#MillenniumLive: Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization with SheerID

This episode of MillenniumLive explores how leading retail brands are moving “Beyond Segmentation” to cultivate deep, lasting customer relationships. We’re thrilled to be joined by Lara Compton, SVP of Global Marketing at SheerID, whose insights are transforming how retail brands approach personalization and customer engagement. Drawing from a recent roundtable at the Transformational CMO Assembly, Lara delves into personalization strategies that drive new acquisitions, foster loyalty, and maximize Customer Lifetime Value (CLV).

We’ll discuss how brands are strategically orchestrating customer journeys with innovative, non-transactional initiatives. Discover the vital role of technology infrastructure and unique KPIs for measuring tangible impact on loyalty and CLV. Lara also addresses ethical considerations for data privacy while building trust and brand affinity.

Tune in to gain insights for enduring growth in a truly customer-centric era. Thanks for listening to another episode of MillenniumLive, where we bring you exclusive conversations with the most forward-thinking leaders transforming the digital enterprise.

Listen on Spotify, Apple, Amazon Music

About SheerID

SheerID is the leading provider for verifying and engaging high-value audiences, and is trusted by hundreds of the world’s most admired brands, including Amazon, Spotify, T-Mobile, and Home Depot. SheerID enables exceptional experiences by engaging the right customers, limiting offer abuse, and fueling precision-driven outreach that propels revenue and loyalty. SheerID’s industry-first Audience Data Platform instantly verifies high-value audiences and appends the permissioned data to 400+ martech and ad tech platforms. The Audience, Alliance, and Affinity Networks allow brands to engage verified audiences using 200k+ authoritative data sources, their own data sources, and cross-promotion via aligned companies, respectively.

Founded in 2011, SheerID is ISO and SOC 2 Type 2 Certified and does not sell or rent verified customer data. SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID.com or follow us on LinkedIn.

To learn more, visit sheerid.com

Sean Barrett, Former Chief Marketing Officer at Albertsons Companies Keynotes Our Transformational CMO Assembly on August 5-6 in Austin!

The Millennium Alliance is excited to announce that Sean Barrett, former Chief Marketing Officer at Albertsons Companies, will keynote our Transformational CMO Assembly on August 5-6 at the The Four Seasons in Austin.

Interested in joining this Assembly? Click here to request an invite.

About Sean Barrett

Sean is a transformational business and marketing leader with a strong track record of success across high-impact roles at Procter & Gamble and Albertsons Companies. Known for his customer-first mindset and belief that everything can be improved, Sean brings an authentic, collaborative leadership style that inspires teams to achieve exceptional results. He has built and led iconic brands and portfolios, developed cutting-edge digital and GenAI marketing capabilities, and driven loyalty and personalization strategies that influence customer behavior. Across every role, Sean has consistently delivered growth in customer engagement, sales, and market share.

Optimizing ICU Decision-Making with Etiometry: An AI-Powered Clinical Intelligence Platform

Contributed by Etiometry

In today’s increasingly complex ICU environments, clinicians are tasked with managing massive amounts of physiologic data under tight time constraints. The Etiometry Platform offers a powerful solution—an FDA-cleared, AI-driven clinical intelligence tool designed to augment clinical decision-making. By integrating real-time data from monitors, ventilators, EHRs, and labs, Etiometry provides data to support timely clinical interventions that may help clinicians reduce complications when used as part of their hospital-defined protocols and streamline their ICU workflows.

This whitepaper outlines how the Etiometry Platform supports personalized hemodynamic and respiratory care strategies, improving patient outcomes while reducing clinical burden and resource utilization.

Download Etiometry’s latest whitepaper here.

About Etiometry

Founded in 2010, Etiometry is the leader in clinical decision-support software designed to help clinicians in the intensive care setting make data-based decisions regarding their patients’ care and treatment. The company’s technologies provide valuable clinical insight and analysis to support early recognition of subtle changes in patients’ conditions to avoid complications and speed recovery.

Etiometry has nine FDA clearances and four Health Canada approvals and CE markings. Etiometry is utilized by some of the world’s top academic medical centers as well as leading children’s hospitals ranked by US News and World Report and Newsweek. Etiometry is committed to improving patient outcomes, increasing clinical efficiency, and lowering the cost of care through the more effective use of data.

The Etiometry Platform is the only critical care software solution that reveals deep insights into patient physiology, helping critical care teams deliver standardized and individualized care – and provides the ability to automate care escalation and de-escalation decisions. It is designed to facilitate the use of all available data to support the anticipation and management of the dynamic condition of patients requiring intensive care.

To learn more, visit etiometry.com.

