Phil Fasano, CEO of Bay Advisors and Former Global CIO To Keynote Upcoming Digital Enterprise Transformation Assembly

The Millennium Alliance is excited to announce Phil Fasano, CEO of Bay Advisors and Former Global CIO will be our Keynote Speaker at The Digital Enterprise Transformation Assembly taking place at The Mandarin Oriental in Miami, FL from June 25-26, 2019.

About Phil Fasano:

Philip Fasano is a visionary thought leader, award-winning corporate executive and Fortune 500 board level business strategy expert who brings more than 20 years of experience in the financial services, technology, insurance and healthcare industries. He is widely respected as an expert on technology innovation, risk management, financial growth and oversight, corporate governance, cybersecurity, and public policy, among others.

Currently serving as Chief Executive Officer (CEO) at Bay Advisors LLC, a strategic advisory firm he founded, Fasano is considered an influential voice in the push to evolve how companies create, market and use technologies to transform future growth and profitability, customer engagement and sales, internal and external operations, and ultimately to provide products and services that productively transform our world. Current advisory clients include Virtual Rehab, Open Data Group, Zenefits, NeoEyed, Espressive, Semefone, Microstrategy, Emirates Airlines and Genpact.

In addition, Fasano is working directly to fill advisory or board roles within the portfolios at numerous venture capitalist fund and private equity firms, including SymphonyAI, Wing, Sierra Ventures and others. He also serves on the boards of the New York Institute of Technology, New York Academy of Medicine, OpenData Group, and Fornetex. Fasano is a sought-after award-winning media spokesperson who has been interviewed and quoted by numerous prestigious national media, including Forbes, Fortune, The Wall Street Journal, Reuters, The New York Times, CIO Magazine, US News and World Report, InfoWorld, San Francisco Business Times, The Denver Post, Modern Healthcare, Technology Week,Healthcare Executive, ComputerWorld and TedMed, among many others.

Prior to founding his new consultancy, Fasano served as the first Global Chief Information Officer (CIO) and Executive Vice President (EVP) at the Fortune 500 global insurance company American International Group (AIG). At AIG, he worked as a part of the Executive Leadership Team and led AIG Technologies as Chairman of the Board of Directors. In these roles, he guided global technology strategy, capabilities and operations for more than 65,000 employees within 120 countries, including the USA, UK, Japan, as well as many in continental Europe, among others. Fasano also served in many other key leadership roles at Fortune 500 companies. Prior to AIG, he served as CIO and EVP at Kaiser Permanente (KP), the largest managed care organization in the United States. At Kaiser, his role had COO responsibilities in addition to IT, successfully drive the turnaround of technology capabilities and overseeing all central operations, including marketing, strategy, company vision and innovation.

Described as the “Steve Jobs of Healthcare,” Fasano is the author of Transforming Health Care: The Financial Impact of Technology, Electronic Tools, and Data Mining (2013, John Wiley & Sons), a futurist perspective on how technology is transforming the healthcare industry and what it will mean for future investors and entrepreneurs. Before joining KP, Fasano served as Senior Vice President (SVP) and Chief Business Information Officer at Capital One, CIO and SVP at J. P. Morgan Chase, CIO and EVP at Deutsche Financial Services, and Managing Director of Global Trading and Private Banking at Bankers Trust, to name a few. During his career, Fasano served on many Boards (member or peer) for innovative companies and organizations, including Cisco Systems, Oracle, Sprint, Hewlett-Packard Company, CIO Strategy Exchange, Infoblox, NCIRE: The Veteran’s Health Research Institute, Diamond Exchange and McKinsey & Company.

Under Fasano’s leadership, Kaiser’s IT initiatives received numerous awards, including upwards of ten Continuous Availability Awards from Uptime Institute (a globally recognized advisory organization), four consecutive years from Computerworld for 100 Best Places to Work in IT and Top 12 Green-IT Organizations, and a Healthcare Information and Management Systems Society (HIMSS) Davies Award, (the top award for healthcare IT excellence across all aspects of care delivery). While at AIG, Fasano was awarded the CIO 100 Award for IT innovation that drives business results and the ACORD Case Study Award, an internationally recognized insurance industry award for a business process improvement in data governance, standards, and data risk. Fasano was inducted to the CIO Hall of Fame, the summer of 2017.

In his spare time, you will find Phil enjoying life with family and good friends. He lives in Virginia and Northern California with his wife, Judy and five adult children.

About The Digital Enterprise Transformational Assembly

DET10 BannerThe Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL.

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

34 Tech Companies Have Come Together To Stand Behind Cybersecurity

Progress was made in the tech world today, specifically in the cybersecurity realm, thanks to 34 global technology and security companies who took part in a Cybersecurity Tech Accord.

The news broke on all major media outlets, and soon enough, social media sites like LinkedIn caught on. Why? Well, it may have something to do with the fact that this is the first time that a large group of companies has agreed on something so important like cybersecurity. The magnitude of this topic is so important because cybersecurity is affecting customers on a large scale everyday.

Cybersecurity: No More?

The idea that of cybersecurity is one that can send shivers down the spines of customers everywhere, especially those who have fallen victim to online crime. Besides from customers, enterprises suffer when cybercrime strikes as well, because of the constant fear of failing to protect their own customers.

