Category: Marketing

Maggie Chan Jones, Founder & CEO of Tenshey, Inc. and Former Global CMO of SAP, to Keynote Upcoming CMO Assembly

Posted on by Greg Dicso

Maggie Chan Jones Former Global CMO of SAP to Keynote Upcoming CMO Assembly

The Millennium Alliance is excited to announce Maggie Chan Jones, Founder & CEO of Tenshey, Inc. and Former Global CMO of SAP as our Keynote Speaker at The Transformational CMO Assembly taking place at The Fairmont Hotel Dallas, TX from April 17-18, 2019.

About Maggie Chan Jones:

Maggie Chan Jones is an award-winning CMO and the Founder and CEO of Tenshey, a startup dedicated to advancing gender diversity through executive coaching for leaders at all career levels.

A trailblazer for women in technology, Maggie was the first woman to be named Chief Marketing Officer of SAP and has held leadership positions at Microsoft, Level 3 Communications, and Sun Microsystems.

Frequently recognized as a thought-leader, Maggie was named one of the “world’s most influential CMOs” in 2017 by Forbes. She’s a recipient of a Women of the Decade in Marketing, Branding and Communication award by Women Economic Forum, acknowledged for creativity and storytelling by the CMO Club Awards, and named a Top Ten Most Interesting B2B Executives, Woman of the Year, among others.

Maggie received her undergraduate degree in business from Binghamton University and holds an MBA degree from Cornell University, where she serves on the Board of Directors for the Cornell Johnson NYC Club. She resides in NYC with her husband and their four-legged kid, a miniature poodle named Charlie.

About The Transformational CMO AssemblyEVENT BANNER CMO9

The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.

C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and Advisory Board for The Transformational CMO Assembly.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download your copy of the sponsorship prospectus to see if you are eligible to sponsor this event >>

Announcing The Launch Of The New Digital Diary Website

Posted on by milladmin

Announcng The New Digital Diary Website

The day is finally here! Today, The Millennium Alliance is proud to announce the launch of our new Digital Diary Blog website! You may be wondering, is it still the Digital Diary you know and love? YES! However, our new website is for our blog and our blog alone. Gone are the days in which you can get lost in the shuffle on our the Mill-All homepage geared to those attending one of our assemblies this year.

We posted our top blogs from each industry to spark your interest in our new website. In the future, we will be exploring everything from guest blogging opportunities to exclusive interviews with executives or members of your company, all right here! So sit tight as we get ready to provide those options for you to advantage of.

We are currently in the process of switching all of our content from our Millennium Alliance’s blog page to here, so if your favorite blog is missing, do not fret! It will all be on this platform in no time. You can either find our new Digital Diary Blog website here, or you can go to our website and find the URL on our old Digital Diary page.

If you are a C-Level executive, an industry leader, thought leader or an analyst to name a few, we created this website with you in mind. Based on content collected from our Membership, Advisory Board, Thought Leaders, Speakers, and Sponsors, Digital Diary has all you need to know in one, cohesive place. If you are not one of those I listed above, we welcome you! We appreciate the time you have taken to explore our blog, and we hope you are able to take something away from it.

Top Articles Include:

  • Digital Transformation Is Changing The Leadership Role
  • Co-Working Is The Hottest New Retail Concept, All Thanks To WeWork
  • You Want A Revolution, I Want A Revelation
  • Real-Time Push Payments Are Here To Stay In Financial Services
  • Rethinking Business, Branding & Life with Jim Stengel, Digital Retail & Digital Marketing Transformation Assembly Keynote

Digital Diary is our leading content and news platform, so we are excited for the journey that is ahead of us. Interested in coming along the journey? Subscribe to our blog and never miss out on an update! Happy reading!

Click here for the new and improved Digital Diary.

#MillenniumLive

Meet Our Authors:

Freya Smale is Vice President of Marketing, Product and Client Services at The Millennium Alliance, Editor-In-Chief at Digital Diary, contributor for Forbes, Business2Community, and Marketer in New York. Freya writes mostly about digital marketing transformation, and the industries looking to the latest digital technology to transform in 2017. You can find her online @FSmale tweeting about #marketing #leadership #digitaltransformation and the occasional shoutout to the Welsh rugby team. Or connect with her on LinkedIn.

Catherine Hand is the Marketing Coordinator at The Millennium Alliance and Editor of Digital Diary. A recent graduate of Siena College in Albany and New York newbie, Cat assists in the creation and implementation of social media, the event agendas, brochures, E-Books, and frequently write blogs for Digital Diary on topics from all industries from Marketing to Information Technology. You can connect with her on LinkedIn. 

