Articles Archive - Page 53 of 104 -

#MillenniumLive on Aligning Brand Purpose with Marketing Strategy with Kevin Miller

Kevin Miller, CMO at The Fresh Market and our Innovator of the Year, chats about all things marketing with our Director of Product & Partnerships at Millennium, Cara Bernstein. Kevin discusses the omnichannel approach at Fresh Market, aligning brand purpose with marketing strategy, and tips on how to become a better marketer.

Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.

About Kevin Miller

Kevin Miller is a highly accomplished brand marketer, innovator, and industry disruptor. With a 30-year track record of leading marketing, advertising, and media organizations for Fortune 100 companies, Kevin is known for his ability to analyze data, create novel solutions and build high performing teams that deliver superior results.

Kevin currently serves as Chief Marketing Officer (CMO) of The Fresh Market gourmet specialty grocery chain headquartered in Greensboro, NC privately owned by Apollo Global. As CMO he is responsible for enhancing the brand’s competitive positioning, multi-channel media and marketing strategy and working closely with merchandising on the menu and product innovation strategies. This work includes continuously refining current brand positioning, increasing new media and social marketing weighting/effectiveness, creating fresh news and activation across all consumer touch points, with enhanced product innovation, meal solutions, eCommerce, loyalty programs and calendar planning.

Prior to The Fresh Market, Kevin was Chief Marketing Officer (CMO) for Natural Grocers a rapidly growing natural and organic retail grocery chain operating 160 stores in 20 states reporting to the Chairman of the Board of Directors. In four short years, he led transformational change across marketing, company culture and digital innovation resulting in strong business growth including 12 straight quarters of positive sales and traffic comps and Natural Grocers being recognized as one of the World’s 20 Fastest Growing Retailers of 2018. Under his leadership, membership in the (N)power Loyalty Program grew over 500% to 1.3 million and the Natural Grocers’ marketing team created four original marketing concepts that have been awarded U.S. Trademark Patents.

Prior to Natural Grocers, Kevin served as President of KMMP Media Group a social media business development firm serving start-up MarTech companies, SVP Chief Marketing Officer (CMO) of ABC Radio Networks, VP National Marketing Pizza Hut, VP Management Supervisor for the Subway Restaurant business at Publicis/Hal Riney, Field Marketing Manager Coca-Cola USA, National McDonald’s advertising account executive at Leo Burnett USA.

Kevin is a member of the select CMO Masters Circle of the Association of National Advertisers (ANA) focusing on global growth challenges of the world’s leading brands. He has served in leadership positions on several non-profit boards including The West Point Society of Denver as VP Admissions and President of The First Tee of Dallas Board of Directors. He has received numerous awards in business and in the military including Corporate Executive of the Year by the American Diabetes Association of New Jersey and two Meritorious Service Medals from the US Army.

A graduate of the US Military Academy at West Point, Kevin lives in Greensboro with his wife and daughter and his son recently graduated from West Point, Class of 2020 and is currently serving as a Field Artillery Second Lieutenant in the U.S. Army.

Discover What Will Shape B2B Marketing Planning In 2022

Contributed by Forrester

Explore Our Planning Assumptions Guide

The opportunity for marketing to lead your organization’s growth is clear. As increasingly empowered customers take center stage, companies are looking to marketing leaders to provide the vision and the insights needed to deliver on customer expectations and drive revenue. You have to be ready.

What should you do to take full advantage of the trends that will impact you in 2022? Find out. Read Planning Assumptions 2022: B2B Marketing. In this new guide, you’ll discover six assumptions that our research says will matter and specific actions that will prepare you to profit from those trends.

You’ll learn why (and how):

Marketing leaders will better align with sales and product and help build customer trust.
Marketing operations will focus on existing customers and drive integration across the revenue engine.
Demand leaders will move from driving clicks to capturing buying intent signals and embrace the rise of the buying group.

Find out what these trends mean to you and how to respond to them. Download and read this guide filled with fresh research findings and best next steps.

Read the full report here

About Forrester

Customer obsession is at the core of everything we do.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed. Click here to learn more.

The Current State of Turnover in Healthcare

Contributed by Avantas

Turnover by the Numbers: Cause for Concern
Turnover data is important for establishing analytical benchmarks. Consistent, detailed statistics are limited. AMN maintains active surveillance on turnover and has assembled an array of data points that together illuminate today’s situation.