“The devastating attacks from the past year demonstrate that cybersecurity is not just about what any single company can do but also about what we can all do together,” said Microsoft President Brad Smith.” Cyber Tech Accord reports.

Unfortunately, even in the modern world we live in, there are very little solutions to cybercrime. Protecting your company and customers against malware malicious attacks by cybercriminals is not only a priority, it is a necessity at this point, and now, major tech giants are backing these efforts.

Enterprises Come Together

Now, 34 security and tech companies came together in order to sign an agreement that vows to defend customers from the vicious world of cybercrime.

“The 34 companies include ABB, Arm, Cisco, Facebook, HP, HPE, Microsoft, Nokia, Oracle, and Trend Micro, and together represent operators of technologies that power the world’s internet communication and information infrastructure.” Cyber Tech Accord reports.

These companies have promised for a stronger defense against cybercrime, and to above all else, protect customers no matter what walk of life they come from, or how serious or dangerous the attack is by signing a tech sector accord. The accord is meant to help take a principled path towards more solutions that will defend customers from attacks.

The Cybersecurity Tech Accord

The tech industry has rallied around The Cybersecurity Tech Accord, by promising to be devoted to protecting against vicious crime online. First, all major companies promised to recognize that protection is needed among all customers and organizations.

Next, the companies will not participate in any type of government cyber attacks against citizens and enterprises. Instead, the companies will protect against tampering with their products and services by being involved in each and every stage of the tech development that takes place.

All 34 companies have agreed to empower technology, and encourage it among enterprises and customers, regardless of prior principals and beliefs.

“The Tech Accord remains open to consideration of new private sector signatories, large or small and regardless of sector, who are trusted, have high cybersecurity standards and will adhere unreservedly to the Accord’s principles.” Cyber Tech Accord reports.

Overall, this accord will help push positive efforts about cybersecurity forward. It will work on taking action against cybercrime online, and most importantly, will protect customers from attacks. The fact that top tech enterprises are coming together to agree on one movement, proves that this topic is not just important, but it is essential that it is taken seriously.

ABOUT TRANSFORMATIONAL CISO EAST IN CHARLOTTE, NC

CISOEC1 BannerDue to the success of our National Transformational CISO Assembly, in 2019 The Millennium Alliance in partnership with our Advisory Board, is launching the first Transformation CISO East Coast.

This exclusive Assembly will bring industry experts and the best solution providers to our CISO Members based on the East Coast.

Are you a CISO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

 

The Challenge For Content Creators Today

“Content is king” – Bill Gates

Creating content is hard. Producing high quality, high volume, consistent content is even harder. That being said, marketers to the C-Suite know the content challenges all too well. It can be even harder when your teams are siloed and duplicating efforts for different channels, which ultimately leads to difficulties.

While it is indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis. Now, consumers are demanding the right content – when and where they want it, and how they want to receive it. With many brands struggle to respond, one solution remains clear in the midst of uncertainty: Optimization.

What happens when you optimize your content?

If you feel as though your content production has slowed down, it may be time to revaluate the processes within your teams. If you have extra steps, tools and processes in your content production, this may be slowing you down. Over the last few years, we have seen companies add to their marketing departments for specific needs, bending their workflows to accommodate poorly matched tools and systems. As a result, this can leave these companies unable to produce consistent content fast enough.

According to Better Ways by Quad, there is a better way. Brands that optimize their creative operations processes can:

  • Get to market faster with better content
  • Use the best technology for what they need
  • Have the right people doing the right things
  • Have resources that make them more productive
  • Get more efficient every day

To optimize, you have to know what your inefficiencies are. Since one size never fits all, it could be sufficient to think about how you would like your production process to work. Although your personnel, your products, your mission and your consumers are completely unique, if a business were to think strategically, you can get your marketing team moving toward the same endpoint – ultimately resulting in a optimized and streamlined content marketing effort that your customers will notice.

Keeping the end (and your brand) in focus

With an optimized workflow, you can expect major changes to efficiency in all aspects of your company. By eliminating redundancies and lowering overhead, your teams will be able to focus on more strategic initiatives for your company, not on what you need right now just to get by and into the perspective of your customers.

With more channels and more content to produce as customers demand more and more, simplifying and doing less can be tough. Breaking down what you need and what you need to do in order to get there will reduce inconsistencies in your content and ultimately strengthen your brand identity.

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

CMO9 BannerThe digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

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Starting Your Digital Transformation? Think About This First

Technology is amazing. It shapes the world we live in today. It advances industries, like healthcare, marketing, retail, and the list goes on. Technology is growing and will continue to grow for years to come. The problem with the rapid growth of technology?

We must learn to grow with it.

“Business technology has evolved a lot in the last few decades, and the speed of this change has increased exponentially in recent years.”

I read reports frequently that suggest the fear about human beings not being able to keep up with the pace of technology. This is where the fear of “robots taking over the world” comes from. Aside from this dramatic approach, we reflect on how businesses can tackle these changes, embrace the advances that technology brings and even better, reap the benefits of having an updated infrastructure.

A new report from Forbes Technology Council helps business leaders understand just how to approach technology and use it to their advantage.

“Of course, the challenge with adopting new tech tools is figuring out what to do with outdated legacy systems. For many companies, the answer is either modifying their old technologies or scrapping them completely in favor of a more modern solution.” Forbes reports.

