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The Millennium Alliance Confirms CrowdStrike As Their Diamond Sponsor For Their Upcoming Flagship Cybersecurity Assembly

NEW YORK – June 7, 2021 – The Millennium Alliance is pleased to announce CrowdStrike as their Diamond Sponsor for this month’s Transformational CISO Assembly. The Assembly which is being held virtually on June 8th and 9th, will host 70+ of the nation’s elite CISOs with the aim of providing each C-Suite executive in attendance with exclusive access to research and insights, peer-to-peer learning, along with unrivaled networking opportunities to help them stay ahead of the curve within an industry that continues to rapidly evolve. 

CrowdStrike comes in as a leading cybersecurity company focused on protecting customers from all cyber threats by leveraging its Security Cloud to stop breaches. From its inception in 2011 CrowdStrike was created as a different kind of cybersecurity company. Cloud-native, CrowdStrike immediately brought a threat perspective, effectiveness, scalability, and flexibility never seen before in the industry – seamlessly aligning People, Technology, and Processes. As a result, they are now trusted by nearly half of all Fortune 100 Companies.  

“It’s exciting to work with a company like CrowdStrike and I anticipate a longstanding, mutually beneficial partnership going forward. Given our members are from some of the most prominent brands on the planet where top notch cybersecurity is now a “need to have” vs a “nice to have;” it is paramount that we put companies with the reputation and track record of CrowdStrike in front of them. We promise our members access to best in breed providers and CrowdStrike surely fits that criteria.”

– Salvatore Papa, SVP & Managing Director, The Millennium Alliance

Click here to learn more about The Transformational CISO Assembly.

Click here to find out more about CrowdStrike.

ABOUT THE MILLENNIUM ALLIANCE
The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online thinktank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan with offices in Austin, TX.

Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate Virtual Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 40+ annual events and Digital Diary Content Platform as well as the rapidly growing #MillenniumLive Podcast Series.

#MillenniumLive on Customer-Centric Solutions with Rangle.io

This week of #MillenniumLive, Nick Van Weerdenburg, Founder and CEO at Rangle.io, discusses a customer-centric approach to digital transformation. He emphasizes the role of experiential learning when creating change within an organization, the importance of investing in teams to create capacity for transformation, and organizational culture’s effect on outcomes. He also discusses some common roadblocks that organizations face and how to overcome them.

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Watch the video interview below, or listen to the podcast episode on Spotify, Apple, Google, or SoundCloud.

About Rangle.IO

Rangle is a product enablement consultancy that partners with enterprise-level companies and scale-ups to solve their most complex digital engineering challenges. Our expert teams work directly with clients to embed the practices of leading companies by co-creating goals, growth strategy, processes and products. We work smart, and we work fast—We’ve delivered best-in-class apps in three months, and can guide any organization to launch a design system within three to six months, using our open source accelerators.

Digital Transformation for Marketers: Turning Strategy into a People-First Plan

As published by ICP

Digital Transformation has the power to transform business success, and in the world of marketing and brands to change the conversation to an individual consumer level by harnessing the insight and power of technology, data and analytics.

Digital Transformation remains a key focus for organizations, as the pressure to adapt to the opportunities and challenges of the Omni-Channel world is quickening. That pressure is felt from the boardroom to the marketing department, as all have to change to realize the full potential of Digital Transformation and not lag behind competitors.

The key objectives of a successful Digital Transformation strategy are:

  • To enable a consistent and relevant one-to-one relationship between the consumer and brands, helping gain competitive advantage
  • To provide a blueprint for Digital Transformation that is agile enough to accommodate change
  • To unite the company in the pursuit of the Digital Transformation vision
  • To successfully implement long-lasting change and deliver on the Digital Transformation promise

To deliver on the promise you need many wise heads with the right mix of leadership, experience, market awareness technical know-how, and change management skills.

This report from our partners at ICP focuses on the, often overlooked, people and change area of Digital Transformation and highlights the importance of a more sustained and people-centric approach, focusing on the role of the marketer and partners. We go on to describe some ‘best practice’ approaches, what can typically go wrong, and finally, what ROI might look like.

