How Chatbots Are Changing Communication In Healthcare

Technology has made its way to the healthcare industry in many ways over the past few years. A few recent articles sparked my interest in one tool in particular: chatbots. According to Health IT News, chatbots are making a huge plunge in the healthcare industry, and for good reason.

“Chatbots and virtual health assistants may be coming to a hospital near you. As providers look to better engage patients and improve efficiency, many are turning to artificial intelligence to help them succeed.” Healthcare Dive reports.

Chatbots Create Communication

Doctors are turning to chatbots in order to assist in patient outreach. As many healthcare professionals know, communicating with patients can be challenging. Artificial intelligence and technology have pushed digital health initiatives to solve this problem among the sector.

The type of communication that chatbots can help with includes anything from triage to administrative purposes like scheduling appointments. For example, patients are able to speak into chatbots in order to express symptoms, in order to come to a solution for care. This new technology puts patients at the forefront of their own care and allows patient experiences to be as heightened as possible.

Healthcare IT discusses one doctor, in particular, Brett Swenson, who used chatbots specifically to help patients receive flu shots.

“A key example of when his practice used this function was its annual flu initiative. During flu season the practice typically sent out pamphlets and emails to remind patients to get their shots.” Health IT reports.

Chatbot Market In Healthcare

The chatbot market in healthcare is steep. It contains two different bots that produce two different tasks. One bot focuses solely on patient engagement through conversations and other bots focus more on the personalized health assistant side of things.

Healthcare Dive put together a list that exposes examples of current health assistants.

  • Florence acts as a virtual nurse helping patients with medication adherence and maintaining healthcare regimens. It also can help locate specialists and schedule appointments.
  • Eva helps women track their menstrual cycles and pregnancies.
  • Molly — an avatar-based virtual nurse assistant — connects patients with clinical advice to assess their condition and suggest appropriate followup.
  • HealthTap allows people to chat with a doctor and send pictures and copies of lab results to see if a problem requires additional care.
  • Your.MD asks users about symptoms and offers medically approved potential conditions and then makes referrals and schedules appointments.
  • Ada is an AI-powered technology, asking people how they’re feeling and guiding them on next steps.

Taken from Healthcare Dive.

These chatbots give healthcare professionals the chance to interactively communicate with patients, and increase patient engagement, which, is music to most professional’s ears. Chatbots also help ease the workload of doctors in a significant way, by performing basic administrative tasks.

ABOUT DIGITAL HEALTHCARE TRANSFORMATION

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The future of healthcare is digital. With the FDA providing clarity with the launch of new regulations regarding digital technology in 2018, developers and healthcare industry stakeholders alike are working to transform the patient experience.

The healthcare landscape is changing. The on-demand patient increasingly favors digital technology and platforms. According to Pew Research, a third of Americas have gone online and searched symptoms, in an attempt to diagnose a medical condition.

The US healthcare industry is unique, as it markets direct-to-consumer or direct-to-patient. Digital marketing technology is enabling healthcare marketers to talk directly to consumers in a new, more engaging way.

The Millennium Alliance is pleased to announce our bi-annual Digital Healthcare Transformation Assembly will be taking place June 11-12, 2019.

Are you a Digital Healthcare executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Upcoming Keynote Speaker Mike Howard, Retired Chief Security Officer, Shares His Expertise on the Digital Age of Security

We had the chance to sit down with Retired Chief Security Officer of Microsoft, Mike Howard, before he takes the stage as our Keynote Speaker at the Transformational CISO and Digital Enterprise Assembly. In this interview, Mike gives his insights on the successful CSO, defending physical security worldwide, measuring risk and reward, and much more. 


Security of an organization is the central challenge of our digital age, especially in large corporations like Microsoft. What areas of security operations do you focus on when looking to make corporations safer and more efficient in their security and physical security practices, especially when traditional threats still remain a big challenge?

Mike Howard: I like to look at enterprise security in a holistic manner.  When I look at operations at say, my former organization, Microsoft Global Security, I and my team make sure we don’t silo ourselves. The traditional answer to a question like this would be e.g. Access Controls, Travel Security, Intelligence, Executive Protection, Threats of Violence, Upgraded Technology (cameras for instance) etc. These are all important in and of themselves of course. But from my optic, I focus on making sure that all of these essential operations that are in a physical security organization’s remit, are coordinated properly with all elements of “security” in the company.  That means we work hand-in-hand with the CISO’s org, Business Continuity/Enterprise Risk folks, as well as those security elements that reside in Business Units. I focus on what we called “Strategic Integration.” Meaning that not only are we strategically aligned within my own organization’s verticals, but that we are strategically aligning with our partners in the enterprise so that together, we can look at “enterprise risk” end-to-end. The days of any security entity in an enterprise riding solo are long gone. Traditional threats do indeed remain a big challenge but in this digital age, with the sophisticated tools that say, terrorist groups use to communicate with each other and coordinate operations, traditional physical security operations has to be aligned to enterprise risk.  

