The Invisible Enabler: Unlocking the Creative Potential of Technology with Braze

Contributed by Braze

Brand marketing has entered a new era – for too long, there’s been a false tension between creativity and performance. The work showcased in this report shows that art and science are natural partners in successful customer engagement, and technology can be the catalyst that frees great ideas by removing complexity and barriers to effective execution. To get ahead of the curve, marketing teams must examine what’s preventing them from hitting the sweet spot that combines great brand messaging with effective bottom-line outcomes, removing the obstacles to creative effectiveness.

In our partners at Braze’s 2022 report, The Invisible Enabler: Unlocking the Creative Potential of Technology, they partnered with WARC, the global authority on marketing effectiveness, to lift the lid on how some of the world’s most admired brands are pioneering the way technology is used as a hidden enabler for creativity, driving standout customer engagement.

In this exclusive Braze report, uncover:

  • Ten case studies of 2022’s top creative campaigns using data to drive engagement and revenue
  • Five expert-identified themes that explore the magic of tech, creativity, and customer engagement
  • Five key lessons to take forward in your engagement game – IRL, online, and in the metaverse

Read the full report here.

 

About Braze

Braze ($BRZE) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC.

To learn more, visit braze.com.

Cloud Investigation and Response Automation (CIRA) Explained with Cado Security

Contributed by Cado Security

With the rapid shift of systems to the cloud across all sectors, over 60% of corporate data is now stored in the cloud. The appeal of migrating to the cloud is clear – greater speed, agility, flexibility, cost savings, and more. But with increased adoption also comes increased risk of cyber attacks and breaches. Further, leveraging the cloud introduces new security challenges, especially when it comes to forensics and incident response. Cloud Investigation and Response Automation (CIRA) is the solution to allow security teams to keep up with the rapidly evolving cloud threat landscape and ensure timely risk mitigation.

Learn more from our partners at Cado Security.

About Cado Security

Cado Security is the provider of the first cloud forensics and incident response platform. By leveraging the scale and speed of the cloud, the Cado platform automates forensic-level data capture and processing across cloud, container, and serverless environments. Only Cado empowers security teams to respond at cloud speed.

To learn more, visit cadosecurity.com.

Debunking DynaMedex Myths: Unraveling Five Common Misconceptions with EBSCO Health

Contributed by EBSCO Health

DynaMedex, brought to you by our partners at EBSCO Health, stands as a cutting-edge clinical decision support (CDS) tool designed to empower clinicians at the point of care. With DynaMedex, healthcare professionals can pose natural-language questions and receive precise, unbiased guidance instantaneously.

This innovative platform merges the clinical excellence and meticulously curated disease content of DynaMedex with the comprehensive drug information sourced from Micromedex. By seamlessly integrating these resources, DynaMedex ensures clinicians have access to a wealth of knowledge, enabling them to make informed decisions swiftly and confidently.

DynaMedex is not the CDS you may think it is. The truth might surprise you.

5 common myths about DynaMedex

MYTH #1: The Information in DynaMedex is not up-to-date

Reality: The DynaMedex team of clinical experts continuously survey literature and update content up to six times a day to ensure the most current, evidence based guidance is available for you to reference for decision making.

MYTH #2: DynaMedex is not as comprehensive as other solutions and only provides a summary of the clinical information.

Reality: They know clinicians at the point of care need information quickly and without extraneous details. That’s why DynaMedex synthesizes and surfaces the evidence needed to make clinical decisions is easily digestible bulleted format they call progressive disclosure. DynaMedex also provides one click access to primary literature so you can access what you need, when, where and how you need it.

MYTH #3: DynaMedex does not contain enough rare disease or specialty information

Reality: While all CDS tools strive to deliver the most comprehensive topic coverage possible, the way content gaps are managed varies across tools. DynaMedex comprehensively covers over 35 different medical specialties, each broken down into topics, and various subtopics. When a topic is identified that is not in our database, DynaMedex works to integrate the information into our solution as quickly as possible.

