Articles Archive - Page 91 of 100 -

IT Ops Reporting Is Broken & Big Panda Is Here To Fix It

Our sponsor Big Panda, is your solution when it comes to detecting and resolving IT incidents that happen so frequently in major cooperations.

This technology company offers “intelligent automation for IT incident management.” In other words, Big Panda helps major cooperations understand and manage IT Ops and NOC teams using a sophisticated management system.

“Powered by Open Box Machine Learning, BigPanda correlates IT noise into insights, automates incident management, and unifies fragmented IT operations.” According to Big Panda.

Is IT Ops Reporting Broken?

According to Big Panda’s latest whitepaper, IT Ops reporting is broken. Because of this, IT execs, NOC Managers and service owners are facing major issues.

“No Metrics. Wrong Metrics. Bad Data. Bad Tools” Big Panda reports.

As businesses go under digital transformation, a ton of steps can be forgotten, as well as important information needed to be successful in such an important and powerful transition. According to Big Panda, businesses have now started to rely on “sophisticated BI and data analytics solutions to drive smarter decision-making and ongoing improvements.”

The problem?

Businesses are not transforming themselves to their full potential – in a way that allows good analytics and reporting.

Big Panda explores three major reasons why. Find out here.

The Solution:

It’s simple: Big Panda’s Unified Analytics. IT teams are finally getting the “accurate and deep IT Ops” they need in order to see improvements across the board using Big Panda’s operation as their solution.

“Conclusion: IT Organizations Need Unified Analytics. Now.” Big Panda reports.

Interested in finding out more? Download Big Panda’s latest whitepaper for all the latest insights, statistics in order to make sure your business outcomes are meeting their best ability.

ABOUT BIG PANDA:

BigPanda Autonomous Operations Platform helps overwhelmed and understaffed IT Ops and NOC teams detect, investigate, and resolve IT incidents faster and more easily than ever before.

Powered by Open Box Machine Learning, BigPanda correlates IT noise into insights, automates incident management, and unifies fragmented IT operations. Enterprises such as *United Airlines, Intuit, Turner Broadcasting, TiVo, Workday* and others use BigPanda to reduce their operating costs, improve service availability and performance, and de-risk and accelerate their digital transformation initiatives

ABOUT DIGITAL ENTERPRISE TRANSFORMATION EAST ASSEMBLY:

Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! Digital Enterprise Transformation West Coast will be heading to Las Vegas in August.

This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the East Coast.

Are you a CIO or CTO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Interview with Ted Wright, CEO of Fizz

As we get closer to our Transformational CMO Assembly from April 17-18 in Nashville, TN, I reflect on my recent sit down with Ted Wright at our 2018 Transformational CMO Assembly. Ted is the CEO of Fizz and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.

We continue to learn from Ted and his amazing team at Fizz. Ted has so much passion for how marketers, consumers, and brands can truly benefit from Word of Mouth Marketing. Ted has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2000. Over the last decade, his agency has become a global leader in Word of Mouth Marketing with clients on every continent. Ted is a humble, sincere and inspirational speaker, all of which makes Ted such a fantastic leader in the marketing world.

Thanks to Ted for being a fantastic leader in the marketing world and inspiring marketing leaders.

Check out the full interview with Ted here.

[youtube https://www.youtube.com/watch?v=8LhfAHprjC0]

About The Transformational CMO Assembly

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and Advisory Board for The Transformational CMO Assembly.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Paging Dr. AI: AI Computers Showing Promise in Assisting Diagnoses, Study Reveals

Every year, every month, and every day, millions of patients across the United States leave the doctors office with a misdiagnoses. When doctors explore other alternatives, they tend to overlook other options, or in worst cases, be influenced by medical bias.

Not surprisingly, AI is changing that equation. In a journal paper published on February 11th, doctors in the United States and China have determined that artificial intelligence (AI)-based methods have emerged as powerful tools to transform the delivery and execution of medical care. Notably, the scientists reported that they had built a system that automatically diagnoses common childhood conditions after processing symptoms, patient history, lab results and other clinical data, providing 360 clinical decision support in cases of diagnostic uncertainty.