You managed all physical security operations worldwide for Microsoft for almost 20 years as their CSO. As a leader with tremendous responsibility, you have probably seen it all. What were some of the biggest problems you have encountered at Microsoft when defending physical security worldwide?

Good question!  One big challenge was the growth of Microsoft itself. When I first joined the company in 2002, the company had perhaps, 40,000 employees worldwide. We had very little footprint in places like India and China. Within a few years, the number of employees grew to 80,000 and were starting to have a significant presence around the world.  We were a very U.S. centric organization back then and I knew that in order for the security organization to keep up with Microsoft’ growth, we had to regionalize our operations. We hired security professionals from the regions where we had a presence, versus placing U.S. nationals out there. A major challenge was to find the right leaders for these regional positions, as well as convincing some of our legacy security personnel that we could no longer afford to be U.S. centric.  We are an international corporation so had to start thinking with that mindset. I came to Microsoft from CIA so I had that mindset already but some in the old “Corporate Security” as we called it back then, didn’t want to change. Today, we have a robust network of regional security leaders, each from their own region, speaking the language and understanding the culture of their regions.

Another problem was the ability to monitor world events and to respond effectively and rapidly.  We had a very U.S. centric and manual process when it came to that many years ago. Plus, not only did we have a control center in our Redmond Campus (headquarters) but over the years, many satellite “ops/control centers” were allowed to organically grow around the country.  There was no coordination per se with any of these centers (no strategic or tactical integration) nor was there the technology to make our monitoring and response capabilities adapt to the growth of Microsoft. We invested in a multi-year effort to build a business plan for a state-of-the-art Global Security Operations Centers (GSOC).  Not just one, but three around the world that would not only have the best of the Microsoft platform and partner products to make us more efficient in response and coordinating information, but would also have technology that allowed true interoperability/redundancy. If, for instance, our GSOC in Redmond went down due to some catastrophic event, either one of our GSOCs in Hyderabad or the UK, could take over all of Redmond’s Americas operations (e.g. lock down doors, dispatch officers via radio over IP, leverage any cameras etc.  ) True continuity of operations. We were successful at this and our GSOC became a model for the industry.

Another major problem was getting a “seat at the table.”  Back then (and in some cases, even in today’s world), corporate security entities in many cases were looked at as the “corporate cops.”  Break glass in case of emergency but having no real seat at the table. We set out to change that optic among the C Suite. We worked on business acumen and becoming the trusted advisors to the business. We learned to understand the major strategic initiatives of the main business units of the organization so that we could align our operations accordingly.  We started reading the company’s 10K – a report to the SEC that publicly traded corporations must file regularly. The report details not only the major business strategies of these companies, but also risks that the companies faced. We aligned our operations with the 10K, invited C Suite executives to the GSOCs to see our capabilities, and over time, became that trusted advisor to the business.  Our DNA was that we are “business people first – our business just happens to be security!” Over a period of time, the perception of our org changed within the company and in the security industry. We were business enablers with excellent security capabilities.

When you become a CSO, you take on a wide-scope role, covering everything that touches your security risk as an organization. How do you measure risks and rewards, and what makes a CSO successful?

As a CSO, I would measure risks and rewards based on the priorities of the company and the C Suite’s priorities.  Any CSO who says they can protect everything in an enterprise is lying to you. Even as robust as our organization at Microsoft is, with excellent personnel, technology, processes, executive support etc., we cannot protect everything all the time.  But we can maximize our resources to protect those assets that the company deems its most important ones, starting with the people. Continuous feedback from the executives is one way to measure how well we are doing our job. This means globally. My regional leaders and I would see feedback from our execs here in the U.S. as well as around the world to include our partners in Legal, HR, Facilities and Business Units.  This allowed my org to stay relevant, and to be able to plan on what our priorities should be, how best to align to the business and where we needed to improve. That was the best way for us to measure risk and rewards.

To be successful as a CSO, you have to understand your role in a company.  In my case, I was the head of all the physical security in the company worldwide.  In other cases, a CSO may have the remit for both physical and cyber security. Either way, to be successful, you have to have a business mindset first.  You have to be seen as not only a subject matter expert in security matters, but someone who understands what moves the business. You cannot get funding for major initiatives, additional personnel, technology upgrades etc. if you are not perceived as essential to the company.  You are, after all, a traditional cost center. In the eyes of the company, you don’t make money for the company. So, to be successful as a CSO, you have to have a strategy in place where the C Suite looks at you and your org as a value add to the enterprise, therefore they are willing to invest the dollars and resources you ask for to push your organization forward. We were able to do this successfully, leveraging our GSOCs, to help with sales of Microsoft technology, which put us in a different light with the company.  However, at the end of the day, to be a successful CSO, your organization but also be able to deliver on its core mission – life safety and protection. You have to be able to effectively deter, detect, manage/triage major physical threats to the company and its personnel.