If It Ain’t Broke, Don’t Fix It Mentality

Many businesses have the mentality “if it ain’t broke don’t fix it.” This simply means that new systems being introduced to businesses may be intimidating, and unappealing. The secret to success is making sure that this mentality quite simply goes out the window.

Instead of rewriting entirely new infrastructures to fit technology in, businesses can try to understand old systems from top to bottom, in order to build a better and more efficient structure.

New platforms may be hard to introduce to the different functions of the enterprise, so without completely shocking every member of the company to this change, it may be easier for companies to rewrite old systems to just include these new changes.

This may also reveal the systems that you should keep in your business.

“Either a system is important enough to support the cost or it needs to be eliminated. Don’t drown in maintaining unimportant systems.” Forbes reports.

Understand What You Can, And Can Not Do

Before making a huge change to your business, it is important to understand exactly what your infrastructure is capable of. Being honest and upfront from the beginning of the process will allow for a technology transition that makes sense for all parties involved.

This can involve anything from pricing, and understanding how much manpower is required to execute certain jobs. If your infrastructure can’t support such changes, you can proceed with baby steps to make sure technology still plays a role in your business.

All in all, a technology makeover is great for any business to undergo. Before proceeding, make sure to follow simple steps to fully understand the impact of tech improvements.

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CISO7 Banner.pngThe Millennium Alliance is thrilled to present our bi-annual Transformational CISO Assembly, taking place in Nashville, TN.

With the instances of cyber attacks increasing, businesses of all sizes are working tirelessly to secure their networks, devices, and data. Fortune 500 organizations are especially vulnerable as they have big data pools and thousands of people who need access. CISOs need to plan for worst-case scenarios, stay ahead of the latest IT Security transformation technology, and maintain their company’s information assets, all without losing sight of the corporate culture.

 

It’s Out Of This World! Samsung and NASA Partner On Immersive Moon Experience

With the 50th anniversary of the Apollo Program coming up this summer, the public surge of interest in space exploration has increased, especially as a trip to Mars becomes more realistic and possible. Due to this interest, NASA is working with Samsung to give the public a taste of what it is like to embark on a mission to the moon in “A Moon for All Mankind”.

The Complete VR Experience

Opening to the public this July in New York City, Samsung is debuting the immersive, 4D lunar gravity virtual reality experience “A Moon for All Mankind”. The experience will use the Samsung Galaxy S9+ smartphone and Oculus-powered Gear VR headset to gift customers will the power of a complete insight into what it is like to be apart of a mission to the moon.

Experiences like “A Moon for All Mankind” will give people a true chance to engage with brands and experiment with VR technology, which is still relatively new and yet to gain widespread traction across all industries.

How Does It Work?

To recreate a realistic moon mission, Samsung collaborated with the team working on the Active Response Gravity Offload System, which trains astronauts to function in low-gravity environments, at NASA’s Johnson Space Center in Houston. The experience was also created in partnership with creative agency Iris and creative studio Framestore.

“Visitors can experience a full space mission, including a briefing about how astronauts move on the moon. They will wear a flight suit, harness and Gear VR headset to experience what it’s like to walk on the moon. The headset uses dedicated sensors and a wide viewing field to offer an immersive experience” MarketingDive reports.

Since VR is not ubiquitous just yet, this partnership presents an interesting way to introduce the public to it, especially since it is based around an experience very few living people have had since the Apollo mission took us to the moon in 1969.

Get Excited For July!

The timing around the Apollo anniversary makes it a more meaningful experience than just showing off new technology, and it is a smart way for Samsung to generate more interest in the other virtual reality projects they have recently launched, including some sports and entertainment ventures last year that included VR content partnerships with NBC for coverage of the 2016 Summer Olympic Games in Rio and Six Flags to add VR roller coasters to its amusement parks.

Just by glimpsing into the future, it is exciting to think about where VR can take us as technology continues to advance. The C-level suite is slowly taking notice of this technology, and when they uncover the infinite possibilities VR, it will be likely that business will be forever altered from as we know it. Overall, this creative campaign taps into Samsung’s technology in a smart way and ties it to a bigger cultural experience at the right time, which is what is sometimes needed to begin a true technological transition.

ABOUT DIGITAL RETAIL TRANSFORMATION EAST
In the 21st century, retail is an ever-shifting landscape. Today’s cutting-edge trend iscopy of conference icon 300x300 (1) tomorrow’s outmoded way of doing business. Customers and their preferences can change with startling speed, and retailers who don’t keep up risk getting left behind by their more ambitious competitors. What can you look forward to next year? Our regional Digital Retail Transformation East assembly is here to answer just that.
Are you an executive in Digital Retail interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Looking Backward To Move Forward: Payments In 2019

Originally posted on Forbes.

