A Guide to Effective Conversational Marketing with Infobip

Contributed by Infobip

Conversational marketing is an effective approach that uses real-time interactions to move customers through every stage of the buying process in the most efficient and engaging way possible.

It uses a combination of human conversations, both live and AI-led chat, and other automated messaging and triggers to provide useful, authentic, and engaging experiences for anyone interacting with the brand.

The goal of conversational marketing is to remove friction from the buying process by providing the right help at the right time in the right channel. Rather than a series of one-off generic ‘chats’ the approach aims to orchestrate coordinated communication across channels.

Read the full report here.

About Infobip

Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.

Quality engineering is the backbone of everything Infobip does. Building great customer solutions on the edge of innovation means they hire, grow, and retain the best engineering talent worldwide. Over the last 15 years, they’ve grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.

Infobip sees themselves as humble engineers led by their philosophy of learning by doing and fueled by a passion for technology. This is why all their solutions are entirely in-house developed, and they are proud of all the talents they have in the company!

To learn more, visit infobip.com.

#MillenniumLive: Unveiling the Significance of Mobile Native Experiences with Gozio Health

This week, Millennium Live dives into the transformative impact of mobile native experiences on digital strategy, with a special focus on their crucial role in shaping the patient experience in healthcare. As healthcare becomes more competitive, there are two things that health systems must focus on: building loyalty and sustaining growth.

Lea Chatham, VP of Marketing at Gozio Health, joins the podcast to explore the dynamic intersection of technology and healthcare, unraveling the ways in which mobile platforms are reshaping the landscape of patient care. Lea discusses how using a proven mobile engagement platform and strategy is empowering patients with convenient access to health information, appointment scheduling, and real-time communication with healthcare providers.

From enhancing accessibility to fostering engagement, Lea uncovers the multifaceted advantages that Gozio brings to the table, revolutionizing the way patients interact with healthcare services, and some of the biggest ways Gozio is helping systems meet patients where they are.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Gozio Health

Gozio Health assists hospitals with the adoption of mobile technology by delivering the best end-user experience with the least customer effort. Their patented way finding platform can serve as the front end of a hospital’s entire mobile strategy with step-by-step, real time navigation and information that gives patients and visitors a compelling reason to engage with the assurance of never getting lost.

Patients have consumer expectations and want a digital interaction tailored to their needs, consequently hospitals need to align their mobile strategy to meet these expectations. By providing an anywhere, anytime connection between you and your patients, a strong mobile strategy can take your patient engagement to a whole new level, strengthening loyalty and steering repeat business to your health care system.

To learn more, visit goziohealth.com.

Charting the Course: The CMO’s Handbook for AI-Powered Marketing and Digital Innovation

In today’s dynamic technological landscape, Chief Marketing Officers wield a pivotal role in steering their organizations toward digital innovation. As AI continues to reshape the marketing domain, CMOs emerge as key orchestrators, ensuring that their companies harness the full potential of AI-powered marketing while fostering a culture of continuous innovation. Here’s why CMO’s play a crucial role in leading digital innovation in the business world.

The AI-Powered Marketing Landscape

AI marketing has been able to ensure advanced technological and human creativity to enhance company marketing. Within the marketing landscape AI has improved accuracy, helped build digital content, and gain more performance metrics on consumers. AI has already helped marketing teams better understand what consumers want and do digitally, increasing channels of marketing to consumers.

Within businesses, AI has enhanced the speed, knowledge, and reliability of information for marketers. Inputting althogrims into AI can predict problems for products or services and suggest solutions before the problem occurs. When using data provided by AI to market it is paramount to recognize and use patterns to your advantage and verbalize your findings in a clear and concise manner.

