Tag: Digital Marketing

Is Bot-to-Bot Marketing the Next Game Changer?

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Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring.

In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of a new trend, as pointed out by Mark Schafer, the rise of the private network. Consumers are changing how they feel about public scrutiny. They’re becoming increasingly afraid of public record and are favoring privacy through apps like Facebook Messenger or Kik.

ChatBots along with smart home devices like Google Home’s Assistant or Amazon’s Alexa are opening up new opportunities for marketers, who are beginning to plan their strategies for this channel.

What’s interesting is that this has opened up another new opportunity, a subchannel is you like, Bot-to-Bot Marketing.

This is when the bot or agent interacts with another bot or agent instead of searching the web, or a knowledge base, or a profile.

In a few years, ArcTouch Chief Experience Officer and founder Adam Fingerman predicted, “most interaction will be conversational.” His company develops apps and now bots.

Marketers need to be prepared for this next potential game changer.

At Digital Marketing Transformation Assembly, we will be discussing bot-to-bot marketing

  • How bot-to-bot marketing may become the loyalty platform of the future.
  • What is the potential impact bot-to-bot marketing will have in the way marketers reach consumers?
  • When machines with machine logic are empowered to make purchase decisions, how then do brands build loyalty?
  • How to prepare for this game-changing, bot-driven world.

Welcome to the ‘Conversation Marketing’ era!

It’s now impossible to ignore this trend. Chatbots and messenger apps are changing the digital marketing field.

As a CMO, why should you invest in this technology?

Its 24/7

In this time of Amazon Prime 2-hour delivery, consumers want everything now, literally. Your consumer will get frustrated if they don’t get timely responses from you and your business. The banking industry suffered from failing to adapt to the consumer desire for service at the time they want it. Don’t make the same mistake.

You’re also way more likely to get engagement within Messenger apps or chatbots than say from your Facebook page. That’s because the communication is 1:1 and 24/7. You aren’t in competition with the hundreds of other marketers who are flooding your target’s newsfeed.

Unique data to create personalized campaigns

Possibly my favorite element of this new technology is the data you can extract. Can you tell I’m a marketer by trade? You can monitor your consumer, gather data and ultimately adapt your marketing to be highly personalized. Marketing has to be personal. The customer should be at the heart of all your content.

What’s also great is that as soon as you engage with someone, you then have the ability to push messages out to them. You can even set automation workflows, just as you would on email.

All-inclusive

Chatbots can provide an all-inclusive ecosystem for shoppers. Users can ask questions, receive answers, and based on data you’ve collected, gather recommendations increasing their likelihood to buy additional products.

Self-perpetuating marketing

This technology markets itself. Leads to more word-of-mouth, social sharing, better customer experiences…need I say more?

You can actually create a chatbot in minutes with companies like ManyChat or ChatFuel so why not try it?

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, this program has been designed to offer you insight into the latest digital marketing trends including artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries.

2017 is set to take us one step closer to a “Digital Industrial Revolution”. With consumer behavior changing once again, due to the rise of individualism and the desire for greater privacy, CEOs, CMOs, and CDOs around the world are anticipating the need for more personalized, targeted marketing in a world where our consumption of adverts and commercials is decreasing. Finding new ways to engage on a 1-2-1 level with consumers is becoming increasingly important. The rise of ChatBots and messenger apps like Snapchat is evidence of this.

A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage and learns about the next big trend before it hits.

This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today

 

Lisa Shalett Keynotes Digital FSI Transformation and FSI Transformation Assembly

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Lisa Shalett Keynotes Digital FSI Transformation Assembly

Lisa Shalett, retired Goldman Sachs Partner, Keynotes the 2017 Digital FSI Transformation and FSI Transformation Assembly!

NEW YORK, December 19, 2016 – The Millennium Alliance is incredibly honored to introduce Lisa Shalett, Retired Partner at Goldman Sachs, as the opening keynote speaker at our Digital FSI Transformation and FSI Transformation Assembly taking place February 8-9, 2017 at The Ritz-Carlton in Amelia Island, FL. You won’t want to miss what she has to say!