With the help of AI, doctors now have the tools to make faster, more accurate diagnoses that ultimately help them to predict problems before they evolve into complex emergencies. In addition, AI permits doctors to acquire detailed information about patients between visits, so they know just what to do during appointments, without wasting precious face time patients seek after.

In the study, researchers declared that the system utilizing AI was highly accurate, and that it might one day assist doctors and physicians alike in diagnosing complex or rare conditions – a big step forward in the complex medical field.

“Although this impact may be most evident in areas where healthcare providers are in relative shortage, the benefits of such an AI system are likely to be universal.”

Healthcare’s data-heavy nature makes it an ideal candidate for the application of AI across multiple disciplines, from the need for accurate diagnosis and pathology to drug research and epidemiology. Concurrently, the sensitivity of medical data raises highly fundamental questions around privacy and security. This comparison makes healthcare one of AI’s most exciting frontiers and, maybe, potentially one of its most dangerous for healthcare professionals.

Although, there are issues will need to be explored, as AI-enabled tools take a more prominent place in our health systems. In most areas of medicine, if not all areas, the future likely will take the form of a partnership between the old and the new, humans and machines , with doctors informing their judgment on the basis of improved diagnostic analysis, without alienating patients in the process – a bright outlook in the rapidly evolving healthcare landscape.

ABOUT THE DIGITAL HEALTHCARE TRANSFORMATION ASSEMBLY

The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.

The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americans have gone online and searched symptoms, in an attempt to diagnose a medical condition.

The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.

The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place June 11-12, 2019.

Are you a Digital Healthcare executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Wells Fargo Experienced An Outage Last Week: Here’s What It Taught Us

If you are a Wells Fargo customer, you were most likely inconvenienced by a recent outage that caused a shortage affecting critical systems throughout the bank’s major locations.

This outage abrupted on Thursday, February 7th, and carried on into the weekend, starting with an automatic power shutdown at a major data-center facility of the bank. According to a press release issued by Wells Fargo, the outage was triggered by a smoke condition “created by routine maintenance activities in the building.”

Online Banking Was Affected

During this outage, customers were unable to fully access their online banking, making transactions not visible through their individual accounts. This caused customers to panic, assuming that those transactions disappeared, briefly losing confidence in the bank.

There were also lags and delays in mobile and online banking, which was just plain annoying for customers. Because of this, Wells Fargo assigned team members to be on the clock more than usual, extending hours by one hour over the weekend among 5,500 branches.

Data Centers To The Rescue

Luckily, as soon as the shortage happened, applications were re-routed to back-up data centers. This allowed most systems to be recovered by the end of the day, allowing the panic-stricken customers to keep their cool.

This goes to show you that data centers are not only important in major enterprises, but they are also crucial when it comes to emergencies and non-predictable situations. Executives, take notes!

What We Can Learn

It’s hard to say exactly what happened in Wells Fargo’s case, but one thing is for sure, their fast response is something to learn from.

Outages happen frequently in banks, it’s one of those things that is sometimes hard to avoid. According to CIO Dive, 82% of outages happen because of human error. This causes the engineers of the bank to do a ton of backtracking to find and resolve the problem before customers are truly affected.

Luckily, in Wells Fargo’s case, this outage was not a result of human error, elevating a ton of stress from the engineers working behind the scenes. However, that does not mean they are relieved from the pressure of finding out what happened during the outage, and how this can be avoided again.

Wells Fargo’s CEO, Tim Sloan responded to these issues quickly and put the necessary steps into motion that not only relieved customer’s stress but answered important questions.

“While we restored operations throughout the day and continue to address customer concerns, our recovery from these issues was not as rapid as we or our customers would have expected. We will review the system issues in detail, and do all we can to ensure that this type of disruption doesn’t happen again. Our dedicated team members stand ready to serve our customers in branches, 24 hours a day in our contact centers, and at offices across the country.” Wells Fargo’s CEO Tim Sloan states.

All in all, we can learn that responding fast to a problem as major cooperation is important, as well as making sure data centers are set up and ready to conquer any issues that emerge.

ABOUT FINANCIAL SERVICES CISO ASSEMBLY

The Millennium Alliance is known for delivering high-caliber intimate for C-Suite across multiple industries. Our Financial Services Membership is seeking content and technology to boost their company’s Cyber Defense programs. In 2019 The Millennium Alliance in partnership with our Advisory Board is launching the first Transformation CISO Financial Services.

