Tag: Marketing

“It is more risky to be afraid of change than it is to embrace change.” Keynote Speaker Wes Nichols Discusses Marketing Transformation in Exclusive Interview

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With Labor Day coming up this weekend, it only means one thing: Summer is coming to a close. To some, that might be bad news, but to us at The Millennium Alliance, we are thrilled that fall is almost here. The reason why? Our highly anticipated Transformational CMO Assembly this October is Denver is on the horizon.

To add to the excitement, Digital Diary had the opportunity to sit down with our Keynote speaker, Wes Nichols, to gain a first-hand look into how marketing is continually being affected by predictive analytics to marketing optimization, and how the changes in those sectors are impacting the industry. Wes discusses the pace of change in the industry, as well as the key challenges executives marketers face as the industry continues to evolve, and what to do to overcome them.

Thank you, Wes, for sharing your insight with us!

You are an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, and creating solutions for Fortune 500 companies for over 20 years. How has marketing changed over the course of those 20 years?

Wes Nichols: The pace of change, powered by technology, data, and analytics, has continued to accelerate and dominate the C-Suite of many companies, large and small. The ability for CMOs to have true agility and accuracy with decision-making, resource allocation, and tactical activities is remarkable and powerful. We are seeing the next wave of CEOs in the making as a result – a first for CMOs.

As you are considered a “serial entrepreneur” in the industry, what value does a seasoned business have when looking to partner or acquire a startup? What would you say to those who wouldn’t take that risk?

WN: The game-changer for my company was partnering with UCLA and Wharton academics who are considered the world’s leaders in marketing science. They had a huge advantage of having thought about this analytics problem and creating solutions that passed academic rigor as well as in-market performance.  We also created what many consider is the best advisory board assembled, and we really relied on these industry experts – Jim Stengel, Rishad Tobaccowala, Margo Georgiadis, Becky Saeger, Mike Linton, Gokul Rajaram and numerous other luminaries in their fields were very hands-on in the creation and expansion of MarketShare.  Most important, it was critical to find early innovators like Anne Lewnes at Adobe, Jim Farley at Ford and many other clients who ‘got’ what we had built and how different it was from anything else in the market.

As the marketing industry continues to evolve, the way people develop solutions and strategies has drastically changed when compared to the past. How have influential technologies like AI or Blockchain impacted the way marketing leaders develop breakthrough solutions that resonate in the industry?

WN: I find it riskier to be afraid of change than it is to embrace change. Things are actually moving and changing quickly – just talk to anyone in retail, media, entertainment, packaged goods and so many other industries finding themselves disrupted by technology at a must faster pace than originally estimated.   I was asked to write about this in an article which became the cover story of the Harvard Business Review several years ago – Analytics 2.0 (https://hbr.org/2013/03/advertising-analytics-20.) The article they have asked me to write this year builds on this and there continue to be big advancements in the use of data, analytics, AI and machine learning (still pretty early for blockchain for most companies, but important to understand it now).   I will be featuring a number of early innovator CMOs who are building internal teams to drive all budget planning, allocation and measurement of their marketing activities – a big shift indeed.

Is there a certain experience that you reflect upon or bring up when you create and scale solutions for global brands?

WN: The power of data. Virtually all companies (other than Amazon, Google, Facebook, and Netflix) under-estimate or under-leverage data they have in their companies. Many don’t even realize the pots of gold they are sitting on and not leveraging, relying on old approaches or methods to go to market.  The biggest opportunity of our era is to collect, analyze and leverage your data to drive revenue; if you don’t have team members who can do this, get them and trade up on your team.

What advice do you have for marketing leaders looking to stay ahead of this year’s digital transformation?

WN: Make sure your CEO and board are excited about technology advancements and understand it; if your CEO still has his or her emails printed out by the secretary for a hand-written response, quit and move on to a company that is going to survive!  (I have seen several such execs and companies, even as recently as last year). There must be an appetite to embrace change, invest in product and market changes, even disrupt your core business if necessary. If not, someone else will.

We are very excited that you are attending and keynoting our Transformational CMO Assembly in Denver. What are you looking forward to most at our event?

I have worked with CMOs globally for decades and love the innovation, creativity, energy, and enthusiasm for change. CMOs are often the voice for change and improvement, and that’s exciting to provide them the tools and PROOF of IMPACT that most CMOs have lacked for decades.