Implementing AI into marketing strategies is inevitable because of its transformation of the digital enterprise. The newest step in AI-powered marketing is hyper-personalization, which is a strategy that integrates AI data, current data, and the personalized experiences of each individual consumer. This newer marketing approach includes using demographics, preferences, and psychographics of individual consumers. By using hyper-personalization marketing tactics consumers become happier and more willing to purchase products because they feel as though their needs and wants are being met.

Predictive marketing strategies can be enhanced with the use of AI-predictive analytics. The new data given from AI-predictive analytics has increased personal consumer experiences, created faster, more directly driven consumer marketing advertisements, and enhanced the precision of predictive marketing.

CMOs as Digital Innovators

The digital world is constantly evolving, forcing marketers to change their marketing strategies as quickly as the digital enterprise does. Thankfully there are bundles of digital tools for CMOs to choose from including analytic platforms, creation tools such as Canva or Adobe Illustrations, email and automations tools, and marketing platforms such as Notion, Buffer, Sprout Social, or Hootsuite. Each of these digital tools allow marketers to collect, analyze, and use important data to their benefit.

Using digital tools to gain data analytics is a useful insight which should guide the decision-making process for marketing strategies. The marketing insights gained from the use of digital tools can be turned into meaningful information to use to make informed decisions and gain better results when marketing. It is crucial to make sure the marketing insights gained are relevant to the project, clear to understand, and validates the marketing campaign in a positive direction.

With all these digital tools at marketers disposal it is important that CMOs communicate how to properly use these tools to their marketing team. Creating an education initiative for your marketing team surrounding AI and other digital tools can ensure that the team is working to their full potential at a fast rate. It is smart to encourage team members to share knowledge of AI with the team members, which could spark more conversations about how to use digital tools to benefit your company.

Digital tools are not enough to transform your companies marketing strategies, the next level is using mobile-centric strategies Prioritizing mobile user experience over desktop experiences will streamline the attraction of users and give unique features to the mobile platform. Making this change can increase loading times for customers, level-up search engine rankings, and ensures that the interface adapts easier to larger-desktop servers. Make sure that all your designs are responsive to the mobile experience, incorporate QR codes to make easy access for customers, and use social media platforms to your advantage.

Challenges and Future Perspectives in AI

With every new transformation there are challenges to overcome even with AI-powered marketing. Making sure to prepare for AI challenges before jumping into a project will ensure being able to prevail through any foreseeable challenges. Trusting AI to do everything all at once would be a mistake, algorithms need human knowledge to make accurate predictions. AI also has a lack of ethics, which means it is imperative that ethical issues are considered to ensure the fullest use of AI.

Many CMOs are challenged with being able to connect their brands to consumers. Meaningful connections are a significant driver of business success and help foster long-term trust with a company or brand. Using valuable data acquired and budgeting advertising correctly will allow for better success with making connections to consumers. More challenges with implementing marketing channels include resistance to changes, lack of resources, or lack of clarity in the communication channel. With these challenges it is pivotal to make sure messages are clear and explained to create the best possible outcome. While resistance to change and a lack of resources cannot always be fixed, clarity can be focused on to ensure clear communication.

The future of marketing is heavily influenced by AI, enabling marketers to create more personalized and engaging experiences for consumers. As technology continues to evolve, staying informed every day about the latest developments and trends in AI will be crucial for you as a marketer seeking to stay ahead in the competitive landscape.

Understanding the Marketer’s Role in the Innovation Economy Starts Here

Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational CMO Assembly is set to be a groundbreaking opportunity for Global Chief Marketing Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.

Step into the future of digital transformation at our upcoming Transformational CMO Assembly, taking place at The Omni Barton Creek in Austin on February 7-8, 2024. This exclusive event brings together an exceptional lineup of industry superstars, including top executives from renowned organizations like Rite Aid, Mastercard, M&T Bank, Xerox and more!

Embark on an exploration of cutting-edge marketing as our distinguished members navigate the intricate web of trends and strategies.

