The Practice of Account Planning with Upland Altify

Contributed by Upland Altify

“The most important deals rely on relationships. Building those relationships starts with a strong foundation in account planning practices for the entire revenue team.”

To succeed in the practice of account planning, sellers must seek to put their relationships at the heart and center of everything they do.

In this eBook, by Nigel Cullington, VP of Marketing for Upland’s Sales Effectiveness division, learn what great looks like in account planning.

Nigel guides you through the big picture, sharing why relationships are at the heart of the deal, why the lone wolf era of selling is over, and how you can achieve the coveted trusted advisor status with your clients and customers.

Start building your account planning practice today, download this helpful guide to make the most out of each and every interaction with your customers.

Download the free ebook here

About Upland Altify

Upland Altify helps businesses generate value and grow revenue.

Upland Altify provides Account Planning software for sales optimization. We combine innovative technology with expert strategy and methodology for account planning, opportunity management and relationship mapping. Built natively on the Salesforce platform, Altify guides sellers with contextual actions, insights, and best practices right within Salesforce. We help customers grow revenue in key accounts and win the deals that matter. Upland Altify customers include: Autodesk, Spectrum Business, BT, Lumen, GE, Workday, Splunk, Johnson Controls, Hyland, UnitedHealth Group, Ciena, Honeywell, and Salesforce.

For more information about how Altify can help you grow revenue and win the deals that matter, please visit: https://uplandsoftware.com/altify/

The Millennium Alliance Officially Opens The Doors To Its European Headquarters

NEW YORK – March 27, 2024 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers were excited earlier this month to formally open the doors to its beautiful new European Headquarters right in the heart of London. With a blend of UK-based talent and several rising members of the New York office relocating across the pond, Millennium has ensured that there will be an exceptionally strong and experienced team to support its European operations.

“After just spending a full week in our London office, I was genuinely impressed with the comradery that our team out there has developed in just the first few days alone. I have complete confidence that the dynamic and driven team that we’ve put in place at our European Headquarters is going to be a great compliment to our thriving North American business. Now that we are officially a global company, our entire team is excited to continue to serve our community and grow our European operations. I’m hopeful that this will put us in a position to continue to expand our footprint internationally in the coming years. The sky is truly the limit for Millennium right now, and we are excited to show the European market why we have in ten short years established ourselves as the leading organizer of peer-to-peer Senior Executive Programs.” Rob Davis, Co-Founder & Managing Partner, of The Millennium Alliance.

To learn more about Millennium’s initial European programs, check out their packed calendar of assemblies and digital transformation online community.

For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online think tank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan.

Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate In-Person Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 70+ annual events and The Digital Diary Content Platform, as well as the rapidly growing #MillenniumLive Podcast Series.

Why Heart Health Matters: A Guide for Health Benefits Leaders with Hello Heart

Contributed by Hello Heart

Our partners at Hello Heart lead the way in preventive heart health through digital innovation. Given that heart disease ranks among the highest medical expenses for both companies and health plans, and stands as the leading cause of death, it is imperative for all businesses to devise a fresh approach.

Their findings uncover that Cardiovascular disease (CVD), which includes heart disease and strokes, is one of the top chronic conditions that’s driving costs in North America. In a survey of 300 benefits leaders, 75% said heart disease, high blood pressure, and/or high cholesterol were among the top three cost drivers for their healthcare claims.

Their platform offers members a connected blood pressure monitor alongside an AI-driven coaching app. With a focus on user experience, they deliver personalized insights on nutrition, activity, and individualized heart metrics such as blood pressure and cholesterol, aligning with clinical standards. By fostering a habit of monitoring heart health, their members cultivate lasting lifestyle changes. Backed by peer-reviewed research, Hello Heart has demonstrated significant reductions in blood pressure over time. Established in 2013, they are part of the American Heart Association’s Innovators’ Network and trusted by top Fortune 1000 companies, national health plans, and pharmacy benefit managers.