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC’s best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

Cara Bernstein is Manager, Executive Education Partnerships at The Millennium Alliance. She works with Thought Leaders at the Millennium Alliance assemblies and is also a contributor to Digital Diary. Cara writes about different industries preparing for the digital revolution. You can catch Cara on LinkedIn and on twitter @CaraBernstein

“It is more risky to be afraid of change than it is to embrace change.” Keynote Speaker Wes Nichols Discusses Marketing Transformation in Exclusive Interview

Posted on by milladmin

With Labor Day coming up this weekend, it only means one thing: Summer is coming to a close. To some, that might be bad news, but to us at The Millennium Alliance, we are thrilled that fall is almost here. The reason why? Our highly anticipated Transformational CMO Assembly this October is Denver is on the horizon.

To add to the excitement, Digital Diary had the opportunity to sit down with our Keynote speaker, Wes Nichols, to gain a first-hand look into how marketing is continually being affected by predictive analytics to marketing optimization, and how the changes in those sectors are impacting the industry. Wes discusses the pace of change in the industry, as well as the key challenges executives marketers face as the industry continues to evolve, and what to do to overcome them.

Thank you, Wes, for sharing your insight with us!

You are an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, and creating solutions for Fortune 500 companies for over 20 years. How has marketing changed over the course of those 20 years?

Wes Nichols: The pace of change, powered by technology, data, and analytics, has continued to accelerate and dominate the C-Suite of many companies, large and small. The ability for CMOs to have true agility and accuracy with decision-making, resource allocation, and tactical activities is remarkable and powerful. We are seeing the next wave of CEOs in the making as a result – a first for CMOs.

As you are considered a “serial entrepreneur” in the industry, what value does a seasoned business have when looking to partner or acquire a startup? What would you say to those who wouldn’t take that risk?

WN: The game-changer for my company was partnering with UCLA and Wharton academics who are considered the world’s leaders in marketing science. They had a huge advantage of having thought about this analytics problem and creating solutions that passed academic rigor as well as in-market performance.  We also created what many consider is the best advisory board assembled, and we really relied on these industry experts – Jim Stengel, Rishad Tobaccowala, Margo Georgiadis, Becky Saeger, Mike Linton, Gokul Rajaram and numerous other luminaries in their fields were very hands-on in the creation and expansion of MarketShare.  Most important, it was critical to find early innovators like Anne Lewnes at Adobe, Jim Farley at Ford and many other clients who ‘got’ what we had built and how different it was from anything else in the market.

As the marketing industry continues to evolve, the way people develop solutions and strategies has drastically changed when compared to the past. How have influential technologies like AI or Blockchain impacted the way marketing leaders develop breakthrough solutions that resonate in the industry?

WN: I find it riskier to be afraid of change than it is to embrace change. Things are actually moving and changing quickly – just talk to anyone in retail, media, entertainment, packaged goods and so many other industries finding themselves disrupted by technology at a must faster pace than originally estimated.   I was asked to write about this in an article which became the cover story of the Harvard Business Review several years ago – Analytics 2.0 (https://hbr.org/2013/03/advertising-analytics-20.) The article they have asked me to write this year builds on this and there continue to be big advancements in the use of data, analytics, AI and machine learning (still pretty early for blockchain for most companies, but important to understand it now).   I will be featuring a number of early innovator CMOs who are building internal teams to drive all budget planning, allocation and measurement of their marketing activities – a big shift indeed.

Is there a certain experience that you reflect upon or bring up when you create and scale solutions for global brands?

WN: The power of data. Virtually all companies (other than Amazon, Google, Facebook, and Netflix) under-estimate or under-leverage data they have in their companies. Many don’t even realize the pots of gold they are sitting on and not leveraging, relying on old approaches or methods to go to market.  The biggest opportunity of our era is to collect, analyze and leverage your data to drive revenue; if you don’t have team members who can do this, get them and trade up on your team.

What advice do you have for marketing leaders looking to stay ahead of this year’s digital transformation?

WN: Make sure your CEO and board are excited about technology advancements and understand it; if your CEO still has his or her emails printed out by the secretary for a hand-written response, quit and move on to a company that is going to survive!  (I have seen several such execs and companies, even as recently as last year). There must be an appetite to embrace change, invest in product and market changes, even disrupt your core business if necessary. If not, someone else will.

We are very excited that you are attending and keynoting our Transformational CMO Assembly in Denver. What are you looking forward to most at our event?

I have worked with CMOs globally for decades and love the innovation, creativity, energy, and enthusiasm for change. CMOs are often the voice for change and improvement, and that’s exciting to provide them the tools and PROOF of IMPACT that most CMOs have lacked for decades.

What do you think are the benefits for a C-Level executive in attending this event?

