at AnyRoad help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.

AnyRoad recently collaborated with Fleetwood Paints in 2021 to streamline the latter company’s appointment process, scale their omnichannel presence, and glean more insights. These insights in turn were used to create more competitive and impactful experiences, aimed to increase sales and foot traffic into their retail partners’ stores.

The Fleetwood team knew they had a strong brand presence in Ireland and had extensive market reach via their retail partners. However, they struggled to compete with other vendors that offered online registration and classes, and struggled to learn more about their overall customer and their purchase behavior.

AnyRoad and Fleetwood worked together quickly to deploy AnyRoad Experience Manager and AnyRoad AtHome. Implementation was easy and only required a web developer to add the AnyRoad plugin to the site, while business users were able to make additional configurations without IT support.

A dedicated account manager and AnyRoad’s 24/7 support team ensured the experiences went smoothly, while the two omnichannel approaches maximized the reach of the program and the team’s ability to generate meaningful consumer insights.

Click here to learn more!

About AnyRoad

AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.

Go here for more information.

#MillenniumLive on Leveraging Social Media To Solve Problems

#MillenniumLive welcomes Danny Flamberg, Vice President, Strategy – HCP at LiveWorld. Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging, and embracing omnichannel thinking. He joins #MillenniumLive to share how LiveWorld helps hospitals and health systems through engagement at the intersection of social & digital. Danny talks about how LiveWorld addresses patient & caregiver needs with online communities while motivating and changing behavior through programs that spark an emotional response.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About LiveWorld

LiveWorld is a digital and social marketing agency empowering brands to scale online dialogue by providing stronger connections and deeper relationships. LiveWorld is a trusted partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We revolutionize the management of user content through innovative proprietary technology, leading-edge services, and deep integration with client marketing and customer support teams. Scaling human reviews of user content and human touch points, LiveWorld removes obstacles that brands face, allowing them to engage more deeply in social media. LiveWorld provides 24/7 brand protection through “always-on” moderation and engagement across social channels, applications, and sites in an innovative approach that encompasses review, management, and analysis of user content. The LiveWorld solution provides brands a competitive advantage by managing user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty.

Click here to learn more!

#MillenniumLive on Accelerating The Consumer Experience with Data with Informatica

#MillenniumLive welcomes the team at Informatica: Chuck Hayes, Customer Insights & Master Data Management Account Executive, Healthcare & Life Sciences and Richard Cramer, Chief Strategist, Healthcare & Life Sciences. Chuck and Richard share their thoughts on the trending topic: healthcare consumer experience, and how Informatica makes moving to “the cloud” an easy experience. Together, Informatica helps empower businesses to realize the transformative power of data.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Informatica

Informatica believes data is the soul of business transformation. That’s why they help you transform it from simply binary information to extraordinary innovations. As the Enterprise Cloud Data Management leader, they have pioneered a new category of software with their Intelligent Data Management Cloud™. Powered by AI and a cloud-first, cloud-native, end-to-end data management platform that connects, manages and unifies data across any multi-cloud, hybrid system, their Intelligent Data Management Cloud empowers enterprises to modernize and advance their data strategies.

That’s why Informatica’s customers in more than 100 countries and 84 of the Fortune 100 rely on the company to drive their data-led digital transformation. Whether you’re driving next-gen analytics, delivering perfectly timed customer experiences, or ensuring governance and privacy, you can always know your data is accurate, your insights are actionable, and your possibilities are limitless.

For more information, visit informatica.com.

#MillenniumLive on Igniting a Digital Health Revolution with Validic

#MillenniumLive welcomes Drew Schiller, CEO & Co-Founder at Validic, the healthcare industry’s premier technology platform for convenient, easy access to digital health data from best-in-class clinical and remote-monitoring devices, sensors, fitness equipment, wearables and patient wellness applications. Drew discusses Validic’s unique perspective on the role remote patient monitoring plays as part of an organization’s digital health strategy, and what distinguishes Validic’s integration capacities.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Validic

Validic is the healthcare industry’s premier technology platform for convenient, easy access to digital health data from best-in-class clinical and remote-monitoring devices, sensors, fitness equipment, wearables and patient wellness applications. Validic’s mission is to improve the quality of human life by building technology that makes personal data actionable.