The FSI Transformation Assembly will bring together North America’s most prominent technology and business leaders from all major financial services and insurance organizations. While financial services and insurance CIOs will deal with many challenges in the coming year, one particular technological challenge raises to the top-dealing with the complexity of data. The massive explosion in data is creating unprecedented manageability issues for firms around the world that can be linked to the following factors: expanding customer touch points, emerging types of structured and unstructured data, new customer engagement and social media platforms, rising data security, and controlling the overall data volume. As this takes high precedence, IT leaders need to understand the convergence of mobile, social, and cloud to stay ahead of the competition. This premier gathering will address the most important marketing/business priorities of 2016/2017 and identify new opportunities to lead a marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

The Digital FSI Transformation Assembly will bring together North America’s most prominent most prominent digital, marketing, technology, and business leaders from the Financial Service industry. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CMO and CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs and CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CMO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important digital marketing at IT business priorities of 2017 and identify new opportunities to lead a digital transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

About Lisa Shalett

Lisa Shalett is a retired Goldman Sachs Partner, who now advises and invests in early stage companies and serves on public and private company boards. Over her 20-year Goldman career, Lisa held senior leadership roles in 5 divisions, worked in 2 regions, led revenue-producing and revenue-supporting businesses, managed global P&Ls and important client relationships, and helped transform the way Goldman communicates with its key stakeholders. Most recently, Lisa was Global Head of Brand Marketing & Digital Strategy in the Executive Office, managing Goldman’s brand during the financial crisis, as a change agent and innovator. Prior to that, she was Global COO of Compliance, Legal and Internal Audit, and before that led International Equities sales and trading, leveraging her Japan background. She currently serves on the boards of Brookfield Property Partners (NYSE: BPY) and PerformLine, the leading marketing compliance SaaS platform. For 12 months she “failed” retirement and and joined the executive team at Odyssey, an explosively-growing millennials-focused media platform, as CMO and Advisor, working for its 28-year-old CEO and getting startup experience firsthand.

Lisa focuses on using her considerable, diverse business expertise and operational experience to help startups and non-profit organizations run well, and help large organizations stay innovative. She is known for (and enjoys) connecting people, building brands, and being a sounding board and creative thought partner on issues relating to business models, strategy, digital transformation, leadership, and talent.

Lisa earned her MBA from Harvard Business School, and BA, summa cum laude, in East Asian Studies from Harvard University.

@lisashalett| LinkedIn 

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Jim Stengel Keynotes Transformational CMO Assembly

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Jim Stengel Will Keynote Upcoming Transformational CMO Assembly

Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, Keynotes the 2016 Transformational CMO Assembly!

NEW YORK, July 19, 2016 – The Millennium Alliance is incredibly honored to have Jim Stengel, President & CEO at Jim Stengel Company as well as Former Global Marketing Officer at Procter & Gamble, as the opening keynote speaker at our Transformational CMO Assembly taking September 18-20, 2016 at the Four Seasons Resort & Club Dallas in Las Colinas, TX. You won’t want to miss what he has to say!

The Transformational CMO Assembly brings together North America’s most prominent marketing, technology, and business leaders from all major consumer-driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years; this makes the CMO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, a CMO having an understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important marketing/business priorities of 2016/2017 and identify new opportunities to lead a marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

About Jim Stengel

Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership andapplying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm and Metamorphic Ventures, aventure capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.

@JimStengel| LinkedIn
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Keynote Panel: Digital Transformation

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Announcing Our Dynamic Keynote Panel

Digital Transformation
A dynamic panel of senior level executives will be brought together to deliver the keynote breakfast panel discussion. Moderated by McKinsey & Company’s Partner of Marketing and Sales Practice, David Edelman, this panel will set the tone for Day 2 of the Digital FSI Transformation Assembly!

The keynote panel, “Digital Transformation,” will dive into how businesses around the world are presently engaged in rethinking their marketing, products, and operating models to adapt to changing technologies, media, and customer behavior.

