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#MillenniumLive is excited to welcome Kevin Myers, Chief Product & Marketing Officer, at AiAdvertising. Kevin shares how AiAdvertising and the AiPlatform are solving the problems for today’s marketers, the rapidly advancing technology that gives AiA the advantage in the marketplace, and why now is the perfect time to leverage their unique solution.
Watch the video interview below, or listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.
Jose Arrieta, the former Chief Information Officer and Interim Chief Data Officer of HHS and last week’s keynote speaker, joins #MillenniumLive to discuss a variety of topics, including stories from his upbringing, the direction of crypto, and the innovation and projects he led at HHS.
Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.
In his role as the former Chief Information Officer and Chief Data Officer of HHS, Arrieta admits that failing and pivoting was ultimately the key to the successes he and his team had. His office successfully defended the HHS network against multiple large-scale nation-state cyber-attacks. He led an effort to create a public-private key, distributed ledger infrastructure to establish digital identities for individuals across the United States that was never adopted as a solution. He built and led the implementation of the first blockchain-based solution for lowering licensing costs and decreasing the time of the procurement process in the Federal Government that saved over $100M dollars. Jose currently works with Federal customers evaluating and valuing venture-backed technology start-ups. He is also working with commercial customers bringing IoT solutions to supply chain and manufacturing processes in the energy and agricultural sectors. He currently sits on a few boards and advises technology startups and he recently launched a new IoT start-up focused on securing distributed solutions. To stay sharp, he created and teaches the first blockchain and cryptocurrency course at Johns Hopkins University as well as entrepreneurial finance. Jose currently lives in San Diego.
Contributed by Medigate
Abstract
IoT cybersecurity management products are a key enabler of connected health. The global solution market is expected to expand at a compound annual growth rate (CAGR) of 28% over the next three years, and the healthcare sector is projected to experience the highest rate of growth.1 Not surprisingly, healthcare delivery organizations (HDOs) are rapidly investing in these solutions, as they address the operational challenges to scalable, safe delivery. Interestingly, however, the adoption is occurring despite how hospital cultures still lag in their understanding of the real stakes and the capabilities that enable a desirable future state. This paper suggests that a more simplified approach to modernizing healthcare security operations is warranted. It suggests that a renewed focus on foundational enhancements presents a more rational path to maturity. The “blocking and tackling” sports analogy comes to mind, as only teams that effectively execute at this level can successfully move to the next.
Introduction
The explosion in connected health is driving a revolution in care delivery. To safely support this transformation, a blend of positive and negative pressures are driving HDOs to invest in security operations maturity. On the positive side, the shift to value-based reimbursement is in lockstep with the journey. And because healthcare operations research has never been well-funded, HDOs are learning that their investments in maturity are easily cost-justified. On the negative side, protections against cyber risk are rapidly becoming a matter of compliance. And, the COVID-19 pandemic has served as yet another catalyst, as it has created a perfect storm for adversaries. The volume of attacks following the first lockdown was staggering. Through June of 2021, 93% more ransomware attacks have been carried out than in the same period last year. The surge has given rise to “triple extortion” techniques whereby attackers, in addition to seeking payment from the HDO, also coerce payments from patients and business partners.
Connect with Confidence
Securing the clinical environment requires a new security strategy and coordinated approach as IT, OT, IoT, and physical systems converge and the threat of bad actors exploiting vulnerabilities across new and old infrastructure is increasing.
IT also requires detailed knowledge of each and every medical device, its proprietary protocols, and a comprehensive understanding of medical workflows. In a network with hundreds of different device types, thousands of devices from different manufacturers, and a mix of protocols and operational parameters it can be overwhelming to protect.
Healthcare needs a solution that covers the entire risk spectrum they face while ensuring the usability of these devices without compromising security requires a specialized approach for healthcare.
Medigate gives you the confidence to see, secure, and manage all of the devices connected to your network and turn the associated data into a powerful resource. It means the end of any compromise between security and usability – put simply, it allows you to connect with confidence. Go here for more information.
For organizations, implementing a good data strategy can be a pretty big task. According to Dataversity, only 30% of companies have a clear organizational data strategy. Data strategy as defined by Gartner is a highly dynamic process employed to support the acquisition, organization, analysis, and delivery of data in support of business objectives. Organizations wanting to move towards a more data-driven culture can do so by starting with a data strategy. Having a data strategy is the foundation to all things data in your company. Dataversity lists some characteristics of a strong data strategy:
Overall, a good data strategy is one that unites departments throughout the organization and aligns them to meet business goals. Without strong analytics capabilities, a data strategy can not survive on it’s own. Garter provided an Analytic Ascendancy Model that shows the goal of moving from descriptive analytics to prescriptive analytics and by creating decisions using foresight instead of hindsight.
Understanding the seven data lifecycle stages is also important when implementing a data strategy:
To implement your strategy across the data lifecycle Dataversity recommends building a data culture, measuring and testing data activities, focusing on interoperability, and aligning your data lifecycle activities through business use cases.