What do you think are the benefits for a C-Level executive in attending this event?

Given the rate of change happening to business now, I find attending well-curated events with interesting people from different disciplines is useful at helping me stay ahead of these changes. Those who set aside presumptions and ego, and come to actively listen and talk to peers will have tangible take-home value when they return to the office. That is the “ROI” of such an event.

About Wes Nichols

Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is a serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.

Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom Group. Wes is a member of the Board of Directors of TrueCar (NASDAQ: TRUE) and BJ’s Restaurants (NASDAQ: BJRI), the LAPD Foundation, and a Trustee of Randolph-Macon College. Wes is an active member of both Young Presidents Organization (YPO) as well as the Pacific Council on International Policy.

You can meet Wes Nichols at our Transformational CMO Assembly in Denver on October 22-23, and follow along on social media using #MillenniumLive for more insights. 

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Coming this October: Wes Nichols to Keynote Transformational CMO in Denver

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Wes Nichols to Keynote Transformational CMO Assembly

The Millennium Alliance is thrilled to announce Wes Nichols, Board Partner at Upfront Ventures and Co-Founder and Former CEO at Marketshare, as keynote for the upcoming Transformational CMO Assembly this October in Denver.

A serial technology entrepreneur, an active investor, and advisor, Wes Nichols is an industry authority in predictive analytics, AI/machine learning, and technology. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity, which was acquired in December 2016 in a $2.9 billion take-private transaction. A year earlier, Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are the industry leader in marketing resource planning and attribution. Acquired by Neustar for nearly $500 million, MarketShare was backed by FTV Capital, Elevation Partners, and Silver Lake Partners.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom.

Keep a lookout for his pre-event interview on Digital Diary, coming this week!

This October, C-level experts from across North America’s marketing industry will join Wes in Denver to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

The application to attend our Transformational CMO Assembly On October 22-23, 2018 at the Four Seasons Hotel Denver is now open. Register your interest at www.mill-all.com today >

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

This October, the 8th Transformational CMOAssembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that

has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

The Millennium Alliance Announces Founder of Siegel+Gale, Alan Siegel as Keynote at Transformational CMO Assembly

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The Millennium Alliance Announces Transformational CMO Keynote

The Millennium Alliance is pleased to announce the founder of Siegel+Gale and the President & CEO of Siegelvision Corp Alan Siegel as Keynote at the Transformational CMO Assembly in Nashville, TN on April 19-20, 2018.

Over the past four decades, Alan Siegel has become one of the best-known and most respected figures in the branding business. He has achieved the stature of both the pillar of the establishment and the provocative iconoclast, all while building the leading brand consultancy Siegel & Gale and being devoted to positioning global companies for competitive success. He pioneered the practice of simplification by bringing clarity to insurance policies, bank loan notes, mutual fund prospectuses and complex government communications, including the 1040-EZ tax form and IRS correspondence system.

As a consultant, author, and commentator, Mr. Siegel’s influence extends to advising such organizations like American Express, the National Basketball Association, The Girl Scouts, Carnegie Mellon University, and many more. Mr. Siegel also serves on the boards of many cultural and educational institutions such as The American Theatre Wing, Hamptons International Film Festival, John Jay College of Criminal Justice, the Authors Guild Foundation and the Legal Aid Society. As an author, his latest book, Simple: Conquering the Crisis of Complexity, was released in 2013 to critical acclaim from critics and the public alike.

Mr. Siegel is also the author of an extensive series of personal guides for The Wall Street Journal that includes the bestseller The Wall Street Journal Guide to Money and Markets as well as Writing Contracts in Plain English and Simplified Consumer Credit Forms.

This April, C-level experts from across North America’s marketing industry will join Mr. Siegel in Nashville to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before. Through a cutting-edge program designed by the industry, for the industry, our Transformational CMO Assembly will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions that offer industry-specific topics and trends to ensure your business sustains its competitive advantage in 2018.

