Getting Results with Mobile Patient Engagement: Three Health Systems Share Their Experience with Gozio Health

Contributed by Gozio Health

For healthcare organizations, developing the right mobile offering presents a strong opportunity for growth. It’s one reason nine out of 10 healthcare executives believe a well-designed, patient-facing mobile app would help their organization achieve its digital strategy goals. Success requires a well thought out mobile and digital strategy. Here’s a short overview of how three health systems implemented a mobile strategy that delivered results.

WakeMed Health & Hospitals

When WakeMed sought to transform its digital front door strategy, most of the mobile solutions that they researched lacked the functionality to be a true “digital companion.”

In 2017, WakeMed began to explore what an all-access digital engagement strategy would include, from the ability to determine wait times at local emergency departments to finding a doctor, registering for care, reserving a seat in urgent care, preparing for the birth of a child, accessing medical records, communicating with a healthcare professional or paying a bill. WakeMed worked with Gozio Health to come up with a preliminary design, which they tested with employees first. They identified opportunities for refinement then rolled it out to the public in 2018.

WakeMed has constantly monitored and adjusted their mobile front door based on the user data. Today, they add more than 2,000 new users every month, have had 1.5M sessions, and 74% of their users return to use the app again. They have continued to add features and enhancements and align their mobile app and website to create a cohesive digital front door. As a result, they won the 2023 eHealthcare Leadership Awards in the Category of Best Digital Front Door and Best Mobile App.

University Health San Antonio

University Health’s mobile app was designed to anticipate consumers’ needs and grow and change as needed, which provided a strong foundation for patient engagement during the pandemic. This nimble approach empowered the health system to become the go-to vaccine clinic in Bexar County, accelerating appointments for COVID-19 vaccinations and serving as a mobile companion for patients throughout their vaccination journey.

Within two weeks of the start of the pandemic, University Health equipped its mobile app with the capability to deliver real-time push notifications directly to consumers’ smartphones, provide immediate access to virtual triage, and offer real-time information on health system hours, protocols, and wait times. Residents also could access the county’s COVID-19 tracker through the app for an in-the-moment view of the county’s risk status.

The ability to shift priorities so easily has paid off with over 175,000 downloads of the mobile app and a very high reuse rate of 84%. Since their launch usage has risen dramatically, from an average of 100 sessions a day to 10,000 sessions a day. University Health was the leading systems in the country for digital patient engagement in the CHIME Digital Health Most Wired survey for 2023. “Having a fully featured mobile app in place proved instrumental to our pandemic response and our vaccine distribution strategy,” says Selene Mejia, digital marketing manager for University Health. “It enables University Health to establish a direct relational link with the community, advance vaccine administration in our region, and target vulnerable and underserved populations.”

Piedmont Healthcare

In 2017, Piedmont launched “Piedmont Now,” a mobile app designed to help patients and their families easily navigate this multi-hospital system. The offering provides innovative wayfinding technology along with a host of features that consolidate Piedmont’s consumer touch points through one mobile platform from Gozio Health. To get there, Piedmont relied on feedback from a consumer advisory group as well as employees from across the organization to determine which features would generate the highest engagement. The health system also used real-time analytics to inform ongoing improvements to its digital front door.

“The time and effort we put into designing Piedmont’s mobile app enables patients and families to feel confident in arriving at any destination in our system,” says Katie Logan, vice president of experience for Piedmont. “It also ensures that consumers will find value in our digital front door beyond the day of their visit.”

Today, Piedmont has 350,000 users on their mobile app who have engaged in seven million mobile interactions. Most importantly, 78% come back and reuse the app.

The themes that tie all these successes together are clear:

Look for a solution that allows you to bring all the patient-facing technology together in one place.
Look for a solution that is flexible and allows you to be nimble and make changes quickly to address changing needs and expectations.
Gather a lot of input and feedback from patients and staff and use analytics to keep refining the experience to make it ever more engaging.

