Contributed by Opal

Marketing alignment is the one topic that almost always comes up when Opal talks with marketing leaders. Since they consider marketing alignment to be the most significant crisis facing the widest range of marketing organizations, that is the conversation they want to have, and that is the challenge our partners at Opal are solving.

There are two forms of marketing alignment – and both are necessary for success. While you may not have heard these terms before, you certainly know both of these challenges.

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About Opal

Opal is the planning platform built for marketers to plan, create & calendar their content. Marketing and communications teams that trust Opal experience tight alignment, high levels of efficiency, and the ability to see their work through the eyes of their customers.

Learn how Opal drives results for best-in-class brands like Starbucks, Target, Activision, GM, and countless others.

To learn more, visit workwithopal.com.