Healthcare Industry Report with Holon Solutions

Contributed by Holon Solutions

Our partners at Holon Solutions have compiled and released a recent study that gathered surveys from March 2023 and May 2023, focusing on healthcare workers and leaders who were considering leaving their jobs or experiencing burnout. In this whitepaper, you will learn about the similarities between healthcare leaders and workers, the top priorities in addressing staff burnout, and why nearly half of healthcare leaders are adopting AI.

The study showed:

77% of healthcare workers were experiencing burnout and 62% were considering leaving their job. 57% of healthcare workers who left their role in the last year, the top reason for doing so was because they were unhappy with management.
79% of healthcare leaders were experiencing burnout and 52% were considering leaving their job. Management blames too much administrative work and hiring, staffing and retention issues for why they left their role.

Healthcare Leaders’ Top Priority Is Staff Burnout

When healthcare leaders were asked about how much of a priority relieving staff burnout is, 27% said it’s their top priority and 50% said it’s a high priority.
In the next year, nearly half (45%) of leaders will continue to hire more staff to try to curb the burnout crisis.
One in three workers aren’t feeling it. 35% say that they don’t believe addressing their concerns is a priority for leadership.
Of healthcare workers who left their role in the last year, the top reason for doing so was because they were unhappy with management (57%).

What’s the #1 factor contributing to healthcare workers’ burnout? Not enough people to get the work done.

When healthcare workers are asked what has led to their burnout in the last year, far and away people pointed to the fact that there’s not enough people to get the work done (70%).
54% of leaders recognize that hiring, staffing and retention issues are preventing their organization from addressing burnout.
Small employers are feeling the effects of the staffing shortage even worse. 60% of healthcare leaders acknowledge that the staffing shortage has impacted their organization′s employees
greatly. This jumps to 75% for small employers.
31% of healthcare workers have expressed wanting to leave the healthcare industry entirely.
When healthcare leaders were asked what they think their employees’ top stressor was, the number one response was not enough time with patients.

Read the full whitepaper here.

About Holon Solutions

Holon Solutions is the leading human-centric healthcare technology company that provides relief to healthcare teams. Their intelligent platform is a place where healthcare administration becomes effortless, with personalized tools that eliminate complexity. Using patented sensor technology, Holon delivers key information at the point of care to help save time, improve health outcomes, and increase revenue, with robust analytics that demonstrate value for enterprises.

For more information, please visit holon.solutions.com or email Holon Solutions at connect@holonsolutions.com.

John Aylward, Former CMO at JCPenney, Keynotes Transformational CMO Assembly on May 15-16th!

The Millennium Alliance is excited to announce John Aylward, Former Chief Marketing Officer at JCPenney will keynote our Transformational CMO Assembly on May 15-16th at The InterContinental in Chicago.

Interested in joining this Assembly? Click here to request an invite.

About John Aylward

As Chief Marketing Officer, John Aylward spearheads the strategic vision and implementation of our company’s marketing communications, creative direction, and packaging initiatives, driving unparalleled customer engagement, loyalty, and sales. Boasting over two decades of executive leadership in global marketing, John’s expertise spans diverse sectors and geographies, where he’s renowned for his transformative work with some of the world’s most iconic brands, including Starbucks, Gap, Sony, Levi’s, and IKEA. His skill set encompasses the development and execution of groundbreaking marketing campaigns, the crafting of compelling brand narratives, and the creation of visually striking yet functional packaging solutions. John’s unwavering dedication lies in delivering unparalleled value and quality to customers, fostering community engagement, and empowering associates to provide exceptional service and experiences.

