“It is more risky to be afraid of change than it is to embrace change.” Keynote Speaker Wes Nichols Discusses Marketing Transformation in Exclusive Interview

Posted on August 30, 2018 by milladmin

With Labor Day coming up this weekend, it only means one thing: Summer is coming to a close. To some, that might be bad news, but to us at The Millennium Alliance, we are thrilled that fall is almost here. The reason why? Our highly anticipated Transformational CMO Assembly this October is Denver is on the horizon.

To add to the excitement, Digital Diary had the opportunity to sit down with our Keynote speaker, Wes Nichols, to gain a first-hand look into how marketing is continually being affected by predictive analytics to marketing optimization, and how the changes in those sectors are impacting the industry. Wes discusses the pace of change in the industry, as well as the key challenges executives marketers face as the industry continues to evolve, and what to do to overcome them.

Thank you, Wes, for sharing your insight with us!

You are an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, and creating solutions for Fortune 500 companies for over 20 years. How has marketing changed over the course of those 20 years?

Wes Nichols: The pace of change, powered by technology, data, and analytics, has continued to accelerate and dominate the C-Suite of many companies, large and small. The ability for CMOs to have true agility and accuracy with decision-making, resource allocation, and tactical activities is remarkable and powerful. We are seeing the next wave of CEOs in the making as a result – a first for CMOs.

As you are considered a “serial entrepreneur” in the industry, what value does a seasoned business have when looking to partner or acquire a startup? What would you say to those who wouldn’t take that risk?

WN: The game-changer for my company was partnering with UCLA and Wharton academics who are considered the world’s leaders in marketing science. They had a huge advantage of having thought about this analytics problem and creating solutions that passed academic rigor as well as in-market performance. We also created what many consider is the best advisory board assembled, and we really relied on these industry experts – Jim Stengel, Rishad Tobaccowala, Margo Georgiadis, Becky Saeger, Mike Linton, Gokul Rajaram and numerous other luminaries in their fields were very hands-on in the creation and expansion of MarketShare. Most important, it was critical to find early innovators like Anne Lewnes at Adobe, Jim Farley at Ford and many other clients who ‘got’ what we had built and how different it was from anything else in the market.

As the marketing industry continues to evolve, the way people develop solutions and strategies has drastically changed when compared to the past. How have influential technologies like AI or Blockchain impacted the way marketing leaders develop breakthrough solutions that resonate in the industry?

WN: I find it riskier to be afraid of change than it is to embrace change. Things are actually moving and changing quickly – just talk to anyone in retail, media, entertainment, packaged goods and so many other industries finding themselves disrupted by technology at a must faster pace than originally estimated. I was asked to write about this in an article which became the cover story of the Harvard Business Review several years ago – Analytics 2.0 (https://hbr.org/2013/03/advertising-analytics-20.) The article they have asked me to write this year builds on this and there continue to be big advancements in the use of data, analytics, AI and machine learning (still pretty early for blockchain for most companies, but important to understand it now). I will be featuring a number of early innovator CMOs who are building internal teams to drive all budget planning, allocation and measurement of their marketing activities – a big shift indeed.

Is there a certain experience that you reflect upon or bring up when you create and scale solutions for global brands?

WN: The power of data. Virtually all companies (other than Amazon, Google, Facebook, and Netflix) under-estimate or under-leverage data they have in their companies. Many don’t even realize the pots of gold they are sitting on and not leveraging, relying on old approaches or methods to go to market. The biggest opportunity of our era is to collect, analyze and leverage your data to drive revenue; if you don’t have team members who can do this, get them and trade up on your team.

What advice do you have for marketing leaders looking to stay ahead of this year’s digital transformation?

WN: Make sure your CEO and board are excited about technology advancements and understand it; if your CEO still has his or her emails printed out by the secretary for a hand-written response, quit and move on to a company that is going to survive! (I have seen several such execs and companies, even as recently as last year). There must be an appetite to embrace change, invest in product and market changes, even disrupt your core business if necessary. If not, someone else will.

We are very excited that you are attending and keynoting our Transformational CMO Assembly in Denver. What are you looking forward to most at our event?

I have worked with CMOs globally for decades and love the innovation, creativity, energy, and enthusiasm for change. CMOs are often the voice for change and improvement, and that’s exciting to provide them the tools and PROOF of IMPACT that most CMOs have lacked for decades.

What do you think are the benefits for a C-Level executive in attending this event?