Application to attend our Transformational CMO Assembly is now open. Register your interest at www.mill-all.com today >>

CEO & President of The Jim Stengel Company, Jim Stengel, to Keynote Digital Marketing & Retail Transformation Assemblies

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Jim Stengel to Keynote Digital Marketing & Retail Transformation Assemblies

[embedyt] https://www.youtube.com/watch?v=OBV23dlaQxM[/embedyt]

The Millennium Alliance is pleased to announce current President and CEO of The Jim Stengel Company and former Global Marketing Officer of Proctor and Gamble Jim Stengel as Keynote at our upcoming Digital Marketing Transformation and Digital Retail Transformation Assemblies from August 27-28, 2018 in Dallas, Texas.

With more than 25 years of experience in marketing, including seven as Global Marketing Officer at Procter & Gamble, Jim Stengel is highly regarded as a prominent thought leader in the marketing industry, and widely known for leading innovation and for a commitment to building leading-edge marketing capabilities. Mr. Stengel is currently President and CEO of The Jim Stengel Company, LLC, a think tank and consultancy, conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today’s global economy.

In 2011, Mr. Stengel was named to the first-ever Fortune® Executive Dream Team, has been named multiple times by Advertising Age as the number one “Power Player” in marketing, and is a 2017 American Marketing Association Hall of Fame inductee.

A prolific writer, speaker, and advisor, Mr. Stengel is also the author of the successful books Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, and Unleashing the Innovators: How Mature Companies Find New Life with Startups.

C-level experts from will join from across North America’s marketing and retail industries will join Mr. Stengel in Dallas this August to meet and discuss the highly complex marketing and retail environments that are rapidly developing and enhancing as progress into the digital revolution.

The application to attend our Digital Marketing Transformation and Digital Retail Transformation Assemblies is now open. Register your interest at www.mill-all.com today >

ABOUT DIGITAL MARKETING AND RETAIL TRANSFORMATION ASSEMBLY 

Through a cutting-edge program designed by the industry, for the industry, our Digital Marketing Transformation and Digital Retail Transformation Assemblies will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions that offer industry-specific topics and trends to ensure your company sustains its competitive advantage in 2018.

 

Millennium Alliance expands its management team with Finance & Operations and Marketing divisions

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The Millennium Alliance Expands Its Managament Team

New York, NY – The Millennium Alliance announced today the expansion of their senior management team with the appointments of Ben Ould as VP, Finance & Operations and Freya Smale as VP, Marketing.

Ben Ould, Vice President of Finance & Operations comes with a wealth of international experience having spent the last 15 years’ working in the industry, both in the US and in Europe. With his expertise in Management Accounting, Financial Reporting, Forecasting, Budgeting, Financial Analysis and Modeling, he is strategically positioned to provide structure to global expansion.

During his career Ben has spearheaded global growth, helping to launch businesses in new markets. He has facilitated the transition of teams onto new cloud-based software, such a Salesforce and been instrumental in the restructuring of several companies’ finances, enabling increased reporting, efficiency, and transparency.

“Thrilled to have joined the Management Team of Millennium Alliance and extremely excited for the future. Rob and Alex have not only laid a strong commercial foundation for the business to grow but also created an office culture where employees enjoy coming to work! I look forward to sharing my experiences and building a financial framework that allows the company to grow and expand further.” Ben says, “I believe that growth comes from being 100% focused on our client’s needs. This means forming long-lasting relationships with existing customers, whilst continuously generating new commercial relationships.”

Joining Ben on the Millennium Alliance management team is Freya Smale, a CIM certified marketer. Freya is joining the company as its very first Vice President of Marketing. With over 5 years’ experience specifically in event marketing, one of her main focuses will be to continue to grow their national assembly portfolio. She joins the team as an experienced senior marketer with knowledge of multiple industries, including Pharmaceuticals, Finance, Aviation, and Logistics.

Responsible for the overall strategy and implementation of marketing across Millennium Alliance’s product portfolio, her multidisciplinary approach to marketing will be key to the growth of the company as it looks to expand internationally. Proficient in all forms of digital, direct & indirect marketing and confident in use of all major platforms, including Email, Website, Search, PR, Social and Inbound Marketing; Freya will be kick-starting Millennium Alliance’s marketing and branding efforts.

