This week on #MillenniumLive, we have Former Global CEO of Young & Rubicam and Millennium Alliance Advisory member, David Sable with Craig Brommers, Chief Marketing Officer of American Eagle, to discuss retail innovation & marketing strategy in an era of disruption. According to Brommers, the notion that “retail is dead” couldn’t be further from the truth – consumers, and especially Generation Z, are eager to return to normalcy. For retailers that are on the forefront of innovation, this has resulted in sales exceeding that of pre-pandemic times. The question is: how did American Eagle top analysts’ expectations for Q1 earnings in the midst of COVID-19? Listen to this podcast episode to find out.

Watch the video interview below, or listen to the podcast episode on Spotify, Apple, Google Podcasts, or SoundCloud.

Interested in Joining Our Next Retail Assembly?

Digital Transformation involves ongoing exploration by today’s leaders, and our best advice is to not trek the journey alone. Our Transformational Retail Virtual Assembly coming this August is set to be a groundbreaking opportunity for leaders to virtually connect on the current trends & challenges the industry is facing amid COVID-19. Our Assemblies are virtual for the time being, but you can still expect the same high-level discussion & engagement as a Millennium onsite experience. Go here to request an invite to join!