#MillenniumLive: Managing Cloud Risks on a Budget with Orca Security

In this weeks’s last episode of Millennium Live, we’re navigating cloud risks on a limited budget with cybersecurity leader and podcast veteran, Andy Ellis, Advisory Chief Information Security Officer, at Orca Security. As organizations increasingly migrate their operations to the cloud, developing a strategic approach that aligns with their business objectives, and identifying key risk factors in cloud security is crucial. Andy shares insights into effective budget-friendly solutions and best practices for securing cloud infrastructure without compromising on security standards. Andy discusses how organizations can implement effective and affordable employee training and provides guidance on developing and implementing effective incident response plans for cloud environments, strategies for ensuring compliance, and frameworks for conducting regular risk assessments in the cloud, all without incurring excessive costs. Join us for a compelling conversation with Andy that equips organizations with practical tips to navigate cloud security challenges effectively, even on a budget.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About Orca Security

Orca Security is the pioneer of agentless cloud security, and is trusted by hundreds of enterprises globally. We’re the industry-leading Cloud Security Platform that identifies, prioritizes, and remediates security risks and compliance issues across your cloud estate spanning AWS, Azure, Google Cloud and Kubernetes.

To learn more visit: https://orca.security/

AdWeek Outlook: Leveraging AI to Solve the Addressability Gap with Quantcast

Contributed by Quantcast

Watch Konrad Feldman, Co-Founder and CEO of Quantcast’s insightful webinar from AdWeek Outlook, where he discusses overcoming the addressability gap in advertising. Discover the crucial role of advanced technology and a universally accessible internet in adapting to our dynamic marketing landscape.

Gain insights on how advertisers can bridge this gap by embracing innovative technologies and fostering an open internet environment, ensuring growth and accessibility for all in our ever-evolving marketing ecosystem.

Watch the webinar here

About Quantcast

Quantcast is the leader in measurable advertising outcomes. They have built an AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale. With Quantcast, advertisers save time and energy while innovating to move their business forward.

Since 2006, Quantcast has supported agencies, brands, and publishers of all sizes, staying ahead of global trends and delivering outcomes far beyond industry standard. With confidence, you can start every campaign smarter and rely on them to seamlessly measure and effectively fine-tune – every step, everywhere, across the purchase journey.

Unleash your full potential, reach more relevant consumers, create more meaningful engagement, and unlock greater business outcomes with Quantcast.

To learn more, visit quantcast.com.

How to Leverage AI in Your Marketing Strategy with SeedX

Contributed by SeedX

According to a 2020 global survey conducted by Deloitte, marketing objectives ranked among the top priorities for early AI adopters. In addition, an American Marketing Association study revealed a 27% surge in AI implementation over a year and a half in marketing practices at US-based companies.

These findings underscore the increasing adoption of AI technology by marketing teams and the imperative to leverage AI to enhance business performance.

Have you implemented AI in your marketing strategy yet? If you haven’t yet, we hope this article will help you make an informed decision on whether you should and how to.

First, let’s examine how AI is reshaping marketing and how to make the most of it in different channels. We’ll begin by clarifying what we are talking about when we reference AI in marketing.

AI in Marketing

AI encompasses various technologies, each reshaping the industry in unique ways. Let’s explore some of these technologies and their applications:

Machine Learning – Machine learning algorithms optimize digital advertising through programmatic ad buying, where ads are automatically placed in real-time auctions. These algorithms maximize ad effectiveness By analyzing user behavior and website context.
Natural Language Processing (NLP) – NLP powers chatbots for instant customer support and engagement in digital marketing. These chatbots use advanced NLP, such as ChatGPT, for content generation, creating engaging blog posts, social media updates, and email newsletters.
Computer Vision – Computer vision enables visual content marketing by identifying products in images for e-commerce. This technology enhances the shopping experience through visual search functionality, increasing conversion rates.
Predictive Analytics – Predictive analytics forecasts future outcomes in digital marketing. In email marketing, predictive analytics models analyze customer behavior data to personalize email campaigns, leading to higher engagement and conversion rates.
Speech Recognition – Speech recognition technology transforms digital marketing through voice search and voice-enabled assistants. Businesses leverage speech recognition by optimizing websites and content for voice queries to provide relevant information and recommendations to users. As AI continues to advance, its integration into digital marketing will offer new opportunities for innovation and growth. Now, let’s examine how these technologies are being applied across various marketing channels.