Mobile health technologies are reshaping patient engagement and population management opportunities for healthcare companies. Validic is powering this ecosystem to allow for the accelerated deployment of healthcare companies’ strategic initiatives.

Validic’s clients reach over 223 million people in 52 countries and include health systems and providers, payers, wellness companies, pharma, health IT companies, as well as app and device manufacturers. Validic connects to over 400 in-home clinical and mobile health devices and applications.

For more information, visit validic.com.

#MillenniumLive on Modernizing the Patient and Clinician Experience with Vital

#MillenniumLive welcomes Aaron Patzer, Founder and CEO of Vital, a modern, intelligent digital health application that is transforming the care experience in hospitals and in emergency departments. Aaron shares how Vital has been optimizing user experience with consumer-grade software and artificial intelligence, and how they committed to healthcare excellence, building beautiful user experiences and intelligent software for patients and clinicians.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Vital

Founded by a Physician and a proven tech entrepreneur, Vital exists to close communication gaps with patients and families and put them at the center of the care experience. Furthermore, they help care teams to deliver safer, smarter care that meets the demands of the modern patient while streamlining existing processes.

The company uses artificial intelligence, machine learning, natural language processing and consumer design principles to build beautiful, functional software that requires no training and is easy to implement.

For more information, visit vitaler.com.

#MillenniumLive on the ROI of Implementing Self-Service Online Triage with Clearstep

This week on #MillenniumLive, we chat with Adeel Malik, Co-Founder & CEO of Clearstep. There are few health systems in the U.S. that are properly equipped to service patient consumers in a manner that is easiest, safest and most convenient for them. Therefore, enhancing patient experiences and automating care access with clinical AI chat solutions to make it easy for patient consumers to self-navigate to the right care is exactly what Clearstep is all about. Adeel shares that the entire team at Clearstep sees a world where everyone gets the right care at the right time, and shares insight into the incredible innovation that empowers patient consumers to triage themselves to the most accurate care and services. To put it simply, their mission is to make healthcare easy for everyone.

Listen to the full episode on Spotify, Apple, Amazon Music, and Google Podcasts.

About Clearstep

Clearstep’s Smart Care Routing uses AI chat to improve patient experience and engagement for healthcare organizations, helping patients navigate virtual triage, clinical journeys, and administrative patient services. Our solution is used by leading health systems, payers, digital health providers and other partners including CVS, BayCare Health, HCA Health and Duly Health & Care, increasing patient loyalty by 4X, growing new patient revenue, and enabling partners to protect their bottom line.

For more information, visit clearstep.health.

Online Communities: The New Strategic Advantage in Healthcare Marketing

Contributed by LiveWorld

3 RISING TRENDS IN HEALTHCARE MARKETING

While the pandemic has created overwhelming uncertainty for healthcare systems, there are some very clear trends and factors shaping the challenges and opportunities of healthcare marketing during 2022. These factors include:

1. Rebuilding Relationships

On a personal level, the pandemic forced us to see the value of relationships and connection; yet COVID-19 drastically reduced the ability of healthcare systems to connect with patients and families in personalized ways. The necessity of more virtual visits with providers, stringent visitation policies, and cancellations of elective surgeries combined with a lack of the resources needed to accommodate the demands of COVID made healthcare seem impersonal and cold to many patients and families. The result is that healthcare systems need to find new methods for rebuilding relationships.

2. Rising Use of Digital Health Tools

One silver lining during the pandemic has been that more patients have embraced digital healthcare tools such as messaging with providers via portals, utilizing virtual visits, and seeking information from hospital websites and social media channels. Of course there has also been a drastic rise in health misinformation on the internet, driving healthcare marketing teams to work overtime to create videos, news interviews, and other content utilizing the system’s medical experts to counter this trend.