MYTH #4: There are not enough expert opinions in DynaMedex

Reality: DynaMedex provides a unique editorial approach built on transparency. They clearly define clinical practice points, DynaMed editorial commentary and evidence synopses so you never have to guess whether the clinical information is based on opinions or evidence.

MYTH #5: DynaMedex is difficult to use

Reality: The DynaMedex approach is unique and sophisticated carefully built to provide clinicians with the content they need at the point of care.

Learn more about DynaMedex here.

About EBSCO Health

EBSCO Information Services is the leading provider of evidence-based clinical decision support solutions, shared decision-making resources, health care business intelligence and peer-reviewed medical research information.

To learn more, visit ebsco.com/health-care.

Jeanniey Walden, CMO at Rite Aid Keynotes our Transformational CMO Assembly February 7-8, 2024!

The Millennium Alliance is excited to announce Jeanniey Walden, Chief Marketing Officer at Rite Aid will keynote our Transformational CMO Assembly at The Omni Barton Creek in Austin February 7-8, 2024!

Interested in joining this Assembly? Click here to request an invite.

About Jeanniey Walden

Jeanniey is a distinguished Chief Marketing Officer, renowned for her exceptional leadership and strategic prowess in the business world. With a track record of excellence, Walden has earned numerous accolades for her innovative approach to marketing and her ability to drive substantial revenue growth and profitable business outcomes. Throughout her career, Walden has held both full-time and interim positions as Chief Marketing Officer, where she has showcased her remarkable skills in strategic planning, digital marketing, business transformation, operational efficiency, and effective brand development. Her expertise lies in creating and executing comprehensive marketing strategies that not only elevate a company’s brand presence but also translate into tangible business results. Walden’s achievements in the field are underlined by her keen understanding of market dynamics and consumer behavior. Her strategic acumen enables her to identify opportunities for growth and develop marketing initiatives that resonate with the target audience. Walden’s passion for excellence and her dedication to achieving measurable results have not only earned her professional accolades but also the respect and admiration of her peers in the industry. As the Chief Marketing Officer at Rite Aid, she continues to make significant strides, shaping the company’s marketing landscape with her innovative ideas and strategic vision.

Leverage the Power of Compliance-Driven Automation and AI to Streamline Your A&G Processes and Improve Member Experience with Inovaare

Contributed by Inovaare

Does your A&G Department rely on manual, time-consuming A&G processes that result in the inability to scale your operations without adding more and more people?

Our partners at Inovaare’s industry-leading A&G platform — embedded with the latest regulatory rules and logic — will automate the A&G Department’s work and lead to timely resolutions that improve member experience. The platform has been designed by experienced leadership professionals at large plans so their A&G solution delivers:

  • Industry best practices already configured and used by both national and 5-star plans
  • Accurate CMS and state regulatory submissions with one-click report generation
  • Real-time urgent-case monitoring
  • Unique case-type workflows for CTMs, Appeals and Grievances
  • Proactive regulatory updates to the A&G platform

Are you ready to explore the leading Appeals and Grievances platform to support your A&G people & processes? Contact Inovaare today!

About Inovaare

Inovaare transforms complex compliance processes by designing configurable AI-driven automation solutions so healthcare organizations can collect real-time data across internal and external departments, creating one compliance management system. Inovaare’s comprehensive suite of HIPAA-compliant software solutions features best-practice regulatory processes to help healthcare organizations efficiently meet their unique business requirements, sustain audit readiness, reduce non-compliance risks, and lower overall operating costs.

Inovaare offers highly configurable healthcare compliance automation solutions, which streamline and automate compliance and business processes and help healthcare organizations reduce risk, lower operational costs and increase compliance visibility.

Inovaare’s approach to CMS and state-level compliance is fundamentally different from conventional methods because its systems enable compliance teams to monitor organizational performance at the source, in real-time.

No more time lag. No more reliance on IT to create and deliver the reports you need. No more waiting on operational areas to send you KPIs you haven’t validated. No more wondering where your first-tier, downstream, and related (FDR) delegated entities stand.

Inovaare empowers you with direct access to the operational data you need, in the form and format that meets your requirements — as well as CMS requirements — by delivering accurate, efficient compliance solutions in real-time.