Artificial Intelligence in Action Across Marketing Channels

AI provides a competitive edge across marketing channels, transforming how businesses engage with their audience and optimize strategies. By leveraging AI technologies, companies are gaining deeper insights, enhancing personalization, and driving more impactful campaigns, outperforming competitors and improving marketing effectiveness.

Here is how AI is being used in different marketing channels today:

Digital Advertising

AI-powered algorithms optimize ad targeting and placement in real-time, maximizing the effectiveness of digital advertising campaigns. For example, Coca-Cola utilized AI to effectively target audiences during the “Share a Coke” campaign, increasing brand visibility and engagement across digital platforms.

Content Marketing

AI tools generate data-driven content tailored to individual preferences, enhancing personalization at scale. For example, HubSpot’s Content Strategy Tool uses AI to analyze user data and provide content recommendations, helping businesses create engaging and relevant content that resonates with their target audience. Additionally, many marketing professionals use ChatGPT to assist in idea generation when developing content.

Social Media Marketing

AI can automate social listening, monitoring brand mentions, and sentiment analysis across social media platforms. Starbucks implemented AI-powered social listening tools to gather customer feedback and insights. These tools allow Starbucks to respond promptly to customer inquiries and concerns, thereby improving brand perception and loyalty.

Email Marketing

AI-driven insights enable highly personalized email campaigns, increasing open and click-through rates. Amazon, a pioneer in AI-powered marketing, utilizes sophisticated algorithms to analyze customer data and behavior. By leveraging AI, Amazon sends personalized product recommendations and tailored promotional offers via email, resulting in higher engagement and conversion rates.

Search Engine Optimization (SEO)

AI solutions can enhance SEO by analyzing data from various sources to improve page rankings and develop sound strategies. AI-powered platforms like Clearscope and Frase analyze data to identify semantic relationships and relevant topics. By generating content aligned with user intent and search engine algorithms, businesses improve website relevance, leading to higher page rankings on SERPs.

Customer Relationship Management (CRM)

AI-powered CRM platforms analyze customer data to identify patterns and predict future behaviors. Salesforce’s Einstein AI, for example, analyzes customer interactions and engagement data and then provides personalized recommendations and predictive insights, which enable businesses to build stronger relationships and drive revenue growth.
Embracing AI across channels isn’t just about staying ahead; it’s about redefining engagement rules. With AI, your company can unlock deep insights, connect profoundly, and drive remarkable results. But AI is not without its challenges

Navigating the Complexities of AI in Marketing

Implementing AI in digital marketing presents several challenges that businesses must navigate to maximize its effectiveness. Let’s explore four key complexities:

Data Quality and Integration: AI relies heavily on data to generate insights and make informed decisions. However, ensuring data accuracy, consistency, and relevance can be challenging, especially with large datasets. Integrating data from various sources requires robust infrastructure and data management practices. Without high-quality data, AI algorithms may produce inaccurate results, undermining marketing initiatives.
Ethical and Regulatory Compliance: As AI is integrated into marketing strategies, ethical considerations and regulatory compliance are paramount. Personalized targeting and automated decision-making raise concerns about privacy and fairness. Adhering to regulations such as GDPR and CCPA is essential to protect consumer rights. Ensuring transparent, accountable, and bias-free AI algorithms is crucial for trust and credibility.
Maintaining Brand Voice: While AI offers automation, digital marketing risks losing the human touch. Striking a balance between AI capabilities and maintaining brand authenticity is vital. It’s important to align AI-generated content with the brand’s values and tone to foster meaningful connections with customers. By proactively addressing these challenges and implementing strategic solutions, businesses can harness the full potential of AI in marketing while maintaining regulatory compliance, ethical integrity, and customer trust.

Navigating the Path Forward

The integration of AI into marketing strategies heralds a new era of innovation and efficiency. By leveraging AI technologies, marketers can enhance customer engagement, streamline operations, and unlock valuable insights.

