Contributed by Viral Nation

Social media moves at the speed of culture, acting as a breeding ground for hobbies, passions and interests. So why do so many brands still struggle to show up authentically on social media? In our partners at Viral Nation’s latest white paper, The Building Blocks Of Social-First Growth, Viral Nation has amassed insights from its marketing experts to break down how community-strategies are the backbone to long-term brand growth, ultimately driving ROI.

Brands have the opportunity to cultivate sustainable growth by embracing community and meeting their consumers where they organically engage with content. It all begins with elevating existing marketing efforts to match the expectations of a socially-driven culture. Namely, community management and experiential marketing strategies offer the ideal starting point to drive consumer cultivation and social growth.

About Viral Nation

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. Our mission is to close the distance between brands and consumers and create tighter bonds. Using real time data, first-hand insight, and collaborating with people who know their audiences intimately, we help brands find smarter ways in to deliver better value to their communities.

To learn more visit https://www.viralnation.com