Are you a Financial Services CISO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Fernando Machado, Global Chief Marketing Officer, Burger King To Keynote Upcoming Digital Retail Transformation Assembly

The Millennium Alliance is excited to announce Fernando Machado, Global Chief Marketing Officer at Burger King will be the Keynote Speaker at The Digital Retail Transformation Assembly taking place at the Fairmont Dallas from August 26-27, 2019.

About Fernando Machado:

Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.

Currently, as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”.

Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking “Beauty Sketches” (Titanium GP in 2013).

Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

About The Digital Retail Transformation Assembly:

C-Level experts from across North America’s retail industry are coming together in Dallas in August to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

The Rise Of E-Commerce Has Created The Need For Experimental Retail

In a world that is constantly in flux, sometimes retailers find themselves at a standstill, trying to discover what tools will create success and customer engagement inside brick and mortar stores. Since consumers have way more options than ever before when it comes to retail, it puts retail leaders in a position to try out new things that will grab customer’s attention and compete with e-commerce sites like Amazon.

This can be referred to as experimental retail, and it is a trend that is pushing new technology tools to the forefront of the retail sector.

“Like Google, brands are jumping on the bandwagon to include experiential retail in their brick-and-mortars or open their own pop-up stores where experiences take center stage,” DigiDay reports.

Digiday uses the example of Google because of the tech giant’s recently debuted pop-up shop in Manhattan, just in time for the holidays. This pop-up shop allows customers to take photos with Google’s new Pixel 2 smartphone, and try out the camera while they holiday shop. Google’s shop is their version of a retail experiment, and achieving customer experience is their ultimate goal.

In-Store Experience

The goal of customer experience seems to be a major theme seen in the retail industry this year. When customers happen to put their phones down and make the trip back into brick and mortar retail shopping, they expect a certain level of experience to keep them satisfied. This could be incorporating anything from elements of entertainment and different technology tools.

“According to the National Retail Federation’s 2017 “Consumer View” report, which polled 3,002 millennial and Gen Z consumers in July 2017, stores are pulling in customers, with 49 percent of those surveyed visiting stores more often than they used to because of new entertainment or food options.” DigiDay reports.

The in-store experience keeps customers entertained and satisfied. Pop-up shops are an effective way for retailers to experiment what works for their customers and what does not. This trend is seen especially around the holiday season, where customers are shopping more than the rest of the year.

Data Creates Experiments

Retailers are investing in marketing ventures along with data and management tracking. Using data can set professionals up to create the proper experiences that customers will actually enjoy. This method saves time, money and is most effective, and it simply just makes sense. Since we know that consumers are constantly on their phones, that data can be used as an advantage to retailers.

“Everyone is looking to enhance [the customer’s] experience. It is calculated and focused, but a lot more involved than it used to be,” Partee said. “You need to have the info to be able to dissect and give some sort of meaningful outcome. When you have that data, you’re able to say, ‘You should have this tenant mix.'” Forbes reports.

Finding out customer’s shopping habits and preferences is key to creating successful experiments. Information gives retailers power and makes for effective strategies. Data and analytics provide information, like why retailers enter stores in the first place, what they are shopping for and what time they are in the store. All of this data will let professionals set their experiments apart from the competition.

ABOUT THE DIGITAL RETAIL TRANSFORMATION ASSEMBLY

Are you a Retail executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

How Does Brand Packaging Influence Consumer Behavior?

Picture yourself in your local grocery store browsing the aisles for items that will satisfy your grocery list. Do you grab the label that you are most familiar with, or does something else catch your eye? If so, what was it about that packaging that enticed you enough to make a purchasing decision?

These are all questions that professionals in the retail sector must ask themselves before debuting a new product. It all comes down to the quality of the product, but even just as important quality, the appearance of the product is essential.

“A product’s package can be the selling point for many consumers by delivering a sense of quality while also reflecting the product’s brand image.” Chron reports.

Packaging Reaches Customers

Brands have a chance to express themselves through the packaging they use for their products. It is an effective and easy way to express a brand’s message and image. The packaging that brands choose for their products is a direct representation of the company.