With a strategic approach and a commitment to responsible implementation, AI can help you elevate your campaigns, create deeper connections with customers, and drive sustainable growth.

If you’re interested in refining your marketing strategy with AI, get in touch with SeedX — a full-service digital marketing agency that specializes in custom marketing solutions for enterprise and B2B businesses.

Our Partners at Instacart Health Partner with Good Measures to Support Improved Blood Pressure, Weight, and Member Engagement

Contributed by Instacart Health

Our partners at Instacart Health offer the technology to help any health organization kickstart or further scale the work they’re already doing, whether that’s addressing food insecurity, inspiring healthy choices or implementing food as medicine programs. Today, they reach more than 95% of U.S. households, including 93% in food deserts. Their reach is significant, and millions of families already use their consumer app, making them an ideal partner for healthcare organizations that want to scale food as medicine programs.

In December 2022, Instacart Health launched a partnership with Good Measures, a digital health company that works with health plans and employers to offer personalized nutrition coaching and food prescriptions to impact members’ health outcomes, to support their Good Food Prescription™ program. The company provides one-on-one clinical coaching, condition-specific and culturally-relevant meal plans and recipes personalized to each participant’s health profile and food preferences, and uses Instacart Health Care Carts to deliver medically tailored groceries selected by Good Measures’ providers. By using Instacart Health technology, Good Measures can send items directly to participants’ homes – from the local grocers their members already trust – making it easy and convenient to eat healthier.

Today, Instacart Health is proud to share Good Measures’ first year of results from the Good Food Prescription Program™ program, which ran in multiple states with six health plans representing Medicare, Medicaid and marketplace plans.

Read the full company update here.

About Instacart Health

Instacart Health is on a mission to ensure every person has access to the food and products that help them thrive. They build the tools and technology to empower healthy living. Working alongside health professionals, hospitals, businesses, nonprofits, researchers, and policymakers, Instacart Health aims to champion nutrition access, resources, and education. See how they can work together to revolutionize health for all.

To learn more, visit instacart.com/company/health.

What’s Next in Influencer Marketing 2024?

Contributed by Viral Nation

The emergence of a creator economy and its sustained growth has taken the market by surprise in recent years. What was once side-of-desk work for advertisers and media companies has now evolved into a full-fledged economy – now worth $250 billion. And the market is projected to almost double in size to $480 million by 2027.

As the creator economy continues to expand, the opportunities and reasons for brands to develop a social-first approach to marketing are becoming even clearer. With social media platforms becoming the primary way that the world communicates, entertains, and shares information, brands are feeling the pressure to be at the forefront of this transformation as leaders in their respective industries.

Interested in learning more about what’s next for influencer marketing? Download Viral Nation’s full whitepaper here

About Viral Nation

Viral Nation is a global influencer marketing & talent agency helping brands tell their story through the world’s largest exclusive talent roster resulting in industry leading levels of earned media, social lift, and overall organic consumption of content. A full service agency providing strategy, content creation, distribution, analytics, and much more!

To learn more visit: https://www.viralnation.com/

#MillenniumLive: Revolutionizing Healthcare Engagement with Campaign Builder From +Oscar

In this weeks’s last episode of Millennium Live, we dive into the dynamic world of healthcare engagement with our esteemed guest, Will Johnson, Vice President and General Manager at +Oscar, a pioneering healthcare company reshaping the health insurance landscape. Will joins us to shed light on Campaign Builder, their innovative tool designed to address the complexities of member engagement within the healthcare sector. Will unravels the backstory of +Oscar and Campaign Builder, a cutting-edge solution tailored to address the complexities of member engagement within the healthcare sector, and highlights prevalent challenges such as communication gaps, lack of personalization, ad the quest for more efficient engagement strategies. Will also shares how Campaign Builder serves as a transformative force, bridging communication chasms, personalizing engagement tactics, and streamlining outreach processes for enhanced member connectivity.

Listen on Spotify, Apple, Amazon Music, and Google Podcasts.

