Category: News

Innovator of the Year, Minsok Pak, Keynotes our CMO & Retail Assembly!

Posted on by Emily French

In our final Transformational CMO & Retail Assembly of the year, we are honored to be joined by our Keynote Speaker & 2021 Innovator of the Year Winner, Minsok Pak, EVP, Chief Strategy & Transformation Officer at Mondelēz International. 

As our Innovator of the Year, Pak has demonstrated a background of digitally transforming organizations and creating superior omnichannel experiences over the years – from his time at Target, Lego Group, and McKinsey & Company. His innovation and leadership during the past year is what made him stand out among the hundreds of executives that qualified for this award. In what has been one of the most tumultuous years for business leaders, Pak and his team have focused on growing Mondelēz International’s e-Commerce and direct-to-consumer businesses, and focused on strategic growth opportunities. With 2020 net revenues of nearly $27 billion, Mondelēz International ranked 108 on the 2021 Fortune 500 list.  

On November 17th, Minsok Pak’s keynote address will tackle the topics of snacking trends during the COVID-19 pandemic, the immense growth in e-Commerce, as well as the importance of innovation. The keynote will finish with an open Q/A segment for our registered attendees. Interested in learning from one of the most influential voices in the industry? Go here to request an invite! 

About Minsok Pak

Minsok is Executive Vice President, Chief Strategy & Transformation Officer for Mondelēz  International, a global company leading the future of snacking with 2020 net revenues of approximately $27 billion. In this role, he oversees a number of strategic growth areas critical to  company growth and industry leadership, including Enterprise Strategy, M&A and strategic  growth opportunities, new business, and e-Commerce and direct-to-consumer.  

Prior to joining the company, Minsok was Executive Vice President, Chief Strategy & Innovation  Officer at Target in the United States where he helped lead the development and  implementation of a highly successful growth strategy. He had oversight of Strategy & Planning, Insights, M&A/Business Development, and Innovation, all supporting the company’s drive for  omnichannel transformation. 

Minsok previously served as Senior Vice President for LEGO Group, where he led branded  omnichannel retail including e-Commerce in more than 20 markets. Minsok spent close to 20  years with McKinsey & Company where he was a Senior Partner holding a range of roles in the  US, Korea and Singapore, including Head of Asia-Pacific Sales & Marketing and other leadership  positions in Asia Consumer & Retail and North American Supply Chain practices. He also spent a  number of years as managing director of a private equity firm leading investments in packaged  goods and mobile technology, as well as working internally for McKinsey & Company, helping lead the digital transformation for the firm. 

Minsok holds a bachelor’s degree in Economics from Oberlin College and earned an MBA from  Stanford University. Minsok is passionate about music and multisport, serving as a member of  the Minnesota Orchestral Association Board and having completed 23 Ironman triathlons,  including four times at the World Championships in Hawaii. He also serves on the Board of  Trustees for Oberlin College.  

Chet Robson of Walgreens Keynotes Our Digital Healthcare & Patient Experience Assembly!

Posted on by Josie Witaschek

We are happy to announce that Chet Robson, Chief Clinical Officer of Walgreens, will be joining us as the featured keynote speaker at our Digital Healthcare & Patient Experience Transformation Virtual Assembly – our very last event of the year! At Walgreens, his team collaborates with roughly 70,000 healthcare professionals to deliver in-person and virtual care to over 8,000,000+ people a day. He is a proven innovator in digital health, as he designs and delivers evidence-based pharmacy and healthcare programs, products, and services. The pandemic has pushed the barriers of digital healthcare, and with Robson’s leadership, Walgreens has successfully navigated what’s been a turbulent time for the healthcare industry. 

In his Keynote Address on December 7th, Robson will share insights on how to meet patients’ healthcare needs and values by the best use of prevention, medications, procedures, and delivery systems. He will also touch on evidence-based clinical practices, and the session will close out with an open Q/A segment for all registered attendees. Interested in joining this session? Go here to request an invite to the Assembly. 