And most importantly, you have to invest in the right people for your organization.  I spent a long time vetting those folks in our organization to be part of my Leadership Team as well as the next levels of leaders in our organization.  You cannot be a successful CSO unless you have the right talent in your organization – globally. You do not do it alone. Any successes a CSO has is more times than not, directly attributed to the great work of the people in his/her own organization.  You have to take the time to thoroughly vet those who would be the leaders in your organization. Once you have that team in place, it allows you to concentrate on strategy while your team deals with the daily tactical issues of the day. It comes down to people first.  I was successful as the CSO of Microsoft because of all the people in my organization who did the hard work day in and day out.

How can CSOs and CISOs work together to be strategically and tactically in sync with each other in all aspects of security of an organization? What prevents them from working together besides during emergency situations?

There has to be a mechanism in place in an enterprise where strategically and tactically, both the CSO and CISOs orgs are aligned.  There has to be transparency with each org as to their strategic imperatives so that both orgs can align properly, deconflict where necessary and in some cases, combine strategies for the good of the enterprise.  At Microsoft, we had a governance structure (committee) that included the main security leaders of the company. The CISO was the chair and it was a good mechanism to keep all the security verticals in the company aligned.  It broke down silos, fostered cooperation and encouraged very positive activities such as joint exercises, combining forces to cover major Microsoft events etc.

I think what prevents CSOs/CISOs to not work together is that there is still some legacy thinking that there is “IT Security” and there is “Physical Security” and they have their own lanes and never the twain shall meet (except in emergency situations.)  Some CSOs don’t want to think they have some stake in Cybersecurity and some CISOs don’t want anything to do with traditional physical security matters e.g. active shooter situations etc. We also have situations where there are personality conflicts between the two organizations so there is no cooperation between the two entities.  

With disruptive technologies like AI shaking up digital transformation across multiple sectors, it is impossible to ignore the impact they have made and they continue on making. From your perspective, how are executives in the digital transformation arena optimizing the value of these technologies?

I think that executives look at these technologies in various ways.  Some look at these technologies in more of a “digital solution” to a business process problem. For instance, introducing a Bot to help deal with some customer facing issue.  That is one way to optimize these technologies. However, true digital transformation looks at end-to-end solutions for a business problem. I heard one Microsoft executive aptly describing digital transformation as “a manual process with a digital construct.”  Executives optimize these new technologies in different ways depending on their business imperatives. However, there is a distinct difference between a digital solution and true digital transformation.

How is digital transformation affecting physical security organizations, and what recommendations would you have for them when they are looking to implement holistic security programs to secure their organization?

In some cases, digital transformation isn’t affecting them at all.  Some physical security organizations are steeped in legacy solutions for security e.g. traditional access controls, use of bollards, legacy Ops Centers etc.  In other organizations, digital transformation is really leveraging digital solutions to improve some aspect of a security process but not the entire process. In other organizations, digital transformation is being viewed as a way to break the traditional boundaries of physical security.  Identity at the edge; Virtual Operations Centers, frictionless access etc. So depending on the CSO’s bent, there are varying degrees to how much digital transformation is being accepted and implemented in physical security organizations. Similar to many years ago when some CSOs were quick to embrace the Cloud and others didn’t want to have anything to do with it.  

I would advise physical security organizations to crawl, walk then run when it comes to digital transformation.  You have to have the right people and processes in place (along with great technology) to have a base from where to launch into the world of digital transformation.  And you have to think strategically about every aspect of your business so that you are not just baking in digital solutions, but a true end-to-end solution.

What advice do you have for digital enterprise and security executives looking to stay one step ahead of digital transformation?

One size doesn’t fit all. Any digital transformation strategy has to be based on the strategic imperatives of any given organization.  Don’t go for the bright shiny objects just because they are cool. Where do you want to go as an organization? What are the problems you are trying to solve via technology and what is the ROI to be gained if you embark on a digital transformation strategy?  I would advise execs to think about these things first in order to stay ahead of the game in this era of digital transformation.

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Is 2019 Finally The Year Of Artificial Intelligence?

If we know one thing for sure, it is that artificial intelligence has made quite an appearance in 2018. We wrote a ton of blogs on the topic and even included it in our content agenda for many assemblies throughout the year.

Digital Diary is here to let you in on a secret: artificial intelligence is not going anywhere in 2019.

Leading Industries & Beyond…

The buzzword artificial intelligence sparks interest among many professionals in all leading industries. Experts across all sectors have predictions when it comes to this term.

For example, healthcare executives predict that AI technology will break through the glass ceiling, soaring from a $2.1 billion dollar spending to $35 billion before 2025.

“…experts predict that in 2019 AI in healthcare will continue to grow — especially in the areas of imaging, diagnostic, predictive analytics and administration.” Healthcare Dive reports.

Among healthcare, other componets of our daily lives are set to improve.