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Here’s What You Missed at the Transformational CMO & Retail Assemby

There’s no doubt it has been a transformational time for marketing and retail. The lines are blurring between physical and digital, consumer behavior continues to evolve, and there is more room for innovation than ever before. The industry’s top C-Suite executives and thought leaders covered these topics and more at our Transformational CMO & Retail Virtual Assembly last week. In case you were unable to join us, you can read about some of the highlights in the recap below.

A Fireside Chat with Craig Brommers and David Sable

Day one of the Assembly began with a fireside chat between Craig Brommers, Chief Marketing Officer, American Eagle Outfitters, and Millennium Advisory Board Member David Sable, Co-Founder/Partner, DoAble. The two executives are both friends and colleagues, as Sable is a board member for American Eagle, so the conversation was as pleasant and candid as two old friends catching up. David Sable opened up the discussion with the bold statement, “retail is dead”. At least according to the pundits, he clarified. However, Craig Brommers went on to describe a record-breaking quarter for American Eagle Outfitters. Here’s what we learned about the growth American Eagle continues to experience:

  • Gen Z is driving the rapid return to “normal”
  • The brand transcends physical vs. digital 
  • It’s not “digital-first” but rather “customer-first”
  • Store associates act as “local influencers” for the in-store experience
  • TikTok is a game-changer for marketers – viral moments are driving trends
  • American Eagle has embraced positivity throughout the pandemic
  • Strong brand values and purpose is key, especially for Gen Z

The Latest from our Marketing and Retail C-Suite 

Every company has a cause they can rally for. According to Francesco Lagutaine from M&T Bank, communities and businesses work hand in hand, so when one thrives, the other does, too. How do you determine your cause? You have to define the set of values – beyond the products and services you sell – that will inform behaviors, innovation, and future products and services. These values begin in the workplace. In order to effectively rally for a cause, you must create an environment where employees want to stay. Francesco also notes that you can’t communicate empathy; it’s a part of every employee’s role. It should drive how you answer the phone, how you address customers’ hardships, and eventually work its way into your brand identity. Making sure your purpose is authentically “you” is key. 

Does your content need to be perfect? Not according to Santhi Ramesh, Chief Marketing Officer International at The Hershey Chocolate Company. User-Generated Content is on the rise, and this raw, relatable, imperfect content creates more buzz and engagement than traditional content. The Hershey Chocolate Company has successfully taken advantage of UGC. Consumers are creating recipes for social media, and while the photography is not perfect, they create engagement and generate more likes for less money. Santhi mentioned that during the pandemic, consumers became more forgiving and understanding of “imperfect” content. Hershey’s has also engaged consumers on social media by turning negative comments into positivity. For example, they launched the #AllTreesAreBeautiful campaign after social media users mocked the shape of Reese’s Holiday Peanut Butter Cups. This innovative response changed the tone of the conversation and painted the brand in a more positive light, all while creating buzz.

Our Expert Keynote Panel on 2021’s New Customer

Michelle Bottomley, CEO at Modern Growth Exchange and Millennium Advisory Board Member led our day 2 panel discussion on the 2021 consumer and the psychological shifts that are here to stay. Panelists included Tariq Hassan from Petco, Justin Lyon from LuLaRoe, and Khalid Saleem from TBC Corporation. They shared insights on increasing consumer expectations, the importance of creating meaningful customer relationships, understanding the customer without third-party data, and more.

Some key takeaways:

  • Many of the psychological shifts resulting from the pandemic are here to stay
  • Consumer expectations are increasing – delivering products immediately is now the norm
  • Health and safety will continue to be a priority moving forward
  • Brands are bringing back personal and meaningful customer relationships
  • Your customer can be your best advocate if they trust the service you provide
  • Understanding your value equation is essential for growth
  • The return to brick and mortar is more prominent than expected
  • The cookie-less future creates more urgency for leveraging first-party data and forming a stronger relationship with your customer
  • Modern marketing is increasingly the orchestration of art and science

Check out what is new with our Solution Providers

Appriss Retail    |    Survey Monkey    |     Podium    |     Sutherland    |   Moosylvania

Until Next Time…

Don’t miss out on the next Transformational CMO & Retail Virtual Assembly. Go here to request an invite for the August 25-26 Assembly! 