About Chet Robson 

In his role as the Chief Clinical Officer at Walgreens, Dr. Robson provides clinical leadership for evidence-based medical review in pharmacy, specialty pharmacy, healthcare services, digital health, and retail merchandising. Dr. Robson has a particular interest in physician–pharmacist delivery models, complex patient integrated care, and alternative payment models. He has championed the pharmacists’ expanded scope of practice, and integrated provider-health system-pharmacy delivery models. Dr. Robson is on the Advisory Board of the Walgreens – Johns Hopkins, and Walgreens – Northwell health system – pharmacy collaborations. He provides leadership for all of Walgreens’ health system pharmacy, health system services collaborations, and Village Medical. By implementing innovative technology, patient-engaging care delivery models, and evidence-based medicine Dr. Robson clinically advances an integrated model of care to support people at each stage of their health journey. Before his work at Walgreens, Chet served as the Chief Medical Information Officer/Regional Director for Adventist Health Partners providing population health management, PCMH development, and ACO programs and analytics.

As for his education, Dr. Robson is a graduate of the University of Southern California in music and Eastern Washington University in Biochemistry. He attended medical school at Midwestern University in Chicago and completed a residency in family medicine at LaGrange Memorial Hospital where he was Chief Resident. Dr. Robson received his MBA in healthcare delivery science from Dartmouth College.

The Millennium Alliance Announces Two Key Promotions & Plans To Launch Five New Brands in 2022

Posted on by Emily French

NEW YORK – October 7, 2021 – Coming off the best year in its nearly eight-year history, The Millennium Alliance has formalized their plans to add five powerful new brands to its growing portfolio of C-Suite Assemblies in 2022. These latest additions come as a direct result of Millennium’s commitment to expanding their available offerings to its members and customers and include:

  • Benefits Leadership Transformation Assembly: Taking place biannually in April and October, this event is designed to address the unique pain points of today’s C-Suite benefits leaders.
  • Transformational CHRO Assembly: Taking place biannually in April and October, this event is designed to address the evolving CHRO role to help them to navigate the challenges of tomorrow that HR professionals will encounter in the years to come.
  • Transformational CISO Canada Assembly: Taking place annually in June, this event is designed to accommodate Millennium’s Canadian members by delivering them with the same high-level networking and educational opportunities as the North American CISO events.
  • Transformational CISO Mid-Market Assembly: Taking place annually in March, this event is designed specifically for the mid-market sized cybersecurity organizations and will be co-located with Millennium’s flagship CISO Assembly.
  • Customer Experience Transformation Assembly: Taking place biannually in June and October, this event is designed to be a co-located event to accompany the Transformational CMO and Retail Assemblies, giving marketing and retail members the opportunity to define what an enhanced customer experience should look like for their customers in 2022 and beyond. 

In addition to launching these new brands, Millennium has filled two key roles within the organization’s Senior Management Team this week. The first being, Salvatore Papa, who has been with Millennium for 5 years, and was announced as Millennium’s new Chief Revenue Officer, and the second being Gabrielle Polce, who has been a top performer on the sales team at Millennium for the past four years and has moved into the role of VP of Sales.

“There has never been a more exciting time for Millennium. We’ve been incredibly fortunate to have had our best year in company history amidst a global pandemic, which would never have been possible without the Leadership Team we have in place. It’s great to see members of our team like Gabie and Sal who have been instrumental to our success as a company, continuing to grow alongside Millennium. Now with us being able to expand our portfolio of Assemblies, we feel a responsibility to reinvest in our partners and members who have put their trust in us over the course of the past 18 months. Our latest brands will allow us to better serve our customers and build off of some of our most successful programs. This has been something that Millennium has been evaluating for quite some time, which is why it is so satisfying to see these new launches coming to fruition.”

– Alex Sobol, Co-Founder, The Millennium Alliance

With 2021 shaping up to be a banner year for the organization, Millennium has set its sights on following up with an even bigger year in 2022. To achieve these expectations, their plan is to keep the focus on building up its internal teams, and strategically expand its portfolio of events, in an effort to better serve its thousands of members across North America and now in Canada.

For more information or to get in contact with The Millennium Alliance directly, contact info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE

The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online thinktank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan with offices in Austin, TX.

Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate Virtual Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 40+ annual events and The Digital Diary Content Platform, as well as the rapidly growing #MillenniumLive Podcast Series.

Cybersecurity Leader, John Felker, Keynotes Our August Assembly!

Posted on by Josie Witaschek

On August 17th, The Millennium Alliance Transformational CISO Virtual Assembly kicks off with a keynote address from John Felker, Former Assistant Director for Integrated Operations, Cybersecurity and Infrastructure Security Agency (CISA) at the Department of Homeland Security. Felker is a proven innovator in the cybersecurity space and is notably recognized for his work leading the Coast Guard strategic Cyber program. Most recently, Felker joined Parsons’ federal strategic advisory board where he provides strategic guidance in the key federal market growth areas of cyber and intelligence, space and geospatial solutions, engineered systems and missile defense, and C5ISR.

In his keynote address, Felker will share how CISOs can bring together information from cyber teams and the boardroom for successful business objectives. He will also provide an inside look into his career background, experiences, and what senior leaders should be thinking about as they enter the post-pandemic era. Interested in learning from one of the most influential voices in cybersecurity? Go here to request an invitation to the virtual assembly!

About John Felker

John Felker is the Former Assistant Director for Integrated Operations, Cybersecurity and Infrastructure Security Agency (CISA) for the Department of Homeland Security which monitors cyber threat data and works with corporations to improve the strengths of the existing digital infrastructure. He brought focus to integrated operations across the Agency that extended to Regional CISA elements, intelligence, operational planning, and mission execution with emphasis on risk mitigation and response efforts.

Before his work at the DHS, Felker was the Director of Cyber and Intelligence Strategy at HP Enterprise Services. During his career of 30 years at the U.S Coast Guard, he served as Deputy Commander of Coast Guard Cyber Command and commanded the US Coast Guard Cryptologic Group, which provides a “maritime cryptologic perspective within the Signals Intelligence (SIGINT) community, helping to achieve national intelligence requirements and enhances Maritime Domain Awareness for operational commanders as they plan and execute Coast Guard missions” according to the USCG. Additionally, he commanded USCGC CAPE UPRIGHT and USCGC RED CEDAR. His military awards include the Defense Superior Service Medal, the Legion of Merit, and the Meritorious Service Medal.

Felker graduated from Ithaca College in 1978 with a bachelor of science and later on completed his Master of Arts in Public Administration at Syracuse University in 1994. He also serves as a Senior Fellow at the McCrary Institute for Cyber and Critical Infrastructure Security at Auburn University. He is currently on the Board of Governors of the Army-Navy Country Club, the board of directors of the Operation Renewed Hope Foundation, and the board of advisors for the Military Cyber Professionals Association and the Cyber Security Forum Initiative.

Former GE CEO, Jeff Immelt, Keynotes Our August Assembly!

Posted on by Emily French

On August 3rd, The Millennium Alliance Healthcare Providers & Payers Transformation Virtual Assembly kicks off with a keynote address from Jeff Immelt, Former CEO at General Electric. Immelt is a longtime leader in healthcare skilled with innovating and creating change during times of crisis. He’s been recognized by Barron’s as a “World’s Best CEO” three times, and served as a chairman for the “President’s Council on Jobs & Competitiveness” during the Obama administration. He has deep experience in the healthcare industry as a payor, innovator, investor and policy advisor. He is currently a Venture Partner for New Enterprise Associates (NEA), an organization helping founders build successful companies that improve the way we live. 

In his keynote address, Immelt will share what’s next for providers and payers, the newfound importance of digital transformation for healthcare 2.0, and he will address any questions from the audience during a live Q/A session. Interested in learning from one the most influential voices in leadership & healthcare? Go here to request an invitation to the virtual assembly!

About Jeff Immelt

Jeff Immelt joined NEA in 2018 as a Venture Partner on both the technology and healthcare investing teams. He is the author of HOT SEAT, a memoir of leadership in times of crisis. 