As Justin Trudeau remarked at the World Economic Forum earlier this year, “The pace of change has never been this fast, yet it will never be this slow again.” That message rings true in payments, where each year the level of innovation and progress continues to accelerate, creating new market dynamics, opportunities and challenges for all participants.There was no shortage of developments in payments in 2018. The following stood out as particularly significant:

  • PayPal goes on a shopping spree. In Q2 PayPal made four acquisitions, purchasing iZettle($2.2bn) to expand its SMB footprint in Europe, Jetlore to deepen its personalization capabilities, Hyperwallet ($400m) to expand its marketplace payments strategy and Simility ($120m) to enhance its anti-fraud suite.
  • Stripe’s value proposition deepens. In July Stripe made a seemingly unexpected yet highly strategic move into the issuer-processor sector with the launch of Stripe Issuing. Two months later it launched Stripe Terminal (following its acquisition of Index earlier in the year) to expand into brick-and-mortar payments.
  • Adyen goes public. Following its win of eBay’s processing business in February, Adyen enjoyed a successful IPO in June, listing on Euronext Amsterdam. With the offer price set at €240 ($272.37), shares are now north of €450 and its market cap exceeds €13bn.
  • Payment Services Directive 2 goes into effect. PSD2 took effect in the EU in January, bringing about significant changes pertaining to customer authentication and open banking. While the full effects have yet to be seen, the stage has been set for a significant shift in retail banking strategies.
  • Visa and Mastercard get behind Secure Remote Commerce (SRC). In an effort to create a consistent, secure and streamlined checkout flow for digital commerce, Visa and Mastercard are guiding the card payment ecosystem toward EMVCo’s SRC framework, which remains in development.
  • Vantiv closes Worldpay deal. Cincinnati-based Vantiv acquired London-based Worldpay in August 2017 in a deal valued at roughly $10.5bn. The acquisition officially closed in January, creating a global payment processing powerhouse, handling $40bn in annual transactions and $1.5 trillion in payment volume.
  • Zelle expands in its first full year live. Zelle, US banks’ response to Venmo and Square’s Cash App, saw P2P transaction volume increase 83% Y/Y (from Q3 2017 to Q3 2018), with 375 million transactions valued at $106bn processed in that time.
  • Verifone overtaken by private equity. Amid challenging times in the POS hardware market, Verifone was acquired by PE-firm Francisco Partners in April in a $3.4bn deal.

While 2019 has much to live up to to match 2018’s tempo, the following three trends will play an important role in influencing market developments and catalyzing progress in the year ahead:

Mobile (officially) takes center stage

According to 451 Research’s newly launched Global Unified Commerce Forecast, purchases made online are increasing more than six times as fast as those made in-store, and globally will account for nearly one out of every five dollars spent by 2022.

Double-clicking on the rapid rate of digital commerce expansion, another growth story emerges. Transactions initiated on smartphones and tablets in mobile apps and browsers are growing at a 24.5% CAGR through 2022, compared with 16.9% for e-commerce. This disparity in growth rates means mobile is increasing its share of digital commerce, at the expense of e-commerce.

In 2019, a mobile inflection point will be reached, where the volume of m-commerce transactions will surpass e-commerce for the first time globally. By 2022, mobile will deepen its lead as the dominant commerce platform, with its share of global digital commerce transactions increasing to 55%.

The implications of this shift for payments and commerce stakeholders are many. Consumers will increasingly expect to find, engage and transact with businesses in a single interaction, all from the comfort of a handheld device. While clunky e-commerce experiences can be tolerated to some extent, consumer tolerance for friction on mobile is significantly lower due to the small screen size. Businesses serving m-commerce customers must work to execute on shoppers’ desire for speed and ease-of-use, such as by eliminating laborious data entry and implementing responsive design.

Machine learning permeates the value chain

The past 18 months have seen increasing interest in AI and ML from participants across the payments and banking value chains. According to 451 Research’s Voice of the Enterprise: Artificial Intelligence/Machine Learning 2018 survey, financial services companies are among the furthest along in implementing ML, with more than one in five having already deployed, and an additional 31% currently developing ML capabilities or planning to within the next 12 months.

Fraud detection has emerged as the top AI/ML use case for financial services organizations in our global survey, with 42% of those currently using or planning to use citing it as their main business reason why. Several payments providers have already deployed ML-driven anti-fraud products into the market themselves, such as Stripe’s Radar offering. Others have chosen to add those capabilities inorganically, as evidenced by Mastercard’s reach for Brighterion in 2017 and PayPal’s $120m acquisition of Simility in June. More AI/ML-related anti-fraud acquisitions can be expected in 2019 as networks, issuers and processors look to better identify account takeovers, new account fraud, fraudulent transactions, false positives and other types of loss-generating events through improved utilization of transaction data. A variety of anti-fraud startups utilizing AI/ML remain up for grabs, including Feedzai, Forter, Sift Science and Kount.

In 2019, increased utilization of AI/ML for revenue optimization in merchant acquiring and processing will also be apparent. A top area of focus will be transaction declines, where ML-powered services like Adyen’s RevenueProtect and Worldpay’s AuthMax are already showing early evidence of the technology’s ability to lift authorization rates for merchants. Those processors best able to deploy ML to enhance revenue for their merchant customers will be best positioned to create stickier relationships centered on value instead of price.

Infrastructure moves into focus

The bulk of today’s innovation in payments is derived from the veneer that’s being built on top of existing infrastructure. Many of the most successful payments startups have dedicated themselves to building an abstraction layer that simplifies access to things like payment processing by creating an on-boarding process and interface that eliminates the complexity of working with decades-old infrastructure. This abstraction layer approach to payments has undoubtedly unlocked significant value, but deeper problems below the surface need solving to ensure long-term scalability.