About +Oscar

Health care is broken; +Oscar is trying to fix it. The Oscar team is focused on utilizing technology, design and data to humanize health care. They’re a group of technology and health care professionals who looked at the current state of the US health care system, got frustrated by the horrible consumer experience, and decided to do something big about it. Backed by a renowned set of investors and advisors, they’ve set out to revolutionize health care.

Learn more at hioscar.com.

The Millennium Alliance Ranks No. 133 on the 2024 Inc. Regionals List

NEW YORK – March 12, 2024 – Inc. Magazine last week revealed that The Millennium Alliance is No. 133 out of 198 on its annual Inc. Regionals list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents the most unique look of the most successful companies within the Northeast region with the American economy’s most dynamic segments- privately held, for-profit, and independent small businesses. The award recognizes the innovative achievements of companies in generating sustainable growth and jobs and is one of the most esteemed honors growing businesses and business leaders can receive.

In the 2024 Inc. Regionals, companies are meticulously evaluated based on their percentage revenue growth from 2020 to 2022. Within the Northeast division, a total of 198 outstanding companies have made the cut, collectively demonstrating a remarkable 156% median growth and contributing 14,514 jobs to the economy. The Millennium Alliance’s outstanding growth over the past two years stands as a testament to the dedication and unwavering support of its team.

Alex Sobol, Co-Founder & Managing Partner of The Millennium Alliance had this to say about Millennium receiving this recognition. “When Rob and I founded Millennium a decade ago, we could not have imagined how rapidly our team would grow. It is a huge honor to be in such incredible company alongside so many innovative and wildly successful organizations. Congratulations to everyone who has helped us to get here, and the best is still yet to come.”

For over four decades, Inc. has been the authoritative voice in ranking companies by their revenue growth, culminating in the prestigious Inc. 5000, a benchmark list showcasing America’s fastest-growing private enterprises. However, amidst a landscape where burgeoning early-stage companies are driving the pulse of the U.S. economy—pioneering growth and innovation even as established giants grapple with layoffs—they’re embracing their tradition of inclusivity by reintroducing their ranking system to younger companies through Inc. Regionals. Unlike the three-year revenue growth metric employed by the Inc. 5000, Regionals provides a snapshot of a company’s trajectory over two years, capturing the dynamic essence of emerging businesses poised for success.

The complete results of the Inc. Regionals, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at https://www.inc.com/regionals/northeast.

For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.

**ABOUT THE INC. Award**

Inc., the unparalleled authority in business media, empowers entrepreneurs with a comprehensive suite of resources, offering knowledge, tools, connections, and a vibrant community, fostering the development of exceptional companies worldwide. With an award-winning multiplatform approach, Inc. reaches over 50 million individuals monthly through an array of channels, spanning websites, newsletters, social media, podcasts, and print publications. Since founded in 1982, the prestigious Inc. 5000 list has been a beacon of recognition, meticulously analyzing company data to spotlight the fastest-growing privately held businesses in the United States. Inclusion in this esteemed list honors global recognition upon founders, offering them the opportunity to engage with an exclusive community of peers while garnering the credibility essential for driving sales and attracting top talent.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online think tank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan.

Annual Wellness Visit Campaign Case Study with +Oscar

Contributed by +Oscar

Optimizing patient engagement is critical to driving differential value for both your patients and your business. To address this need, our partners at +Oscar have built a proprietary tool known as Campaign Builder to engage patients through personalized, scalable interventions and automate workflows to drive growth, deliver best in class clinical out comes, and streamline administrative operations. Campaign Builder enables payers and providers to reach harder-to-engage cohort, like the Medicare Advantage population, through thoughtful and personalized interventions. These interventions are automated and delivered via HIPAA-compliant communication channels and can be integrated within exist ing systems and framework including CRMs, EHRs, and third- party tools which helps other healthcare companies achieve their revenue and profitability goals while orchestrating activities across a range of disparate tools and solutions.

Read +Oscar’s full whitepaper here.

About +Oscar

Learn more at hioscar.com.