The keynote session takes place on Friday, June 10, from 7:45-8:45am. The Keynote discussion, “Digital Transformation”, will feature:

 

About McKinsey & Company
McKinsey & Company is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not-for-profits. We help our clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, we’ve built a firm uniquely equipped to this task.

David Edelman is a global co-leader of McKinsey’s Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, he has led work that is both strategic and highly tactical.

Together with the new McKinsey Digital Labs team of designers, developers, and digital analysts, his teams have helped marketers raise their digital traffic volumes, conversion rates, and customer lifetime value. In financial services, he has worked across many lines of business, including credit cards, retail banking, institutional banking, and retirement products.

One of the early leaders of Digitas, a market-leading digital agency, David built the strategy and analytics team, which worked alongside the agency’s creative and technology teams on implementation of large scale digital advertising and web e-commerce programs. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and was a leader in developing their e-commerce practice.

A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, David has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and startups in the social and video markets.

About Digital FSI Transformation Assembly
The Digital FSI Transformation program has been designed for all of our partners, affiliates, and members to gather once again in our unique format to develop new relationships, collaborate with like-minded peers, and learn cutting edge intelligence to therefore take back home and help tackle the biggest business issues of today.

This premier gathering will address the most important digital marketing/business priorities of 2016 and identify new opportunities to lead a digital marketing transformation. Through a cutting edge program designed by the industry, for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Connect with The Millennium Alliance and engage in the latest conversations mill-all.com/ | @Mill_All | LinkedIn

John Sculley Former Pepsi-Cola and Apple CEO Headlines 2016 Transformational CMO Assembly

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Former Pepsi-Cola and Apple CEO John Sculley Headlines 2016 Transformational CMO Assembly

NEW YORK, September 22nd, 2015 – The Millennium Alliance is incredibly honored to have former CEO of ‪Apple John Sculley as the gala dinner keynote speaker at our Transformation CMO Assembly taking place on February 21-23, 2016 at The Biltmore Hotel in ‪Miami, FL. You won’t want to miss what he has to say! ‪

John will be joined by Platinum Sponsor Zeta Interactive that he founded in 2007 alongside David A. Steinberg. Zeta Interactive will lead key sessions addressing Getting Data Right: Transforming Big Data Into Smart Data- Getting To Know Your Customers In An Even Deeper, Personalized, More Actionable Way.

The Transformational CMO Assembly brings together North America’s most prominent marketing, technology, and business leaders from all consumer driven industries. CEOs around the world are anticipating a highly complex marketing environment over the next few years. This makes the CMO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

This premier gathering will address the most important marketing and business priorities of 2016 and identify new opportunities to lead marketing transformation. Through a cutting edge program designed by the industry for the industry, we will provide the freshest and most up-to-date insight that will help move your organization to the next level. A series of executive education roundtables, keynote presentations, educational workshops and networking sessions will offer industry specific topics and trends to ensure your company sustains competitive advantage.

About John Sculley

After earning his MBA in 1963, and taking advantage of his interest in math and statistical modeling, Sculley worked in market research for a New York advertising agency. Four years later, as big corporations began moving their marketing operations in-house, he joined the Pepsi-Cola Company as a trainee. Sculley describes his first few months at Pepsi as a whirlwind of different jobs in different cities as he learned the rules of corporate culture and the ropes of the soft drink industry. By 1970, at age 30, he was Pepsi’s youngest vice president of marketing, managing a staff of 75. In 1977, after heading the company’s International Foods division and then serving as senior vice president for US sales and marketing, he was named the youngest ever President of Pepsi-Cola.