In 2019, payments infrastructure will become a growing innovation area as financial institutions, payments providers and merchants look to prepare for the long-term needs of the market. Several trends driving the growing focus on infrastructure include:

  • Enterprises refocus on payments to meet rising customer expectations. Large retailers increasingly understand that payments are at the core of delivering a compelling shopping experience, but their ability to innovate is often held back by infrastructure limitations. In a global study conducted by 451 Research and commissioned by Stripe, ‘existing legacy infrastructure’ ranked as a top-four challenge faced by enterprise merchants when looking to implement new payment and commerce technologies, cited by 35% of respondents.
  • Real time races forward. Zelle has provided an early glimpse of real-time payments in the US, but much work remains before the country’s payment rails operate akin to real-time markets like the UK and Singapore. This will be a pivotal year for real-time payments as the Federal Reserve evaluates an entry into the market via its proposed Real Time Gross Settlement service and bank-owned The Clearing House looks to scale up its Real Time Payments system, which launched in late 2017.
  • Developer-centric distribution strategies take off. 2019 will be a defining year for integrated payments, since large players that have moved into the market inorganically (e.g., TSYS via its purchase of Cayan) have now digested their targets and will look to start executing more aggressively. The push toward developer-centric strategies can also be seen among POS terminal manufacturers (e.g., Ingenico, Verifone) and payment networks (e.g., Visa, Mastercard) that have launched API portals to expand collaboration with software and technology companies.
About Jordan McKee

copy of heather dolanI’m a Research Director at 451 Research, a leading IT research and advisory firm focused on innovation and emerging technologies. I direct 451’s global coverage of the payments ecosystem, with an emphasis on the major trends impacting payment networks, issuing and acquiring banks, payment processors and point-of-sale providers. Prior to 451 I was an analyst at mobility research firm Yankee Group covering mobile money strategies. I am listed on the Electronic Transactions Association’s Forty Under 40 list for 2018 and speak regularly at a variety client and industry events, including SXSW, Money20/20 and Interop. Additionally, I serve as a judge for the GSMA’s Global Mobile Awards. I hold a bachelor’s degree with a concentration in marketing from Bryant University.

 

 

ABOUT DIGITAL ENTERPRISE  TRANSFORMATION ASSEMBLY

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As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

ABOUT FSI TRANSFORMATION ASSEMBLY

fsi8 banner (1)Digital transformation has set its sights on the financial services and insurance industries. CIOs from North America’s top institutions are working to leverage new technology such as Artificial Intelligence to deliver products and services that answering changing customer needs.

While financial services and insurance CIOs will deal with many challenges in the coming years, one particular technological challenge raises to the top – dealing with the complexity of data. The massive explosion in data is creating unprecedented manageability issues for firms around the world. As firms expand customer touch points through the use of digital platforms like social media, CIOs are dealing with an overwhelming volume of structured and unstructured data, resulting in an increased need for tighter security.

Super Bowl 2019: What To Expect For Marketing

The two participating teams for the Super Bowl 2019 have recently been confirmed: New England Patriots will take on the Los Angeles Rams in Atlanta, Georgia on February 3rd.

Besides the parties and great company to look forward to, consumers also are preparing for the highly anticipated Super Bowl commercials making their debut on this special day in football. The best part? We get to judge and take away key components of each commercial and even see some previews beforehand.

That’s where Digital Diary comes in. Let’s take a look at what we can look forward to.

One word: Beer!

If we know one thing for sure, it is that beer makes a pretty big impact on the SuperBowl. It has become a signature drink among fans and beer brands have taken full advantage of this. This year will be no different as brands gear up to present unique ads.

Last year, Natural Light made a big splash in the commercial space when it comes to advertising its product. In an attempt to draw the attention of Millennials with college debt, the beer company started a “College Debt Relief Program.” And it’s back for a second year.

“So, Natty Light is not only bringing back its College Debt Relief Program in 2019 but has also pledged to give away $10,000,000 over the next 10 years to help pay down student loans.” PR Newswire reports.

Yup, college students, you heard it here first. Natty Lite wants to help pay down your loans. What better way to display this than the SuperBowl? All it takes is entering an inspiring story, social media, and #NattyStories & #Contest attached to both.

In an effort to remind fans about the good service Natty Lite did last year, it will display last year’s winners in this year’s SuperBowl commercial.

Not only is Natural Lite attempting to give back to their loyal customers, but they are also expressing a message of empathy and relatable content that will resonate with many young fans tuning in on February 3rd.

Audi Is Back In The Game

Audi, the luxury automaker will return to the SuperBowl displaying its ambitions and vision for the coming year. Move over Elon Musk, electric cars are in this companies future as well.

This will be Audi’s 10th SuperBowl appearance, after skipping last years. You will be able to watch during the second quarter for 60-seconds.

Gillette Strikes Controversy

Last week, razor brand Gillette made headlines by releasing a very controversial advertisement ahead of the SuperBowl.

Once the commercial hit the air, critics were quick to draw their own opinions about the message of the ad.

“Gillette strategically released this ad just before the Super Bowl to benefit from the spotlight on advertisements, but without getting lost in the clutter of Super Bowl Sunday,” ad expert Spencer Gerrol said. He is chief executive officer of SPARK Neuro, a research firm that uses neuroscience to study how brains react to advertisements and entertainment. USA Today reports.

Basically, the ad sends a strong message about changing the conversation among men, following a very similar context to the #MeToo movement that we saw last year.