“I’m incredibly excited to join such a dynamic and forward-thinking company. Millennium Alliance has an amazing team of people whose passion is infectious. Their highly-accredited service is designed for the C-Suite who are looking to transform their businesses. Digital transformation is all about innovation.” Freya says. “Whether you’re working in healthcare or in retail, being digitally aware is hugely important to any business. The same is true for Millennium Alliance. As a new company, I get the unique opportunity to shape the marketing strategy, which will have a strong digital element, and build a department from the ground up!”

Alex Sobol, Co-Founder and Managing Director at Millennium Alliance commented on the new hires.

“Like all young companies, growing out the senior management team is one of the most exciting parts of the journey. With our 3-year anniversary approaching in a few weeks, Rob and I could not have envisioned bringing 2 stronger professionals to lead two of the most pivotal divisions of the company. Both Ben and Freya’s near-flawless track record, reputation, integrity, and desire to bring the Millennium Alliance to the next phase allows us to really step on the gas and make 2017 our most special year yet. It is truly humbling that they have entrusted Millennium with their careers.”  

About Millennium Alliance

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis, Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

We provide a framework for Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines, to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

Millennium was created to provide opportunities for collaboration and offer guidance on best practices for executives from the world’s leading organizations. We are dedicated to providing meaningful opportunities for Alliance members to simplify their personal growth, increase business networks, and have the right information to build their capabilities and leadership skills at every level. This is in addition to providing market intelligence, advisory services, and industry-leading programs for all major industries. Millennium’s aim is to bring out the best capabilities for all of our clients so they can make the right decisions at the right time.

With a constant thirst for a conversation that has real value, it is our duty to provide a platform for all leaders to further develop in an ecosystem of innovation and knowledge so all parties can continue to shape the real purpose of business: to make things efficient and worthwhile.

Lisa Shalett Keynotes Digital FSI Transformation and FSI Transformation Assembly

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Lisa Shalett Keynotes Digital FSI Transformation Assembly

Lisa Shalett, retired Goldman Sachs Partner, Keynotes the 2017 Digital FSI Transformation and FSI Transformation Assembly!

NEW YORK, December 19, 2016 – The Millennium Alliance is incredibly honored to introduce Lisa Shalett, Retired Partner at Goldman Sachs, as the opening keynote speaker at our Digital FSI Transformation and FSI Transformation Assembly taking place February 8-9, 2017 at The Ritz-Carlton in Amelia Island, FL. You won’t want to miss what she has to say!

The FSI Transformation Assembly will bring together North America’s most prominent technology and business leaders from all major financial services and insurance organizations. While financial services and insurance CIOs will deal with many challenges in the coming year, one particular technological challenge raises to the top-dealing with the complexity of data. The massive explosion in data is creating unprecedented manageability issues for firms around the world that can be linked to the following factors: expanding customer touch points, emerging types of structured and unstructured data, new customer engagement and social media platforms, rising data security, and controlling the overall data volume. As this takes high precedence, IT leaders need to understand the convergence of mobile, social, and cloud to stay ahead of the competition. This premier gathering will address the most important marketing/business priorities of 2016/2017 and identify new opportunities to lead a marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

The Digital FSI Transformation Assembly will bring together North America’s most prominent most prominent digital, marketing, technology, and business leaders from the Financial Service industry. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CMO and CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs and CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CMO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important digital marketing at IT business priorities of 2017 and identify new opportunities to lead a digital transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

About Lisa Shalett

Lisa Shalett is a retired Goldman Sachs Partner, who now advises and invests in early stage companies and serves on public and private company boards. Over her 20-year Goldman career, Lisa held senior leadership roles in 5 divisions, worked in 2 regions, led revenue-producing and revenue-supporting businesses, managed global P&Ls and important client relationships, and helped transform the way Goldman communicates with its key stakeholders. Most recently, Lisa was Global Head of Brand Marketing & Digital Strategy in the Executive Office, managing Goldman’s brand during the financial crisis, as a change agent and innovator. Prior to that, she was Global COO of Compliance, Legal and Internal Audit, and before that led International Equities sales and trading, leveraging her Japan background. She currently serves on the boards of Brookfield Property Partners (NYSE: BPY) and PerformLine, the leading marketing compliance SaaS platform. For 12 months she “failed” retirement and and joined the executive team at Odyssey, an explosively-growing millennials-focused media platform, as CMO and Advisor, working for its 28-year-old CEO and getting startup experience firsthand.