3. Enhanced Marketing

Technology Just as more patients are embracing digital tools, the world of healthcare marketing is increasing the steady emphasis on digital technology and strategy, including UX, attribution within the patient journey, AI tools such as chatbots, and more precise tracking of conversion rates. The Opportunity to Seize in 2022 The rise of pandemic-induced barriers that made healthcare feel impersonal paired with the increasing use of digital tools has created one of today’s most pressing healthcare marketing opportunities: finding new and enhanced strategies that utilize digital channels to build personalized connections and authentic relationships with communities and patients. The Strategic Advantage of Online Communities A number of healthcare systems are creating online communities as a way to build relationships and offer a valuable service. These communities are designed to meet the needs of specific patient or caregiver populations, helping members easily access reliable and practical health information from the hospital’s clinical staff and find peer support and conversation. Online healthcare communities are a synthesis of service delivery and subtle marketing, and they can offer hospitals a number of strategic advantages.

The Opportunity to Seize in 2022

The rise of pandemic-induced barriers that made healthcare feel impersonal paired with the increasing use of digital tools has created one of today’s most pressing healthcare marketing opportunities: finding new and enhanced strategies that utilize digital channels to build personalized connections and authentic relationships with communities and patients.

The Strategic Advantage of Online Communities

A number of healthcare systems are creating online communities as a way to build relationships and offer a valuable service. These communities are designed to meet the needs of specific patient or caregiver populations, helping members easily access reliable and practical health information from the hospital’s clinical staff and find peer support and conversation. Online healthcare communities are a synthesis of service delivery and subtle marketing, and they can offer hospitals a number of strategic advantages.

Benefits of Online Communities

Patient and Caregiver Benefits:

Provides a sense that you’re not alone
Validates feelings and emotions
Provides an avenue to exchange authentic peer information
Offers access to qualified clinical information

Health System Benefits:

Builds an emotional and trustworthy bridge to a population in need
Goes beyond treating the condition to treating the full person
Harnesses the emotional context of the healthcare experience through content and online conversations
Creates a gateway to medical care and prompts demand for additional service line revenue

How LiveWorld Can Help You Build A Community

LiveWorld is a digital and social agency that currently manages over 300 healthcare social media properties. We’ve been working with healthcare companies since 1996 and have expertise in more than 20 clinical areas. In addition to helping healthcare systems build online communities, we offer an array of other consulting, strategy, and creative services.

LiveWorld Healthcare Marketing Solutions

Campaign strategy, research & planning
Creative concepting, design & production
Online healthcare community development • Social media marketing & advertising services
Healthcare chatbots, apps & virtual assistants
Content moderation & community management
Social listening and reputation management

Click to learn more about LiveWorld!

Roselle Charlier, Chief Marketing & Communications Officer at UHS, Keynotes Our Digital Healthcare & Patient Experience Transformation Assembly!

The Millennium Alliance is thrilled to announce Roselle Charlier, Chief Marketing & Communications Officer at Universal Health Services (UHS), will give the keynote address at our upcoming Digital Healthcare & Patient Experience Transformation Assembly on May 10-11. Roselle is an energetic, creative and results-oriented executive who will bring over 20 years of healthcare marketing and communications experience to the event.

Interested in joining this Assembly? Click here to request an invite.

About Roselle Charlier

Roselle Charlier is an energetic, creative and results-oriented executive with 20 years of healthcare marketing and communications experience, who values teamwork, embraces challenging business opportunities, and is committed to delivering on corporate objectives. She currently serves as the Chief Marketing & Communications Officer for Universal Health Services (UHS), one of the nation’s largest and most respected providers of hospitals and healthcare services.

After graduating from Stanford University, Roselle began what would become a successful, 22-year tenure with Siemens, starting as a Marketing Associate for Siemens Medical Solutions and rising through the ranks to VP of Communications for Siemens Healthineers. Her work has taken her around the world, from the United States to Germany, Sweden, and California before finally settling in Pennsylvania.

Roselle joined the UHS team in 2017, where she excels in strategic positioning and message development across UHS’s comprehensive portfolio of acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located across the United States, Puerto Rico and the United Kingdom. She describes herself as a passionate leader, mentor, and coach experienced in building and motivating teams, a global collaborator effectively navigating matrixed organizations and effectively interacting with all levels throughout the organization.