Tag: Transformational CMO Assembly

“It is more risky to be afraid of change than it is to embrace change.” Keynote Speaker Wes Nichols Discusses Marketing Transformation in Exclusive Interview

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With Labor Day coming up this weekend, it only means one thing: Summer is coming to a close. To some, that might be bad news, but to us at The Millennium Alliance, we are thrilled that fall is almost here. The reason why? Our highly anticipated Transformational CMO Assembly this October is Denver is on the horizon.

To add to the excitement, Digital Diary had the opportunity to sit down with our Keynote speaker, Wes Nichols, to gain a first-hand look into how marketing is continually being affected by predictive analytics to marketing optimization, and how the changes in those sectors are impacting the industry. Wes discusses the pace of change in the industry, as well as the key challenges executives marketers face as the industry continues to evolve, and what to do to overcome them.

Thank you, Wes, for sharing your insight with us!

You are an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, and creating solutions for Fortune 500 companies for over 20 years. How has marketing changed over the course of those 20 years?

Wes Nichols: The pace of change, powered by technology, data, and analytics, has continued to accelerate and dominate the C-Suite of many companies, large and small. The ability for CMOs to have true agility and accuracy with decision-making, resource allocation, and tactical activities is remarkable and powerful. We are seeing the next wave of CEOs in the making as a result – a first for CMOs.

As you are considered a “serial entrepreneur” in the industry, what value does a seasoned business have when looking to partner or acquire a startup? What would you say to those who wouldn’t take that risk?

WN: The game-changer for my company was partnering with UCLA and Wharton academics who are considered the world’s leaders in marketing science. They had a huge advantage of having thought about this analytics problem and creating solutions that passed academic rigor as well as in-market performance.  We also created what many consider is the best advisory board assembled, and we really relied on these industry experts – Jim Stengel, Rishad Tobaccowala, Margo Georgiadis, Becky Saeger, Mike Linton, Gokul Rajaram and numerous other luminaries in their fields were very hands-on in the creation and expansion of MarketShare.  Most important, it was critical to find early innovators like Anne Lewnes at Adobe, Jim Farley at Ford and many other clients who ‘got’ what we had built and how different it was from anything else in the market.

As the marketing industry continues to evolve, the way people develop solutions and strategies has drastically changed when compared to the past. How have influential technologies like AI or Blockchain impacted the way marketing leaders develop breakthrough solutions that resonate in the industry?

WN: I find it riskier to be afraid of change than it is to embrace change. Things are actually moving and changing quickly – just talk to anyone in retail, media, entertainment, packaged goods and so many other industries finding themselves disrupted by technology at a must faster pace than originally estimated.   I was asked to write about this in an article which became the cover story of the Harvard Business Review several years ago – Analytics 2.0 (https://hbr.org/2013/03/advertising-analytics-20.) The article they have asked me to write this year builds on this and there continue to be big advancements in the use of data, analytics, AI and machine learning (still pretty early for blockchain for most companies, but important to understand it now).   I will be featuring a number of early innovator CMOs who are building internal teams to drive all budget planning, allocation and measurement of their marketing activities – a big shift indeed.

Is there a certain experience that you reflect upon or bring up when you create and scale solutions for global brands?

WN: The power of data. Virtually all companies (other than Amazon, Google, Facebook, and Netflix) under-estimate or under-leverage data they have in their companies. Many don’t even realize the pots of gold they are sitting on and not leveraging, relying on old approaches or methods to go to market.  The biggest opportunity of our era is to collect, analyze and leverage your data to drive revenue; if you don’t have team members who can do this, get them and trade up on your team.

What advice do you have for marketing leaders looking to stay ahead of this year’s digital transformation?

WN: Make sure your CEO and board are excited about technology advancements and understand it; if your CEO still has his or her emails printed out by the secretary for a hand-written response, quit and move on to a company that is going to survive!  (I have seen several such execs and companies, even as recently as last year). There must be an appetite to embrace change, invest in product and market changes, even disrupt your core business if necessary. If not, someone else will.

We are very excited that you are attending and keynoting our Transformational CMO Assembly in Denver. What are you looking forward to most at our event?

I have worked with CMOs globally for decades and love the innovation, creativity, energy, and enthusiasm for change. CMOs are often the voice for change and improvement, and that’s exciting to provide them the tools and PROOF of IMPACT that most CMOs have lacked for decades.

What do you think are the benefits for a C-Level executive in attending this event?

Given the rate of change happening to business now, I find attending well-curated events with interesting people from different disciplines is useful at helping me stay ahead of these changes. Those who set aside presumptions and ego, and come to actively listen and talk to peers will have tangible take-home value when they return to the office. That is the “ROI” of such an event.

About Wes Nichols

Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is a serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.

Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom Group. Wes is a member of the Board of Directors of TrueCar (NASDAQ: TRUE) and BJ’s Restaurants (NASDAQ: BJRI), the LAPD Foundation, and a Trustee of Randolph-Macon College. Wes is an active member of both Young Presidents Organization (YPO) as well as the Pacific Council on International Policy.

You can meet Wes Nichols at our Transformational CMO Assembly in Denver on October 22-23, and follow along on social media using #MillenniumLive for more insights. 

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Coming this October: Wes Nichols to Keynote Transformational CMO in Denver

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Wes Nichols to Keynote Transformational CMO Assembly

The Millennium Alliance is thrilled to announce Wes Nichols, Board Partner at Upfront Ventures and Co-Founder and Former CEO at Marketshare, as keynote for the upcoming Transformational CMO Assembly this October in Denver.