For example, different colors on the label can represent different things. According to Chron, technology products usually come in simplistic packages, that looks sleek and unique depending on the brand. Take Apple, for instance. Apple’s products come in white packaging, with very little branding on the label. All is to be seen is one tiny apple, that automatically registers with customers that it comes from Apple.

Customers associate brands with packaging, so it works towards the brand’s advantage.

Align Package With Brand

Since the packaging of a product is a direct representation of your brand, it is important that the labeling matches up to what your brand stands for, or the message you want to deliver to customers. There have been many incidents in the industry that involves brands losing a large audience following due to poor packaging.

In recent news, Chobani Yogurt has released a brand new, innovative packaging attached to the Greek yogurt brand. It designed a brand new label in order to stand out from its competitors and to make a mark in this food category.

“The brand has freshened its logo and packaging. The new design distinguishes itself from established brands and mimics the more artistic approaches upstart brands have taken.” CNBC reports.

In a similar sense, Diet Coke has debuted a new label with efforts to attract a younger audience. Along with the label, the soda brand has introduced new flavors after working for two years to find out what millennials are eating and drinking these days. This change will occur with a complete company rebranding a crucial move for the brand.

With the hopes of attracting a new audience, both brands are focusing on the importance of labels and packaging in order to push sales and marketing efforts forward.

ABOUT THE TRANSFORMATIONAL CMO ASSEMBLY

ional workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download your copy of the sponsorship prospectus to see if you are eligible to sponsor this event >>

A.I. And Blockchain Are A Perfect Match When Used Together

In preparation for the Digital Enterprise Transformation Assembly taking place in June, we are dedicating this week on Digital Diary to all of the most innovative tech trends disrupting all leading industries. (Hint: they will also most likely make an appearance on our agenda during the assembly…)

Anyone who has an interest in digital transformation or technology, in general, is aware that A.I. and blockchain are two topics that have made a huge splash in a variety of industries. Whether you have personally worked with these two concepts, it is beneficial to be familiar with them if you want to be prepared for the future of tech.

There is a ton of content out there regarding both blockchain and A.I. They both have proven to be extremely disruptive, and experts believe it will only grow from here.

“Last year was massive for the creation of exponential technologies leveraging Artificial Intelligence (AI) and Machine Learning (ML)… Blockchain has been laying the foundation for a new decentralized internet at the same time. Last year, the total amount of capital raised via ICOs was a little over $5 billion.” Forbes reports.

Down To The Basics

It was always common for both of these trends to be discussed on different playing fields. Well, the future is knocking and it predicts that these two tools will be used together in business. Before your mind completely explodes, don’t worry. Let’s recap!

A.I. (artificial intelligence if you are just now tuning in) is essentially when machines can perform tasks in an intelligent way. The word intelligence relates to the idea of these machines possessing qualities that resemble those of humans. With the help of machine learning and deep learning, neural networks allow for cutting-edge technologies to appear through these machines. A good example of this would be robotics. Remember last week Walmart reported that robots will appear in-stores to help carry out human tasks? That is exactly what A.I. is.

A.I. is not going anywhere. In fact, it is just getting started, especially because of how fast data is growing throughout these leading industries like retail, marketing, and healthcare.

Blockchain is simply a place where data is stored in a digital way, whether it be encrypted, or through a disrupted ledger format. Blockchain is eligible if you are a highly intelligent system. Hmm, sound familiar?

A.I. And Blockchain Can Work Together

According to Forbes, A.I. and encryption are a match made in heaven.

“Data held on a blockchain is by its nature highly secure, thanks to the cryptography which is inherent in its filing system,” Forbes reports.

Not only can A.I. read encryption in a stellar way, blockchain can also help us track decisions made by artificial intelligence. Since A.I. can be hard for humans to understand, blockchain can work to make this language more accessible through a database.

“If decisions are recorded, on a datapoint-by-datapoint basis, on a blockchain, it makes it far simpler for them to be audited, with the confidence that the record has not been tampered with between the information being recorded and the start of the audit process.” Forbes reports.

A.I. and blockchain can be a disruptive force. Both tools can use their best assets in order to help humans understand the complex world of algorithms and data. If businesses can successfully merge these two trends, they may be able to stay above the curve and ahead of the competition.

