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What Do Successful Marketing Leaders Do In Their Downtime? Here Are 5 Things

Successful marketing leaders do not sit idly by to reach the top of their industry. These leaders are constantly learning to identify issues, assess situations and above all, keep group emotions in check. However, there are a couple of things that consistently top the list when it comes to being a great marketing leader, and it might not be what you expect.

So, what makes leaders successful in this highly competitive industry? They know how to get the most out of their downtime. According to Forbes, here are just 5 small things marketing leaders do past their work hours that gives them an extra boost.

1. Invest in Personal Enrichment

Successful marketing leaders recognize the importance of achieving a proper work-life balance. Even though it is easier said than done, these leaders allocate their time in order to optimize self-care in the midst of their busy work lives. Marketing leaders cultivate hobbies such as picking up painting or doing yoga and use those new activities as more than an outlet for stress.

These personally rewarding experiences and knowledge increase satisfaction at home and on the job, offering inspiration to innovate in the workplace.

2. They Keep a Vigilant Eye on Other Marketing Ads

When a marketing leader comes across a great ad or campaign, they cannot help but become excited over a job well done. Successful marketing leaders appreciate great ads and will take away something from the experience to pass on to their teams in hopes of implementing such tactic into their own campaigns.

It is the role of marketing to champion the voice of the customer and to share market insights that lead the company, so it is important for a marketing leader to keep an eye out for ads that are shaking up the industry.

3. They Listen to Podcasts

For example, Christopher Penn and John Wall run the podcast “Marketing Over Coffee,” and they discuss the latest trends and practices in the industry. Successful marketing leaders are always up-to-date on the trends impacting the industry, and listening to such podcasts offers a small educational break to renew motivation and inspiration while at work.

4. They Revisit Goals and Reward Self-Success

Marketing leaders may have achieved their dream of having their own team to manage, but that does not mean they are done with climbing the ladder or designing their own future success. They continually identify the importance of returning to and revising both bigger and smaller goals to trace where they were to where they are and where they want to go.

Moroever, what you think of your own success matters to how you apply yourself to your career moving forward. Celebrating milestones and small wins with personal rewards will keep you motivated in your career, and help you strive to become a better version of yourself.

5. They Maintain an Exercise Routine

The most successful professionals maintain a regular exercise routine, and successful marketing leaders recognize the merits of balancing the mind and body. When you exercise regularly and stick with it, it is proven that an individual works smarter, harder and better. With regular exercise, you strive to be your best self, and that will eventually start reflecting in your work.

Although this may seem like a short list, you have to keep in mind that these are only 5 things a marketer can do to improve their performance this year. With the marketing function getting more complex, the role of the C-suite is evolving to play a more strategic role and is becoming more and more interesting. Therefore, it is time to listen to advice and become a better marketer.

ABOUT THE TRANSFORMATIONAL CMO EAST ASSEMBLY

Digital marketing is a fast, dynamic landscape and for marketers to keep ahead of their CMOEC1 Updated Bannercompetition, boosting brand awareness and sales they need to keep up to date with current trends, technologies, and strategies. Differentiating yourself and maintaining trust in the ever-changing marketing world seems to be getting easier, but only to those who are willing to adapt to the rapid-fire marketing. The more you can plan ahead, the better equipped you as an executive will feel in managing those changes when they happen.

In May of 2019, the Transformational CMO East Assembly is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative and educational workshops, and networking sessions with leading industry experts and our coveted advisory board over the course of 2 days.

You can say this is one of the most exclusive events of 2019, and spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download your copy of the sponsorship prospectus to see if you are eligible to sponsor this event >>

5 Ways Big Data Can Help You Monitor Consumer Trends

Big data plays a vital role in transforming the way businesses work. In fact, many companies consider it as the framework for improving services and customer relationships. Entrepreneurs and marketers use analytics to process huge amounts of data to draw conclusions on consumer behavior, which help them formulate strategies to address issues and follow or set trends.

If your business is still on the fence about the power of big data, allow this article to expound on how it can improve your operations. 