About Gozio Health

Gozio Health assists hospitals with the adoption of mobile technology by delivering the best end-user experience with the least customer effort. Their patented way finding platform can serve as the front end of a hospital’s entire mobile strategy with step-by-step, real time navigation and information that gives patients and visitors a compelling reason to engage with the assurance of never getting lost.

Patients have consumer expectations and want a digital interaction tailored to their needs, consequently hospitals need to align their mobile strategy to meet these expectations. By providing an anywhere, anytime connection between you and your patients, a strong mobile strategy can take your patient engagement to a whole new level, strengthening loyalty and steering repeat business to your health care system.

To learn more, visit goziohealth.com.

The Millennium Alliance Celebrates A Decade Of Being The Leader In C-Suite Enterprise Events By Crossing The 100+ Employee Threshold

NEW YORK – February 16, 2024 – In just a few short weeks, The Millennium Alliance will proudly celebrate its 10th Anniversary. On the heels of an extremely successful year in 2023, Millennium is continuing to reach many new company milestones with each passing year. A few of the key milestones from this past year have included the addition of 8 new event brands to its portfolio of in-person programs, achieving record-breaking growth in the number of Fortune 100 executives that are hosted at each Assembly, increasing overall company revenue by over 60% from the previous highest number, and growing its internal team by over 30%, now boasting a headcount of 102 employees.

With no end in sight for its massive growth trajectory, Millennium is looking to continue building off this positive momentum throughout the remainder of 2024 with a plethora of additional milestones on the horizon. This includes opening the doors for its European Headquarters in London in March, publishing the 250th episode of the #MillenniumLive Podcast Series, and launching five new event brands, including three European programs to complement its versatile calendar of Two-Day Invite Only Assemblies.

“Each of our previous nine anniversaries has been special in its own way. But as our team prepares to celebrate a decade since Rob and I founded Millennium, I find myself blown away by what we’ve been able to accomplish as a company throughout the past ten years. It’s safe to say that we can attribute our strong reputation and the huge amount of success that we’ve achieved to having the most talented and innovative team in the business. I am appreciative of each member of the Millennium family, including our internal team, our members, our partners, and thought leaders who have supported us and helped to elevate our company to new heights over the past year. As we prepare to launch our European Headquarters next month, along with an exciting new portfolio of event brands, I can say with complete confidence that our organization has never been stronger, and we are locked in and striving to have this upcoming year be our most successful one to date.” Alex Sobol, Co-Founder, The Millennium Alliance

For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online think tank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan.

#MillenniumLive: Unveiling Cybersecurity Frontiers: AI, Splunk, and the Future of Digital Defense with Splunk

On this week’s #MillenniumLive episode, we dive into the evolving landscape of cybersecurity in our latest Partner Series with Splunk. Paul Kurtz, Chief Cybersecurity Advisor and Field CTO at Splunk, joins the podcast to discuss artificial intelligence (AI) and security, exploring both the risks and rewards inherent in cybersecurity.

Paul addresses the advantages AI-driven cybersecurity offer in today’s digital ecosystem, the pivotal role AI and machine learning play in identifying and mitigating vulnerabilities and how Splunk, a leader in data analytics and security solutions, leverages AI to fortify defenses against emerging threats. Moreover, Paul examines the symbiotic relationship between human-assisted automation and collaborative teamwork across SecOps, ITOps, and engineering departments. By fostering synergy between these vital components, enterprises can unlock unprecedented ROI and enhance their cybersecurity posture.

Tune in to gain invaluable insights into the future of digital defense and discover how organizations can harness AI-powered solutions like Splunk to safeguard their digital assets effectively.

Paul began working on cybersecurity at the White House in the 1990s, when he served in senior positions relating to critical infrastructure and counterterrorism. Paul has held numerous private sector cybersecurity positions. And his work in intelligence analysis, counterterrorism, and critical infrastructure protection influenced his approach to cybersecurity. Specifically, the fields highlighted the need to build a cloud-based automated exchange platform that addresses barriers to sharing information, while providing immediate value to operators defending networks. He is also a founding board member of the Cloud Security Alliance.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Splunk

Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most pervasive segments of “big data”—generated by websites, applications, servers, networks, mobile devices and all the sensors and RFID assets that produce data every second of every day.