Tools like fitness apps and wearables are already pretty up to speed with technology. They can read and calculate personal data, in order to deliver full reports for customers when it comes to staying in shape. In 2019, experts predict these capabilities will only advance.

Google and Fitbit are in the lead when it comes to making these experiences far more personable. A.I. will help drive these personalized experiences by delivering users with combined efforts from both medical records and fitness data.

This has the power to completely transform how customers interact with the healthcare industry.

Retail, You Are Not Exempt!

Among the healthcare scope, A.I. is predicted to improve the retail experience using one word that many customers are fond of: shopping!

Yes, you heard it here first. Shopping is about to become more effective and technology-driven, improving tools like recommendations and preferences, which helps retailers have an inside look into their customers.

“Retail-focused AI applications can help determine your product preferences by looking not only at your past purchase behaviors, but those of others like you, to generate recommendations based effectively on a form of behind-the-scenes crowdsourcing.” CNN reports.

We have already seen personalization take off in the retail industry, with online sources like Amazon using shopper’s data to target product ADs and recommended brands. With the future of A.I. stronger than ever, experts are predicting that the shopping experience will only advance in the brick and mortar world.

Combining technology with brick and mortar is the goal for retailers. Being able to achieve a level of personalization that e-commerce receives would make brands well rounded and easily accessible. A.I. can make this possible with tools like facial recognition.

All in all, A.I. seems to stand tall as one of the most popular digital transformation buzzwords.

So, what’s next?

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Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! Digital Enterprise Transformation West Coast will be heading to Nevada in February.

This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the West Coast.

Are you a CIO or CTO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

 

The FinTech Market Affected by the Government Shutdown

“The shutdown is also starting to create serious problems for financial technology firms — slowing dealmaking, impairing supervision and casting a pall over the presumed pre-eminence of the U.S. as a FinTech superpower.” Roll Call writes.

Sadly, the consequences of the partial government shutdown for Americans including the poor, the environment, federal employees and those relying on government services or benefits have become evident, and are unfortunately getting worse as the longest shutdown in US history continues.

However, according to reports, the ongoing shutdown of the US government which was sparked by the disagreement over funding for border security is now starting to hurt the FinTech industry. With the shutdown, the FinTech industry is seeing problems in the latest developments in banking, derivatives, securities, online lending and more – casting a shadow over the prominence and influence of United States within the sector.

Although not every part of the sector is being impacted in the same way, the prolonged halt of most agency operations is impacting key issues concerning every aspect of FinTech business, especially when finalizing business deals. However, companies like Lyft and Airbnb that have been visibly affected are companies issuing securities to raise capital in wake of the shutdown. High profile IPOs planned for this quarter from the likes of Uber, AirBnB and Lyft will likely be postponed but it is also affecting some of the smaller flotations from FinTech startups via Regulation A+ that are often dubbed ‘mini-IPOs’ throughout the sector. Similarly, large technology firms planning to do initial public offerings aka IPOs could be affected with no one at the Securities and Exchange Commission (SEC) to process registration statements of firms seeking to sell stock to the public.

Not surprisingly, with the shutdown continuing with no obvious end in sight, it is worth wondering just how much damage the disagreement within Congress is hurting the reputation of the US as an attractive place to launch and do FinTech business. With other systems in Europe and as far as Asia working actively to add clarity and stronger innovations and protections in FinTech, a prolonged halt to government functions could spell trouble for America’s competitiveness in the sector in the long-term.

Now that he shutdown is now into its 22nd day making it the joint the longest in US history, surpassing the 21 day shutdown in 1995–96 . While the various government agencies responsible for delegating and supervising many areas of the FinTech market will face a size-able administrative backlog once the government does reopen, the greater concern is, as previously mentioned, the impact on the US standing in the highly competitive race to be the first choice for international FinTechs ventures in the upcoming future.

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Digital transformation has set its sights on the financial services and insurance FSI8 Banner (1).pngindustries. CIOs from North America’s top institutions are working to leverage new technology such as Artificial Intelligence to deliver products and services that answering changing customer needs.

While financial services and insurance CIOs will deal with many challenges in the coming years, one particular technological challenge raises to the top – dealing with the complexity of data. The massive explosion in data is creating unprecedented manageability issues for firms around the world. As firms expand customer touch points through the use of digital platforms like social media, CIOs are dealing with an overwhelming volume of structured and unstructured data, resulting in an increased need for tighter security.

2019 State of the CMO: Cut the Buzz, There is Only One Priority

Originally posted on conDati.

When you do a search for marketing trends in 2019, you get a plethora of buzzwords and themes, especially in the marketing technology space. By the end of 2018, we saw a record breaking 7000 tech products serving marketers and we saw MarTech become mainstream as a profession —all while the year has thrown a curveball to marketing with personal data protection regulations such as GDPR.

Here’s the reality: The world of the CMO has been digitally disrupted, the digital landscape is increasingly complex and your accountability has expanded to include tech investments, customer experience, compliance and more.