Good heart health improves the entire body. When you focus on heart health, you can not only save on heart-related costs but also on costs related to a wide range of conditions such as Chronic kidney disease, Diabetes and Neurological disorders. Heart disease becomes even more fatal for marginalized communities. Women face double the risk of mortality compared to men following a heart attack. Black Americans are twice as likely to succumb to cardiovascular disease compared to White Americans, and additionally, Hispanic and Latino/a Americans face a significantly elevated risk of heart failure compared to white Americans.

Securing equality in heart health necessitates a collective effort from the community, and digital health tools offer an effective starting point. Their accessibility to anyone with a smartphone, which covers about 85 percent of Americans, makes them particularly impactful.

Read the full company update here.

About Hello Heart

Hello Heart offers the technology to help exclusively with cardiovascular health. Their mission is to empower people to understand and improve their heart health using technology and behavioral science.

To learn more, visit helloheart.com.

Treasure Data Named a Leader by Gartner

Contributed by Treasure Data

Are you looking to improve the effectiveness and efficiency of your marketing, customer service and customer experiences? A customer data platform (CDP) can boost your customer acquisition and retention, optimize your ad and marketing spend, and much more.

Whether you’re in-market for a CDP or just curious about the landscape, Gartner just published its first-ever Magic Quadrant for Customer Data Platforms. Get a complimentary copy of this in-depth evaluation of 17 CDP providers, courtesy of our partner Treasure Data, who was named one of the few Leaders by Gartner.

Download the free report here

About Treasure Data

Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey.

Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.

Join Treasure Data’s global CDP community at CDP World, its annual summit for marketing and data leaders.

Healthcare Industry Report with Holon Solutions

Contributed by Holon Solutions

Our partners at Holon Solutions have compiled and released a recent study that gathered surveys from March 2023 and May 2023, focusing on healthcare workers and leaders who were considering leaving their jobs or experiencing burnout. In this whitepaper, you will learn about the similarities between healthcare leaders and workers, the top priorities in addressing staff burnout, and why nearly half of healthcare leaders are adopting AI.

The study showed:

77% of healthcare workers were experiencing burnout and 62% were considering leaving their job. 57% of healthcare workers who left their role in the last year, the top reason for doing so was because they were unhappy with management.
79% of healthcare leaders were experiencing burnout and 52% were considering leaving their job. Management blames too much administrative work and hiring, staffing and retention issues for why they left their role.

Healthcare Leaders’ Top Priority Is Staff Burnout

When healthcare leaders were asked about how much of a priority relieving staff burnout is, 27% said it’s their top priority and 50% said it’s a high priority.
In the next year, nearly half (45%) of leaders will continue to hire more staff to try to curb the burnout crisis.
One in three workers aren’t feeling it. 35% say that they don’t believe addressing their concerns is a priority for leadership.
Of healthcare workers who left their role in the last year, the top reason for doing so was because they were unhappy with management (57%).

What’s the #1 factor contributing to healthcare workers’ burnout? Not enough people to get the work done.

When healthcare workers are asked what has led to their burnout in the last year, far and away people pointed to the fact that there’s not enough people to get the work done (70%).
54% of leaders recognize that hiring, staffing and retention issues are preventing their organization from addressing burnout.
Small employers are feeling the effects of the staffing shortage even worse. 60% of healthcare leaders acknowledge that the staffing shortage has impacted their organization′s employees
greatly. This jumps to 75% for small employers.
31% of healthcare workers have expressed wanting to leave the healthcare industry entirely.
When healthcare leaders were asked what they think their employees’ top stressor was, the number one response was not enough time with patients.

Read the full whitepaper here.

About Holon Solutions

Holon Solutions is the leading human-centric healthcare technology company that provides relief to healthcare teams. Their intelligent platform is a place where healthcare administration becomes effortless, with personalized tools that eliminate complexity. Using patented sensor technology, Holon delivers key information at the point of care to help save time, improve health outcomes, and increase revenue, with robust analytics that demonstrate value for enterprises.