The ad is set to take the stage at the SuperBowl, where you can view it if you haven’t already.

The SuperBowl is definitely not going to disappoint with these commercials and many more. So sit back, relax and enjoy the show.

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With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together

North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

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How Chatbots Are Changing Communication In Healthcare

Technology has made its way to the healthcare industry in many ways over the past few years. A few recent articles sparked my interest in one tool in particular: chatbots. According to Health IT News, chatbots are making a huge plunge in the healthcare industry, and for good reason.

“Chatbots and virtual health assistants may be coming to a hospital near you. As providers look to better engage patients and improve efficiency, many are turning to artificial intelligence to help them succeed.” Healthcare Dive reports.

Chatbots Create Communication

Doctors are turning to chatbots in order to assist in patient outreach. As many healthcare professionals know, communicating with patients can be challenging. Artificial intelligence and technology have pushed digital health initiatives to solve this problem among the sector.

The type of communication that chatbots can help with includes anything from triage to administrative purposes like scheduling appointments. For example, patients are able to speak into chatbots in order to express symptoms, in order to come to a solution for care. This new technology puts patients at the forefront of their own care and allows patient experiences to be as heightened as possible.

Healthcare IT discusses one doctor, in particular, Brett Swenson, who used chatbots specifically to help patients receive flu shots.

“A key example of when his practice used this function was its annual flu initiative. During flu season the practice typically sent out pamphlets and emails to remind patients to get their shots.” Health IT reports.

Chatbot Market In Healthcare

The chatbot market in healthcare is steep. It contains two different bots that produce two different tasks. One bot focuses solely on patient engagement through conversations and other bots focus more on the personalized health assistant side of things.

Healthcare Dive put together a list that exposes examples of current health assistants.

  • Florence acts as a virtual nurse helping patients with medication adherence and maintaining healthcare regimens. It also can help locate specialists and schedule appointments.
  • Eva helps women track their menstrual cycles and pregnancies.
  • Molly — an avatar-based virtual nurse assistant — connects patients with clinical advice to assess their condition and suggest appropriate followup.
  • HealthTap allows people to chat with a doctor and send pictures and copies of lab results to see if a problem requires additional care.
  • Your.MD asks users about symptoms and offers medically approved potential conditions and then makes referrals and schedules appointments.
  • Ada is an AI-powered technology, asking people how they’re feeling and guiding them on next steps.

Taken from Healthcare Dive.

These chatbots give healthcare professionals the chance to interactively communicate with patients, and increase patient engagement, which, is music to most professional’s ears. Chatbots also help ease the workload of doctors in a significant way, by performing basic administrative tasks.

ABOUT DIGITAL HEALTHCARE TRANSFORMATION

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The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.

The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americas have gone online and searched symptoms, in an attempt to diagnose a medical condition.

The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.

The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place June 11-12, 2019.

Are you a Digital Healthcare executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Upcoming Keynote Speaker Mike Howard, Retired Chief Security Officer, Shares His Expertise on the Digital Age of Security

We had the chance to sit down with Retired Chief Security Officer of Microsoft, Mike Howard, before he takes the stage as our Keynote Speaker at the Transformational CISO and Digital Enterprise Assembly. In this interview, Mike gives his insights on the successful CSO, defending physical security worldwide, measuring risk and reward, and much more. 


Security of an organization is the central challenge of our digital age, especially in large corporations like Microsoft. What areas of security operations do you focus on when looking to make corporations safer and more efficient in their security and physical security practices, especially when traditional threats still remain a big challenge?

Mike Howard: I like to look at enterprise security in a holistic manner.  When I look at operations at say, my former organization, Microsoft Global Security, I and my team make sure we don’t silo ourselves. The traditional answer to a question like this would be e.g. Access Controls, Travel Security, Intelligence, Executive Protection, Threats of Violence, Upgraded Technology (cameras for instance) etc. These are all important in and of themselves of course. But from my optic, I focus on making sure that all of these essential operations that are in a physical security organization’s remit, are coordinated properly with all elements of “security” in the company.  That means we work hand-in-hand with the CISO’s org, Business Continuity/Enterprise Risk folks, as well as those security elements that reside in Business Units. I focus on what we called “Strategic Integration.” Meaning that not only are we strategically aligned within my own organization’s verticals, but that we are strategically aligning with our partners in the enterprise so that together, we can look at “enterprise risk” end-to-end. The days of any security entity in an enterprise riding solo are long gone. Traditional threats do indeed remain a big challenge but in this digital age, with the sophisticated tools that say, terrorist groups use to communicate with each other and coordinate operations, traditional physical security operations has to be aligned to enterprise risk.  

You managed all physical security operations worldwide for Microsoft for almost 20 years as their CSO. As a leader with tremendous responsibility, you have probably seen it all. What were some of the biggest problems you have encountered at Microsoft when defending physical security worldwide?

Good question!  One big challenge was the growth of Microsoft itself. When I first joined the company in 2002, the company had perhaps, 40,000 employees worldwide. We had very little footprint in places like India and China. Within a few years, the number of employees grew to 80,000 and were starting to have a significant presence around the world.  We were a very U.S. centric organization back then and I knew that in order for the security organization to keep up with Microsoft’ growth, we had to regionalize our operations. We hired security professionals from the regions where we had a presence, versus placing U.S. nationals out there. A major challenge was to find the right leaders for these regional positions, as well as convincing some of our legacy security personnel that we could no longer afford to be U.S. centric.  We are an international corporation so had to start thinking with that mindset. I came to Microsoft from CIA so I had that mindset already but some in the old “Corporate Security” as we called it back then, didn’t want to change. Today, we have a robust network of regional security leaders, each from their own region, speaking the language and understanding the culture of their regions.