Customer Satisfaction
It is crucial for any business to swiftly address whatever issues their customers have. This is especially true today, as Inside Big Data points out that consumers are now smarter and savvier — hence the need to connect with them through innovative and engaging means. For businesses to find out the areas they can improve on, they have to rely on insights from big data. For instance, Digital Diary emphasizes how data can help e-commerce companies understand their customers’ shopping habits and preferences. Depending on the results of the information gathered, marketers can opt to enhance their websites’ user experience or improve customer engagement.

Content Distribution Schedules
When a business is simultaneously running a blog and social media pages, adhering to a content distribution schedule is vital. However, for each bit of content to be truly visible, its release should coincide with users’ online activity. Analytics can determine the specific times your audience is usually online. This data can then help you form a content distribution schedule that would reach your intended target market when they are present online. Incidentally, the time slots can also influence what type of content you disseminate. For instance, if users tend to go online during rush hour, content about surviving traffic would be relevant. 

Targeted Advertising
Many problems faced by advertisers can be solved with big data. This is because big data lets marketers understand the details of user behavior. Entrepreneur notes that big data helps form targeted and personalized ad campaigns that increase efficiency by reaching the intended market with the right products. These campaigns also don’t break the bank, which is why they are an effective – and sometimes a better – alternative for advertisers than more expensive, above-the-line advertising efforts. 

Strategies Beyond the Digital Space
Big data doesn’t only deal with information about consumer behavior online. It can also determine what a consumer’s journey outside of their digital browsing looks like. A study published on Ayima shows that a significant portion of customers who purchase in-store start their journey on some form of digital channel. This could indicate that these people have seen the product first online, either through social media or web articles. Having this data on hand tells entrepreneurs that they should start focusing their efforts on in-store marketing as well to bolster online efforts. It also proves that digital channels have a significant effect over in-store purchases.

Predictive Analytics
Predictive analytics uses historical data, machine learning, and artificial intelligence to predict future consumer behavior. This kind of information is useful in several aspects. For instance, predictive analytics can be used to determine which of your customers are likely to not renew their memberships. With this information, you can create strategies, like incentives, that can convince them to continue their subscription.

Predictive analytics also forecasts which customers have the highest probability of buying your products. Likewise, you can think of ways to reach these people in order to drive sales growth. Sales expert Larry Myler explained that predictive analytics is the next frontier of B2B sales because businesses can then use the right resources at the right time to pursue the right sales prospects.

About the Digital Enterprise Transformation Assembly

As more and more businesses look to digital technology and strategies to transform their business, CIOs know that data and information technology have never been more important. Understanding the convergence of mobile, social, and cloud is the first critical step for organizations looking to create opportunities and stay ahead of the competition.

The Millennium Alliance is thrilled to present our bi-annual Digital Enterprise Transformation Assembly, put together by the industry, for the industry. Join us in Miami, FL. for a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company maintains its competitive advantage.

Are you a CIO or CTO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

The Millennium Alliance Launches a New “Digitally Transformed” Website

NEW YORK – March 20, 2019 – The Millennium Alliance, the invitation-only organization for Senior-Level Executives and Business Transformers, unveiled a new website today. As Millennium celebrates its Five-Year Anniversary, the arrival of the new website revamps our online asset known as The Digital Diary while providing the most up-to-date info regarding our national and regional assemblies, industry and job-function specific content, thought leader participation, social updates, company information and more in an easy to navigate design.

The new website has been designed to offer the ultimate user-friendly experience with improved functionality while allowing the community to see The Millennium Alliance’s full assemblies portfolio. The new site also includes a variety of new features to allow visitors to quickly and efficiently search the site while finding the information that best suits their needs.

“Nowadays, as an organization grows, so does their web properties. More than just an imaginative display, our main company website will serve not only to be aesthetically pleasing to those who come to visit, but more importantly, will act as a portal for our members, clients, and partners to communicate with each other in an efficient and effective manner. This has been a very lengthy process, and I am super proud of Greg, Rebecca, Ridge, Conor and the whole entire marketing and web development team. They have truly outdone themselves!” Says Alex Sobol, Co-Founder and Managing Partner of The Millennium Alliance.

The new website will serve as an enhanced platform to highlight The Millennium Alliance’s three main pillars – Education, Transformation and Leadership. The site’s features, such as assembly testimonies, Digital Diary content and assembly calendars, news, and photo gallery will further enable visitors to become acquainted with this unique organization that empowers people to succeed and become leaders in the era of digital transformation. The up-to-date website will utilize the same domain, but will now have a dramatically different look than before, so head on over to www.mill-all.com to check out what the hype is all about.

