On this episode of #MillenniumLive, David Edelman, Executive Advisor and former Chief Marketing Officer at Aetna, discusses all things patient experience at our recent Patient Experience & Digital Healthcare Transformation Assembly. He explains that as digital technology advances and the challenges of COVID-19 fade, patient experience will contribute even more to providers’ success. Improving overall experience is essential with the growing number of players in the market, and it requires finding new ways to connect to the patient, improving health outcomes and lowering cost.
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About David Edelman
David Edelman is the Former CMO at Aetna and present-day consulting leader in Digital Transformation and Marketing Strategy. David Edelman has built a global reputation, grounded by his development of foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.2 million followers to his LinkedIn blog. For the last four years, David served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran its “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, rebranding the 166 year-old company, implementing real-time analytics, and building agile operations.