Another problem was the ability to monitor world events and to respond effectively and rapidly.  We had a very U.S. centric and manual process when it came to that many years ago. Plus, not only did we have a control center in our Redmond Campus (headquarters) but over the years, many satellite “ops/control centers” were allowed to organically grow around the country.  There was no coordination per se with any of these centers (no strategic or tactical integration) nor was there the technology to make our monitoring and response capabilities adapt to the growth of Microsoft. We invested in a multi-year effort to build a business plan for a state-of-the-art Global Security Operations Centers (GSOC).  Not just one, but three around the world that would not only have the best of the Microsoft platform and partner products to make us more efficient in response and coordinating information, but would also have technology that allowed true interoperability/redundancy. If, for instance, our GSOC in Redmond went down due to some catastrophic event, either one of our GSOCs in Hyderabad or the UK, could take over all of Redmond’s Americas operations (e.g. lock down doors, dispatch officers via radio over IP, leverage any cameras etc.  ) True continuity of operations. We were successful at this and our GSOC became a model for the industry.

Another major problem was getting a “seat at the table.”  Back then (and in some cases, even in today’s world), corporate security entities in many cases were looked at as the “corporate cops.”  Break glass in case of emergency but having no real seat at the table. We set out to change that optic among the C Suite. We worked on business acumen and becoming the trusted advisors to the business. We learned to understand the major strategic initiatives of the main business units of the organization so that we could align our operations accordingly.  We started reading the company’s 10K – a report to the SEC that publicly traded corporations must file regularly. The report details not only the major business strategies of these companies, but also risks that the companies faced. We aligned our operations with the 10K, invited C Suite executives to the GSOCs to see our capabilities, and over time, became that trusted advisor to the business.  Our DNA was that we are “business people first – our business just happens to be security!” Over a period of time, the perception of our org changed within the company and in the security industry. We were business enablers with excellent security capabilities.

When you become a CSO, you take on a wide-scope role, covering everything that touches your security risk as an organization. How do you measure risks and rewards, and what makes a CSO successful?

As a CSO, I would measure risks and rewards based on the priorities of the company and the C Suite’s priorities.  Any CSO who says they can protect everything in an enterprise is lying to you. Even as robust as our organization at Microsoft is, with excellent personnel, technology, processes, executive support etc., we cannot protect everything all the time.  But we can maximize our resources to protect those assets that the company deems its most important ones, starting with the people. Continuous feedback from the executives is one way to measure how well we are doing our job. This means globally. My regional leaders and I would see feedback from our execs here in the U.S. as well as around the world to include our partners in Legal, HR, Facilities and Business Units.  This allowed my org to stay relevant, and to be able to plan on what our priorities should be, how best to align to the business and where we needed to improve. That was the best way for us to measure risk and rewards.

To be successful as a CSO, you have to understand your role in a company.  In my case, I was the head of all the physical security in the company worldwide.  In other cases, a CSO may have the remit for both physical and cyber security. Either way, to be successful, you have to have a business mindset first.  You have to be seen as not only a subject matter expert in security matters, but someone who understands what moves the business. You cannot get funding for major initiatives, additional personnel, technology upgrades etc. if you are not perceived as essential to the company.  You are, after all, a traditional cost center. In the eyes of the company, you don’t make money for the company. So, to be successful as a CSO, you have to have a strategy in place where the C Suite looks at you and your org as a value add to the enterprise, therefore they are willing to invest the dollars and resources you ask for to push your organization forward. We were able to do this successfully, leveraging our GSOCs, to help with sales of Microsoft technology, which put us in a different light with the company.  However, at the end of the day, to be a successful CSO, your organization but also be able to deliver on its core mission – life safety and protection. You have to be able to effectively deter, detect, manage/triage major physical threats to the company and its personnel.

And most importantly, you have to invest in the right people for your organization.  I spent a long time vetting those folks in our organization to be part of my Leadership Team as well as the next levels of leaders in our organization.  You cannot be a successful CSO unless you have the right talent in your organization – globally. You do not do it alone. Any successes a CSO has is more times than not, directly attributed to the great work of the people in his/her own organization.  You have to take the time to thoroughly vet those who would be the leaders in your organization. Once you have that team in place, it allows you to concentrate on strategy while your team deals with the daily tactical issues of the day. It comes down to people first.  I was successful as the CSO of Microsoft because of all the people in my organization who did the hard work day in and day out.

How can CSOs and CISOs work together to be strategically and tactically in sync with each other in all aspects of security of an organization? What prevents them from working together besides during emergency situations?

There has to be a mechanism in place in an enterprise where strategically and tactically, both the CSO and CISOs orgs are aligned.  There has to be transparency with each org as to their strategic imperatives so that both orgs can align properly, deconflict where necessary and in some cases, combine strategies for the good of the enterprise.  At Microsoft, we had a governance structure (committee) that included the main security leaders of the company. The CISO was the chair and it was a good mechanism to keep all the security verticals in the company aligned.  It broke down silos, fostered cooperation and encouraged very positive activities such as joint exercises, combining forces to cover major Microsoft events etc.