ABOUT THE MILLENNIUM ALLIANCE

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Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis, Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

We provide a framework for Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines, to meet their peers, understand industry developments, and receive an introduction to new technology and service advancements to help grow their career and overall company value. With a constant thirst for a conversation that has real value, it is our duty to provide a platform for all leaders to further develop in an ecosystem of innovation and knowledge so all parties can continue to shape the real purpose of business: to make things efficient and worthwhile.

Are Visual Components The Future Of E-Commerce?

The retail industry is exploring new digital components more than ever, as digital transformation continues to make a large impact in how retailers conduct strategies, reach customers and create engaging in-store and online experiences.

Visual components are among the tools that retailers are beginning to explore. This comes as no surprise, considering social media has made such a large impact on consumers and relies so heavily on visual aids.

“As consumers have become more comfortable with images, and technology better at interpreting them, images have become more central in e-commerce,” said eMarketer analyst Yory Wurmser, author of a new report on the subject.” Emarketer reports.

Why Do Consumers Like Visual Aids?

The reasons consumers appreciate visual aids during the shopping experience relates to the fact that it creates a more personalized experience for shoppers, which is one of the main priorities while making decisions about brands.

Visual commerce has proven to be valuable for retailers while targeting an audience.

“Most consumers prefer to see at least a couple images of a product before buying it, according to Salsify’s September 2016 survey of US digital buyers. Nearly three in five respondents said they prefer to see three to four images, and only 1% said they prefer not to see any photos.” Emarketer reports. 

We have seen visual searches appear in many different e-commerce sites, like Amazon, Pinterest, and Wayfair, which have proven to be successful. Now, eBay is rolling out new features on its site that involves visual components.

The two visual search tools that eBay will be launching allows online shoppers to incorporate photos found through Snapchat, their camera roll, the web or any social networking site. The customers can use those photos in order to search, and match, the products found on eBay. This creates a whole new shopping experience for the customer, allowing them to engage and reach personalized levels of buying.

eBay will now be in charge of matching items that appear to be a match for the customer, depending on the listings that are offered in their catalog. Not only does this create a personalized shopping experience, it allows for a quick search and transaction experience.

In order for this to work, eBay will use digital transformation tools found through artificial intelligence like deep learning and computer vision, using a deep learning model in order to process the images.

“eBay is at a technological advantage due to the rich set of user-generated images and item data we’ve accumulated through the years,” Mohan Patt, VP of eBay’s Buyer Experience, said in July. “By applying machine learning technology, eBay can deliver a fast and reliable shopping experience backed by one of the world’s largest commerce data sets,” TechCrunch reports.

The Future Of Retail

These new features prove that the retail industry is moving towards digital components in order to create the ultimate customer experience for consumers. It allows for customers to match their wants to reality, which could result in positive feedback among eBay’s audience. (We will keep you updated on the feedback these features receive.) 

So, we propose a question: are visual components the future of retail? Well, if you were to answer from eBay’s point of view, the answer would be yes. Combining different levels of technology to create a seamless customer experience involving visual recognition and images, can be the step in the direction of the future.

Until then, we will have to sit back and try out the features for ourselves.

ABOUT DIGITAL RETAIL TRANSFORMATION

C-Level experts from across North America’s retail industry are coming together inCMOEC1 Updated Banner.png Dallas in August to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Are you a Retail executive interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Interview with Maggie Chan Jones, Former Global CMO of SAP and Founder & CEO of Tenshey, Inc.

In anticipation of our upcoming Transformational CMO Assembly, we had the chance to hear from our Gala Dinner Keynote Speaker, Maggie Chan Jones, on her newest venture, Tenshey, Inc., as well as her thoughts on where the marketing industry is heading and how C-Suite Executives should be approaching diversity. Read on!

Millennium Alliance: In your time at SAP, you led global advertising and brand experience campaigns and truly transformed the SAP brand. How did you build a strong brand identity that is consistent on a global scale but also targeted?

Maggie Chan Jones: A strong brand begins with its purpose – the problems the brand solves and for whom – and how its existence helps to create a better world. Having spent my entire career in the tech industry, I love what technologies can do to make our lives better.