Kevin Miller, CMO at The Fresh Market and our Innovator of the Year, chats about all things marketing with our Director of Product & Partnerships at Millennium, Cara Bernstein. Kevin discusses the omnichannel approach at Fresh Market, aligning brand purpose with marketing strategy, and tips on how to become a better marketer.
Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.
Kevin Miller is a highly accomplished brand marketer, innovator, and industry disruptor. With a 30-year track record of leading marketing, advertising, and media organizations for Fortune 100 companies, Kevin is known for his ability to analyze data, create novel solutions and build high performing teams that deliver superior results.
Kevin currently serves as Chief Marketing Officer (CMO) of The Fresh Market gourmet specialty grocery chain headquartered in Greensboro, NC privately owned by Apollo Global. As CMO he is responsible for enhancing the brand’s competitive positioning, multi-channel media and marketing strategy and working closely with merchandising on the menu and product innovation strategies. This work includes continuously refining current brand positioning, increasing new media and social marketing weighting/effectiveness, creating fresh news and activation across all consumer touch points, with enhanced product innovation, meal solutions, eCommerce, loyalty programs and calendar planning.
Prior to The Fresh Market, Kevin was Chief Marketing Officer (CMO) for Natural Grocers a rapidly growing natural and organic retail grocery chain operating 160 stores in 20 states reporting to the Chairman of the Board of Directors. In four short years, he led transformational change across marketing, company culture and digital innovation resulting in strong business growth including 12 straight quarters of positive sales and traffic comps and Natural Grocers being recognized as one of the World’s 20 Fastest Growing Retailers of 2018. Under his leadership, membership in the (N)power Loyalty Program grew over 500% to 1.3 million and the Natural Grocers’ marketing team created four original marketing concepts that have been awarded U.S. Trademark Patents.
Prior to Natural Grocers, Kevin served as President of KMMP Media Group a social media business development firm serving start-up MarTech companies, SVP Chief Marketing Officer (CMO) of ABC Radio Networks, VP National Marketing Pizza Hut, VP Management Supervisor for the Subway Restaurant business at Publicis/Hal Riney, Field Marketing Manager Coca-Cola USA, National McDonald’s advertising account executive at Leo Burnett USA.
Kevin is a member of the select CMO Masters Circle of the Association of National Advertisers (ANA) focusing on global growth challenges of the world’s leading brands. He has served in leadership positions on several non-profit boards including The West Point Society of Denver as VP Admissions and President of The First Tee of Dallas Board of Directors. He has received numerous awards in business and in the military including Corporate Executive of the Year by the American Diabetes Association of New Jersey and two Meritorious Service Medals from the US Army.
A graduate of the US Military Academy at West Point, Kevin lives in Greensboro with his wife and daughter and his son recently graduated from West Point, Class of 2020 and is currently serving as a Field Artillery Second Lieutenant in the U.S. Army.
Contributed by Forrester
Explore Our Planning Assumptions Guide
The opportunity for marketing to lead your organization’s growth is clear. As increasingly empowered customers take center stage, companies are looking to marketing leaders to provide the vision and the insights needed to deliver on customer expectations and drive revenue. You have to be ready.
What should you do to take full advantage of the trends that will impact you in 2022? Find out. Read Planning Assumptions 2022: B2B Marketing. In this new guide, you’ll discover six assumptions that our research says will matter and specific actions that will prepare you to profit from those trends.
You’ll learn why (and how):
Find out what these trends mean to you and how to respond to them. Download and read this guide filled with fresh research findings and best next steps.
Customer obsession is at the core of everything we do.
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed. Click here to learn more.
Contributed by Avantas
Turnover by the Numbers: Cause for Concern
Turnover data is important for establishing analytical benchmarks. Consistent, detailed statistics are limited. AMN maintains active surveillance on turnover and has assembled an array of data points that together illuminate today’s situation.
Overall
A workforce turnover survey of 226 hospitals pegged the 2020 rate at 19.5%, up 1.7 points from the prior year and the highest rate recorded over the past five. Responses ranged from 3% to 43%. All but 6% of the turnover was voluntary. Organizations with 200-349 beds experienced the largest percentage.
CEO
Churn at the top has remained fairly consistent for several years. A leading study placed hospital CEO turnover at 16% for 2020.2 While that is an encouraging drop from 17% in 2019, itself a decline from 18% in prior years, the level remains elevated. Extended across the survey’s base of almost 4,400 hospitals, the current turnover represents a substantial 700 CEO departures. It is worth noting that healthcare is no outlier in this regard. A 2018 cross-industry study of 2,500 global companies found a CEO turnover rate of 17.5%.
Healthcare Working Smarter
Healthcare labor management is not easy. Healthcare is not an assembly line, and one solution does not fit all. Getting the right person to the right place at the right time to care for patients is a huge responsibility, and doing it correctly, at the right cost, is a science. We’ve been helping provider organizations do this – and only this – for more than 20 years. We get it. And, we’ve been successful in applying what we’ve learned along the way to help others solve the same challenges. We’d like to share this with you.
