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About Matt Cook
Matt Cook is the Chief Sales Officer for the Enterprise unit of Ericsson. Over the last year, he went on a Sales Transformation journey that included: reshaping the Segmentation and Organization, changing the partner program to double the profitability of partners, and integrating AI throughout the customer journey to increase stickiness and engagement. The impact was returning the organization to growth and returning it to profitability to get away from consistent layoffs that happened before all of the transformation.