Overall
A workforce turnover survey of 226 hospitals pegged the 2020 rate at 19.5%, up 1.7 points from the prior year and the highest rate recorded over the past five. Responses ranged from 3% to 43%. All but 6% of the turnover was voluntary. Organizations with 200-349 beds experienced the largest percentage.

CEO
Churn at the top has remained fairly consistent for several years. A leading study placed hospital CEO turnover at 16% for 2020.2 While that is an encouraging drop from 17% in 2019, itself a decline from 18% in prior years, the level remains elevated. Extended across the survey’s base of almost 4,400 hospitals, the current turnover represents a substantial 700 CEO departures. It is worth noting that healthcare is no outlier in this regard. A 2018 cross-industry study of 2,500 global companies found a CEO turnover rate of 17.5%.

Read the full report here

About Avantas

Healthcare Working Smarter
Healthcare labor management is not easy. Healthcare is not an assembly line, and one solution does not fit all. Getting the right person to the right place at the right time to care for patients is a huge responsibility, and doing it correctly, at the right cost, is a science. We’ve been helping provider organizations do this – and only this – for more than 20 years. We get it. And, we’ve been successful in applying what we’ve learned along the way to help others solve the same challenges. We’d like to share this with you.
We will help you reduce the chaos, unnecessary expense, and stress typically associated with staffing and scheduling in healthcare. We will partner to help you solve immediate challenges, like excessive overtime, then grow with you, when you are ready, to deploy more advanced strategies and tools to better manage your staff. Go here for more information.

The Millennium Alliance Has Partnered With 30+ Of Interbrand’s Top Global Brands

NEW YORK – November 3, 2021 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, has had the privilege of working with a number of the most prestigious organizations throughout its nearly 8-year existence. Recently, Interbrand announced a list of their Top 100 Global Brands, 31 of which are companies that Millennium has partnered with, including:

Microsoft	IBM	AXA	Panasonic
Coca Cola	JP Morgan	Mastercard	HSBC
Toyota	UPS	Starbucks	3M
McDonald’s	American Express	L’Oréal	Johnson & Johnson
Disney	GE	Ford	Zoom
Nike	Visa	Citi	Sephora
Facebook	Sony	Goldman Sachs	Hewlett Packard Enterprise
Cisco	PayPal	eBay

“What has always set Millennium apart from other organizations in our space, has been the close-knit relationships that we have been able to cultivate with the world’s leading brands. We take the responsibility of providing a tremendous level of value to each partner that we work with very seriously, and our entire team is humbled to have had the opportunity to collaborate with so many of the brands that have broken down a lot of different barriers.”

– Alex Sobol, Co-Founder, The Millennium Alliance.

To see even more of the powerful partners that Millennium is working with, check out their packed calendar of assemblies and digital transformation online community for the remainder of this year and through 2022.

For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online thinktank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan with offices in Austin, TX.

Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate In-Person and Virtual Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 50+ annual events and The Digital Diary Content Platform, as well as the rapidly growing #MillenniumLive Podcast Series.

#MillenniumLive on Social Media Tech Advancements with David Schweidel

David Schweidel, Professor of Marketing at Emory University’s Goizueta Business School, has conducted extremely interesting research concerning the long term effects of image manipulation on social media. Given its societal impact, there’s reasonable concern for social media companies. This week on #MillenniumLive, David chats about potential regulations and how influences could make a difference. David also explores AI marketing, a tool he created for SEO content, and talks about how the marketing role will change due to these advances in tech.

Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.

About David Schweidel

David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He was previously on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough School of Business.

Schweidel is an expert in the areas of customer relationship management and social media analytics. His research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His research has garnered numerous awards, including the Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business and the Marketing Science Institute’s Buzzell Award. He has been recognized as a leading scholar by the Marketing Science Institute’s Young Scholar and Scholar programs, and by Poets and Quant’s “Top 40 Under 40.” Based on his research, he has consulted for companies including EBay, HP Labs and General Motors.

Schweidel is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.

David Sable Asks, Does Working Remote Fix Toxic Workplaces?

As originally published by David Sable on LinkedIn. Subscribe to the newsletter!

The “toxic workplace” has taken primo, front and center billing in posts, discussion, and analysis, as a reason to stay remote whenever Return To Office is mentioned, even as a hybrid strategy. Unfortunately, too many people are saying that ZOOM, WFH, and WFABO (Work From Anywhere But Office) seem to solve the problem, so why return?

