The emergence of a creator economy and its sustained growth has taken the market by surprise in recent years. What was once side-of-desk work for advertisers and media companies has now evolved into a full-fledged economy – now worth $250 billion. And the market is projected to almost double in size to $480 million by 2027.

As the creator economy continues to expand, the opportunities and reasons for brands to develop a social-first approach to marketing are becoming even clearer. With social media platforms becoming the primary way that the world communicates, entertains, and shares information, brands are feeling the pressure to be at the forefront of this transformation as leaders in their respective industries.

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