To learn more visit: https://www.splunk.com/

Process Mining: The Security Angle with Gutsy

Contributed by Gutsy

About Gutsy

For the first time, Gutsy applies process mining to security to give enterprises a continuous, automatic, data-driven understanding of how all their tools and teams work together as part of processes.

To learn more, visit gutsy.com.

Rebranding Assets: A Checklist of Over 150 Branded Touchpoints with BrandActive

Contributed by BrandActive

About BrandActive

Whether an organization is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing their marketing and brand dollars, our partners at BrandActive have what it takes to get the job done. They’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and marketing and brand operations. Whether an organization is going through a one-time corporate rebrand or wanting to get the most out of the everyday management of their existing brand, BrandActive helps them achieve more, spend less, and build a better brand.

Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands with a deep specialization in healthcare, financial services, energy, technology, and telecommunications. BrandActive has worked in over 110 countries, providing North American clients with global operational reach.

To learn more, visit brandactive.com.

#MillenniumLive: Mastering Conversational Marketing: Insights from Infobip

On this week’s #MillenniumLive episode, we dive into the dynamic world of conversational marketing with Emily Flanigan, Head of Marketing, Americas at Infobip, a global leader in omnichannel communication. Emily sheds light on what conversational marketing is, why it has become a crucial aspect of modern customer engagement, and the benefits of conversational marketing strategies, particularly in offering tools and strategies to achieve business results. As the landscape of conversational marketing constantly evolves, conversational payments and wallets are on the rise, and automation and AI play a significant role. Emily discusses how the use of AI allows marketers to better understand customer behaviors and activate insights more effectively in their campaigns. Explore the benefits of conversational marketing strategies, as Emily shares case studies where businesses have successfully leveraged omnichannel conversations to enhance marketing, sales, or support efforts.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Infobip

Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.

Quality engineering is the backbone of everything Infobip does. Building great customer solutions on the edge of innovation means they hire, grow, and retain the best engineering talent worldwide. Over the last 15 years, they’ve grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.

Infobip sees themselves as humble engineers led by their philosophy of learning by doing and fueled by a passion for technology. This is why all their solutions are entirely in-house developed, and they are proud of all the talents they have in the company!

To learn more, visit infobip.com.

#MillenniumLive: Cracking the Code of Last Mile Delivery with OneRail

On this week’s #MillenniumLive episode, we sit down with Ron Richardson, Chief Revenue Officer of OneRail, to explore the intricacies of OneRail’s approach to last mile delivery and the ways they take the friction out of delivery to make sure customers are informed and happy. Gain insights into the technology and strategies that make OneRail a game-changer in the final stretch of the delivery journey. While consumer deliveries take the spotlight, Ron reveals the diverse use cases that OneRail serves in the retail landscape. Learn how thinking beyond regional boundaries can redefine the efficiency and effectiveness of last-mile logistics and create a flexible, predictable and responsive supply chain solution.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About OneRail

OneRail is a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses. This people-plus-platform approach features a 24/7 USA-based exceptions team who maintain a 99% on-time delivery rate. OneRail was recently named on Inc. magazine’s Best Workplaces 2023, ranked No. 23 on Forbes’ list of America’s Best Startup Employers and No. 48 on the Inc. 5000.

To learn more about OneRail, visit OneRail.com.

Crack the Code of Content Marketing ROI: The Executive’s Playbook for Success with SeedX

Contributed by SeedX

Content marketing is a dynamic and strategic marketing approach used to attract and engage prospective customers using media like insightful blogs, compelling videos, engaging podcasts, and interactive social media posts.

It is the cornerstone of all digital marketing efforts. Yet, its impact on the bottom line is a puzzle for many. A striking revelation from a recent Parse.ly study shows that 53% of organizations do not align their revenue goals with their content strategies. This disconnect presents a significant challenge. How do companies effectively measure the impact of their content marketing endeavors?

