Coming this October: Wes Nichols to Keynote Transformational CMO in Denver

Posted on August 28, 2018February 14, 2025 by milladmin

Wes Nichols to Keynote Transformational CMO Assembly

The Millennium Alliance is thrilled to announce Wes Nichols, Board Partner at Upfront Ventures and Co-Founder and Former CEO at Marketshare, as keynote for the upcoming Transformational CMO Assembly this October in Denver.

A serial technology entrepreneur, an active investor, and advisor, Wes Nichols is an industry authority in predictive analytics, AI/machine learning, and technology. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity, which was acquired in December 2016 in a $2.9 billion take-private transaction. A year earlier, Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are the industry leader in marketing resource planning and attribution. Acquired by Neustar for nearly $500 million, MarketShare was backed by FTV Capital, Elevation Partners, and Silver Lake Partners.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom.

Keep a lookout for his pre-event interview on Digital Diary, coming this week!

This October, C-level experts from across North America’s marketing industry will join Wes in Denver to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

The application to attend our Transformational CMO Assembly On October 22-23, 2018 at the Four Seasons Hotel Denver is now open. Register your interest at www.mill-all.com today >

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

This October, the 8th Transformational CMOAssembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that

has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Is Bot-to-Bot Marketing the Next Game Changer?

Posted on June 13, 2017January 31, 2025 by milladmin

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring.

In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of a new trend, as pointed out by Mark Schafer, the rise of the private network. Consumers are changing how they feel about public scrutiny. They’re becoming increasingly afraid of public record and are favoring privacy through apps like Facebook Messenger or Kik.

ChatBots along with smart home devices like Google Home’s Assistant or Amazon’s Alexa are opening up new opportunities for marketers, who are beginning to plan their strategies for this channel.

What’s interesting is that this has opened up another new opportunity, a subchannel is you like, Bot-to-Bot Marketing.

This is when the bot or agent interacts with another bot or agent instead of searching the web, or a knowledge base, or a profile.

In a few years, ArcTouch Chief Experience Officer and founder Adam Fingerman predicted, “most interaction will be conversational.” His company develops apps and now bots.

Marketers need to be prepared for this next potential game changer.

At Digital Marketing Transformation Assembly, we will be discussing bot-to-bot marketing

How bot-to-bot marketing may become the loyalty platform of the future.
What is the potential impact bot-to-bot marketing will have in the way marketers reach consumers?
When machines with machine logic are empowered to make purchase decisions, how then do brands build loyalty?
How to prepare for this game-changing, bot-driven world.

Welcome to the ‘Conversation Marketing’ era!

It’s now impossible to ignore this trend. Chatbots and messenger apps are changing the digital marketing field.

As a CMO, why should you invest in this technology?

Its 24/7

In this time of Amazon Prime 2-hour delivery, consumers want everything now, literally. Your consumer will get frustrated if they don’t get timely responses from you and your business. The banking industry suffered from failing to adapt to the consumer desire for service at the time they want it. Don’t make the same mistake.

You’re also way more likely to get engagement within Messenger apps or chatbots than say from your Facebook page. That’s because the communication is 1:1 and 24/7. You aren’t in competition with the hundreds of other marketers who are flooding your target’s newsfeed.

Unique data to create personalized campaigns

Possibly my favorite element of this new technology is the data you can extract. Can you tell I’m a marketer by trade? You can monitor your consumer, gather data and ultimately adapt your marketing to be highly personalized. Marketing has to be personal. The customer should be at the heart of all your content.

What’s also great is that as soon as you engage with someone, you then have the ability to push messages out to them. You can even set automation workflows, just as you would on email.

All-inclusive

Chatbots can provide an all-inclusive ecosystem for shoppers. Users can ask questions, receive answers, and based on data you’ve collected, gather recommendations increasing their likelihood to buy additional products.

Self-perpetuating marketing

This technology markets itself. Leads to more word-of-mouth, social sharing, better customer experiences…need I say more?

You can actually create a chatbot in minutes with companies like ManyChat or ChatFuel so why not try it?

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, this program has been designed to offer you insight into the latest digital marketing trends including artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries.

2017 is set to take us one step closer to a “Digital Industrial Revolution”. With consumer behavior changing once again, due to the rise of individualism and the desire for greater privacy, CEOs, CMOs, and CDOs around the world are anticipating the need for more personalized, targeted marketing in a world where our consumption of adverts and commercials is decreasing. Finding new ways to engage on a 1-2-1 level with consumers is becoming increasingly important. The rise of ChatBots and messenger apps like Snapchat is evidence of this.

A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage and learns about the next big trend before it hits.

This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today

Former Keynote Speaker Jim Stengel to be inducted into Marketing Hall of Fame 2017

Posted on March 14, 2017January 31, 2025 by milladmin

Former Keynote Speaker Jim Stengel will be Inducted into Marketing Hall of Fame 2017

The Millennium Alliance is thrilled to announce that former keynote speaker Jim Stengel, Former Global Marketing Officer, Procter & Gamble, President and Chief Executive Officer, The Jim Stengel Company, LLC, has been selected to the AMA’s Marketing Hall of Fame.

The American Marketing Association of New York announced today the four industry leaders who will be inducted into the Hall of Fame, during an awards ceremony on May 11, 2017.

“The Marketing Hall of Fame is dedicated to recognizing the people who are making outstanding contributions to the field of marketing and inspiring and educating a new generation of marketers.” –NYAMA

This year’s inductees include Gary Briggs, VP, CMO, Facebook, Jon Iwata, SVP, marketing and communications, IBM, Jerry Wind, PhD, Professor of Marketing, The Wharton School and…

Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company.

ABOUT JIM

Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker, and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm, and Metamorphic Ventures, a venture capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.

Congratulations Jim!

We were incredibly honored to have Jim as our Keynote Speaker at our 2016 Transformational CMO Assembly.

This year, we are thrilled to welcome another marketing leader Russ Klein, CEO of the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his career, what’s next for the marketing industry and what advice he would give to CMOs looking to capitalize on the ‘Digital Industrial Revolution’.

Here is a snippet from our interview with Russ:

In any company, the culture and leadership often makes or breaks digital transformation. Back in 2016, you spoke at the Leadership Summit, where you said “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.” Can you tell us a little more about why these leadership qualities are so vital to a successful transformation?

RK: This answer could go on forever. I’m a believer in predictive language. That is, what you say and how you say it is predictive of outcomes. I’m not delusional about it, but I know that any transformation is going to hit low points when you simply must “believe to see.” Positivity isn’t just pixie dust…the science and empirical data on the power of positive thinking is abundant. If you can paint a co-created vision in which your team can see themselves playing an epic role…you have a chance.

Positivity is about being willing to think epic.

Check out the full interview here >

ABOUT TRANSFORMATIONAL CMO

The Millennium Alliance is pleased to announce that Russ Klein, CEO American Marketing Association, will be joining us on April 2-4, 2017 at the Renaissance Dallas Hotel in Dallas, TX for the biannual Transformational CMO Assembly.

The Transformational CMO Assembly will bring together North America’s most prominent Chief Marketing Officers, from all major consumer-driven industries. C-Level executives around the world are anticipating a highly complex marketing environment over the next few years; making the role of the CMO more important than ever before.

The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs know that there is an explosion of information that is creating the digital enterprise. In addition, marketing leaders having an understanding that social media is the key channel for engaging with customers. Knowing how to measure these results will help organizations stay ahead of the competition.

Category: Marketing