Colin Coggins & Garrett Brown Keynote Our Digital Enterprise CIO Transformation Assembly on August 19-20 in Austin!

The Millennium Alliance is excited to announce that Colin Coggins & Garrett Brown – Business Transformation Change Agents, Popular USC Professors of Entrepreneurship. Authors of the Wall Street Journal bestseller “The Unsold Mindset,” which reveals a unique approach to leadership, performance, professional development, and AI, will keynote our Digital Enterprise CIO Transformation Assembly on August 19-20 in Austin!

Interested in joining this Assembly? Click here to request an invite.

About Colin Coggins & Garrett Brown

Colin Coggins and Garrett Brown are acclaimed thought leaders, educators, authors, and innovation strategists known for their unique approach to purpose-driven leadership and high-performance cultures. With a deep focus on mindset transformation, they explore how top-performing individuals and teams leverage authenticity, curiosity, and creativity to drive meaningful progress in today’s rapidly evolving digital landscape.

Their work centers on helping leaders navigate the complexities of modern enterprise—from scaling innovation and shaping culture to embedding ethical, tech-forward strategies into their organizations. Drawing on decades of experience across startups, enterprise software, and global tech ecosystems, Colin and Garrett highlight how transformational thinking can elevate both individual impact and organizational success.

Their journey began at Bitium, a cutting-edge enterprise software startup, where they helped lead the company to a successful acquisition by Google. Since then, they’ve focused on decoding the mindset of top-performing innovators and leaders—those driving breakthroughs in AI, technology, and business transformation.

#MillenniumLive: Brand Gravity: Rewriting the B2B Growth Playbook for a Funnel-Free Future with 2X

In this special MillenniumLive episode, we’re joined by Lisa Cole of 2X to unpack one of the most important shifts happening in B2B marketing today—moving from a funnel-obsessed model to one built on pull, not push. Lisa introduces the concept of Brand Gravity, the centerpiece of her new book, and a compelling answer to the fatigue many marketing leaders feel in chasing leads that never convert. She explores how companies can create “digital mass” by investing in three pillars—content, credibility, and community—to attract modern buyers who are invisible in traditional funnels but very much in control. From debunking outdated lead-gen habits to sharing how top brands are building long-term momentum, this episode is a must-listen for CMOs who are ready to ditch the hamster wheel and embrace a smarter, stickier model of growth.

Key Themes:

Why the traditional B2B funnel is breaking down
Brand Gravity and the power of digital mass
The new growth stack: content, credibility, and community
Shifting internal mindsets from chasing leads to attracting buyers
Measuring long-term brand momentum in a short-term world

Listen on Spotify, Apple, Amazon Music

About 2X

2X is the global leader in B2B marketing as a service (MaaS), a subscription-based alternative to traditional B2B marketing delivery models. Offering AI-enabled B2B marketing talent and strategic consulting, 2X allows marketing leaders to accelerate growth in today’s resource-constrained environment and to deliver measurable results without increasing budgets.

Founded in 2017 by three former CMOs from major global corporations, our mission at 2X is to improve marketing performance with powerful, data-driven campaigns that help businesses create more visibility, generate leads, and increase competitive advantage—twice as fast, and with double the impact.

2X is composed of world-class marketing strategists, developers, analysts, designers and writers who work together to build, run, and optimize marketing. Our company is growing fast, and we’re looking for the best talent to join our pioneering MaaS team.

To learn more, visit 2x.marketing.com

The Millennium Alliance Locks In Even More Top Leaders From BBC, Kohl’s, 7-Eleven, Boeing, and More To Headline Its Latest Programs

NEW YORK – July 1, 2025 – The Millennium Alliance, an invitation-only organization for
Senior-Level Executives and Business Transformers, have continued to secure a lineup of many of the most sought-after keynote speakers throughout this year. Spanning across most of Millennium’s core industries, their ability to secure keynote commitments from a unique mix of the world’s most accomplished and innovative executives further solidifies the enormous value that the executives within the Millennium Community are provided.

“Our team is bringing in a more diverse group of industry leaders than ever before. We’re not just looking for someone with a great name and background to keynote our Assemblies, but also for someone with a compelling story to share with our C-Suite Members. We continue to pride ourselves on the fact that so many of our members tell us that the keynote address was the highlight of their experience at our program. We will continue to push ourselves to partner with as many of these incredible executives as possible.” – Jessie Weitzer, SVP Executive Alliances, The Millennium Alliance

To take a closer look at the latest keynote speakers that Millennium is working with, check out the following dedicated announcements.