Of course, if you are interested in merging these two trends, you will have to have a strategy. You can start with an A.I strategy and then be able to move onto blockchain. We got you covered.

ABOUT THE DIGITAL ENTERPRISE TRANSFORMATION ASSEMBLY

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

Download the Sponsorship Prospectus to see if your eligible to sponsor our event >>

Rhonda Vetere, CIO & Global Technology Executive to Keynote Upcoming Digital Enterprise Transformation East

The Millennium Alliance is excited to announce Rhonda Vetere, CIO, Global Technology Executive and Author, Grit & Grind, will be the Keynote Speaker at The Digital Enterprise Transformation East Assembly taking place at The Ballantyne Hotel in Charlotte, NC from March 19-20, 2019.

About Rhonda Vetere:

Rhonda Vetere is a seasoned C-Suite technology executive who has worked across industries in global technology. A change agent for digital transformation, she has led the way for growth with more than 23 mergers and acquisitions at companies.

A passionate leader in technology across industries, Rhonda has worked in global executive positions at Estée Lauder Companies, AIG, HP Enterprise Services, Barclays / Lehman, Bank One / JPMorgan Chase, CompuServe, UUNET, MCI, and Worldcom. She has lived and worked internationally – in New York, Hong Kong, Singapore, London, Mumbai, and across India – and has managed teams of more than 20,000 people. As an industry expert and influencer, Vetere has been a keynote speaker and panelist at many conferences and events, including World Economic Forum/Davos, WIT (Women in Technology) Connect, Microsoft Global CIO Summit, Dell EMC World, and the U.S. Vice Presidential Candidate Debate.

Rhonda has been recognized with for her leadership and influence, notably with a 2017 Stevie Award for Excellence in Transforming Business and as a multi-year Top 100 CIO/CTO Executive Leader in STEM by STEMconnector.

Grit & Grind is Vetere’s second book – she is also the co-author of an HP special edition book, Enterprise Service Management for Dummies.

An avid sports fan and real-world corporate athlete, Rhonda stays focused and sharp by competing in marathons and triathlons on a regular basis – over 70 events thus far, including triathlons, half-marathons, marathons, and IRONMAN 70.3 mile triathlons. She recently ran 55 miles in the Serengeti as part of a girls and women’s empowerment fundraiser: the first women-only run of its kind.

About The Digital Enterprise Transformation East Assembly:

Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the East Coast.

Platform: The Art and Science of Personal Branding

In her new book with Penguin Random House, top industry expert Cynthia Johnson gives the why-to and how-to to everyone looking to develop and manage a personal brand, find an audience, and nurture their followers in the digital age. This indispensable guide to developing a personal brand is available wherever books are sold on February 5th.

Platform: The Art and Science of Personal Branding, is an honest and thought-provoking guide about effectively navigating the current digital landscape using the power of storytelling and marketing to proliferate influence through one’s personal brand. As the boundaries between the digital world and our physical world come together, it is as important than ever to be able to differentiate yourself against competitors, both on and offline. Understanding how to channel genuine engagement and create meaningful relationships is a necessary skill set for entrepreneurs, speakers, and professionals, across various industries, alike, in order to achieve their goals.

“I believe I’ve created something very versatile,” says Cynthia Johnson. “Personal branding is a strategic element anyone can utilize to proliferate influence and, in turn, accomplish their goals. However, not only does my book explore different avenues to take, but it also then fuels the reader’s imagination and desire to turn the concept of personal branding into something entirely their own. It’s in the name – a story must be raw, genuine and personal. I’m hoping to prepare the readers of my book for a journey they may not have known they needed or even wanted.”

Order your copy of Platform today everywhere books are sold. Visit cynthialive.com to learn more about Cynthia and her digital marketing and public relations agency, Bell + Ivy.

The Millennium Alliance is mentioned in Platform, check out our feature below!

Platform is the indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson, hitting shelves next week!

About Cynthia Johnson

Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July 2015 RankLab was acquired by American Addiction Centers. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.

Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, Joseph Carr Wines, and several other leading brands. Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. Her first book Platform will be published in February 2019 with Penguin Random House.