So, let’s cut through the noise. There is only one priority for the CMO, and it continues to be driving pipeline and revenue growth. Here we look at the impact of the challenges and tips on what we have seen CMOs do to embrace our data-driven, digitally-led world when it comes to sales and pipeline generation.

  • The What: Defining what goes on that executive scorecard, and balancing between keeping it to core top level KPIs without unintentionally creating blind spots in your pipeline and sales revenue.  
    • Tips: While it’s good practice to keep it simple and core for executive staff, data is still king. It’s important to have the ability to dive deep. For example, if a new product line is a key revenue growth driver, you’ll track sales performance for the product line by digital channel, by region, by ad campaign performance, by peak hour or day of sale, by sku, and slice and dice the data so you have the information to inform your executives rather than being caught off guard.  
  • The How: The time it takes to create or update the scorecard. Do you or your ops staff spend hours manipulating manual data from spreadsheets, reports and analytics tools every time you need to update the executive scorecard? It’s scary to think a CMO would spend hours on a Sunday evening (a true story at a Fortune 500 company) updating the exec scorecard for a staff meeting.
    • Tips: With the technology resources we have today, there is no reason any CMO or marketing ops team or digital analysts should spend hours or days manually pulling data to update an executive scorecard. Today, CMOs are looking for ways to unify omnichannel performance and show direct impact on revenue and sales as a first step, and then layer on predictive modeling for forecasting and optimization. Would you spend 1-2% of your marketing budget to transform this process, provide some governance and standards, and have your data science as a service readily available when you need it? The answer is often yes.
  • The Why: There isn’t a shortage of data when you open the flood gates. Take digital campaign data from inquiries to MQLs, web engagement, display ads or social performance as examples. The challenge is the narrative around your data points. Why was there a peak, or why was there a shortfall in pipeline or revenue, is just as important to prepare for your exec staff meeting, which is often overlooked because we are consumed with showing % performance to plan, conversion rates, etc.
    • Tips: Knowing the Why gives CMOs confidence to clearly articulate the story behind a pipeline revenue dip or peak. Always be prepared with the narrative on your scorecard data before an executive staff meeting. Some CMOs have turned to leveraging AI-driven technologies to proactively alert on revenue or pipeline shortfalls and even provide intelligent recommendations to bridge any sales shortages. This changes your narrative completely. One intelligent recommendation example is to shift campaign ad spend to a specific channel that has proven to perform from past behavior learned. conDati is one such technology that can help.

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Caption: Example of a digital marketing scorecard for an eCommerce division showing real-time sales revenue results from digital ad campaigns.

While the web will give a very wide range of marketing trends, themes and priorities for 2019, from content strategy to customer experience to account based marketing, at the end of the day, the consistent #1 priority we’ve heard time and time again from marketing executives across large and midmarket B2C and B2B is figuring out how to create pipeline and revenue growth first while navigating through all the digital complexities.

For more information on conDati, visit www.conDati.com

ABOUT THE DIGITAL MARKETING AND DIGITAL RETAIL TRANSFORMATION ASSEMBLIES 2019

C-Level experts from across North America’s marketing and retail industries are comingDigital Marketing and Retail Banner.png together in Dallas this February to anticipate the highly complex digital marketing and retail environments that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

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2019 Is Bringing In New Trends For Marketers

A new year means new beginnings and a fresh start for your business. It is a chance to transform start new projects and make a probably much needed to revamp and change to business operations.

The best way to do this is to be up to date with all the trends that are predicted to take over your industry. Staying informed is the key to success here, and it is vital that business leaders understand what is relevant, and what is not.

When it comes to marketing, staying relevant is part of the battle of the brand and consumer relationships. In 2019, these relationships are predicted to change when a few important trends take off.

Marketers Will Continue To Try To Build Trust

2018 was the year of brands building trust, and 2019 won’t differ much from this. When it comes to sending a message through marketing campaigns, CMOs will focus on the “trust trend” that has made its stride through campaigns that were popular last year.

Because of this, experts predict that CMOs will have an added pressure on them to send positive messages that support all kinds of causes – giving more of a purpose behind a message.

We can reflect on Nike’s “Just Do It” ad last year, featuring Colin Kaepernick, NFL’s very own outspoken and progressive player speaking out about injustice in the black community. Although bold, Nike made a choice to have a purposeful message behind a campaign that builds trust within the community. This will continue to occur well into 2019.

“CMOs tapping into purpose might help them rebuild trust with consumers, but the same can’t be said for digital platforms which, after a year of being battered by negative headlines, could see regulatory crackdowns.” MarketingDive reports.

Data Will Create Forward-Thinking

Creativity is a talent, but what if you want to take it to the next level? One word can help with this: data. According to experts, data will create new ideas in 2019 for marketers, in order to effectively reach new levels of engagement.

“Creative teams should bring their data/analytics counterparts into the process early on.” Cmo reports.