But it’s not just about knowledge-sharing; it’s also an incredible opportunity to connect and collaborate with marketing leaders. Expand your professional network and glean invaluable insights from experts in the field, all within the luxurious ambiance of The Omni Barton Creek. Don’t miss out on this unique chance to network, learn, and shape the future of digital enterprise.

Ready to join us? Click the link below to request your exclusive invitation: https://mill-all.com/cmo26

Dynamedex Gives You the Clinical Answers You Need with EBSCO Health

Contributed by EBSCO Health

Complexities across the healthcare landscape continue to increase, and so too do the clinical decision support needs of today’s clinicians.

To help respond to these expanding needs, the team behind DynaMedex™ from EBSCO Information Services (EBSCO) has completed a multi-year initiative to expand the breadth and depth of its evidence-based disease and condition content, complemented by the addition of key advanced clinical decision resources to establish an industry-leading comprehensive CDS option for clinicians at the point of care.

For clinicians looking to access the best disease and condition evidence, differential diagnosis algorithms, shared decision-making tools, and robust drug evidence content in a streamlined experience, DynaMedex™ offers an unmatched level of quality and comprehensive, advanced clinical decision support.

About EBSCO Health

EBSCO Information Services is the leading provider of evidence-based clinical decision support solutions, shared decision-making resources, health care business intelligence and peer-reviewed medical research information.

To learn more, visit ebsco.com/health-care.

#MillenniumLive: AI-powered ITOps with BigPanda

Generative AI shows incredible promise, particularly when it comes to explaining complex terms in natural language. But can AI help ITOps teams struggling to keep up with a flood of incidents that demand their attention? In this week’s #MillenniumLive episode, Jason Walker, Chief Innovation Officer at BigPanda joins the podcast for round 2, for a discussion around practical outcomes of generative AI and ways Generative AI is helping ITOps teams. Jason also further explains the importance of clean, enriched data for reliable results and where he sees AI and AIOps heading. Jason will also be participating in a roundtable webinar discussion on The Top 5 AIOps Predictions for 2024 along with their CEO, Assaf Resnick, customer Nicholas Hatch from Ciena, and their VP of Product Marketing, Joel McKelvey.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About BigPanda

BigPanda is a data science platform for automating IT event correlation, which helps IT, NOC and DevOps teams detect & resolve critical issues 90% faster. We help IT teams keep up with the explosion of scale & complexity in their data centers, by using data science to correlate massive amounts of daily IT alerts from fragmented clouds, applications, services and servers, and automatically turning them into actionable insights.

For more information, visit: http://www.bigpanda.io.

Elevating Success: Transformative HR Leadership Puts Employee Well-being First

In the realm of modern HR leadership, a transformative shift is taking place—one that places employee well-being at the forefront. No longer confined to mere policy enforcement, today’s HR leaders are orchestrators of workplace environments that prioritize mental health, work-life balance, and overall job satisfaction. In this brief exploration, we unravel the crucial strategies that you can employ as an HR leader to champion employee well-being.

Recognize the Holistic Nature of Well-being

Transformative HR leaders understand that true well-being is not a one-size-fits-all solution. The holistic nature of well-being extends beyond physical health to encompass mental, emotional, and social aspects. By acknowledging this holistic perspective, you can lay the foundation for workplaces that nurture the complete well-being of their workforce.

Prioritize Mental Health Initiatives

In the pursuit of holistic well-being, mental health takes center stage. It’s crucial to initiate conversations around mental health, breaking down stigmas and fostering an environment where employees feel supported. Whether through counseling services, stress management workshops, or destigmatizing communication, as a leader, you can prioritize the mental well-being of your teams.

Redefine Work-Life Harmony

Gone are the days of a rigid work-life balance. By introducing the concept of work-life harmony, you can recognize that personal and professional lives are intertwined. Flexible work arrangements, remote work options, and initiatives that promote a seamless integration of work and personal life redefine the traditional boundaries, which can aid to creating an environment conducive to both professional success and personal fulfillment.