When launching a global campaign, your employees and stakeholders are your best brand ambassadors. First, creating the awareness and evangelism inside the organization will carry a multiplier effect when the campaign is launched externally. To gain global consistency that is effective, do not just replicate what you created in your home country, but “trans-create” (translate and recreate) the campaign by infusing it with local cultures and languages. Contextual experience is important to driving engagement with local audiences.

How did your experience at SAP help to build your current venture, Tenshey, Inc.?

As a C-suite exec in the tech industry and an executive sponsor for diversity and inclusion, I realized that my ascension into the C-Suite as a woman of color was rare and it should not be rare. Women continue to remain underrepresented in the C-Suite. According to the McKinsey and Leanin.org study, only 19% of the C-suite in corporate America are women and an even fewer 4% are women of color. I want to change that.

I always say that career growth is a team sport. Your own hard work isn’t going to be enough. You need a strong support system both personally and professionally. One of the best kept secrets for leadership development and acceleration is executive coaching. I have benefited from it through the sponsorships of my employers from Microsoft to Level 3 and SAP. I started working with my executive coach in 2011 when I was a Director of Marketing at Microsoft. Working with a coach early in my career enabled me to have clarity about my career roadmap, accountability for my steps toward reaching my career north star, and most importantly, a trusted advisor who’s always in my corner through my leadership growth. I wish more leaders, especially women, can have the same opportunity that I had – to work with an executive coach early in their careers.

In November 2017, I founded Tenshey, Inc., a tech-enabled startup with a mission to advance gender diversity through Executive Coaching. We match leaders, primarily women, from their early professional years to CEOs, with certified executive coaches who can help them achieve their professional goals.

Tenshey is all about advancing gender diversity and leadership development. How should C-Suite Executives be approaching diversity and inclusion to empower and enable their organization?

I recommend three actions C-suite executives should take to create a diverse and inclusive organization. First, they must lead by example with actions when it comes to approaching diversity and inclusion, beginning with their own leadership teams. Studies have shown that a more diverse team drives better results, so it just makes business sense.

Second, diversity means “getting invited to the party,” whereas inclusion means “getting invited to dance.” You may have a good mix of diversity across gender, race, age, experience and thoughts, but do they all feel their voices are being heard? Being inclusive will truly unleash the potential of the organization.

Third, place accountability across the organization, not just at the top of the company. 4 out of 5 CEOs have declared gender diversity as a priority, yet the pipeline to the top continues to shrink at every level. To gain traction, there needs to be clear accountability for diversity and inclusion just like accountability for our business priorities.

During this digital revolution, what strategies can CMOs be using to stay on top?

The digital revolution allows CMOs to supercharge creativity with data-driven decision making, further integrating the art and science of marketing in the quest to deliver a delightful customer experience. Technologies such as Virtual Reality (VR) and Augmented Reality (AR) takes experiential marketing to a new level, while big data and artificial intelligence significantly increase our ability to predict and understand what customers may want to experience or buy next.

During this digital revolution, marketers will require data-driven skill sets combined with the ability to tell stories in artful and compelling ways. It is important to understand the point at which art meets commerce to create marketing experiences that are both personally and commercially appealing.

We are really excited you will be joining us at our upcoming Transformational CMO Assembly as Keynote Speaker. What do you think are the benefits for C-Suite Executives to attend small, intimate programs such as ours at The Millennium Alliance?

CMOs are constantly running at hundreds of miles per hour to drive growth for their companies. But it is so important to take a pause to meet with your industry peers, both as a way to learn from and to support one another. The intimacy of an event like The Transformational CMO Assembly allows leaders a safe space to exchange some of the toughest challenges that they face and to discuss best practices. I am honored to be invited as your Keynote Speaker, and I am excited about how this collective force can impact the industry positively.

About The Transformational CMO AssemblyCMO9 Updat Banner (1)

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together The Transformational CMO Assembly – a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

 

What Are The Habits Of Successful Professionals On Twitter?

In a recent blog post, we explored the reasons why executives should engage on Twitter. Long story short, it is a platform that successfully connects users and delivers the desired brand message to an audience. If you have a Twitter, then you have taken the first step to having exposure in the social media world. Congrats!