To make it plain, content efforts are not intangible, they are highly attributable. The challenge, therefore, lies in the methodologies employed to gauge success.

In this article, we will demystify content marketing ROI and show you how to measure the direct impact of content on your company’s bottom line

What Is Content Marketing ROI and How to Calculate it?

Content Marketing ROI is a vital metric that essentially measures the efficiency and profitability of your content marketing efforts. It is expressed as a percentage, highlighting the revenue generated from content marketing relative to the costs incurred.

The calculation of content marketing ROI can be distilled into a simple formula:

Content Marketing ROI = (Revenue from Content Marketing − Total Investment in Content Marketing ÷ Total Investment in Content Marketing) × 100

For instance, if your company invests $6,000 per month in content marketing and the revenue attributed to these efforts amounts to $10,000, the ROI would be calculated as ($10,000 − $6,000) ÷ 6,000) × 100 = 66.7%

Resulting in a 66.7% return on your content marketing investment.

Content Marketing Success: KPIs and ROI

Success in content marketing isn’t just about broad metrics like page views or shares; it’s about understanding the direct impact on your business goals. This is where the careful selection and monitoring of Key Performance Indicators (KPIs) come into play, coupled with a clear understanding of ROI in terms of sales, leads, and revenue.

Developing a Customized Scoring System for KPIs

To effectively measure the impact of your content marketing efforts, it’s advisable to develop a customized scoring system for the KPIs that are most relevant to your business objectives. A consistent methodology or content scoring system will allow your team to make qualitative assessments that are comparable across different content initiatives. This can involve assigning a standardized numeric value to each KPI.

Such a system provides a high-level overview of the benefits each piece of content contributes to your business, assisting in making informed decisions about how to prioritize resources for maximum impact.

Here are some KPIs you can measure:

Understanding ROI: Sales, Leads, and Revenue

The cornerstone of content marketing ROI lies in its ability to influence sales, generate leads, and drive revenue. While each marketing team might have a slightly different approach, there are commonalities in the methods used:

Tracking the customer journey: For businesses where sales data and revenue are the main focus, it’s crucial to track the entire customer journey, from initial engagement to the final purchase in order to calculate content marketing ROI precisely.
Social media engagement metrics: If brand awareness is a key goal, then metrics like social media engagement are important. These metrics help in gauging how effectively your content is capturing audience interest and building brand visibility.
Assigning dollar values to micro-conversions: To convincingly demonstrate the ROI of content marketing, especially when reporting to superiors or clients, it’s beneficial to assign dollar values to every micro-conversion. This means quantifying the value of a lead at each stage of the funnel, thereby painting a clearer picture of how content marketing impacts the bottom line.

Choosing Content Marketing Metrics

Selecting the right metrics to track and analyze can be a daunting task, especially in an environment inundated with data. The key to effective selection lies in identifying metrics that align with your key goals and provide actionable insights.

Scroll Depth – Measure Engagement

Scroll depth is an often underrated yet highly insightful metric. It provides a clear indication of how much of your content is actually being consumed by visitors. By understanding how far down the page your audience is scrolling, you gain insight into their engagement level and the effectiveness of your content in holding their attention.

Consider Authority

Authority, though challenging to quantify, is an indispensable metric in content marketing. It reflects how your target audience perceives your brand’s credibility and expertise. Indicators of growing authority include an increase in the number and quality of inbound links, mentions of your brand on social media, and coverage in earned media. These factors collectively signal an expansion in your digital footprint and an enhancement in brand awareness.

Track Keyword Rankings

The importance of monitoring keyword rankings cannot be overstated in content marketing. Utilizing SEO performance tracking tools helps you understand where your pages stand on relevant Search Engine Results Pages (SERPs). However, this metric’s true value is realized when correlated with sales data and conversions. This correlation helps ensure that your SEO efforts are targeting the terms most impactful for your business.