Data combined with collaboration will help marketers understand consumer’s patterns that are constantly changing, both online and offline. Without data, marketers do not stand a chance of having the insight into their consumers.

To take it one step further, once marketers have data lined up, personalization will come next. Personalization was a huge trend we saw in 2018, and this will only grow more true for 2019. Marketing strategies must combine both factors in order to see success.

2019 is going to be quite an interesting year for marketers and Digital Diary will be the first to report the disruption that these trends cause in the scope.

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With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >

 

Let’s Be Brief: The 2019 Trends Executives Need to Consider

The revelation of the yearly trends impacting businesses is what makes every new year exciting – and nerve-racking. Even though it feels like yesterday we were wondering about the impact of the technology and strategies that were poised to shape 2018, the new year is here to be bigger and better than ever for industries across all sectors.

To help stimulate better results in the future, it’s equally essential that you monitor the trends that could affect your industry — and the business world as a whole — in 2019.

1. Data, data, and more data

This year, consumers will want more control over their data. GDPR has come into effect, so businesses have to be extra careful with how they use their customer’s data. However, there are ways in which companies can overcome the worries over data protection. With interactive content being all the rage among consumers, the one-to-one personalization of business channels has been made possible by data tied to specific customers – one solution to make sure consumers are sharing the data they want to have shared.

2. Personalization will be personalized

Anything that can be personalized will be personalized in 2019. Most importantly, 2018 showed us that the supermajority of consumers prefer to work with brands that offer personalized experiences. Communication strategies are changing, so it is up to executives to determine how to effectively reach their costumers and keep them engaged this year.

3. Embracing AI

Artificial intelligence really started to enter the mainstream in 2018, with chatbots and virtual assistants making their presence felt in a wide range of industries. With the use of AI, businesses will be better equipped to handle more customer service tasks than ever before to better facilitate the customer journey. As the year progresses, we can expect astonishing breakthroughs as well as continued excitement from businesses fully implementing AI in business strategy this year.

4. The increase of social responsibility

Corporate social responsibility has been gaining momentum for years, but 2018 saw a star-studded justification of the movement. From movements like #MeToo to methods of environmental conservation, in 2019 and into the future, executives should anticipate that social duty should be at the table stakes of business as it continually impacts the culture and lives of people across the globe.

Even though this short list of trends can be challenging for executives to consider this year, part of what makes a business’ New Year’s resolution fun is the prospect of that anticipated challenge. By making a year-long commitment to something that is sure to come true with the right mindset and the right amount of work, it will be easy for businesses to adapt to obstacles blocking their path to success this year.

All in all, it is inevitable that change is going to happen. The world turns and we get on with our lives, but recent events can be unsettling or exciting depending on your perspective. Business should remind customers of the convenience, safety, or excitement of changes in policies, practices, or products or how business will manage change. That being said, the companies that are open to development and are willing to innovate will be the ones that will be the champions of 2019.

DIGITAL ENTERPRISE TRANSFORMATION WEST

Thanks to the success of our Digital Enterprise Transformation Assembly series, in 2019 DETWC1 Banner The Millennium Alliance in partnership with our Advisory Board, we are adding more events to the list! Digital Enterprise Transformation West Coast will be heading to Nevada in February.

This exclusive Assembly will bring industry experts and the best solution providers to our Senior Members based on the West Coast.

Are you a CIO or CTO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Predictions 2019: The Year Transformation Goes Pragmatic

The Millennium Alliance is proud to partner with Forrester at several of our assemblies each year. With its world-class analysts and research teams providing thought leadership, throughout the year we collaborate to ensure our content is relevant in the world of digital transformation.

At the end of each year, Forrester puts together its prediction guide to help firms see around the corner to where the market is going. This year Forrester identified 14 major dynamics that will impact organizations across multiple sectors in 2019. We sat down with multiple analysts at Forrester to discuss some of the transformational shifts that The Millennium Alliance members will be focusing on for the new year. For the full 2019 Forrester Research Predictions Report Guide, click here.

Digital Transformation

In order to stay ahead of customer demands and competition, how can organizations successfully transform their digital portfolio while increasing profitability and efficiency?

First, digital leaders need to recognize that “big bang” approaches are generally failing. Leaders need to work with individual business areas to identify digital quick wins. They must prioritize investments where there is double-leverage – the opportunity to improve both the customer experience and the cost of delivering that experience, like via a new mobile app or storefront for business customers. Second, organizations need to pair new technology with the training and cultural reinforcement of the need to build for change and embrace an insights-driven, agile mindset. But bottom line, leaders need to ensure the core parts of their portfolio are generating near-term ROI, that allows new innovation to be funded primarily through operational efficiency gains. Allen Bonde, Vice President & Research Director

Marketing

How can CMOs refocus their company’s marketing strategy towards remaking and revitalizing their brand?