….Were it that simple!

As any Toxicologist can tell us, there are any number of poisons and each presents its virulence in different ways and each requires a different antidote and treatment. Some kill, some debilitate, some cause intense pain, and others merely annoy. And, there are those that don’t kill….but stay with us for as long as we live. Then, finally, there are poisons, like those used in treating various cancers that, when regulated, measured, and carefully applied can heal but, sadly, as we all know, sometimes the cumulative effect, as well-meaning as its application was, can be fatal.

Back to the workplace and take my metaphor along for the ride.

There are many toxic elements out there that make us want to stay away….that poison our experiences. Biased systems; glass ceilings; hate; jealousy; petty politics; self-serving behavior; poor management; greed; and of course, lack of leadership.

It seems to me that staying away from a physical space does little or nothing to solve any of the above, and to be honest, just coming back to an office solves nothing either.

Yet, I fervently believe there is one Universal Antidote that when applied to any of the issues I’ve mentioned or any I’ve missed is the beginning of a sure-fire cure….in fact, in my estimation and experience, it’s the only real cure.

That antidote, dear reader, is Leadership (with an intentional capital L). Because without real, caring, engaged, and passionate Leadership we swirl; we pay lip-service; we posture and ultimately solve nothing. All of the programs we put in place, all of the training we engage in, all of the incentives we dangle, all of the rhetoric we spew is worthless unless we have true Leadership to be out in front by example.

Over the next few weeks, I will share my views on Toxic behavior as well as my expectations on Leaders providing the antidote and what it means to lead by example.

As my readers know, I have created an acrostic for LEADERS….the Universal Antidote is to be found in some of the letters:

L – Learn

E – Empower

A – Arm…think of this as a vaccine….Leaders arm us to be immune to poison and toxicity

D – Defend…even the best vaccine isn’t always 100% protective…Leaders are out in front protecting us…taking the brunt of it all

E – Energize….when we get weak from constant exposure to venomous evil, it’s our Leaders who pump us up and cheer us on

R – Run

S – Share

And nothing is a worse killer than the presumed leader (small l) who is lethal to all by their toxic engagements, application of power, fear mongering, and bought position. This is more reason for true Leaders to emerge and to rid our business systems of toxins much like doctors would rid our physical selves of the same.

A final thought:

People don’t stay away from offices and their colleagues nor do they leave jobs and work, they run from toxic business culture.

Share the toxic issues that bother you the most and that you’d like to see explored.

What’s your view?

Research Analyst Ian Bruce Joins Our CMO & Retail Assembly!

We have big news to share – our final Transformational CMO & Retail Virtual Assembly for 2021 will feature Forrester Research! Ian Bruce, Vice President & Principal Analyst at the leading global research and advisory firm will share his exclusive insights gained over the course of 2021. His research has a special focus on how brand purpose & sustainability has influenced consumers and especially B2B buyers and impacted marketing efforts in the last year. Ian Bruce’s session will be an interactive roundtable discussion, allowing for participants to ask questions, and discuss how these findings relate to the C-Suite’s leading initiatives.

In our most anticipated marketing & retail assembly of 2021, we’ll be joined by top C-Suite innovators, leading academics, and industry thought leaders to uncover how to digitally transform enterprise in the new year. Interested in joining the conversation? Go here to request an invite.

About Ian Bruce

Ian Bruce is a Vice President & Principal Analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.

Ian Bruce’s experience spans marketing strategy, brand development, messaging, market research, thought leadership, public relations, social media, and employee communications at innovative, venture-capital-backed startups as well as established multinational companies. He has also worked on a variety of large-scale research studies investigating brand perceptions, marketing effectiveness, and public policy.

#MillenniumLive with Paul Ginsburg on Consumer-driven Healthcare

This week on #MillenniumLive, our Co-Founder Alex Sobol sits down with Paul Ginsburg, PhD, Professor and Director of Public Policy at USC Schaeffer Center. Ginsburg explores his roots: from growing up in New York City, to discovering his passion for academia, and his special interests in health policy, healthcare financing, and delivery. Ginsburg also shares insights on healthcare cost trends and drivers, as well as consumer-driven healthcare, and price transparency models.

Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud.