“Over the past several years, business executives have taken to Twitter to stay connected with employees and customers – and the best of them have been able to leverage the platform to great effect.” Social Media Today reports. 

Now, if you have a Twitter but you are unsure of where to begin, don’t worry. There are a few habits that you can create that will result in success on this platform, and other social platforms as well.

Ditch The Formality

As a business professional, it is probably a habit of yours to portray professional formality in everything you do. When this is obviously important and effective, on social media, you can ditch this tone of voice to a certain extent. Twitter is meant for people to share thoughts and ideas, and to relate with one another. If your tone is completely formal and structured, you may lose an audience.

“And by positioning the CEO or leader of a business as a trusted individual, as opposed to a faceless corporate entity, clients will be more likely to connect emotionally, as well as rationally, with the brand.” Social Media Today reports. 

You can use Twitter to share your unique voice and to show your followers who you really are. If you are deciding to share personal opinions, and those opinions are not meant to represent your brand, make sure you convey to your followers that these opinions are simply your own and do not belong to your company. You can do so in an informal voice, which will engage followers.

Connect With The Right Followers

If you are on Twitter to network or simply engage with other executives, make sure you follow people who will offer you the most benefit, such as new ideas, different perspectives or news surrounding your industry. You can find these people by following hashtags that match your industry, mindset or goals.

Once you find the proper people to connect with, you can then hit that nice follow button, and like magic, you are connected. Then, you can reach out to them by liking, retweeting, or messaging them. Go crazy if you want, but not too crazy, because that can get annoying.

Once you accomplish this goal, you will create engagement with those who you are connected to, which is always a good thing.

“Twitter isn’t a platform for selling a brand, necessarily, but it’s great for creating a network of interested individuals who can support the brand through loyalty. ANd that loyalty is fostered through listening, response and regular engagement.”  Social Media Today reports. 

Be Careful What You Share

Speaking of engagement, it is important to be aware of everything you like and share. Remember, what you share and like will be on your profile, which is what your followers will see. What you want to portray to the world will be seen through these actions, so always be cautious and aware.

That being said, Twitter is an easy concept to get the hang of, once you form some habits and keep certain things in mind. Happy tweeting!

ABOUT TRANSFORMATIONAL CMO

The digital revolution has forever changed the balance of power between individual CMO9 Updat Banner (1).pngconsumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

 

Convey Health Solutions Focuses On Monitoring Innovations In Healthcare And Beyond

With our Healthcare Payers Transformation Assembly rapidly approaching, Digital Diary sat down with Convey Health to gain insight into the healthcare world, especially how technology is changing the relationship between healthcare partnerships, as well as what the future holds for Convey.

Thanks, Convey for sharing such valuable information!

With constantly changing and evolving regulations in healthcare, how are you preparing yourself to navigate the uncertain future of health policy and changes government-sponsored health plans?

Since the inception of our organization, we have maintained a relatively extensive Compliance and Quality organization, led by our Chief Compliance Officer, which is responsible for the continuous monitoring of State and Federal healthcare regulations.  Through the years, we have continuously evolved this process into a best practice so that as the regulations are generated our team at Convey immediately begins the process of interpretation, then incorporating into our Learning & Development organization and our respective trainers and managers who are responsible for communicating these regulatory impacts associated with their day-to-day activities.  In addition, our Compliance team will provide the regulatory interpretations to our IT organization in order to assess our technology and determine a course of action in order to sufficiently and successfully enable the technology to perform. Overall, Convey works closely with our subsidiary firm Gorman Health Group, a leading advisory firm that provides subject matter expertise in government programs to guide our interpretations.

How are emerging technologies, new business models and core capabilities affecting Convey, and how is this new role of digital technology impacting your relationship with your members?

Convey is focused on better serving the fast-growing Medicare population.  This population, as reported by such leading organizations as the Pew Research Center, tends to have lower rates of adoption of technology.  However, this trend has been improving year over year as the baby boomers begin to age in. As a result, Convey has begun to focus on innovations in such areas as the internet of things (IoT) to address how this population can more easily interact with health plans and their services.  One area of focus for us is on our OTC benefit administration services. We have begun developing solutions to improve the way seniors can order over-the-counter products and drugs through common devices like virtual assistant technology (e.g., Amazon Alex, Google Home, Apple HomePod, etc.).  Today, the process for ordering OTC products can occur online, by mail, or by contacting one of our call centers. However, through virtual assistant technology orders can be as simple as sitting in your favorite chair at home and telling your virtual assistant to order a certain product. The virtual assistant will confirm the order as well as providing information to the member on their available balance and status of the order.  Mashup, which combines a variety of technologies, will continue to evolve in the healthcare industry and Convey continues to monitor these innovations in order to determine the most effective approach to their use for the senior population.