Given the rate of change happening to business now, I find attending well-curated events with interesting people from different disciplines is useful at helping me stay ahead of these changes. Those who set aside presumptions and ego, and come to actively listen and talk to peers will have tangible take-home value when they return to the office. That is the “ROI” of such an event.

About Wes Nichols

Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is a serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.

Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom Group. Wes is a member of the Board of Directors of TrueCar (NASDAQ: TRUE) and BJ’s Restaurants (NASDAQ: BJRI), the LAPD Foundation, and a Trustee of Randolph-Macon College. Wes is an active member of both Young Presidents Organization (YPO) as well as the Pacific Council on International Policy.

You can meet Wes Nichols at our Transformational CMO Assembly in Denver on October 22-23, and follow along on social media using #MillenniumLive for more insights.

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Coming this October: Wes Nichols to Keynote Transformational CMO in Denver

Posted on August 28, 2018October 22, 2024 by milladmin

Wes Nichols to Keynote Transformational CMO Assembly

The Millennium Alliance is thrilled to announce Wes Nichols, Board Partner at Upfront Ventures and Co-Founder and Former CEO at Marketshare, as keynote for the upcoming Transformational CMO Assembly this October in Denver.

A serial technology entrepreneur, an active investor, and advisor, Wes Nichols is an industry authority in predictive analytics, AI/machine learning, and technology. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity, which was acquired in December 2016 in a $2.9 billion take-private transaction. A year earlier, Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are the industry leader in marketing resource planning and attribution. Acquired by Neustar for nearly $500 million, MarketShare was backed by FTV Capital, Elevation Partners, and Silver Lake Partners.

Keep a lookout for his pre-event interview on Digital Diary, coming this week!

This October, C-level experts from across North America’s marketing industry will join Wes in Denver to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

The application to attend our Transformational CMO Assembly On October 22-23, 2018 at the Four Seasons Hotel Denver is now open. Register your interest at www.mill-all.com today >

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

This October, the 8th Transformational CMOAssembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that

has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Henry Chao, Retired CIO & CTO at Centers For Medicare & Medicaid Services, Headlines 2016 Healthcare Payers Transformation Assembly

Posted on September 22, 2016 by milladmin

NEW YORK, September 22^nd, 2016 – The Millennium Alliance is incredibly honored to have Henry Chao, Retired CIO & CTO at Centers for Medicare & Medicaid Services, as the gala dinner keynote speaker at our upcoming Healthcare Payers Transformation Assembly taking place on December 7^–8, 2016 at The Biltmore Hotel in Miami, FL

Mr. Chao has over 20 years of experience as a Federal government Senior Executive leading national scale implementations of complex healthcare programs. Over the course of his esteemed career in public service formulating strategies and directing the implementation of major programs, Mr. Chao led innovative solution development efforts and delivered technical capabilities for national and state level healthcare initiatives. Mr. Chao fully embraced the role of change agent and effectively managed all facets of product and systems lifecycle to meet go-to-market strategies.

As a Chief Technology Officer he established technical standards and reference architectures for the Medicare and Medicaid programs to promote greater efficiency and responsiveness to key healthcare business processes. As a CIO Mr. Chao optimized secure and efficient data sharing across Federal and State Programs through implementation of a data services hub and built from ground up, a major IT organization to support the Insurance Marketplace under the Affordable Care Act supporting one of the most significant program implementation challenges in the history of healthcare in the US. As a recognized and trusted leader he forged strategic relationships and formed coalitions with government and commercial organizations across the healthcare ecosystem to achieve common policy and business objectives.

ABOUT THE HEALTHCARE PAYERS TRANSFORMATION ASSEMBLY

The Millennium Alliance and its Peer to Peer division is pleased to announce their biannual Healthcare Payers Transformation Assembly taking place on December 7th – December 8th, 2016 at The Biltmore Hotel in Miami, FL. This program has been designed for all of our partners, affiliates, and members to once again gather in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to take back home and help tackle the biggest business issues of today.

The Healthcare Payers Transformation Assembly will bring together North America’s most prominent IT and business leaders from the Health Insurance Industry. As we settle into the ACA era, health insurance carriers will need to become more retail-focused as they respond to consumer demand for greater price transparency and cost savings. Businesses must address rapid innovation and competition from non-traditional players, but above all, they must respond to empowered consumers as customer-centric transformation sweeps healthcare. We will be discussing these items in addition to the recent push for new technology services to accompany the demands the ACA will bring.

