Contributed by Infobip
Consumer habits have evolved at a rapid pace – and continue to evolve as we experience further advancements in technology.
The days of consumers finding brands in-person or online are over. Now, they expect brands to find them in the spaces they prefer. Communication channels, automation, and personalization all play important roles in building experiences that drive loyalty and retention.
We’ve entered the era of conversational everything – whether for marketing, support, or sales, customers want a conversation with a brand on the channels they already use. For customers, the benefits are clear. They get richer, more convenient, and more personalized experiences. Meanwhile, businesses and brands benefit from customer loyalty and ultimately stronger sales.
In this report, our partners at Infobip dive into the channel interactions that took place between businesses and their customers on their platform in 2022 and compare it to 2021 to identify trends in business communication.
These findings serve to help you build your own winning conversational experience with the channels, tools, and technology that resonate most with today’s consumer.
About Infobip
Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.
Quality engineering is the backbone of everything Infobip does. Building great customer solutions on the edge of innovation means they hire, grow, and retain the best engineering talent worldwide. Over the last 15 years, they’ve grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.
Infobip sees themselves as humble engineers led by their philosophy of learning by doing and fueled by a passion for technology. This is why all their solutions are entirely in-house developed, and they are proud of all the talents they have in the company!
To learn more, visit infobip.com.