Implement Holistic Well-being Programs

Well-being programs go beyond gym memberships and health check-ups for transformative HR leaders. These programs can curate initiatives that cater to diverse employee needs—mindfulness sessions, fitness challenges, and activities promoting physical, mental, and emotional health. By embracing a comprehensive approach, as an HR leader, you can ensure that every aspect of well-being is addressed.

Flexible Policies for Empowerment

By acknowledging the uniqueness of each employee, as an HR leader, you can implement flexible policies that empower individuals to navigate their work and personal commitments. Whether it’s flexible working hours, remote work options, or compressed workweeks, these policies foster a sense of empowerment and autonomy, contributing to a healthier work environment.

Listening and Feedback Mechanisms

Transformative HR leaders create avenues for open communication. Regular check-ins, surveys, and feedback mechanisms become integral to understanding the pulse of the workforce. By giving employees a voice, you can forge a collaborative relationship that values the well-being insights of those on the front lines.

The Business Impact: Productivity, Retention, and Reputation

Investing in employee well-being is not just a compassionate choice; it’s a strategic one. It’s important to understand that a healthy, engaged workforce translates into increased productivity, higher talent retention, and a positive organizational reputation. Employees who feel supported in their holistic well-being are not just assets—they are ambassadors who contribute to the success and growth of the organization.

The Transformative Path Forward

Transformative HR leaders are steering a new era where employee well-being is not a side note but a core priority. By championing mental health, fostering work-life harmony, and embracing holistic well-being initiatives, these leaders are transforming workplaces into environments where success and fulfillment coexist. The journey towards transformative HR leadership begins with acknowledging the interconnectedness of well-being and success, and by doing so, we pave the way for a future where employees thrive both personally and professionally.

People-First HR for the Digital Age Starts Here

Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational CHRO Assembly on February 27-28, 2024 at The Omni Barton Creek in Austin is set to be a groundbreaking opportunity for Global Chief Human Resource Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.

Step into the future of digital transformation at our upcoming Transformational CHRO Assembly, taking place on This exclusive event brings together an exceptional lineup of industry superstars, including top executives from renowned organizations like Atos, TTEC, Lowe’s Corporate, Mercy and more! Embark on an exploration of cutting-edge human resources as our distinguished members navigate the intricate web of trends and strategies.

But it’s not just about knowledge-sharing; it’s also an incredible opportunity to connect and collaborate with HR leaders. Expand your professional network and glean invaluable insights from experts in the field, all within the luxurious ambiance of The Omni Barton Creek. Don’t miss out on this unique chance to network, learn, and shape the future of digital enterprise.

Ready to join us? Click the link below to request your exclusive invitation: https://bit.ly/47DtyKy

The Geek Squad Effect: Cutting Patient Activation Time in Half with Best Buy Health

Contributed by Best Buy Health

In order to ensure prompt access to care at home, Geisinger and our partners at Best Buy Health deployed specially trained Geek Squad Agents to deliver, install, and educate patients about remote care management devices in a program that has already served more than 300 Geisinger patients.

With Geek Squad’s technical expertise and customer-centric approach, this initiative resulted in a 50% reduction in the time from admission into the chronic care at home program to when device set up is completed and the Geisinger care team can begin monitoring the patient remotely.

Key Results:

50% Faster time in activation.
19% Improvement in patient wearable adherence.
18% Reduction in technical issues reported.
20% increase in patient NPS scores.

Read the full report here.

About Best Buy Health

Best Buy Health aims to enrich and save lives through technology and meaningful connections. Their strategy focuses on three main areas: consumer health products that help customers live healthier lives, device-based emergency response services for the active aging population, and virtual care offerings that help to connect patients and physicians. Today, over a million people are using Best Buy Health technology. When you join Best Buy Health, you will have an opportunity to do something meaningful.

To learn more, visit bestbuyhealth.com.