For more information, please visit holon.solutions.com or email Holon Solutions at connect@holonsolutions.com.

John Aylward, Former CMO at JCPenney, Keynotes Transformational CMO Assembly on May 15-16th!

The Millennium Alliance is excited to announce John Aylward, Former Chief Marketing Officer at JCPenney will keynote our Transformational CMO Assembly on May 15-16th at The InterContinental in Chicago.

Interested in joining this Assembly? Click here to request an invite.

About John Aylward

As Chief Marketing Officer, John Aylward spearheads the strategic vision and implementation of our company’s marketing communications, creative direction, and packaging initiatives, driving unparalleled customer engagement, loyalty, and sales. Boasting over two decades of executive leadership in global marketing, John’s expertise spans diverse sectors and geographies, where he’s renowned for his transformative work with some of the world’s most iconic brands, including Starbucks, Gap, Sony, Levi’s, and IKEA. His skill set encompasses the development and execution of groundbreaking marketing campaigns, the crafting of compelling brand narratives, and the creation of visually striking yet functional packaging solutions. John’s unwavering dedication lies in delivering unparalleled value and quality to customers, fostering community engagement, and empowering associates to provide exceptional service and experiences.

#MillenniumLive: Managing Cloud Risks on a Budget with Orca Security

In this weeks’s last episode of Millennium Live, we’re navigating cloud risks on a limited budget with cybersecurity leader and podcast veteran, Andy Ellis, Advisory Chief Information Security Officer, at Orca Security. As organizations increasingly migrate their operations to the cloud, developing a strategic approach that aligns with their business objectives, and identifying key risk factors in cloud security is crucial. Andy shares insights into effective budget-friendly solutions and best practices for securing cloud infrastructure without compromising on security standards. Andy discusses how organizations can implement effective and affordable employee training and provides guidance on developing and implementing effective incident response plans for cloud environments, strategies for ensuring compliance, and frameworks for conducting regular risk assessments in the cloud, all without incurring excessive costs. Join us for a compelling conversation with Andy that equips organizations with practical tips to navigate cloud security challenges effectively, even on a budget.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Orca Security

Orca Security is the pioneer of agentless cloud security, and is trusted by hundreds of enterprises globally. We’re the industry-leading Cloud Security Platform that identifies, prioritizes, and remediates security risks and compliance issues across your cloud estate spanning AWS, Azure, Google Cloud and Kubernetes.

To learn more visit: https://orca.security/

AdWeek Outlook: Leveraging AI to Solve the Addressability Gap with Quantcast

Contributed by Quantcast

Watch Konrad Feldman, Co-Founder and CEO of Quantcast’s insightful webinar from AdWeek Outlook, where he discusses overcoming the addressability gap in advertising. Discover the crucial role of advanced technology and a universally accessible internet in adapting to our dynamic marketing landscape.

Gain insights on how advertisers can bridge this gap by embracing innovative technologies and fostering an open internet environment, ensuring growth and accessibility for all in our ever-evolving marketing ecosystem.

Watch the webinar here

About Quantcast

Quantcast is the leader in measurable advertising outcomes. They have built an AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. With Quantcast, advertisers save time and energy while innovating to move their business forward.

Since 2006, Quantcast has supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard. With confidence, you can start every campaign smarter and rely on them to seamlessly measure and effectively fine-tune – every step, everywhere, across the purchase journey.

Unleash your full potential, reach more relevant consumers, create more meaningful engagement, and unlock greater business outcomes with Quantcast.

To learn more, visit quantcast.com.

How to Leverage AI in Your Marketing Strategy with SeedX

Contributed by SeedX

According to a 2020 global survey conducted by Deloitte, marketing objectives ranked among the top priorities for early AI adopters. In addition, an American Marketing Association study revealed a 27% surge in AI implementation over a year and a half in marketing practices at US-based companies.