Given the rate of change happening to business now, I find attending well-curated events with interesting people from different disciplines is useful at helping me stay ahead of these changes. Those who set aside presumptions and ego, and come to actively listen and talk to peers will have tangible take-home value when they return to the office. That is the “ROI” of such an event.

About Wes Nichols

Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is a serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.

Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom Group. Wes is a member of the Board of Directors of TrueCar (NASDAQ: TRUE) and BJ’s Restaurants (NASDAQ: BJRI), the LAPD Foundation, and a Trustee of Randolph-Macon College. Wes is an active member of both Young Presidents Organization (YPO) as well as the Pacific Council on International Policy.

You can meet Wes Nichols at our Transformational CMO Assembly in Denver on October 22-23, and follow along on social media using #MillenniumLive for more insights. 

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMO Assembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Coming this October: Wes Nichols to Keynote Transformational CMO in Denver

Posted on by milladmin

Wes Nichols to Keynote Transformational CMO Assembly

The Millennium Alliance is thrilled to announce Wes Nichols, Board Partner at Upfront Ventures and Co-Founder and Former CEO at Marketshare, as keynote for the upcoming Transformational CMO Assembly this October in Denver.

A serial technology entrepreneur, an active investor, and advisor, Wes Nichols is an industry authority in predictive analytics, AI/machine learning, and technology. Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity, which was acquired in December 2016 in a $2.9 billion take-private transaction. A year earlier, Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are the industry leader in marketing resource planning and attribution. Acquired by Neustar for nearly $500 million, MarketShare was backed by FTV Capital, Elevation Partners, and Silver Lake Partners.

Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom.

Keep a lookout for his pre-event interview on Digital Diary, coming this week!

This October, C-level experts from across North America’s marketing industry will join Wes in Denver to meet and discuss the highly complex and evolving marketing environment that is currently undergoing rapid development and advancements as the industry plunges into the digital revolution.

The application to attend our Transformational CMO Assembly On October 22-23, 2018 at the Four Seasons Hotel Denver is now open. Register your interest at www.mill-all.com today >

ABOUT TRANSFORMATIONAL CMO ASSEMBLY

This October, the 8th Transformational CMOAssembly in Denver is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that

has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

Is Bot-to-Bot Marketing the Next Game Changer?

Posted on by milladmin

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring.

In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of a new trend, as pointed out by Mark Schafer, the rise of the private network. Consumers are changing how they feel about public scrutiny. They’re becoming increasingly afraid of public record and are favoring privacy through apps like Facebook Messenger or Kik.

ChatBots along with smart home devices like Google Home’s Assistant or Amazon’s Alexa are opening up new opportunities for marketers, who are beginning to plan their strategies for this channel.

What’s interesting is that this has opened up another new opportunity, a subchannel is you like, Bot-to-Bot Marketing.

This is when the bot or agent interacts with another bot or agent instead of searching the web, or a knowledge base, or a profile.

In a few years, ArcTouch Chief Experience Officer and founder Adam Fingerman predicted, “most interaction will be conversational.” His company develops apps and now bots.

Marketers need to be prepared for this next potential game changer.

At Digital Marketing Transformation Assembly, we will be discussing bot-to-bot marketing

  • How bot-to-bot marketing may become the loyalty platform of the future.
  • What is the potential impact bot-to-bot marketing will have in the way marketers reach consumers?
  • When machines with machine logic are empowered to make purchase decisions, how then do brands build loyalty?
  • How to prepare for this game-changing, bot-driven world.

Welcome to the ‘Conversation Marketing’ era!

It’s now impossible to ignore this trend. Chatbots and messenger apps are changing the digital marketing field.

As a CMO, why should you invest in this technology?

Its 24/7

In this time of Amazon Prime 2-hour delivery, consumers want everything now, literally. Your consumer will get frustrated if they don’t get timely responses from you and your business. The banking industry suffered from failing to adapt to the consumer desire for service at the time they want it. Don’t make the same mistake.

You’re also way more likely to get engagement within Messenger apps or chatbots than say from your Facebook page. That’s because the communication is 1:1 and 24/7. You aren’t in competition with the hundreds of other marketers who are flooding your target’s newsfeed.

Unique data to create personalized campaigns

Possibly my favorite element of this new technology is the data you can extract. Can you tell I’m a marketer by trade? You can monitor your consumer, gather data and ultimately adapt your marketing to be highly personalized. Marketing has to be personal. The customer should be at the heart of all your content.

What’s also great is that as soon as you engage with someone, you then have the ability to push messages out to them. You can even set automation workflows, just as you would on email.

All-inclusive

Chatbots can provide an all-inclusive ecosystem for shoppers. Users can ask questions, receive answers, and based on data you’ve collected, gather recommendations increasing their likelihood to buy additional products.

