In March 2026, Yext surveyed 1,120 US consumers on how they find local businesses across Google, AI tools, social media, and review platforms. The findings are clear: AI adoption is on the rise, and the customer journey is now fragmented across more channels than most brands are managing. This episode breaks down what changed, where consumers place their trust, and what it takes to stay visible when customers are searching everywhere at once. Joining the podcast is Rebecca Colwell, SVP of Marketing at Yext, the leading brand visibility platform for multi-location brands.

>

Listen on Spotify, Apple Podcasts, and Amazon Music.

About Yext

Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed by billions of trusted data points benchmarked against the competition, Yext provides unmatched visibility into brand performance at both the global and hyper-local level. From insight to impact, you get actionable recommendations and a suite of integrated tools to execute at scale. The result: clarity, control, and confidence that customers discover you everywhere it matters. To learn more about Yext, visit Yext.com