These findings underscore the increasing adoption of AI technology by marketing teams and the imperative to leverage AI to enhance business performance.

Have you implemented AI in your marketing strategy yet? If you haven’t yet, we hope this article will help you make an informed decision on whether you should and how to.

First, let’s examine how AI is reshaping marketing and how to make the most of it in different channels. We’ll begin by clarifying what we are talking about when we reference AI in marketing.

AI in Marketing

AI encompasses various technologies, each reshaping the industry in unique ways. Let’s explore some of these technologies and their applications:

Machine Learning – Machine learning algorithms optimize digital advertising through programmatic ad buying, where ads are automatically placed in real-time auctions. These algorithms maximize ad effectiveness By analyzing user behavior and website context.
Natural Language Processing (NLP) – NLP powers chatbots for instant customer support and engagement in digital marketing. These chatbots use advanced NLP, such as ChatGPT, for content generation, creating engaging blog posts, social media updates, and email newsletters.
Computer Vision – Computer vision enables visual content marketing by identifying products in images for e-commerce. This technology enhances the shopping experience through visual search functionality, increasing conversion rates.
Predictive Analytics – Predictive analytics forecasts future outcomes in digital marketing. In email marketing, predictive analytics models analyze customer behavior data to personalize email campaigns, leading to higher engagement and conversion rates.
Speech Recognition – Speech recognition technology transforms digital marketing through voice search and voice-enabled assistants. Businesses leverage speech recognition by optimizing websites and content for voice queries to provide relevant information and recommendations to users. As AI continues to advance, its integration into digital marketing will offer new opportunities for innovation and growth. Now, let’s examine how these technologies are being applied across various marketing channels.

Artificial Intelligence in Action Across Marketing Channels

AI provides a competitive edge across marketing channels, transforming how businesses engage with their audience and optimize strategies. By leveraging AI technologies, companies are gaining deeper insights, enhancing personalization, and driving more impactful campaigns, outperforming competitors and improving marketing effectiveness.

Here is how AI is being used in different marketing channels today:

Digital Advertising

AI-powered algorithms optimize ad targeting and placement in real-time, maximizing the effectiveness of digital advertising campaigns. For example, Coca-Cola utilized AI to effectively target audiences during the “Share a Coke” campaign, increasing brand visibility and engagement across digital platforms.

Content Marketing

AI tools generate data-driven content tailored to individual preferences, enhancing personalization at scale. For example, HubSpot’s Content Strategy Tool uses AI to analyze user data and provide content recommendations, helping businesses create engaging and relevant content that resonates with their target audience. Additionally, many marketing professionals use ChatGPT to assist in idea generation when developing content.

Social Media Marketing

AI can automate social listening, monitoring brand mentions, and sentiment analysis across social media platforms. Starbucks implemented AI-powered social listening tools to gather customer feedback and insights. These tools allow Starbucks to respond promptly to customer inquiries and concerns, thereby improving brand perception and loyalty.

Email Marketing

AI-driven insights enable highly personalized email campaigns, increasing open and click-through rates. Amazon, a pioneer in AI-powered marketing, utilizes sophisticated algorithms to analyze customer data and behavior. By leveraging AI, Amazon sends personalized product recommendations and tailored promotional offers via email, resulting in higher engagement and conversion rates.

Search Engine Optimization (SEO)

AI solutions can enhance SEO by analyzing data from various sources to improve page rankings and develop sound strategies. AI-powered platforms like Clearscope and Frase analyze data to identify semantic relationships and relevant topics. By generating content aligned with user intent and search engine algorithms, businesses improve website relevance, leading to higher page rankings on SERPs.