Developing technology to exceed expectations is important in healthcare, especially now that we are in 2018. What do disruptive forces in IT such as A.I. you think are creating better, faster and more efficient solutions for your clients?

Convey is constantly monitoring innovative technology, such as virtual assistant technology, A.I., and blockchain to determine their applicability and effectiveness for use within and outside of Miramar, Convey’s enterprise technology platform for Medicare administrative services.  We’ve introduced Project 2020 to address incorporating some of these technologies into our solutions in order to improve the overall member experience. Improving the member experience for the Medicare population includes consideration of the practicality of the innovative technologies.  The long pole in the tent is being able to embed these technologies into our solutions without complicating the delivery of services to the health plan or the day-to-day operations of a health plan. Our health plan customers are equally driven towards understanding how solutions like what Convey provides will help with their ability to serve the Medicare population, but how these innovative solutions are used won’t disrupt or complicate their operations.  As Convey embarks on Project 2020 we give equal weight to both improving the member experience and reducing the impact on the health plan’s operations.

By specializing in government health programs, what are you doing to explore new models and partnerships that focus on patient needs within Medicare and Medicaid?

At Convey, we are not looking at providing parity to solutions that already exist or are being used by our health plan clients today.  Rather, we’re evaluating where the Medicare market is trending and directionally assessing ways to better serve tomorrow’s Medicare population.  Government health programs are the most regulated and the most complex, yet serve the neediest population, who struggle with the most fundamental and basic levels of communication.  The collision of a highly complex/highly regulated industry with the most socio-economically challenged population is a problem unto itself.  Convey continues to strengthen our ability to better interact with the Medicare population on behalf of our health plan clients through purpose-built solutions and services.  Through our recent acquisition of the Gorman Health Group, we are extending our service offerings through subject matter expertise in government programs in order to ultimately improve the operational models for these health plans.  The marriage of Convey’s solutions that touch the Medicare member and Gorman Health Group, which touches the health plan we believe can bring closer together ways of strengthening the chasm between the member, health plan, and government regulations.

What are the benefits of attending an intimate C-Level event like ours?

Convey is seeking a better atmosphere in which to communicate on our solutions and services.

ABOUT HEALTHCARE PAYERS TRANSFORMATION ASSEMBLY

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The Millennium Alliance is pleased to announce that application for the Healthcare Payers Transformation Assembly is now open. North America’s most prominent IT and business leaders from the Healthcare Insurance industry will be gathering to discuss how to adapt to the industry’s customer-centric makeover.

Download the Sponsorship Prospectus to see if your eligible to sponsor our event >>

 

 

“It’s Hard To Believe How Far Millennium Has Come in Just Five Short Years” – The Millennium Alliance Turns 5 Today!

As a company, we work together to achieve success in everything we do. Our unique culture encourages everybody to collaborate, share motivation and strive towards greatness. We celebrate milestones and achievements together, and today, we are celebrating a very important birthday.

We Are 5 Years Old!

Five great years have come and gone, which has inspired us to reflect on the great attributes The Millennium Alliance offers all of us, regardless of job title or position. Because, when push comes to shove, we are all a team.

I asked a few members of The Millennium Alliance team to share their thoughts on our great company and what they are most looking forward to while looking towards the future.