Jeff served as chairman and CEO of GE for 16 years where he revamped the company’s strategy, global footprint, workforce and culture. During his tenure, he led several innovative transformations that doubled industrial earnings, reshaped the portfolio, re-established market leadership, grew a strong share position in essential industries, and quadrupled emerging market revenue.

Jeff has been named one of the “World’s Best CEOs” three times by Barron’s. During his tenure as CEO, GE was named “America’s Most Admired Company” by Fortune magazine and one of “The World’s Most Respected Companies” in polls by Barron’s and the Financial Times. He has received fifteen honorary degrees and numerous awards for business leadership and chaired the President’s Council on Jobs and Competitiveness under the Obama administration. 

Jeff earned a B.A. degree in applied mathematics from Dartmouth College and an M.B.A. from Harvard University. He currently serves on the board for NEA portfolio companies Bloom Energy, Bright Health, Cleo, Collective Health, Desktop Metal, Formlabs, Radiology Partners, Tri Alpha Energy, and Tuya. In addition, he is on the board of Sila Nanotechnologies, Hennessy Capital, and Twilio. Jeff is a member of The American Academy of Arts & Sciences. He and his wife have one daughter.

Retail Legend, Pauline Brown, Keynotes Our June Assembly!

Posted on by Emily French

On June 22-23rd, The Millennium Alliance will host a two-day think tank for C-Suite marketing and retail leaders to network and gain insights from thought leaders making waves in the industry. Day two of the event kicks off with a Keynote Address from Pauline Brown, a long time leader in retail and pioneer of the “business of aesthetics”. She formerly served as the Chairman of North America at LVMH Moët Hennessy-Louis Vuitton, where she led and innovated 70 brands across several sectors. She currently sits on the board for Neiman Marcus, and her areas of focus include: brand building, specialty retail, new business development, M&A, and corporate strategy. 

Brown’s Keynote Address on June 23nd will dive into marketing and retail transformation in the midst of COVID-19, the “business of aesthetics” that she has pioneered over the course of her career, and will answer questions from our C-Suite attendees. If you’re interested in learning from one the greatest minds in marketing and retail, go here to request an invite for the Virtual Assembly.

About Pauline Brown

Pauline Brown is a longtime leader in the luxury goods sector. She currently is a Lecturer and Executive-in-Residence at Columbia Business School; the author of a business book, Aesthetic Intelligence, published by HarperCollins; and the host of a weekly radio show on SiriusXM, called Tastemakers. She formerly was the Chairman of North America at LVMH Moët Hennessy-Louis Vuitton, where she provided regional leadership for 70 brands in 5 sectors, including fashion & accessories, watches & jewelry, perfumes & cosmetics, wines & spirits and specialty retail. Earlier in her career, she held senior executive positions at The Carlyle Group, Avon and Estee Lauder. She began her career as a Management Consultant at Bain. Pauline received a B.A. from Dartmouth College and an M.B.A. from the Wharton School. She is 2008 Henry Crown Fellow of the Aspen Institute and a former member of the Fellowship’s board of overseers. She currently sits on the boards of Neiman Marcus Group and Starboard Value Acquisition Corp.

CIO Trailblazer, Stuart McGuigan, Keynotes Our Upcoming Assembly!

Posted on by Emily French

Digital transformation never stops for the C-Suite, and we’re honored to have one of the most impactful CIOs of our time kicking off the discussion at our Digital Enterprise CIO, Data & FSI Transformation Virtual Assembly taking place on June 15-16, 2021. Keynote Speaker Stuart McGuigan will start the event with a keynote address tackling the topic of digital transformation for today’s technology leaders. 

McGuigan is an industry leader with a background as the Former CIO for the US Department of State, Johnson & Johnson, CVS Caremark and Liberty Mutual. In his most recent position as the CIO of the US Department of State, he left behind a legacy of spearheading the department’s digital transformation journey during the COVID-19 crisis. His areas of focus include business transformation, creating agile cloud environments, enterprise architecture and cybersecurity management. If you’re interested in learning from Stuart McGuigan’s experiences, go here to request an invite for our June Virtual Assembly!