#MillenniumLive Digital Healthcare Panel: Becoming Patient-Centric

COVID-19 re-defined what it means to be patient-centric, and in this episode of #MillenniumLive, we’re joined by a panel of C-Suite healthcare leaders from our Digital Healthcare & Patient Experience Virtual Assembly to discuss how they are digitally transforming the patient experience. Our panelists uncover why this digital transformation isn’t just about finding the right tools – it requires vision, integrating humanity into technology, and initiating positive organizational changes. Each of our panelists share their unique journeys in maintaining excellent patient care during the pandemic, and discuss the mindset shifts in patients that will continue to evolve the healthcare space in the future.

Listen to the podcast episode on Spotify, Apple, 

  • Moderator: Michelle Hood, EVP & Chief Operating Officer at American Hospital Association
  • Panelist: Kevan Mabbutt, SVP & Chief Consumer Officer at Intermountain Healthcare
  • Panelist: Katie Logan, Chief Consumer & Strategic Planning Officer at Piedmont Healthcare
  • Panelist: Chris Waugh, Chief Design & Innovation Officer at Sutter Health
  • Panelist: Scott Nordlund, Chief Strategy & Growth Officer at Banner Health

    • Interested in Joining the Next Healthcare Assembly?

    Request to attend our 2-day Healthcare Provider & Payer Transformation Assembly! This assembly features 1-1 networking opportunities, interactive roundtable and workshop discussions, as well as keynotes and panels led by industry leaders, analysts, & academics in the space. Go here to request an invite!

    Dr. Stephen Klasko Talks Healthcare Transformation on #MillenniumLive

    On this week’s #MillenniumLive CEO Series, The Millennium Alliance Co-Founder Alex Sobol had the pleasure to sit down with Stephen K. Klasko, MD, MBA for a discussion on the increasingly disruptive healthcare industry. Dr. Stephen Klasko is President at Thomas Jefferson University and CEO of Jefferson Health, and he also joined us as Keynote Speaker for our Digital Healthcare and Patient Experience Virtual Assembly that took place last week. He joined the podcast to re-imagine healthcare delivery, focusing on quality care that patients expect, and disrupting a fragmented system to drive transformation.

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    Listen to the podcast episode on Spotify, Apple, Google, or Soundcloud. 

    About Dr. Stephen Klasko

    Dr. Klasko is an advocate for transformation in healthcare and higher education. He has led Jefferson as one of the fastest growing academic health centers in the U.S., merging universities and growing from 3 hospitals to 18. His 2020 book is UnHealthcare: A Manifesto for Health Assurance, with Hemant Taneja of General Catalyst – a guide to radical collaboration with Silicon Valley.

    Recapping the Digital Healthcare and Patient Experience Virtual Assembly

    Contributed by Katie Perry and Elizabeth Radziul

    As the healthcare industry continues to evolve, we are committed to bringing together the best in digital healthcare and patient experience for networking & problem-solving in the midst of ongoing disruption. This week, we hosted our Digital Healthcare and Patient Experience Transformation Virtual Assembly to do just that. Missed out on this assembly? Not to worry! Read our Assembly Recap below for the full scoop on what happened. 

    A Compelling Keynote from the Year 2030

    Dr. Stephen Klasko, President & CEO of Thomas Jefferson University and Jefferson Health, started off day one of the Assembly with a keynote on the Pandemic of 2030. Dr. Klasko painted a picture of an almost utopian scenario for the next pandemic; one in which the world is prepared to overcome all of the challenges faced in 2020 and 2021. But is this scenario too good to be true? Not with the knowledge, data, and technology we are now equipped with as a result of the past year and a half. Here’s what we learned:

    • Many challenges were a result of the healthcare industry’s escape of the consumer evolution, failure to address social determinants, and lack of telehealth preparedness
    • We’re moving from the Internet of Things to the Internet of You: data will be continuous and owned by the consumer
    • Payers and providers will fortify their relationships for better outcomes

    Dr. Klasko explains how the COVID-19 crisis was the push the industry needed to reform itself. Speaking from the perspective of a hypothetical 2030 pandemic, he reflects:

    “In some respects, more lives were saved over the past 10 years because of the pandemic of 2020-2022. It was the jolt and lightning rod for American healthcare to have an extreme makeover, and for the sick system to finally get well.”