Self-perpetuating marketing

This technology markets itself. Leads to more word-of-mouth, social sharing, better customer experiences…need I say more?

You can actually create a chatbot in minutes with companies like ManyChat or ChatFuel so why not try it?

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

The Millennium Alliance is pleased to announce that application for the Digital Marketing Transformation Assembly is now open. Taking place on October 19-20, 2017 at the Grand America Hotel in Salt Lake City, UT, this program has been designed to offer you insight into the latest digital marketing trends including artificial intelligence, omnichannel strategy, cognitive marketing, personalization, MarTech, the data revolution and more.

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries.

2017 is set to take us one step closer to a “Digital Industrial Revolution”. With consumer behavior changing once again, due to the rise of individualism and the desire for greater privacy, CEOs, CMOs, and CDOs around the world are anticipating the need for more personalized, targeted marketing in a world where our consumption of adverts and commercials is decreasing. Finding new ways to engage on a 1-2-1 level with consumers is becoming increasingly important. The rise of ChatBots and messenger apps like Snapchat is evidence of this.

A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage and learns about the next big trend before it hits.

This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today

 

Former Keynote Speaker Jim Stengel to be inducted into Marketing Hall of Fame 2017

Posted on by milladmin

Former Keynote Speaker Jim Stengel will be Inducted into Marketing Hall of Fame 2017

The Millennium Alliance is thrilled to announce that former keynote speaker Jim Stengel, Former Global Marketing Officer, Procter & Gamble, President and Chief Executive Officer, The Jim Stengel Company, LLC, has been selected to the AMA’s Marketing Hall of Fame.

The American Marketing Association of New York announced today the four industry leaders who will be inducted into the Hall of Fame, during an awards ceremony on May 11, 2017.

“The Marketing Hall of Fame is dedicated to recognizing the people who are making outstanding contributions to the field of marketing and inspiring and educating a new generation of marketers.” –NYAMA

This year’s inductees include Gary Briggs, VP, CMO, Facebook, Jon Iwata, SVP, marketing and communications, IBM, Jerry Wind, PhD, Professor of Marketing, The Wharton School and…

Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company.

ABOUT JIM

Jim Stengel is President/CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying an ideals-driven framework to drive business growth in today’s global economy. A prolific writer, speaker, and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. Jim serves as an advisor for Myrian Capital, a private equity firm, and Metamorphic Ventures, a venture capital firm. He is also Chairman of the International Advisory Board for in/PACT, an interactive cause-marketing firm. Jim is the former Global Marketing Officer of P&G.

Congratulations Jim!

We were incredibly honored to have Jim as our Keynote Speaker at our 2016 Transformational CMO Assembly.

This year, we are thrilled to welcome another marketing leader Russ Klein, CEO of the American Marketing Association is joining us at Transformational CMO Assembly as our keynote speaker. In the run-up to the event, we sat down with the “flamethrower” himself and quizzed him a little about his career, what’s next for the marketing industry and what advice he would give to CMOs looking to capitalize on the ‘Digital Industrial Revolution’.

Here is a snippet from our interview with Russ:

In any company, the culture and leadership often makes or breaks digital transformation. Back in 2016, you spoke at the Leadership Summit, where you said “Positivity and optimism are the stuff of magic. It’s the magician’s elixir and the opening to possibility thinking which is the stuff of transformational creativity.” Can you tell us a little more about why these leadership qualities are so vital to a successful transformation?

RK: This answer could go on forever. I’m a believer in predictive language. That is, what you say and how you say it is predictive of outcomes. I’m not delusional about it, but I know that any transformation is going to hit low points when you simply must “believe to see.” Positivity isn’t just pixie dust…the science and empirical data on the power of positive thinking is abundant. If you can paint a co-created vision in which your team can see themselves playing an epic role…you have a chance.

Positivity is about being willing to think epic.

Check out the full interview here >

ABOUT TRANSFORMATIONAL CMO

The Millennium Alliance is pleased to announce that Russ Klein, CEO American Marketing Association, will be joining us on April 2-4, 2017 at the Renaissance Dallas Hotel in Dallas, TX for the biannual Transformational CMO Assembly.

The Transformational CMO Assembly will bring together North America’s most prominent Chief Marketing Officers, from all major consumer-driven industries. C-Level executives around the world are anticipating a highly complex marketing environment over the next few years; making the role of the CMO more important than ever before.

The digital revolution has forever changed the balance of power between individual consumers and brands. CMOs know that there is an explosion of information that is creating the digital enterprise. In addition, marketing leaders having an understanding that social media is the key channel for engaging with customers. Knowing how to measure these results will help organizations stay ahead of the competition.

A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

This is not just another “Digital Marketing” event. Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, Apply for Millennium Membership today