About Stuart McGuigan

During the last administration, Stuart McGuigan was the CIO for the U.S. Department of State, a member of the Senior Executive Service, and the Assistant-Secretary level head of the Bureau of Information Resource Management on. As Chief Information Officer (CIO), he established technology strategic direction and provided oversight for $ 2.4B of technology programs across the Department of State.

Mr. McGuigan joined the Department of State from Johnson & Johnson where he was responsible for global Information Technology strategy and operations for an organization with 130,000 employees at over 170 overseas and domestic locations. With an established reputation for rapidly aligning technology innovation with global business needs, Mr. McGuigan brings over 33 year of industry background including experience as Senior Vice President and CIO of CVS Caremark, Senior Vice President and CIO of Liberty Mutual, and Senior Vice President of Information Services for Medco Health Solutions.

Mr. McGuigan earned a Master of Science and Master of Philosophy degrees in the Cognitive Science program at Yale University and has a Bachelor of Arts degree in psychology from Fairfield University. In 2018, Mr. McGuigan was inducted into www.CIO.com’s CIO Hall of Fame, and he is the recipient of the “Lifetime Contribution Award” from NASSCOM—India’s top not-for-profit IT organization, enabling India’s growth of its $154 billion dollar IT-Business Process Management (BPM) industry.

Fireside Chat with David Sable & Craig Brommers on Marketing & Retail’s Digital Transformation

Posted on by Emily French

Our upcoming Transformational CMO & Retail Virtual Assembly will connect leading C-Suite executives to discuss digital transformation, innovation, and the latest research affecting the sector. The event kicks off on May 25th with a Keynote Fireside Chat featuring our Advisory Board member David Sable and his colleague Craig Brommers. The two have proven themselves as trailblazers of their industries – Sable being the Former CEO of one of the world’s largest marketing organizations, Y&R, and Brommers with an incredible background leading retail brands American Eagle Outfitters, GAP, Abercrombie & Fitch, and Calvin Klein.

Sable and Brommers’ Fireside Chat will dive into marketing and retail transformation, “out of the box” innovation as an essential to business, and the resulting effects of the COVID-19 crisis on consumer attitudes, beliefs, and behaviors. The two will also answer questions live from audience viewers. If you’re interested in joining the virtual assembly on May 25-26th, go here to request an invite. 

About David Sable

Author, Entrepreneur, Social Activist, Storyteller, and Former Global CEO of Y&R, one of the world’s leading global marketing communications companies, with 187 offices in 91 countries. An early digital entrepreneur, tapped for marketing and digital expertise around the world, with an active presence in the blogosphere. World traveler. Gamer. Die-hard Doors fan. Grandfather. Hippie at heart.

About Craig Brommers

Craig Brommers has led global marketing for the most iconic brands in retail – Gap, Abercrombie & Fitch, and Calvin Klein. Last year he joined denim leader American Eagle as the new CMO. The youth culture brand has recently partnered with Gen Z favorites such as Addison Rae, Chase Stokes, and Madison Bailey on innovative, digitally-led campaigns.

The Millennium Alliance Comes Out Of The Gate At A Record-Breaking Pace in 2021

Posted on by Elizabeth Radziul

NEW YORK – May 6, 2021 – Coming off of the strongest Q1 in its seven-year existence, The Millennium Alliance has continued to build off of what has quickly become a record-breaking 2021 across the board thus far, now fresh off of their most successful April in company history. This comes in large part due to their aggressive investment in talent acquisition by obsessing over bringing onboard and developing top talent company-wide. “The talent and resilience of the people at Millennium have allowed us to grow in every sense of the word. Our momentum is attracting great people and we’re thrilled to bring in so many new outstanding individuals. These new hires are essential in contributing to our continued success.” – Victoria Rowland, Vice President, Human Resources, The Millennium Alliance

With many organizations continuing to scale down their team headcounts, Millennium has doubled down on their vision of consistent growth, hiring 17 new employees since January alone. This commitment to recruitment has helped to catapult them into a prime position to strategically serve their members and partners as the demand for their unique digital portfolio continues to increase. This includes its Educate & Engage Virtual Platform, Two-Day Virtual Assemblies, The Digital Diary Content Platform, the #MillenniumLive Podcast Series, as well as industry-leading Executive Education Opportunities. Between the company’s expansion of its team, along with its diverse portfolio of offerings, Millennium has experienced more than a 25% growth in overall revenue from its previous highest first quarter since their inception in 2014.