For more information or to get in contact with The Millennium Alliance directly, contact

info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online think tank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was previously featured on the Inc. 5000 list of fastest-growing companies in addition to being included once again for the year 2024. The Millennium Alliance is headquartered in Midtown Manhattan and has European operations in Central City London.

#MillenniumLive: Blockchain Security and Regulation: Making Web3 A Safer Place With Hacken

In Episode 330, we dive deep into the world of blockchain security with Yev Broshevan, Co-Founder and Chief Business Development Officer at Hacken — a global leader in Web3 cybersecurity and auditing. From massive exploits like the $1.5B Bybit incident to the implosion of FTX, the decentralized world has witnessed some of the most high-profile security failures in digital history. Yev walks us through what really went wrong in these cases — and what must change to prevent history from repeating itself.

We explore how today’s most pressing cybersecurity threats in blockchain differ from traditional Web2 challenges like ransomware and data breaches, and what enterprises need to understand before venturing into decentralized technologies. Yev also sheds light on the underground world of Web3 attackers — from lone actors to sophisticated nation-state groups like Lazarus — and breaks down how new regulations like MiCA and DORA could reshape the future of crypto compliance, risk management, and trust. If your organization is building in Web3 or just starting to explore blockchain, this episode is essential listening.

Listen on Spotify, Apple, Amazon Music

About Hacken

Hacken is a blockchain security auditor with a vision of transforming Web3 into a more ethical space.

The company believes that cybersecurity is not only about preventing hacks but also about reshaping how business is conducted — avoiding scams, rug pulls, wash trading, circulating supply manipulation, and more.

For Hacken, it’s about doing business ethically: respecting the community, being transparent with investors and partners, acting responsibly, and valuing reputation.

Hacken protects Web3 projects and their communities with a full suite of blockchain security solutions, including Smart Contract Audits, Blockchain Protocol Audits, dApp Audits, Penetration Testing, CCSS Audits, and DORA Compliance. Its product portfolio includes HackenProof bug bounty platform, CER.live cybersecurity rankings, and Extractor, an AI-powered monitoring and protection tool.

To learn more, visit hacken.io

#MillenniumLive: Skills, Strategy & AI: How AI is Redefining Work With Mercer

This week on Millennium Live, we caught up with Jason Averbook, Senior Partner at Mercer, leading analyst, and thought leader and consultant in the area of human resources, on the future of work and the impact technology has on that future. As artificial intelligence continues to reshape every facet of the enterprise, Jason shares how AI is revolutionizing HR practices, from streamlining data processes to driving better workforce planning. We dive into some exciting AI innovations transforming HR today and explore how leaders can use AI to identify and develop critical employee skills, foster agility, and build a more capable workforce now, and for the years to come. Jason also provides transparency with integrating AI into people practices, including strategies that will have a big impact on the enterprise.

Listen on Spotify, Apple, Amazon Music

About Mercer

Mercer believes in building brighter futures. For over 75 years, Mercer has provided trusted advice and solutions to build healthier and more sustainable futures for their clients, colleagues, and communities. Balancing economics and empathy in their approach, they work side by side with clients to find solutions to benefit both their people and business. They have over 25,000 employees in over 130 countries helping redefine the future of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. By turning ideas into actions that spark positive change, they help clients enrich their employees’ lives and careers.

To learn more, visit mercer.com

Smarter Shock Care: How AI Is Set To Transform The Management Of Cardiogenic Shock with Etiometry

Contributed by Etiometry

Cardiogenic shock (CS) remains one of the most fatal complications in cardiac care, characterized by critically reduced cardiac output and subsequent end-organ hypoperfusion. Despite advances in interventional cardiology, mortality remains high.

Learn how AI is redefining the management of cardiogenic shock—enhancing early detection, risk stratification, and clinical decision-making.

Download Etiometry’s latest whitepaper here.

About Etiometry

To learn more, visit etiometry.com.

Meet the MBP with Validity

Contributed by Validity

Want to land in the inbox and not the spam folder?

Our partners at Validity Inc. are thrilled to share their brand-new video series, Meet Your Mailbox Providers!

In each episode, Validity’s email experts will break down the nuances and differences between each of the big four MBPs so you can send like a pro.

In each video, you’ll learn:

🎬 Each MBP’s market share

🎬 The secrets behind each MBP’s filtering algorithm

🎬 Key differences between major MBPs

🎬 Tips and best practices for better deliverability

…and more!

Sign up now and get the first video instantly!

Featuring Validity’s in-house email experts Danielle Gallant, Rafael Viana, Laura Christensen, and Julie Stuck.

About Validity

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – Everest, Sender Certification, BriteVerify, MailCharts, DemandTools and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

For more information, visit validity.com and connect with them on LinkedIn and X.