About Paul Ginsburg

Paul Ginsburg is the Leonard D. Schaeffer Chair in Health Policy Studies at the Brookings Institution. He is also Professor of Health Policy at the Sol Price School of Public Policy, University of Southern California and serves as Director of Public Policy at the USC Schaeffer Center for Health Policy and Economics. He is leading the Schaeffer Initiative on Innovation in Health Policy, which is a joint program of USC and Brookings. From 1995 through the end of 2013 he founded and served as President of the Center for Studying Health System Change (HSC). Initiated with core support from the Robert Wood Johnson Foundation, HSC conducted research to inform policymakers and other audiences about changes in organization, financing and delivery of care and their effects on people. HSC was widely known for the objectivity and technical quality of its research and its success in communicating it to policy makers, industry and the media as well as to the research community. It enjoyed particular respect for its knowledge of developments in communities and health care markets.

Prior to his founding HSC, Ginsburg served as the founding Executive Director of the predecessor to the Medicare Payment Advisory Commission (MedPAC). Widely regarded as highly influential, the Commission developed the Medicare physician payment reform that was enacted by the Congress in 1989. In 2016, Ginsburg was appointed a MedPAC Commissioner. He was a Senior Economist at RAND and served as Deputy Assistant Director at the Congressional Budget Office (CBO). Before that, he served on the faculties of Duke and Michigan State Universities. He earned his doctorate in economics from Harvard University.

Ginsburg is a noted speaker and consultant on the changes in the financing and delivery of health care, particularly on the evolution of health care markets. In addition to presentations on the overall direction of change, recent topics have included cost trends and drivers, consumer driven health care, provider payment reform, price transparency, the future of employer-based health insurance, addressing growing provider leverage and competition in health care. As a Senior Adviser to the Bipartisan Policy Center, he has contributed to reports on reducing federal spending on health care (2010), on a strategy to contain health care costs (2013) and on approaches to provider payment reform in Medicare (2014-2015). He has been named to Modern Healthcare’s “100 Most Influential Persons in Health Care” eight times. He received the first annual HSR Impact Award from AcademyHealth. He is a founding member of the National Academy of Social Insurance, a Public Trustee of the American Academy of Ophthalmology, served two elected terms on the Board of AcademyHealth, served on CBO’s Panel of Health Advisors and serves on Health Affairs’ editorial board. In 2015, he was appointed to the HHS National Advisory Council for Health Care Research and Quality.

Jose Arrieta Keynotes Our Digital Enterprise and Data Transformation Assembly!

Our Digital Enterprise and Data Transformation Virtual Assembly in November will feature Jose Arrieta, Former Chief Information Officer and Chief Data Officer at HHS as our keynote speaker! In his last three years at HHS, he oversaw $6.3B in IT investments, $800B in grants, and $26B in Federal contracts while providing cybersecurity solutions for 174,000 people. Jose is a respected leader in applying emerging technologies including blockchain, artificial intelligence/machine learning, and data visualization/ process automation tools. The pandemic caused a lot of turbulence throughout the world and Jose led the creation and implementation of the largest public health surveillance capability in the United States during the pandemic and the first enterprise-grade supervised machine learning capability to help more accurately distribute testing supplies and predict hot spots across the United States.

In his Keynote Address on November 17th, Arrieta will share insights, lessons learned, and failures associated with implementing emerging technologies in a large complex organization during a global pandemic. He will outline how he thinks about valuing disruptive technology companies. He will also touch on blockchain-based solutions, quantum-inspired optimization capabilities, and the opportunities and challenges associated with the internet of things and cloud modernization. He will discuss how he thinks management and leadership will change as organizations become more distributed and virtual. The session will close out with an open Q/A segment for all registered attendees. Interested in joining this session? Go here to request an invite to the Assembly.

About Jose Arrieta

In his role as the former Chief Information Officer and Chief Data Officer of HHS, Arrieta admits that failing and pivoting was ultimately the key to the successes he and his team had. His office successfully defended the HHS network against multiple large-scale nation-state cyber-attacks. He led an effort to create a public-private key, distributed ledger infrastructure to establish digital identities for individuals across the United States that was never adopted as a solution. He built and led the implementation of the first blockchain-based solution for lowering licensing costs and decreasing the time of the procurement process in the Federal Government that saved over $100M dollars. Jose currently works with Federal customers evaluating and valuing venture-backed technology start-ups. He is also working with commercial customers bringing IoT solutions to supply chain and manufacturing processes in the energy and agricultural sectors. He currently sits on a few boards and advises technology startups and he recently launched a new IoT start-up focused on securing distributed solutions. To stay sharp, he created and teaches the first blockchain and cryptocurrency course at Johns Hopkins University as well as entrepreneurial finance. Jose currently lives in San Diego.