“Record-breaking growth is always exciting. What has made Q1 and the start of Q2 so special is the catalyst of this growth has been a combination of increased spend from current clients and new clients being introduced to us via word of mouth. After a year of uncertainty, it feels good to provide a sense of certainty to our clients in terms of the value we are providing. I am very much looking forward to what the rest of 2021 has in store for Millennium.” – Salvatore Papa, SVP & Managing Director, The Millennium Alliance

Having already laid such a solid foundation for this year, one thing that’s for certain is that Millennium is planning to continue to propel itself to new heights by overdelivering to its members and setting some new records along the way.

For more information or to get in contact with The Millennium Alliance directly, contact
info@mill-all.com.

ABOUT THE MILLENNIUM ALLIANCE
The Millennium Alliance is a leading technology and business educational advisory firm with the sole mission of helping to transform the digital enterprise. Through our executive education platform, peer-to-peer learning model via our senior-level Assemblies, exclusive research projects conducted with Ivy League academic institutions, and our numerous digital properties, we have become a trusted source for real-world tangible learning and engagement opportunities for senior executives and their technology partners.

This all started in 2014 when our founders, Alex Sobol & Rob Davis decided to create the most intimate, high-level & exclusive in-person and online thinktank for leaders in a wide variety of industries within both the private and public sectors: The Millennium Alliance. Since its founding, Millennium has built a strong reputation nationwide, now with thousands of engaged Members, and was recently featured on the Inc. 5000 list of fastest-growing companies. The Millennium Alliance is headquartered in Midtown Manhattan with offices in Austin, TX.

Building upon its award-winning conference and executive education businesses, today, The Millennium Alliance continues to stay connected with its C-Suite Members and partners through intimate Virtual Assemblies, industry-leading Executive Education Opportunities, and by providing exclusive industry insights from the nation’s leading academics, business leaders, and technology providers via our 40+ annual events and Digital Diary Content Platform as well as the rapidly growing #MillenniumLive Podcast Series.

The Millennium Alliance Will Now Accept Bitcoin Payment From Its Customers

Posted on by Emily French

NEW YORK – April 9, 2021 – The Millennium Alliance has just announced that it has started allowing customers and vendors to use their cryptocurrency holdings as a form of payment for future transactions. With Bitcoin nearly doubling in value since the start of this year, it was important to Millennium to embrace the digital currency to accommodate its customers as much as possible. Bitcoin has established itself as one of the most accessible and versatile forms of virtual currency while also becoming the most popular and widely used.

“Bitcoin is no longer a guessing game as to whether or not it is a viable and an in demand financial product that individual consumers and businesses of all sizes want to acquire. As more businesses and long-standing Millennium Alliance clients add substantial amounts of Bitcoin to their balance sheets, in addition to other standard forms of payment, we wanted to add this as a payment option as adoption and acceptance of Bitcoin becomes more mainstream.” Alex Sobol, Co-Founder, The Millennium Alliance

Millennium is the latest company to place itself at the forefront of the growing Bitcoin craze, with others including Visa, PayPal, Tesla, Starbucks and The Home Depot. It’s become clear that cryptocurrencies are here to stay and thus enabling crypto payments now, will allow Millennium to stay ahead of the curve. 

ABOUT THE MILLENNIUM ALLIANCE

Headquartered in Midtown Manhattan, The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation, executive education, growth, policy, and need analysis, Millennium is quickly becoming one of the most dynamic locations for collaboration across the world.

We provide a framework for Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines, to meet their peers, understand industry developments, and receive an introduction to new technology and service advancements to help grow their career and overall company value. With a constant thirst for a conversation that has real value, it is our duty to provide a platform for all leaders to further develop in an ecosystem of innovation and knowledge so all parties can continue to shape the real purpose of business: to make things efficient and worthwhile.