    Digital Transformation Talk with our C-Suite Keynote Panel

    We kicked off Day 2 of the assembly with an Opening Keynote Panel led by Michelle Hood, Executive Vice President and Chief Operating Officer at American Hospital Association. Panelists included Chris Waugh from Sutter Health, Katie Logan from Piedmont Healthcare, Kevan Mabbutt from Intermountain Healthcare, and Scott Nordlund from Banner Health. The discussion centered around digital transformation, and how it’s reshaping the future of leadership. Panelists provided insight into digitizing both clinical and business workflows and the new skillsets the workforce needs to learn in order to enable innovation. All four executives noted how COVID-19 both interrupted and accelerated their transformation. The conversation closed out with some advice on how to optimize digital technologies in the field. Panelists agreed that Digital Transformation is more than the right tools – it requires vision, integrating humanity into technology, and initiating positive organizational changes. 

    Insights from our Healthcare C-Suite

    Natalia Cineas, Chief Nurse Executive and Senior Vice President of New York City Health & Hospitals, discussed social determinants in healthcare across the country, and New York City in particular. She noted that many disparities are due to existing policies, leaving health systems to address the issues. Many have created new inclusion, diversity and equity goals as a first step in ensuring healthcare equality for all. Participants discussed some of the ways their organizations work to achieve better outcomes for minority groups. As Natalia says:

    “This is not an easy topic to discuss, but one that needs to be discussed”. 

    Dr. Nick Colovos, Medical Director and Chief Experience & Quality Officer at BayCare Medical Group, discussed the emotions physicians are currently experiencing post COVID-19. 2020 was a difficult year, and 2021 still presents challenges, especially for those in the healthcare industry. However, Dr. Colovos strongly believes that burnout can be prevented. He uses predictive analytics to analyze employees and determine who is at risk in the organization. He also notes that surveys and focus groups are two ways organizations can learn how to help employees by gaining a better understanding of their experiences.

    Scott Weber, Chief Marketing & Design Officer, Fairview Health Services led a workshop discussion on Fairview’s approach to leaving legacy marketing behind. Scott led his team in shutting down legacy marketing operations and building a digital studio. This involved bringing functionality and ease to their website, building apps, and streamlining virtual care. His advice is to take a bi-modal approach: simultaneously thinking short and long term.

    Pierre Vigilance, Millennium Alliance Advisory Board Member and Founding Principal at HealthUp, hosted an Executive Education Roundtable on engagement’s role in population health. Participants discussed identifying who is included in the “community”: physicians, patients, payers, vendors, etc. They also addressed COVID-19 and its effect on digital engagement. 

    Agnes Therady, Senior Vice President, System Chief Nursing Officer, Franciscan Health, closed out the assembly with a discussion on improving patient safety. She notes that patient safety is a prerequisite to patient experience, so improving the prevention, reduction, and reporting of patient harm is essential for optimizing patient care. Participants shared some best practices they have implemented to decrease avoidable harm within their organizations. 

    We were proud to present our Digital Healthcare and Patient Experience Innovator of the Year Awards to Neil Gomes and Jean Putnam. Neil Gomes, winner of the Digital Healthcare Innovator of the Year Award, is the System SVP for Digital and Human Experience at CommonSpirit Health. The Patient Experience Innovator of the Year Award went to Jean Putnam, Executive Vice President and Network Chief Nursing Officer at Community Health System. Our Advisory Board Member, Samir Batra, sat down with the winners for a conversation on their experience on the COVID-19 front line, transitioning to telehealth, enhancing human connection in healthcare, and more. Congratulations to our winners!

    Check out what is new with our Solution Providers

    Healthgrades | Podium | Kyruus 

    Until Next Time…

    Don’t miss out on the next Digital Healthcare & Patient Experience Assembly! Join us on December 7th. Go here to request an invite.