Lisa focuses on using her considerable, diverse business expertise and operational experience to help startups and non-profit organizations run well, and help large organizations stay innovative. She is known for (and enjoys) connecting people, building brands, and being a sounding board and creative thought partner on issues relating to business models, strategy, digital transformation, leadership, and talent.

Lisa earned her MBA from Harvard Business School, and BA, summa cum laude, in East Asian Studies from Harvard University.

@lisashalett| LinkedIn 

Connect with The Millennium Alliance and engage in the latest conversations.

mill-all.com | @Mill_All | LinkedIn

Jim Stengel Keynotes Transformational CMO Assembly

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Jim Stengel Will Keynote Upcoming Transformational CMO Assembly

Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, Keynotes the 2016 Transformational CMO Assembly!

NEW YORK, July 19, 2016 – The Millennium Alliance is incredibly honored to have Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, as the opening keynote speaker at our Transformational CMO Assembly taking September 18-20, 2016 at the Four Seasons Resort & Club Dallas in Las Colinas, TX. You won’t want to miss what he has to say!

The Transformational CMO Assembly brings together North America’s most prominent marketing, technology, and business leaders from all major consumer-driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CMO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CMO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important marketing/business priorities of 2016/2017 and identify new opportunities to lead a marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

About Jim Stengel

Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership andapplying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm and Metamorphic Ventures, aventure capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.

@JimStengel| LinkedIn
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Keynote Panel: Digital Transformation

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Announcing Our Dynamic Keynote Panel

Digital Transformation
A dynamic panel of senior level executives will be brought together to deliver the keynote breakfast panel discussion. Moderated by McKinsey & Company’s Partner of Marketing and Sales Practice, David Edelman, this panel will set the tone for Day 2 of the Digital FSI Transformation Assembly!

The keynote panel, “Digital Transformation,” will dive into how businesses around the world are presently engaged in rethinking their marketing, products, and operating models to adapt to changing technologies, media, and customer behavior.

The keynote session takes place on Friday, June 10, from 7:45-8:45am. The Keynote discussion, “Digital Transformation”, will feature:

 

About McKinsey & Company
McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not-for-profits. We help our clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, we’ve built a firm uniquely equipped to this task.

David Edelman is a global co-leader of McKinsey’s Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, he has led work that is both strategic and highly tactical.

Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In financial services, he has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the strategy and analytics team, which worked alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web e-commerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their e-commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and startups in the social and video markets.

About Digital FSI Transformation Assembly
The Digital FSI Transformation program has been designed for all of our partners, affiliates, and members to gather once again in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to therefore take back home and help tackle the biggest business issues of today.

This premier gathering will address the most important digital marketing/business priorities of 2016 and identify new opportunities to lead a digital marketing transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Connect with The Millennium Alliance and engage in the latest conversations mill-all.com/ | @Mill_All | LinkedIn

John Sculley Former Pepsi-Cola and Apple CEO Headlines 2016 Transformational CMO Assembly

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Former Pepsi-Cola and Apple CEO John Sculley Headlines 2016 Transformational CMO Assembly

NEW YORK, September 22nd, 2015 – The Millennium Alliance is incredibly honored to have former CEO of ‪Apple John Sculley as the gala dinner keynote speaker at our Transformation CMO Assembly taking place on February 21-23, 2016 at The Biltmore Hotel in ‪Miami, FL. You won’t want to miss what he has to say! ‪

John will be joined by Platinum Sponsor Zeta Interactive that he founded in 2007 alongside David A. Steinberg. Zeta Interactive will lead key sessions addressing Getting Data Right: Transforming Big Data Into Smart Data- Getting To Know Your Customers In An Even Deeper, Personalized, More Actionable Way.

The Transformational CMO Assembly brings together North America’s most prominent marketing, technology, and business leaders from all consumer driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years. This makes the CMO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important marketing and business priorities of 2016 and identify new opportunities to lead marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry specific topics and trends to ensure your company sustains competitive advantage.