The greatest shift in approach in today’s marketing environment is understanding how to build emotional connections in a world of experiences that are overwhelmingly digital. The power of emotional connections elevates a product or service offering to an inextricable part of a person’s life. Projecting a brand personality is the starting point. Marketers must then navigate a space of emerging technologies like mobile, altered realities, and voice interaction to deliver these brand experiences. CMO’s must entangle their customers in a web of digitally fueled experiences that create meaningful and sustained value – enough value to render the relationship unique and irreplaceable. Keith Johnston, Vice President & Research Director

Advertising

As digital transformation becomes even more personalized, what technologies do brands need to focus their advertising budget on in order to reach consumers?

This is the age of the customer. Consumers are equipped with a variety of devices which they use to access the content they prefer at the time of their choosing. Successful marketers recognize that customers are in control and invest time, money, and talent in learning about and identifying their customers and best prospects in order to deliver relevant marketing messages that include advertising, email, search, and social engagements, all in support of a consistent brand positioning. To do this, marketers will need to buy and/or partner with a host of companies and technologies to collect, aggregate, and analyze as much data as their customers are willing to share and they are otherwise able to access, including second and third party data for greater precision and scale. This combination of data will inform their abilities to confirm the identities of their customers as well as their media buying through demand-side platforms and exchanges. Because consumers are increasingly informed about advertising, successful marketers will partner with creative ad tech vendors to customize their advertising messages. They will use email vendors that can integrate with their data resources and social engagement vendors that can extend their presence into social platforms in a brand consistent manner. They will require the services of technologies that monitor and verify that they have the appropriate consumer permissions and that their adds are being delivered to and are viewable by human beings. And they will require attribution companies to determine that they are pursuing the proper blend of initiatives to sell their products. Susan Bidel, Senior Analyst

Healthcare

In an environment with regulation changes, nontraditional companies disrupting the industry and an ever-changing landscape, what do healthcare leaders need to do in order to provide more personalized experiences?

Due to the disjointed care delivery landscape in the US, the healthcare industry has struggled to deliver a personalized experience to consumers. To course correct in 2019, HCOs will need to embrace tools to capture the real-time voice of the consumer and voice of the employee metrics, and advanced health analytics tools to blend that data with existing organizational data assets to create personalized insights. In 2019, because of the regulatory environment, Forrester expects HCOs to minimize traditional approaches such as consumer assessment of healthcare providers and systems (CAHPS) and star ratings — and use them differently.  HCOs will leverage VoC and VoE — and take a more data-driven approach — to drive the changes that customers and employees desire. Jeff Becker, Senior Analyst

Digital Enterprise

As organizations become digital-first, how should the CIO navigate the complex technology landscape to transform their business strategy to success in 2019?

We are in a period of constant change and accelerating disruption. This places significant pressure on today’s CIO; however, it also creates a significant opportunity for those CIOs that can successfully navigate these waters. First, CIOs need to ensure that they are making the appropriate investments in their technology foundations (e.g. cloud and big data) and delivery capabilities (e.g. agile) to create the proper environment for accelerating the benefits of future emerging technology investment. Second, CIOs need to be the central source of technology knowledge and teach the rest of the business how technology can drive innovation. At the same time, these CIOs must not fall prey to businesses who want to chase shiny objects or do not understand how to move innovation ideas to production commercial value. Last, they need to help their C-level executives anticipate technology trends, customer changes, and competitor moves so that they are one step ahead of the customer. In this vein, the CIO becomes a true business partner creating value for customers and the enterprise. Brian Hopkins, Vice President & Principal Analyst

Cybersecurity

Given consumer privacy, data usage concerns and stricter regulations such as GDPR, how will CISOs prepare their cyber defense in order to regain trust and confidence?

There are two major ways of privacy, data usage concerns, and regulations will change security. It comes down to 1) CISOs must take an active role in securing the products and services their company sells and 2) those external forces make cybersecurity a board-level issue which requires CISOs to step up their C-level skillset. The first of those initiatives will help CISOs contribute to gaining customer trust and confidence because building products and services with major security flaws are now seen as a quality issue that can lead to damages to the brand and reputation of a firm with their customers. The second initiative has more to do with the fiduciary responsibility of Board members to protect shareholders. Given the legal and regulatory environment firms operate in, ignoring security issues can result in massive fines and high legal costs which impact revenue and earnings and eventually…share price. This will require CISOs to develop better metrics, better vocabulary, and better communication skills when speaking to the Board of Directors about security, risk, and privacy. Jeff Pollard, Vice President & Principal Analyst

2018 has been a year of meeting the reality of large-scale strategies, increased consumer awareness, adapting to external forces in many industries, and that doesn’t even factor in the internal organizational challenges that executives face each day! We at The Millennium Alliance are excited for 2019 as we continue to provide the highest level of education, transformation, and leadership for all of our members.

Thank you to the Forrester team for sharing its expertise with us and our members. In need of some holiday reading? Click here to download the Forrester 2019 Predictions Guide.