    David Sable Gives His Take: Should You Demand a Return to Office?

    As originally published by David Sable on Linkedin. Subscribe to the newsletter!

    In my view, this is one of the most important COVID recovery questions of the day. In fact, it’s my belief that the future of many companies will be determined by the answer to this very question. Needless to say, there are proponents on both sides, with those against returning seriously believing that theirs is a vision of the digital future here, today, in our accelerated now.

    My loyal readers have no doubt picked up my cynicism, (as I’m sure others have too), as I once again lean into what I consider misguided DIGIBABBLE—this time manifesting in the widespread rejection of in-person work, judging it irrelevant, old-fashioned and out-of-touch.

    That being said, I will agree, unequivocally and enthusiastically, that offices, corporate cultures and work practices are often, well, irrelevant, old-fashioned and out of touch.

    Hold that thought.

    Let’s return to the basic question at hand: should we go back to the office?

    To begin with, I find it hard to reconcile the huge pent-up, ready-to-burst need we all have to see and be seen—to eat at restaurants with friends, to go shopping in stores and malls (yes, even malls), to go to the movies, concerts, sports events and parks.

    And yet, we can’t go to our own offices to see our colleagues…to collaborate, to share, to allow for the serendipity of someone else’s experience affecting our own, to help build a culture and to be inspired, maybe, in a different way.

    KNEE JERK ALERT—I support the hybrid work ecosystem, a mix of home and office, different work hours/days than in the past and a new way of looking at balance and how we support our fellow workers. What I can’t understand is companies who tell their employees that they have no need of ever returning to the office and then opine on how much more efficient it is to have everyone remote—how truly transformative, cutting-edge and digital-forward it is.

    If I were a shareholder in such a company, I’d be seriously concerned. Look, I get that there are big infrastructure savings possibilities. And no doubt, it feels good to look back at a year that could have been a disaster and seeing revenue shortfalls (for many), but big increases in profit (for many of the same), and projecting that out into the future.

    It’s short-term thinking, in my book, as your competitors organize around people. And the people organize around clients and tasks, and most importantly, around each other.

    Efficiency has many measurements, and as I have written before, an increase in personal output doesn’t always equate to group success. So, for example as Microsoft experimented, a team of software engineers might write way more code at home, but the team that stayed in the office brought more products to market.

    My bet is that the next “disruption” will come from a group working together in a garage somewhere or maybe a dorm room…a return to the basic past. It’s a scenario we know well, while the fully remote team is still efficiently cranking code.

    It’s also time to pony up and admit to the inequity of remote. For example, it is unfair to working moms, single or in a relationship, no matter how woke we think we are in telling them to stay home.

    The real issue, (if you have been holding onto my thought from the beginning of this article), is the office itself. The spiritual and physical aspects of it. The atmosphere and the environment. The look and feel. The amenities or lack of them.

    Making it all worse is that many companies think the answer to hybrid is to out WeWork it all, with hot desking and smaller personal space. Just bring your laptop. No need even for a locker anymore…what for? This isn’t really your space, anyway. Come in when you are needed, whenever that is, and the rest of the time work from home or wherever you want.

    Let me ask you: who wants to come back to that? I might as well stay at home. At least it’s warm and welcoming.

    Here are my ten thoughts for why you need to demand a hybrid return to work, and what companies need to do to make it worth your while:

    1. The most successful teams are built with more “We’s” than “I’s.” Remote-only is more “I” than “We.”
    2. Serendipity has driven more innovation and creativity than just about anything. Remote reduces your exposure to serendipitous meetings and discussions.
    3. Working only from home is a silo—I don’t care how many Zoom calls you make a day (and by the way, even Zoom is tired of Zoom.)
    4. Working only from home exposes new inequities.
    5. Let me have my own space: no hoteling or hot desking. When I come in, I want to know where I sit, see my pictures on the desk and my hand creme in the drawer. A place where my colleagues know to find me and my clients will recognize in Zoom.
    6. Create space for my team: a place we recognize and is configured for our needs. Make it all expandable or contractable as we need, but at its core it should be ours.
    7. Make it clear that coming in is an important need. It’s a commitment to the company, colleagues and your own future. And make it worth my while.
    8. Be clear about days and hours. Be clear about expectations.
    9. Help with the commute. Are trains safe? Can I get a bicycle allowance?
    10. Plan great in-person, safe events—after all, we go to them outside of the office!