To learn more, visit inovaare.com.

Virtual Observation Case Studies with Collette Health

Contributed by Collette Health

Our partners at Collette Health have an innovative approach, driven by AI-enabled continuous virtual observation, clinician observers, and actionable analytics, that not only tackles staffing shortages head-on but also empowers healthcare professionals to provide more proactive care, leading to improved patient satisfaction, reduced falls, and lower costs.

In this ebook, they unveil the key insights and strategies that have made them a game-changer in healthcare. Explore a few of their many success stories and discover how patient care can be revolutionized and enhance your healthcare facility’s performance.

  • 99.9% + uptime
  • 5 HCAHPS scores influences
  • 1.5M+ hours of patient observation
  • 10:1 staff to virtual observer cost-savings

Download the ebook today and take the first step toward transforming your healthcare institution.

About Collette Health

Collette Health (formerly MedSitter) is the next generation of high-acuity virtual care. More than 150 hospitals and 12 top healthcare systems nationwide trust their AI-enabled continuous virtual observation, clinician observers, and actionable analytics to solve staffing shortages, prevent adverse events, and improve patient and clinician satisfaction.

Virtual Care Solutions

  • AI-enabled, cloud-based, persistent 2-way video and audio
  • On staff, clinical virtual nurses (RN, LPN, CNA, behavioral)
  • HCAHPS use cases and patient surveillance data trends, observer metrics, intervention performance
  • NLP multi-lingual, text to speech, ASL + 70+language translations
  • Clinician-led implementation and training

Challenges They Solve

  • Augment clinician staffing shortages
  • Proactively identify and intervene, preventing adverse events
  • Improve patient safety outcomes
  • Positively impact patient experience scores
  • Offset high-acuity costs
  • 100% of customers would buy from them again (KLAS Spotlight Report August 2023)
  • 99.99% uptime
  • 5 HCAHPS scores influenced
  • 6M+ hours of patient observation
  • 10:1 staff to virtual observer cost-savings

To learn more, visit collettehealth.com.

#MillenniumLive: Maximize Customer Satisfaction, Minimize Operational Costs with RELEX

We kick off this week on #MillenniumLive podcast with the market-leading supply chain & retail planning platform. help retailers and consumer brands unify their planning, from demand and merchandise to supply chain and operations, for maximum customer satisfaction at the lowest operating cost. Rich Kurhajetz, Lead Field Strategist at Relex, joins the podcast with over 20 years experience spanning demand planning, forecasting, operations, merchandising and buying from analyst to lead roles. He is driving financial improvement, inventory reduction, and cost reductions across retail, grocery, CPG, and distribution customers in North America. In this episode, Rich explores the ways RELEX utilizes machine learning and AI to support today’s dynamic and evolving supply chain, the role of real-time data analysis predictive analytics in foreseeing capacity challenges, and the benefits of retailer-supplier collaboration as a solution to capacity constraints. Rich also discusses how RELEX is leading the way to CO2 and waste reduction, creating a more sustainable supply chain.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About RELEX

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Their market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. They drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity.

To learn more visit: https://www.relexsolutions.com/

Chris Winton, Former CPO at Tesla and Fedex Keynotes our Transformational CHRO Assembly February 27-28, 2024!

The Millennium Alliance is excited to announce Chris Winton, Former Chief People Officer at Tesla and Fedex will keynote our Transformational CHRO Assembly at The Omni Barton Creek in Austin February 27-28, 2024!

Interested in joining this Assembly? Click here to request an invite.

About Chris Winton

Chris Winton is a distinguished C-suite executive renowned for his expertise in leveraging digital technologies to transform business models and create valuable opportunities. With a multifaceted background encompassing Information Technology (IT) and Human Resources (HR), Winton possesses a rare skill set that spans across various domains. His extensive experience in Talent Acquisition, Compensation strategies, Organizational Effectiveness, Leadership Development, and Corporate Culture Shaping has earned him a reputation as a strategic leader capable of driving organizational success. Chris’s innovative approach to blending IT and HR functions has led to groundbreaking advancements in the way businesses operate and adapt to the digital age.