About John Sculley

After earning his MBA in 1963, and taking advantage of his interest in math and statistical modeling, Sculley worked in market research for a New York advertising agency. Four years later, as big corporations began moving their marketing operations in-house, he joined the Pepsi-Cola Company as a trainee. Sculley describes his first few months at Pepsi as a whirlwind of different jobs in different cities as he learned the rules of corporate culture and the ropes of the soft drink industry. By 1970, at age 30, he was Pepsi’s youngest vice president of marketing, managing a staff of 75. In 1977, after heading the company’s International Foods division and then serving as senior vice president for US sales and marketing, he was named the youngest ever President of Pepsi-Cola.

Sculley credits his years at Pepsi for the evolution of his marketing approach. He says, “My ideas about marketing revolved around building the best possible consumer experiences and then helping find the most creative ways to tease a consumer’s curiosity to become our loyal user.” In his 1987 book, Odyssey, Sculley says that it was a speech by anthropologist Margaret Mead that inspired the revitalized Pepsi Generation campaign. Mead noted that the single most important factor for marketers since the end of World War II was the emergence of an affluent middle class. Sculley focused on how Pepsi could tap into the children of this generation by associating Pepsi via television with the Baby Boomers’ lifestyle activities. The Pepsi Challenge was another consumer-experience-centered campaign, designed to capture the surprise of Coca-Cola drinkers when they discovered that they had chosen Pepsi over Coke in a blind product taste test. By the time Sculley left Pepsi in 1983, the Pepsi brand had become the largest-selling consumer packaged goods brand in America, surpassing Coca-Cola in market share.

The partnership of Steve Jobs and John Sculley has been well-documented in Sculley’s own book, in countless interviews, and, most recently, in the biography of Jobs written by Walter Isaacson, published shortly after Jobs’ death in late 2011. Why did Jobs hire Sculley? Says Sculley, “Steve wanted to be CEO, but the Apple board felt he wasn’t ready. Steve was still over a year away from launching the Mac and the company needed the aging Apple II to continue to provide cash flow for the next three years.”

Today, John Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are not afraid to take risks, to adapt to change, or to use technological advances to achieve their goals.  @johnsculley | LinkedIn

About Zeta Interactive
Zeta Interactive is a leader in the data-driven marketing sector. The company uses Big Data, Analytics and Machine Learning to help brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI;Scottsdale, AZ; Tampa, FL; Washington, D.C.; Middlesbrough and Bristol, UK. For more information, please visit: https://www.zetainteractive.com/ | @ZetaInteractive | LinkedIn

Connect with The Millennium Alliance and engage in the latest conversations. https://mill-all.com/ | @Mill_All | LinkedIn

Digital Transformation Assembly Announces Opening Keynote Speaker

Posted on by milladmin

Announcing the Opening Keynote For the Digital Enterprise Transforation Assembly

NEW YORK, August 25, 2015 – The Millennium Alliance is pleased to announce that Mel Carson – Digital Content Marketing Strategist & Consultant on Personal Branding, Social Media & Digital PR as well as Founder and Principle Strategist at Delightful Communications – will deliver the opening keynote address at the annual Digital Transformation Assembly taking place November 2nd–3rd, 2015 at the Ritz-Carlton Coconut Grove in Miami, FL.

The Digital Transformation Assembly will bring together North America’s most prominent digital, marketing, advertising, technology, and business leaders from all major consumer driven industries. CEOs around the world are anticipating a highly complex digital environment over the next few years. This makes the CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

 

ABOUT MEL CARSON

Mel Carson is a Digital Strategy Consultant, Keynote Public Speaker, Author and Start-up Business Columnist.

 

As founder of Seattle-based consultancy – Delightful Communications – his mission is to educate and inspire businesses and individuals make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.

 

Previous to Delightful and Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

 

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

 

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College – part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.

More recently, Mel has built up a reputation for incisively interviewing industry heavy-weights on camera like Biz Stone, Sir Martin Sorrell, David Sable and Carolyn Everson (and less incisively, people like Hugh Grant!) 

He also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

With his first book – Pioneers of Digital – now published, he is now based with his family in Seattle, USA and regularly writes for the Delightful Blog and is a weekly columnist for Entrepreneur.com.

Before getting into digital marketing, Mel was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

Make sure to follow him and say HELLO!!! @MelCarson | LinkedIn

Connect with The Millennium Alliance and engage in the latest conversations. www.mill-all.com | @Mill_All | LinkedIn