Monitor Blog Impact

Regular blogging is a cornerstone of many content marketing strategies, but its impact should be quantitatively assessed. Effective blogging should result in improved SERP positions for your domain, correlating with increased rankings for your most important keywords. This, in turn, should drive more qualified traffic to your blog, a sign that your content is resonating with the right audience and contributing to your overall marketing objectives.

Creating Performance Benchmarks

Benchmarks serve as a baseline against which you can measure your progress over time, helping you identify trends, improvements, and areas needing attention. Here are the steps you need to take:

Pick the right benchmarks: Choose the ones that align with your goals and objectives.
Assess your current performance: You have to understand your current position before creating goals.
Assess your industry and competitors: Find reliable industry benchmarks you can use for comparison.
Set performance benchmarks and create action plans: Once you have gathered the necessary information, create SMART goals and detailed plans showing how you will achieve your goals.

How can SeedX help you build an enterprise content strategy?

SeedX is a full-service digital marketing firm with extensive experience in the B2B and consumer goods industries. They cover all aspects of content marketing — strategy planning, content creation, distribution, and performance tracking — and make sure organizations have everything they need to build successful content strategies.

Visit SeedX to discover how the team can help you improve your content marketing strategy.

Standardize Care and Reduce Documentation Burden without the Technical Hassle with AvoMD

Contributed by AvoMD

Clinicians face the dual challenge of keeping up with advanced treatments and guidelines while easing their documentation load. Traditionally, adopting clinical pathways has been complex, but the integration of AI and EHR in platforms like AvoMD brings a revolutionary solution. Unlike traditional point-solutions, our partners at AvoMD offer seamless, customizable integration into clinical workflows, boosting diagnostic accuracy and saving time on documentation and decision-making.

AvoMD’s platform requires minimal IT resources, allowing easy updates to guidelines and algorithms post-installation. Explore how this approach empowers executives to elevate care quality without the typical IT challenges. Delve into this whitepaper for insights propelling your organization into a new era of efficient healthcare.

Read the full whitepaper here.

About AvoMD

AvoMD’s clinician support platform empowers healthcare organizations to standardize care by effortlessly incorporating guidelines and protocols into the clinical workflow. By centralizing the latest information and transforming it into actionable tools in the EHR (or outside of it), AvoMD simplifies everyday tasks like documentation, ordering, and decision-making for clinicians. Led by a team of physicians and informaticians from Harvard, Mount Sinai, and Stanford, AvoMD’s customers include Children’s of Minnesota, SUNY Downstate, and Mass General Brigham, and its content partners include societies like the American Heart Association, National Kidney Foundation, and American Association of Clinical Endocrinology. Randomized controlled trials have shown AvoMD to save clinicians time and improve patient outcomes.

To learn more, visit avomd.io.

#MillenniumLive: Secure Every Second: Setting The Benchmark For Cloud Detection & Response with Sysdig

On this week’s #MillenniumLive episode, we dive into the latest trends and innovations shaping the future of cybersecurity. In partnership with Sysdig, a trailblazing company committed to ensuring the security and reliability of every cloud deployment, Anna Belak, Director of the Office of Cybersecurity Strategy, joins the podcast to take us through the ever-evolving landscape of cloud technology. As organizations rapidly migrate to the cloud, the speed of innovation is unprecedented, but so are the challenges in securing these dynamic environments. Anna shares her expertise on how Sysdig is at the forefront of this revolution, setting the bar for cloud security using the 5/5/5 detection and response benchmark, which specifies 5 seconds to detect, 5 minutes to triage, and 5 minutes to respond to threats.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Sysdig

Sysdig’s mission is to provide cutting-edge solutions that adapt to the speed of the cloud, ensuring that security remains robust and responsive. Whether you’re a cybersecurity executive, a CIO navigating the cloud landscape, or someone simply curious about the future of digital security, this episode is for you.

To learn more about the 5/5/5 Cloud Detection and Response Benchmark, visit Sysdig.com/555