I think what prevents CSOs/CISOs to not work together is that there is still some legacy thinking that there is “IT Security” and there is “Physical Security” and they have their own lanes and never the twain shall meet (except in emergency situations.)  Some CSOs don’t want to think they have some stake in Cybersecurity and some CISOs don’t want anything to do with traditional physical security matters e.g. active shooter situations etc. We also have situations where there are personality conflicts between the two organizations so there is no cooperation between the two entities.  

With disruptive technologies like AI shaking up digital transformation across multiple sectors, it is impossible to ignore the impact they have made and they continue on making. From your perspective, how are executives in the digital transformation arena optimizing the value of these technologies?

I think that executives look at these technologies in various ways.  Some look at these technologies in more of a “digital solution” to a business process problem. For instance, introducing a Bot to help deal with some customer facing issue.  That is one way to optimize these technologies. However, true digital transformation looks at end-to-end solutions for a business problem. I heard one Microsoft executive aptly describing digital transformation as “a manual process with a digital construct.”  Executives optimize these new technologies in different ways depending on their business imperatives. However, there is a distinct difference between a digital solution and true digital transformation.

How is digital transformation affecting physical security organizations, and what recommendations would you have for them when they are looking to implement holistic security programs to secure their organization?

In some cases, digital transformation isn’t affecting them at all.  Some physical security organizations are steeped in legacy solutions for security e.g. traditional access controls, use of bollards, legacy Ops Centers etc.  In other organizations, digital transformation is really leveraging digital solutions to improve some aspect of a security process but not the entire process. In other organizations, digital transformation is being viewed as a way to break the traditional boundaries of physical security.  Identity at the edge; Virtual Operations Centers, frictionless access etc. So depending on the CSO’s bent, there are varying degrees to how much digital transformation is being accepted and implemented in physical security organizations. Similar to many years ago when some CSOs were quick to embrace the Cloud and others didn’t want to have anything to do with it.  

I would advise physical security organizations to crawl, walk then run when it comes to digital transformation.  You have to have the right people and processes in place (along with great technology) to have a base from where to launch into the world of digital transformation.  And you have to think strategically about every aspect of your business so that you are not just baking in digital solutions, but a true end-to-end solution.

What advice do you have for digital enterprise and security executives looking to stay one step ahead of digital transformation?

One size doesn’t fit all. Any digital transformation strategy has to be based on the strategic imperatives of any given organization.  Don’t go for the bright shiny objects just because they are cool. Where do you want to go as an organization? What are the problems you are trying to solve via technology and what is the ROI to be gained if you embark on a digital transformation strategy?  I would advise execs to think about these things first in order to stay ahead of the game in this era of digital transformation.

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Is 2019 Finally The Year Of Artificial Intelligence?

If we know one thing for sure, it is that artificial intelligence has made quite an appearance in 2018. We wrote a ton of blogs on the topic and even included it in our content agenda for many assemblies throughout the year.

Digital Diary is here to let you in on a secret: artificial intelligence is not going anywhere in 2019.

Leading Industries & Beyond…

The buzzword artificial intelligence sparks interest among many professionals in all leading industries. Experts across all sectors have predictions when it comes to this term.

For example, healthcare executives predict that AI technology will break through the glass ceiling, soaring from a $2.1 billion dollar spending to $35 billion before 2025.

“…experts predict that in 2019 AI in healthcare will continue to grow — especially in the areas of imaging, diagnostic, predictive analytics and administration.” Healthcare Dive reports.

Among healthcare, other componets of our daily lives are set to improve.

Tools like fitness apps and wearables are already pretty up to speed with technology. They can read and calculate personal data, in order to deliver full reports for customers when it comes to staying in shape. In 2019, experts predict these capabilities will only advance.

Google and Fitbit are in the lead when it comes to making these experiences far more personable. A.I. will help drive these personalized experiences by delivering users with combined efforts from both medical records and fitness data.

This has the power to completely transform how customers interact with the healthcare industry.

Retail, You Are Not Exempt!

Among the healthcare scope, A.I. is predicted to improve the retail experience using one word that many customers are fond of: shopping!

Yes, you heard it here first. Shopping is about to become more effective and technology-driven, improving tools like recommendations and preferences, which helps retailers have an inside look into their customers.

“Retail-focused AI applications can help determine your product preferences by looking not only at your past purchase behaviors, but those of others like you, to generate recommendations based effectively on a form of behind-the-scenes crowdsourcing.” CNN reports.

We have already seen personalization take off in the retail industry, with online sources like Amazon using shopper’s data to target product ADs and recommended brands. With the future of A.I. stronger than ever, experts are predicting that the shopping experience will only advance in the brick and mortar world.

Combining technology with brick and mortar is the goal for retailers. Being able to achieve a level of personalization that e-commerce receives would make brands well rounded and easily accessible. A.I. can make this possible with tools like facial recognition.

All in all, A.I. seems to stand tall as one of the most popular digital transformation buzzwords.

So, what’s next?

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Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! Digital Enterprise Transformation West Coast will be heading to Nevada in February.

This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the West Coast.

Are you a CIO or CTO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>