A serial technology entrepreneur, an active investor, and advisor, Wes Nichols is an industry authority in predictive analytics, AI/machine learning, and technology. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity, which was acquired in December 2016 in a $2.9 billion take-private transaction. A year earlier, Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are the industry leader in marketing resource planning and attribution. Acquired by Neustar for nearly $500 million, MarketShare was backed by FTV Capital, Elevation Partners, and Silver Lake Partners.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom.

Keep a lookout for his pre-event interview on Digital Diary, coming this week!

This October, C-level experts from across North America’s marketing industry will join Wes in Denver to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

The application to attend our Transformational CMO Assembly On October 22-23, 2018 at the Four Seasons Hotel Denver is now open. Register your interest at www.mill-all.com today >

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

This October, the 8th Transformational CMOAssembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that

has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

The Millennium Alliance Announces Founder of Siegel+Gale, Alan Siegel as Keynote at Transformational CMO Assembly

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The Millennium Alliance Announces Transformational CMO Keynote

The Millennium Alliance is pleased to announce the founder of Siegel+Gale and the President & CEO of Siegelvision Corp Alan Siegel as Keynote at the Transformational CMO Assembly in Nashville, TN on April 19-20, 2018.

Over the past four decades, Alan Siegel has become one of the best-known and most respected figures in the branding business. He has achieved the stature of both the pillar of the establishment and the provocative iconoclast, all while building the leading brand consultancy Siegel & Gale and being devoted to positioning global companies for competitive success. He pioneered the practice of simplification by bringing clarity to insurance policies, bank loan notes, mutual fund prospectuses and complex government communications, including the 1040-EZ tax form and IRS correspondence system.

As a consultant, author, and commentator, Mr. Siegel’s influence extends to advising such organizations like American Express, the National Basketball Association, The Girl Scouts, Carnegie Mellon University, and many more. Mr. Siegel also serves on the boards of many cultural and educational institutions such as The American Theatre Wing, Hamptons International Film Festival, John Jay College of Criminal Justice, the Authors Guild Foundation and the Legal Aid Society. As an author, his latest book, Simple: Conquering the Crisis of Complexity, was released in 2013 to critical acclaim from critics and the public alike.

Mr. Siegel is also the author of an extensive series of personal guides for The Wall Street Journal that includes the bestseller The Wall Street Journal Guide to Money and Markets as well as Writing Contracts in Plain English and Simplified Consumer Credit Forms.

This April, C-level experts from across North America’s marketing industry will join Mr. Siegel in Nashville to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. Through a cutting-edge program designed by the industry, for the industry, our Transformational CMO Assembly will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions that offer industry-specific topics and trends to ensure your business sustains its competitive advantage in 2018.

Application to attend our Transformational CMO Assembly is now open. Register your interest at www.mill-all.com today >>

Former Keynote Speaker Jim Stengel to be inducted into Marketing Hall of Fame 2017

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Former Keynote Speaker Jim Stengel will be Inducted into Marketing Hall of Fame 2017

The Millennium Alliance is thrilled to announce that former keynote speaker Jim Stengel, Former Global Marketing Officer, Procter & Gamble, President and Chief Executive Officer, The Jim Stengel Company, LLC, has been selected to the AMA’s Marketing Hall of Fame.

The American Marketing Association of New York announced today the four industry leaders who will be inducted into the Hall of Fame, during an awards ceremony on May 11, 2017.

“The Marketing Hall of Fame is dedicated to recognizing the people who are making outstanding contributions to the field of marketing and inspiring and educating a new generation of marketers.” –NYAMA

This year’s inductees include Gary Briggs, VP, CMO, Facebook, Jon Iwata, SVP, marketing and communications, IBM, Jerry Wind, PhD, Professor of Marketing, The Wharton School and…

Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company.

ABOUT JIM

Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker, and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm, and Metamorphic Ventures, a venture capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.

Congratulations Jim!

We were incredibly honored to have Jim as our Keynote Speaker at our 2016 Transformational CMO Assembly.

This year, we are thrilled to welcome another marketing leader Russ Klein, CEO of the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his career, what’s next for the marketing industry and what advice he would give to CMOs looking to capitalize on the ‘Digital Industrial Revolution’.

Here is a snippet from our interview with Russ:

In any company, the culture and leadership often makes or breaks digital transformation. Back in 2016, you spoke at the Leadership Summit, where you said “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.” Can you tell us a little more about why these leadership qualities are so vital to a successful transformation?

RK: This answer could go on forever. I’m a believer in predictive language. That is, what you say and how you say it is predictive of outcomes. I’m not delusional about it, but I know that any transformation is going to hit low points when you simply must “believe to see.” Positivity isn’t just pixie dust…the science and empirical data on the power of positive thinking is abundant. If you can paint a co-created vision in which your team can see themselves playing an epic role…you have a chance.

Positivity is about being willing to think epic.

Check out the full interview here >

ABOUT TRANSFORMATIONAL CMO

The Millennium Alliance is pleased to announce that Russ Klein, CEO American Marketing Association, will be joining us on April 2-4, 2017 at the Renaissance Dallas Hotel in Dallas, TX for the biannual Transformational CMO Assembly.

The Transformational CMO Assembly will bring together North America’s most prominent Chief Marketing Officers, from all major consumer-driven industries. C-Level executives around the world are anticipating a highly complex marketing environment over the next few years; making the role of the CMO more important than ever before.

The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs know that there is an explosion of information that is creating the digital enterprise. In addition, marketing leaders having an understanding that social media is the key channel for engaging with customers. Knowing how to measure these results will help organizations stay ahead of the competition.

A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today