This premier gathering will address the most important technology/business priorities of 2017 and identify new opportunities to lead a healthcare transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Connect with The Millennium Alliance and engage in the latest conversations. https://mill-all.com/| @Mill_All | LinkedIn[/vc_column_text][/vc_column][/vc_row]

Dr. Vindell Washington to Deliver Keynote Address at the Healthcare Providers Transformation Assembly

Posted on July 7, 2016 by milladmin

Dr. Vindell Washington to Deliver Upcoming Keynote Address

National Coordinator for Health Information Technology (ONC), U.S. Department of Health & Human Services Headlines the October 2016 Healthcare Providers Transformation Assembly!

NEW YORK, July 7, 2016 – The Millennium Alliance is incredibly honored to have Dr. Vindell Washington National Coordinator for Health Information Technology (ONC), U.S. Department of Health & Human Services as the gala dinner keynote speaker at the Healthcare Providers Transformation Assembly taking place on October 17th-18th, 2016 at The Ritz-Carlton Amelia Island in Fernandina Beach, FL. You won’t want to miss what he has to say! ‪

The Healthcare Providers Transformation Assembly brings together North America’s most prominent IT and business leaders from Major Health Systems. As we settle into the ACA era, Health Systems will need to become more retail-focused as they respond to consumer demand for greater price transparency and cost savings. Businesses must address rapid innovation and competition from non-traditional players, but above all, they must respond to empowered consumers as customer-centric transformation sweeps healthcare. We will be discussing these items in addition to the recent push for new technology services to accompany the demands the ACA will bring.

About Dr. Vindell Washington

Dr. Vindell Washington is the National Coordinator for Health Information Technology (ONC) and provides high-level executive direction and leadership for ONC programs, operations, and policies and advances key Administration initiatives, such as delivery system reform, the Precision Medicine Initiative, and implementation of the Interoperability Roadmap.

Prior to joining ONC, Dr. Washington served as the President of the Franciscan Missionaries of Our Lady Health System (FMOLHS) Medical Group and as the health system’s Chief Medical Information Officer. The FMOL Health System is headquartered in Baton Rouge and has five acute care hospitals and affiliated facilities located throughout Louisiana provide care to 40% of the state’s population.

Dr. Washington’s primary responsibility was to develop and execute ambulatory strategies for the health system with a focus on transforming ambulatory care delivery models. In this role, he led over 500 physicians, advanced practitioners and 1,400 employees in more than 70 care locations throughout Louisiana. Additionally, his responsibilities included quality and process improvement.

He was also the senior accountable executive for information technology for FMOLHS. During his tenure, the health system has been an early adopter of technology including solutions including the integration of medical device information into the electronic health record and the widespread deployment of clinical decision support within the provider documentation workflow. FMOLHS has been recognized as an Information Week Top 500 Company and the institution’s help desk has won the Help Desk Institute best in class award.

Before joining FMOLHS, Dr. Washington served as CEO of Piedmont Healthcare Management Group (PHMG) in Charlotte, North Carolina where he led the development efforts of coding and billing process technologies. PHMG was sold to Anodyne Health, which in turn was acquired by AthenaHealth. Before PHMG, he was president and CEO of Piedmont Emergency Medicine Associates, also located in Charlotte, NC, where he led a 70 provider hospitalist medicine and emergency medicine group.

Dr. Washington received a Bachelor of Science from Pennsylvania State University and a Doctor of Medicine from the University of Virginia. He earned his Master of Science in Healthcare Management from the Harvard University School of Public Health. He is board certified in Emergency Medicine and a Fellow of the American College of Emergency Physicians.

www.healthit.gov | @VindellW | LinkedIn

About the Office of the National Coordinator for Health Information Technology (ONC)
The Office of the National Coordinator for Health Information Technology (ONC) is at the forefront of the administration’s health IT efforts and is a resource to the entire health system to support the adoption of health information technology and the promotion of nationwide health information exchange to improve health care. ONC is organizationally located within the Office of the Secretary for the U.S. Department of Health and Human Services (HHS).

ONC is the principal federal entity charged with coordination of nationwide efforts to implement and use the most advanced health information technology and the electronic exchange of health information. The position of National Coordinator was created in 2004, through an Executive Order, and legislatively mandated in the Health Information Technology for Economic and Clinical Health Act (HITECH Act) of 2009.

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