When you need… you need DynaMedex with EBSCO Health

Contributed by EBSCO Health

DynaMedex delivers easy access to the information busy clinicians need – when and where they need it. When you choose DynaMedex, you provide your clinical teams with the essential tools and confidence to make the best, most informed care decisions.

When you need transparent, actionable expert guidance wherever you are, you need DynaMedex.

When you need fast, trusted clinical answers at your fingertips, you need DynaMedex.

When you need rapid access to the most current clinical evidence, you need DynaMedex.

When you need advanced clinical decision support, right in your workflow, you need DynaMedex.

Whe you need confidence for complex clinical decisions, you need DynaMedex.

DynaMedex is designed to give clinicians access to the most comprehensive clinical decision support resources available to help improve real-world clinical outcomes:

More than 20,000 evidence-based clinical recommendations with daily updates
Direct, one-click access to primary literature
The most rigorous editorial process, and so much more

Learn more about DynaMedex here.

About EBSCO Health

To learn more, visit ebsco.com/health-care.

Virtual Observation Takes Patient and Clinician Satisfaction to New Heights with Collette Health

Contributed by Collette Health

In today’s rapidly evolving healthcare landscape, patient satisfaction often takes center stage. Still, the pivotal role of clinician satisfaction in delivering exceptional care can’t be overlooked. Download this ebook and dive into the critical connection between clinician and patient satisfaction, offering insights on how to enhance both and how Collette Health’s Virtual Observation is meticulously designed with clinicians in mind.

Read the full report here.

About Collette Health

Collette Health (formerly MedSitter) is the next generation of high-acuity virtual care. More than 150 hospitals and 12 top healthcare systems nationwide trust their AI-enabled continuous virtual observation, clinician observers, and actionable analytics to solve staffing shortages, prevent adverse events, and improve patient and clinician satisfaction.

Virtual Care Solutions

AI-enabled, cloud-based, persistent 2-way video and audio
On staff, clinical virtual nurses (RN, LPN, CNA, behavioral)
HCAHPS use cases and patient surveillance data trends, observer metrics, intervention performance
NLP multi-lingual, text to speech, ASL + 70+language translations
Clinician-led implementation and training

Challenges They Solve

Augment clinician staffing shortages
Proactively identify and intervene, preventing adverse events
Improve patient safety outcomes
Positively impact patient experience scores
Offset high-acuity costs
100% of customers would buy from them again (KLAS Spotlight Report August 2023)
99.99% uptime
5 HCAHPS scores influenced
6M+ hours of patient observation
10:1 staff to virtual observer cost-savings

To learn more, visit collettehealth.com.

+Oscar Modular Solutions’ Annual Wellness Visit Campaign Case Study

Contributed by +Oscar

Annual Wellness Visits Optimizing patient engagement is critical to driving differential value for both your patients and your business. To address this need, our partners at +Oscar have built a proprietary tool known as Campaign Builder to engage patients through personalized, scalable interventions and automate workflows to drive growth, deliver best in class clinical out comes, and streamline administrative operations. Campaign Builder enables payers and providers to reach harder-to-engage cohort, like the Medicare Advantage population, through thoughtful and personalized interventions. These interventions are automated and delivered via HIPAA-compliant communication channels and can be integrated within exist ing systems and framework including CRMs, EHRs, and third- party tools which helps other healthcare companies achieve their revenue and profitability goals while orchestrating activities across a range of disparate tools and solutions.

Read +Oscar’s full whitepaper here.

About +Oscar

Health care is broken; +Oscar is trying to fix it. The Oscar team is focused on utilizing technology, design and data to humanize health care. They’re a group of technology and health care professionals who looked at the current state of the US health care system, got frustrated by the horrible consumer experience, and decided to do something big about it. Backed by a renowned set of investors and advisors, they’ve set out to revolutionize health care.

Learn more at hioscar.com.