We will help you reduce the chaos, unnecessary expense, and stress typically associated with staffing and scheduling in healthcare. We will partner to help you solve immediate challenges, like excessive overtime, then grow with you, when you are ready, to deploy more advanced strategies and tools to better manage your staff. Go here for more information.
NEW YORK – November 3, 2021 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, has had the privilege of working with a number of the most prestigious organizations throughout its nearly 8-year existence. Recently, Interbrand announced a list of their Top 100 Global Brands, 31 of which are companies that Millennium has partnered with, including:
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“What has always set Millennium apart from other organizations in our space, has been the close-knit relationships that we have been able to cultivate with the world’s leading brands. We take the responsibility of providing a tremendous level of value to each partner that we work with very seriously, and our entire team is humbled to have had the opportunity to collaborate with so many of the brands that have broken down a lot of different barriers.”
– Alex Sobol, Co-Founder, The Millennium Alliance.
To see even more of the powerful partners that Millennium is working with, check out their packed calendar of assemblies and digital transformation online community for the remainder of this year and through 2022.
For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.
The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.
This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online thinktank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan with offices in Austin, TX.
Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate In-Person and Virtual Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 50+ annual events and The Digital Diary Content Platform, as well as the rapidly growing #MillenniumLive Podcast Series.
David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School, has conducted extremely interesting research concerning the long term effects of image manipulation on social media. Given its societal impact, there’s reasonable concern for social media companies. This week on #MillenniumLive, David chats about potential regulations and how influences could make a difference. David also explores AI marketing, a tool he created for SEO content, and talks about how the marketing role will change due to these advances in tech.
Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.
David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He was previously on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough School of Business.
Schweidel is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His research has garnered numerous awards, including the Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business and the Marketing Science Institute’s Buzzell Award. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar and Scholar programs, and by Poets and Quant’s “Top 40 Under 40.” Based on his research, he has consulted for companies including EBay, HP Labs and General Motors.
Schweidel is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.
As originally published by David Sable on LinkedIn. Subscribe to the newsletter!
The “toxic workplace” has taken primo, front and center billing in posts, discussion, and analysis, as a reason to stay remote whenever Return To Office is mentioned, even as a hybrid strategy. Unfortunately, too many people are saying that ZOOM, WFH, and WFABO (Work From Anywhere But Office) seem to solve the problem, so why return?
….Were it that simple!
As any Toxicologist can tell us, there are any number of poisons and each presents its virulence in different ways and each requires a different antidote and treatment. Some kill, some debilitate, some cause intense pain, and others merely annoy. And, there are those that don’t kill….but stay with us for as long as we live. Then, finally, there are poisons, like those used in treating various cancers that, when regulated, measured, and carefully applied can heal but, sadly, as we all know, sometimes the cumulative effect, as well-meaning as its application was, can be fatal.
Back to the workplace and take my metaphor along for the ride.
There are many toxic elements out there that make us want to stay away….that poison our experiences. Biased systems; glass ceilings; hate; jealousy; petty politics; self-serving behavior; poor management; greed; and of course, lack of leadership.
It seems to me that staying away from a physical space does little or nothing to solve any of the above, and to be honest, just coming back to an office solves nothing either.
Yet, I fervently believe there is one Universal Antidote that when applied to any of the issues I’ve mentioned or any I’ve missed is the beginning of a sure-fire cure….in fact, in my estimation and experience, it’s the only real cure.
That antidote, dear reader, is Leadership (with an intentional capital L). Because without real, caring, engaged, and passionate Leadership we swirl; we pay lip-service; we posture and ultimately solve nothing. All of the programs we put in place, all of the training we engage in, all of the incentives we dangle, all of the rhetoric we spew is worthless unless we have true Leadership to be out in front by example.
Over the next few weeks, I will share my views on Toxic behavior as well as my expectations on Leaders providing the antidote and what it means to lead by example.
As my readers know, I have created an acrostic for LEADERS….the Universal Antidote is to be found in some of the letters:
L – Learn
E – Empower
A – Arm…think of this as a vaccine….Leaders arm us to be immune to poison and toxicity
D – Defend…even the best vaccine isn’t always 100% protective…Leaders are out in front protecting us…taking the brunt of it all
E – Energize….when we get weak from constant exposure to venomous evil, it’s our Leaders who pump us up and cheer us on
R – Run
S – Share
And nothing is a worse killer than the presumed leader (small l) who is lethal to all by their toxic engagements, application of power, fear mongering, and bought position. This is more reason for true Leaders to emerge and to rid our business systems of toxins much like doctors would rid our physical selves of the same.
A final thought:
People don’t stay away from offices and their colleagues nor do they leave jobs and work, they run from toxic business culture.
Share the toxic issues that bother you the most and that you’d like to see explored.
What’s your view?