Customer Relationship Management (CRM)

AI-powered CRM platforms analyze customer data to identify patterns and predict future behaviors. Salesforce’s Einstein AI, for example, analyzes customer interactions and engagement data and then provides personalized recommendations and predictive insights, which enable businesses to build stronger relationships and drive revenue growth.
Embracing AI across channels isn’t just about staying ahead; it’s about redefining engagement rules. With AI, your company can unlock deep insights, connect profoundly, and drive remarkable results. But AI is not without its challenges

Navigating the Complexities of AI in Marketing

Implementing AI in digital marketing presents several challenges that businesses must navigate to maximize its effectiveness. Let’s explore four key complexities:

Data Quality and Integration: AI relies heavily on data to generate insights and make informed decisions. However, ensuring data accuracy, consistency, and relevance can be challenging, especially with large datasets. Integrating data from various sources requires robust infrastructure and data management practices. Without high-quality data, AI algorithms may produce inaccurate results, undermining marketing initiatives.
Ethical and Regulatory Compliance: As AI is integrated into marketing strategies, ethical considerations and regulatory compliance are paramount. Personalized targeting and automated decision-making raise concerns about privacy and fairness. Adhering to regulations such as GDPR and CCPA is essential to protect consumer rights. Ensuring transparent, accountable, and bias-free AI algorithms is crucial for trust and credibility.
Maintaining Brand Voice: While AI offers automation, digital marketing risks losing the human touch. Striking a balance between AI capabilities and maintaining brand authenticity is vital. It’s important to align AI-generated content with the brand’s values and tone to foster meaningful connections with customers. By proactively addressing these challenges and implementing strategic solutions, businesses can harness the full potential of AI in marketing while maintaining regulatory compliance, ethical integrity, and customer trust.

Navigating the Path Forward

The integration of AI into marketing strategies heralds a new era of innovation and efficiency. By leveraging AI technologies, marketers can enhance customer engagement, streamline operations, and unlock valuable insights.

With a strategic approach and a commitment to responsible implementation, AI can help you elevate your campaigns, create deeper connections with customers, and drive sustainable growth.

If you’re interested in refining your marketing strategy with AI, get in touch with SeedX — a full-service digital marketing agency that specializes in custom marketing solutions for enterprise and B2B businesses.

Our Partners at Instacart Health Partner with Good Measures to Support Improved Blood Pressure, Weight, and Member Engagement

Contributed by Instacart Health

Our partners at Instacart Health offer the technology to help any health organization kickstart or further scale the work they’re already doing, whether that’s addressing food insecurity, inspiring healthy choices or implementing food as medicine programs. Today, they reach more than 95% of U.S. households, including 93% in food deserts. Their reach is significant, and millions of families already use their consumer app, making them an ideal partner for healthcare organizations that want to scale food as medicine programs.

In December 2022, Instacart Health launched a partnership with Good Measures, a digital health company that works with health plans and employers to offer personalized nutrition coaching and food prescriptions to impact members’ health outcomes, to support their Good Food Prescription™ program. The company provides one-on-one clinical coaching, condition-specific and culturally-relevant meal plans and recipes personalized to each participant’s health profile and food preferences, and uses Instacart Health Care Carts to deliver medically tailored groceries selected by Good Measures’ providers. By using Instacart Health technology, Good Measures can send items directly to participants’ homes – from the local grocers their members already trust – making it easy and convenient to eat healthier.

Today, Instacart Health is proud to share Good Measures’ first year of results from the Good Food Prescription Program™ program, which ran in multiple states with six health plans representing Medicare, Medicaid and marketplace plans.

Read the full company update here.

About Instacart Health

Instacart Health is on a mission to ensure every person has access to the food and products that help them thrive. They build the tools and technology to empower healthy living. Working alongside health professionals, hospitals, businesses, nonprofits, researchers, and policymakers, Instacart Health aims to champion nutrition access, resources, and education. See how they can work together to revolutionize health for all.

To learn more, visit instacart.com/company/health.