Throughout his career, Chris has consistently demonstrated his ability to identify and capitalize on emerging digital trends, thereby reshaping conventional business paradigms. His keen insights, coupled with a deep understanding of human capital dynamics, have empowered him to navigate the complex landscape of modern businesses successfully. Chris’s track record is highlighted by a series of achievements where he has effectively harnessed digital technologies to drive business growth and enhance operational efficiency. His strategic vision and hands-on approach have not only transformed businesses but also positioned him as a thought leader in the intersection of technology and human capital management.

With a passion for innovation and a relentless drive for excellence, Chris continues to make significant contributions to the corporate world, inspiring others with his visionary leadership and transformative initiatives.

Five Reasons Why You Need Cloud Investigation & Response Automation with Cado Security

Contributed by Cado Security

With more than 60% of corporate data currently stored in the cloud, cloud computing has influenced a true renaissance in how we manage and deliver applications and services. The appeal of migrating to the cloud is clear – greater speed, agility, flexibility, cost savings, and more. However, digital transformation also poses new security challenges — especially when it comes to forensics and incident response.

This white paper covers five reasons why you need Cloud Investigation and Response Automation to ensure your organization is equipped to efficiently understand and respond to cloud threats.

Read the full whitepaper here.

About Cado Security

Cado Security is the provider of the first cloud forensics and incident response platform. By leveraging the scale and speed of the cloud, the Cado platform automates forensic-level data capture and processing across cloud, container, and serverless environments. Only Cado empowers security teams to respond at cloud speed.

To learn more, visit cadosecurity.com.

#MillenniumLive: The Courage To Think BIG

To kick off this week of Digital Supply Chain Transformation, we welcome a partner that’s empowering breakthrough innovations, to Millennium Live. Milliken develops everything from new molecules to new products that protect first responders, help wounds heal faster, protect our food, and make environments healthier. Joining the podcast is Darren O’Connor, Senior Client Lead and Shawn Smith, Director of Client Development – NA at Milliken. Together they discuss how the recent global shift in supply chain dynamics impacted traditional SC model, especially the increase in e-commerce and consumer demands for faster delivery. They also tackle how Milliken dealing with the current supply chain challenges and the steps they take to understand client requirements & opportunities.

Darren has worked for Milliken & Company for over 17 years, starting as a Product/Process Improvement Engineer in Milliken’s Automotive Division, holding roles as a Process Improvement Leader & Site Leader supporting the organization with health & safety, Performance/Operational Excellence. As a Senior Client Lead, Darren partners with organizations at all levels in the strategic and tactical implementation of Leadership, Health & Safety, Supply Chain and Performance Excellence.

Shawn has worked for Milliken & Company for over 15 years. He started as a Product and Process Improvement Engineer in Milliken’s textile division. He has held many different positions within multiple Milliken manufacturing sites. After his role as a PPI Engineer he held many positions such as, Production Leader, MPS Specialist, Senior Production Leader, PPI Manager, and Supply Chain Leader. Shawn’s role as an MPS Specialist at the Columbus, NC site was instrumental in developing it into a model site for the company and helping the new PSbyM (process solutions by Milliken) business create its initial education material.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Milliken & Company

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, they create products that enhance people’s lives and deliver solutions for customers and communities. Their commitment to driving change for more sustainable outcomes is at the core of everything they do.

Their innovative capabilities can help people solve challenges. Their extensive portfolio includes thousands of patents varying in a diverse range of applications across industries including textile, specialty chemical, flooring and healthcare businesses. Milliken knows that the best ideas are born by empowering the brightest people. That’s why they give their teams the tools they need to imagine world-changing solutions and then realize their vision. They focus on insights and innovation to develop everything from new molecules to new products that protect first responders, help wounds heal faster, protect food, and make environments healthier. At Milliken, we make products that make people’s lives better.

At Milliken, they foster a culture of integrity and excellence, encouraging their talented team of curious minds to push boundaries and uncover new possibilities. Together they strive to positively impact the world around for generations to come.