    Above all, be consistent and transparent. Stop measuring reams of paper produced and look at the long-term health and viability of your brand and your people.

    We praise the retail hybrid model. We marvel that folks are going back to restaurants. We wait in line for sports events. Our offices should be no different.

    It’s all about people. People First. People Last. And People in the Middle.

    Listen to one of the former stars of Saturday Night Live:

    “Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life” –Amy Poehler

    Should we return?

    I VOTE YES. It’s imperative for our personal growth, our mental health and the stability of our relationships.

    And for the companies we work for? I’d bet it’s critical for their competitive future. Only time will tell, but my cloudy crystal ball is unusually clear on this one.

    #MillenniumLive is Joined by WellSky

    This week, #MillenniumLive is joined by the Chief Executive Officer at WellSky, Bill Miller. WellSky is a technology company leading the movement for intelligent, coordinated care worldwide, and serving more than 20,000 client sites around the world, including the largest hospital systems, blood banks, cell therapy labs, home health and hospice franchises, post-acute providers, government agencies, and human services organizations. It’s WellSky’s mission to harness the power of data analytics to achieve better outcomes by further connecting clinical and social care. Bill shares some great insight into this amazing company and what the future of healthcare looks like as we navigate living through the pandemic.

    powered by Sounder

    Watch the video interview below, or listen to the podcast episode on Spotify, Apple, Google, or SoundCloud.

    About WellSky

    WellSky delivers software and services to transform an ever-growing range of care services worldwide. We anticipate the needs of care providers and communities, empowering them with insights and solutions, so both businesses and communities flourish. Building on a history of excellence and a reputation for quality, WellSky – formerly Mediware Information Systems and Kinnser Software – enables providers to deliver exceptional care, improve operational efficiency, reduce cost, and meet the challenges of their rapidly changing industries.

    Retail Legend, Pauline Brown, Keynotes Our June Assembly!

    On June 22-23rd, The Millennium Alliance will host a two-day think tank for C-Suite marketing and retail leaders to network and gain insights from thought leaders making waves in the industry. Day two of the event kicks off with a Keynote Address from Pauline Brown, a long time leader in retail and pioneer of the “business of aesthetics”. She formerly served as the Chairman of North America at LVMH Moët Hennessy-Louis Vuitton, where she led and innovated 70 brands across several sectors. She currently sits on the board for Neiman Marcus, and her areas of focus include: brand building, specialty retail, new business development, M&A, and corporate strategy. 

    Brown’s Keynote Address on June 23nd will dive into marketing and retail transformation in the midst of COVID-19, the “business of aesthetics” that she has pioneered over the course of her career, and will answer questions from our C-Suite attendees. If you’re interested in learning from one the greatest minds in marketing and retail, go here to request an invite for the Virtual Assembly.

    About Pauline Brown

    Pauline Brown is a longtime leader in the luxury goods sector. She currently is a Lecturer and Executive-in-Residence at Columbia Business School; the author of a business book, Aesthetic Intelligence, published by HarperCollins; and the host of a weekly radio show on SiriusXM, called Tastemakers. She formerly was the Chairman of North America at LVMH Moët Hennessy-Louis Vuitton, where she provided regional leadership for 70 brands in 5 sectors, including fashion & accessories, watches & jewelry, perfumes & cosmetics, wines & spirits and specialty retail. Earlier in her career, she held senior executive positions at The Carlyle Group, Avon and Estee Lauder. She began her career as a Management Consultant at Bain. Pauline received a B.A. from Dartmouth College and an M.B.A. from the Wharton School. She is 2008 Henry Crown Fellow of the Aspen Institute and a former member of the Fellowship’s board of overseers. She currently sits on the boards of Neiman Marcus Group and Starboard Value Acquisition Corp.