Is Remote Work Killing Creativity and Innovation? David Sable Shares His Thoughts

As originally published by David Sable on LinkedIn. Subscribe to the newsletter!

Last week I sat in a room with a few young entrepreneurs and brainstormed. It was the first time we had all been together, in person, ever. After an hour of incredible creative productivity….sharing ideas….building on them….evaluating and starting again….the unanimous decision was that it was exponentially empowering when compared to ZOOM, TEAMS, or GOOGLE MEET (for the duration to be lumped into ZOOM).

I emphasize that they were young to be clear that I did not skew the session with my ancient thinking, and mostly to call out the canard that all young folks want to work remotely, alone, from anywhere but an office, and in any way but face to face, so as not to suppress their personal productivity.

A second encounter.

This time with a young law partner in a prestigious firm who was lamenting the lack of personal contact with his other partners and the younger associates they were hiring.

He had the advantage of in-office workdays pre-covid. But, while briefs can be worked on productively remotely, nothing replaces the drop-in—quick question and discussion—with experienced older members of the firm. Not to mention the complete lack of personal integration that comes from meeting people, serendipitously, at the coffee machine where the currency of social information and cues are exchanged.

WAKE UP!!!

It’s time we stopped mixing personal productivity metrics, like counting lines of code, pages of text, minutes of curating, or whatever your KPIs are, with the harder-to-measure value of personal and group growth that fuels success and innovation. The first is short-term and seductive to bean counters….the latter longer-term and cherished by leaders and visionaries.

Yet, many companies are scared to ask employees to return, even for key events… Many employees are playing the card of, “I’m being recruited by a company in Maine who is happy for me to live in Hawaii.” Analysts, pundits, and opiners love leaning into the notion that offices as workplaces are dead and gone, never to be resurrected…Short-term thinking with long-term implications.

LEADERSHIP

We need real leaders. People who lead by example and who understand that personal growth might seem an intangible value when measured against never having to come to work to be at work but is, in reality, the ultimate reward to strive for.

Here is my checklist, my 10 thoughts (so much for Charlton Heston) for leadership and work ethic in the time of plague:

If you can go to restaurants, bars, and parties, you can find your way to an office. Be that person.
Clearly, fear of Covid isn’t the real issue….Let’s be honest. If the problem is your workplace—politics, toxic environment, or a lack of respect—whatever it is, fix it. Be the catalyst for change, not the person Zooming in from the beach.
Create a workplace that is warm, personalized, and ownable….not cold, impersonal, and ubiquitous….Even Starbucks is better than that. Advocate for your team….Make them want to come back and see each other. Do what you have to do, but make it work.
Make it easy for people to work from home. Make it crystal clear when you need them together in person.
Stop pretending that ZOOM solves all problems….not even they believe that.
Make personal growth a KPI for all….incentivize for it.
Bring in-person serendipity back as a sought-after perk….dinners; brainstorms; coffee meets; walks in the park….ZOOM drinks don’t cut it
Stop talking about productivity….focus on true personal success
Stop knee jerking to threats….Build a team that gets it, wants to really make a difference, and not just work from elsewhere
Don’t ever get complacent about the “New Normal”—there isn’t one….Be ready every day to pivot, evolve, adapt.

Work ethic is often conflated with hard work. Google or Bing (I owe a mention now and then) the term work ethic, and most of the quotes and articles will be about hard work….and we all know that. Work is hard—see my post on “I Work”. It’s true and obvious; leaders get that….but they also know that they have to inspire, think long term, set the standard for personal growth, and make sure that the conditions align…

Listen:

“If you have built castles in the air; your work need not be lost; that is where they should be. Now put the foundations under them.” —Henry David Thoreau

Thoreau was talking to us. We need to put our castles in the air. We can and must find new and better ways to work and interact. But the game will go to those who build the strongest foundations.

As I have written before, my bet is that the next big disruption (I hate that word) will come from a bunch of people sitting together around a table….and yes, no doubt they will have an army slaving away remotely, being paid for their personal productivity at its most basic.

Be a leader. Get that table going.

KNEE JERKERS take note….The age of the hybrid workplace is here, and some form of physical and virtual engagement is staying for the foreseeable future…

What’s your view?