“My favorite thing about Millennium is the opportunity to grow. The consistent sales trainings, and support from leadership allows for as much career growth as you set your mind to. It’s a good feeling to be always learning!
As we turn 5 years old, I’m most excited about welcoming some new faces onto our teams!” – Gabie Polce, Director of Strategic Partnerships 
“The office camaraderie is my favorite part of our company! I am most excited to grow as a company and the new locations we will be using for some of our Assemblies!” – Erin Mccabe, VP of Client Services
“It sounds cliche but it’s the people, our team is fantastic and always striving to innovate and provide the best experience and engagement for our members. The people we all get to work with on a daily basis is amazing, the level of executives, world-renowned business leaders and industry heavyweights are incredible.  I literally pinch myself many times a week that I get to engage and work with the very best business leaders and they value what we do. The growth of the company has been amazing to be part of the past 4 years and I can’t wait to see what we accomplish in 2019 and beyond. The increased engagement of our Advisory Board is really exciting as well as the tremendous opportunities our content team are creating with our video interview series and our podcast. Adding new events and opening new markets is going to be amazing as we continue to provide more services to truly become the one stop shop for C-Suite executives.” – Nick Peacock-Smith, Founder & Chairman – The Millennium Alliance Advisory Board & Director Strategic Partnerships
“There are so many great things about Millennium, but the incredible people here is what truly stands out to me the most and makes it such a special place. Creativity is encouraged, hard work is rewarded, and plenty of fun is had each day in our office full of so many unique and talented individuals. I’m particularly excited for the tremendous amount of growth that we still have ahead of us. It’s hard to believe how far Millennium has come in just five short years, and five years from now, I anticipate that we’ll be looking back and shaking our heads in disbelief about how many major milestones we’ll have accomplished as a company between now and then.” – Greg Dicso, VP of Marketing

Happy Birthday, Millennium! I can’t wait for what is to come.

ABOUT THE MILLENNIUM ALLIANCE cropped-new-logo-500x500-11.png

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis. Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

The 3 Pillars of The Millennium Alliance:

Education: Offering business leaders high-level learning opportunities as we believe no matter what level you are in business, you should never stop learning.

Transformation: Business transformation is powered by technology. We actively seek out the smartest technology, match the technology to our members based on our needs analysis framework and facilitate introductions.

Leadership: No business transformation is possible without People. As a leader, you are tasked with building and developing your team and your business at large. Millennium Membership is made up of the best leaders from across North America. By working with us, you get to network with and learn from business’ best.

CIOs Reveal Rapid Growth In Technology Makes It Hard To Adapt

A recent article released by CIO Dive revealed that CIOs are having a hard time keeping up with the complexity of technology. The report was taken from a digital performance management company called Dynatrace, where 800 CIOs were surveyed globally.

The fact that technology is growing so rapidly has been a cause of concern among professionals, particularly CIOs, who claim that the complexity of technology makes the management of digital performance more difficult. As we know, managing digital performance is very important when it comes to enterprises and business operations.

“The rapid adoption of new technologies has driven this trend to where it is now and it will likely accelerate in the next 12 months, when 53% of CIOs plan to deploy even more technologies. As a result of this complexity, IT teams now spend an average of 29% of their time dealing with digital performance problems.” CIO Dive reports. 

Technology Is Becoming More Complex

It is really no secret that technology is growing, at a rapid pace. This pace has been growing a significant amount over the years, and with the growth of technology comes more complex tools that takes a certain kind of mindset to conquer and adapt to. As a business professional, especially a professional in the security scope, it is crucial to understand how this new technology works. If not, you will fall short.

In the survey released by CIO Dive, professionals reveal a bunch of reasons why they believe technology is becoming too complex to keep up with.

“Coming challenges like multi-cloud architecture and hyper-complex IT ecosystems challenge an organization’s ability to progress beyond physical databases and third-party cloud service providers. The philosophy of “More technology is better” has reached a tipping point.” CIO Dive reports.

The report reveals that 76% of CIO think that the growing information technology is becoming too complex is bringing challenges to managing digital performance. In other words, technology is interfering with carrying out digital tasks effectively, as well as managing performance within technology.

According to the report, CIOs are planning on adopting key technologies like cloud computing, microservices, and containers. The study also focused on the fact that IT complexity is growing so much, that 53% of CIOs are looking to dive into more technology within the next year. This means that CIOs are focused heavily on the technology scope, which creates a unique sort of pressure for professionals.

CIOs revealed that just one mobile or web transaction crosses about 35 different technology systems. This number differs greatly than 22 which was only 5 years ago.

“As a result of this mounting complexity, IT teams now spend an average of 29% of their time dealing with digital performance problems; costing their employers $2.5 million annually.” Business Wire reports.

CIOs are faced with a challenge in this digitally driven world, to either adapt to the complexity or to fall behind.

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