See You in 2019!

These Are The Moments That Shaped Retail In 2018

The year 2018 is almost over, which means it is the perfect time to reflect on all the great moments that happened in the year. It is also a time to look forward to the future of 2019, and all the great things that will come.

For the retail industry, we have seen quite some exciting things happen in 2018. From bankruptcies to innovative tech, the retail scope has undergone many changes that have affected companies and business professionals alike.

The Retail Apocalypse Emerged in America

Shopping malls became increasingly empty in 2018, as e-commerce and online sources became popular (and more preferred) shopping tools among consumers. Because of this, retailers had no choice but to shift the way they thought about the priorities of their business. Brands started to incorporate new retail tech into business operations. This included making sure that online components were offered to their audience.

When there is an empty mall, you can bet it began when stores started to become increasingly barer. Stores like Sears and Toys R Us struggled with bankruptcy this year, resulting in dozens of stores to close.

“Toys R Us foreshadowed a tumultuous — and ultimately fatal — year with an announcement in January to hire a liquidator and shutter at least 180 stores in bankruptcy.” Retail Dive reports.

All of these factors lead to the retail apocalypse, which shaped the retail industry in a major way in 2018.

Amazon Made Strides in Retail

Although not classified as a traditional retailer, Amazon had quite the year in 2018, proving they can really do it all. Firstly, this powerhouse company shook the world with the announcement of its partnership with Berkshire Hathaway and J.P. Morgan for new health initiatives.

Amazon proved retail is not dead in 2018. The corporation rolled out new tools that can be incorporated into retail initiatives, such as the Amazon Alexa. It also dived into brick and mortar retail, taking a different approach from e-commerce and online action.

Amazon partnered with Whole Foods, establishing a brick and mortar concept that allows customers to shop Amazon products through the store. Now, Amazon announced just this month, that there are plans in the works that will put Amazon Go in places like hospitals and airports, making Amazon accessible in more places.

Companies Lost Some CEOs

In 2018, we saw many CEOs leave companies, sometimes even after only after a year or two. We saw this with J. Crew, who lost their CEO, James Brett, after a little more than a year.

The CEO of Lululemon as also left the company in 2018, after being ousted for misconduct. Nike’s CEO went through the same situation, which also led to the departures of many more executives after being accused of having a negative company culture.

The departure of these executives led the retail industry to conduct internal reviews when it comes to making a change when it comes to cultural transformation.

…What Will 2019 Bring?

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The State of Cybersecurity in the C-Suite

“Complexity is the enemy of security.”

When it comes to cybersecurity, no one gets a hall pass. This is especially true when it comes to the C-Suite. Cybersecurity is viewed as a cost center, especially since many people do not know how to deal with cybersecurity effectively.

Cybersecurity should be seen as a growth enabler or differentiator for the C-Suite, by allowing the type of innovative investments that allow the company to scale into new markets and protect their data at all costs – all while leading their organization through its successes and pitfalls.

It could potentially be a disastrous mistake for executives with non-technical backgrounds to assign responsibility to the chief security officer, chief information security officer or IT team to keep cybersecurity practice in check. If C-suite executives of other departments see trouble ahead, but do they really understand the size of the problem below the surface? In order to the see the problem, the C-suite must take steps to ensure that cybersecurity is always on their radar.

What Can We Do?

Taken off his recent Forbes article, Gaurav Banga, Founder and CEO of Balbix, lists question cybersecurity professionals can ask to get the ball rolling in important meetings with senior executives regarding safety and security within the organization.

  1. Do we have a real-time inventory of our assets, including mobile devices, unmanaged assets, cloud services and IOTs?
  2. Are we able to continuously observe all relevant security attributes for our assets?
  3. Assuming some internet-facing asset is compromised, how quickly will the attack propagate before being detected?
  4. What is the likelihood and impact of a major breach?
  5. Can we quantify our cyber-resilience (i.e., ability to limit the impact of attacks in time and space)?
  6. What proactive steps have we taken to improve cyber-resilience?
  7. Can we estimate proforma ROI of our security initiatives, quantifying the expected decrease in breach risk?

By asking these questions, your organization will be able to spend more time measuring and auditing the network to better understand risk and development in the cybersecurity sector of your business. This will create clarity around actions that need to be taken to in order to reduce breach risk.

The Next Steps

Ultimately, the C-suites must lead the charge of the cybersecurity brigade — and the boards must also be engaged. Senior leaders driving the business must take ownership of building cyber resilience while educating those who are not only below their level, but on the same or above their level. Securing the network is no longer someone else’s job, but it is rather a team effort. Executives must all work together to do their part to keep digital assets safe or it could mean inevitable doom for their organization.

Having the C-suite back the implementation of an organizational cybersecurity framework will increase the likelihood of success in implementing a holistic security program. When the entire organization, from executive ranks to the front line, are fully engaged with a security first mindset, a utility, as well as unity, is well on its way for the future of that business.

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