Sculley credits his years at Pepsi for the evolution of his marketing approach. He says, “My ideas about marketing revolved around building the best possible consumer experiences and then helping find the most creative ways to tease a consumer’s curiosity to become our loyal user.” In his 1987 book, Odyssey, Sculley says that it was a speech by anthropologist Margaret Mead that inspired the revitalized Pepsi Generation campaign. Mead noted that the single most important factor for marketers since the end of World War II was the emergence of an affluent middle class. Sculley focused on how Pepsi could tap into the children of this generation by associating Pepsi via television with the Baby Boomers’ lifestyle activities. The Pepsi Challenge was another consumer-experience-centered campaign, designed to capture the surprise of Coca-Cola drinkers when they discovered that they had chosen Pepsi over Coke in a blind product taste test. By the time Sculley left Pepsi in 1983, the Pepsi brand had become the largest-selling consumer packaged goods brand in America, surpassing Coca-Cola in market share.

The partnership of Steve Jobs and John Sculley has been well-documented in Sculley’s own book, in countless interviews, and, most recently, in the biography of Jobs written by Walter Isaacson, published shortly after Jobs’ death in late 2011. Why did Jobs hire Sculley? Says Sculley, “Steve wanted to be CEO, but the Apple board felt he wasn’t ready. Steve was still over a year away from launching the Mac and the company needed the aging Apple II to continue to provide cash flow for the next three years.”

Today, John Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are not afraid to take risks, to adapt to change, or to use technological advances to achieve their goals.  @johnsculley | LinkedIn

About Zeta Interactive
Zeta Interactive is a leader in the data-driven marketing sector. The company uses Big Data, Analytics and Machine Learning to help brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive’s set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 600 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boston, MA; Boulder, CO; Detroit, MI;Scottsdale, AZ; Tampa, FL; Washington, D.C.; Middlesbrough and Bristol, UK. For more information, please visit: https://www.zetainteractive.com/ | @ZetaInteractive | LinkedIn

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Digital Transformation Assembly Announces Opening Keynote Speaker

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Announcing the Opening Keynote For the Digital Enterprise Transforation Assembly

NEW YORK, August 25, 2015 – The Millennium Alliance is pleased to announce that Mel Carson – Digital Content Marketing Strategist & Consultant on Personal Branding, Social Media & Digital PR as well as Founder and Principle Strategist at Delightful Communications – will deliver the opening keynote address at the annual Digital Transformation Assembly taking place November 2nd–3rd, 2015 at the Ritz-Carlton Coconut Grove in Miami, FL.

The Digital Transformation Assembly will bring together North America’s most prominent digital, marketing, advertising, technology, and business leaders from all major consumer driven industries. CEOs around the world are anticipating a highly complex digital environment over the next few years. This makes the CDO more important than ever before. The digital revolution has forever changed the balance of power between individual consumers and brands. CDOs especially know that there is an explosion of information that is creating the digital enterprise. In addition, understanding that social media is the key channel for engaging with customers and knowing how to measure those results is what will help their organizations stay ahead of the competition.

 

ABOUT MEL CARSON

Mel Carson is a Digital Strategy Consultant, Keynote Public Speaker, Author and Start-up Business Columnist.

 

As founder of Seattle-based consultancy – Delightful Communications – his mission is to educate and inspire businesses and individuals make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Digital PR and Personal Branding.

 

Previous to Delightful and Majestic, Mel’s 7 year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

 

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

 

Mel has spoken about Digital Marketing, Search Engine Marketing, Social Media and Personal Branding at conferences and events in the UK, Las Vegas, Los Angeles, New York, Dallas, San Francisco, Portland, San Diego, Salt Lake City, New Orleans, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management, Birkbeck College – part of London University and regularly speaks at student events at the University of Washington > Foster School of Business.

More recently, Mel has built up a reputation for incisively interviewing industry heavy-weights on camera like Biz Stone, Sir Martin Sorrell, David Sable and Carolyn Everson (and less incisively, people like Hugh Grant!) 

He also relishes his work as US Brand Ambassador for Majestic.com, evangelizing the largest publically available link intelligence database & toolset on the planet to marketers and advertising professionals all over America.

With his first book – Pioneers of Digital – now published, he is now based with his family in Seattle, USA and regularly writes for the Delightful Blog and is a weekly columnist for Entrepreneur.com.

Before getting into digital marketing, Mel was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

Make sure to follow him and say HELLO!!! @MelCarson | LinkedIn

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